Marketing Insider Group

JANUARY 6, 2011

You may have seen my recent posts on how I think “ The Future of B2B Marketing: It’s Social “ and also what I believe “ Is The Future Of The Social Media Role? “ Over the holidays I was honored to learn that I was being included in the Focus 2011 Trends Report: Social Media Marketing.

Social Media 100

Social Media Marketing Report Social Marketing Trends 100

Avitage

MARCH 7, 2012

I’ve just read this compilation of insights and predictions published by the Content Marketing Institute (CMI).

Social Media 120

Social Media Microsite Planning Social Marketing 120

ViewPoint

DECEMBER 20, 2011

This year, we’re honored to have published posts from twenty-seven guest marketing and sales bloggers here on ViewPoint, and I wanted to say to all of you how much I appreciate your contributions. Marketing automation. B2B marketing and sales strategies and tactics. B2B marketing and sales strategies and tactics.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

Webbiquity

FEBRUARY 6, 2024

Consequently, creating high-quality images is quickly turning into one of the marketing priorities for a conversion-driven image SEO strategy. Moz did that eye-tracking study back in 2011 when Google was just starting to show video thumbnails in search results when there were fewer of those than we see today.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Webbiquity

FEBRUARY 2, 2012

According to Compete.com, traffic to the site did fall off sharply in February and March of 2011 after an initial surge, but has rebounded to new highs since then (though half a million unique visitors per month isn’t particularly impressive for a social media site). ” A Marketer’s Guide to Quora by HubSpot Blog.

Best Practices 100

Best Practices Social Media SEO Blogger 100

Marketing Insider Group

JULY 14, 2020

What does marketing even mean right now? So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. Quick Takeaways.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

ViewPoint

JANUARY 11, 2011

Comment on The Bridge Group's ten predictions for inside sales in 2011. No longer will companies buy data from one vendor but rather they will create a network of data providers to deliver to them the specific information in their target markets. Marketing measurement will become revenue focused as opposed to activity focused.

Top of Funnel 120

Top of Funnel Ideal Customer Profiles Lead Scoring Lead Ranking 120

readwrite

FEBRUARY 1, 2012

We’re all on the edge of our seats waiting for the Facebook IPO to drop. The Wall Street Journal proper reports (no offense, AllThingsD) that Facebook probably makes most of its revenue from online advertising combined with cuts from game purchases. Facebook takes a 30% cut from games that live on its ecosystem.

Spending 40

Spending Facebook Ads Marketing Management 40

Contently

SEPTEMBER 28, 2017

Last week, the world got wind of the biggest Facebook algorithm change in years. Google officially reclaimed its spot as the top source of referral traffic since Facebook overtook it in August 2015 , which means the world’s biggest social network has been pushing less and less traffic to content. According to a Parse.ly

Distribution 150

Distribution Paid Search Agency Top of Funnel Advertising Funnels 150

Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. In my opinion, the insights that support the cost per acquisition of a Facebook Like seems to be a bit less of a stretch.

Facebook 158

Facebook Lead Scoring Lead Ranking Paid Search Agency 158

Biznology

DECEMBER 16, 2010

I am declaring 2011 the Year of the Online SMB. This last point has resulted in some serious push back and skepticism about Internet marketing by the group, and deservedly so. Google Place Pages, Hotpot, Boost, Tags, and whatever else Google has up its wealthy sleeves are all pointed directly at the SMB market, both B2C and B2B.

SMB 80

SMB Marketing Budget Internet Marketing Google 80

ViewPoint

SEPTEMBER 26, 2011

His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman. A lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business. LinkedIn is nine-to-five and Facebook is after-hours.

Facebook 120

Facebook B2B Marketing Planning B2B 120

readwrite

SEPTEMBER 20, 2011

Facebook estimated global ad revenues will jump to $3.8 billion mark, according to analysts, but the slowdown in growth is explained as a diversification into other revenue streams like Facebook Credits. When all streams are taken into consideration, total revenues at Facebook should reach $4.27

Facebook 40

Facebook Paid Search Agency Ads Emarketing 40

Convince & Convert

OCTOBER 15, 2013

Week after week, the number of active daily users continued to skyrocket, and Facebook quickly became the destination of choice for businesses seeking wider audiences. How can I make sure my Facebook app goes viral?” “How can I make sure my Facebook app goes viral?” Are Sweepstakes Users Sharing Your App on Facebook?

Viral Marketing 148

Viral Marketing Facebook User-Generated Content Multi-Channel 148

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. In its State of Content Marketing 2022 Global Report , Semrush asked, “Which tactics helped you the most to make your 2021 content marketing strategy successful?” Marketing Examined.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Biznology

DECEMBER 2, 2011

What do you mean that the holiday season of 2011 is over? Heck, we’re still in the same calendar week as Cyber Monday 2011! Whatever you have done for the online shopping season for 2011 is already in place and running. Whoa there, big fella!!! It just got started? Have you lost your bits and bytes? ” mentality.

PPC 80

PPC Social Media Conversion Rate SEO 80

Industrial Marketing Today

OCTOBER 26, 2010

As we head into November and the start of the Holiday Season, B2B marketers are getting into their budgeting mode. With the cloud of economic uncertainty still hanging over many industries, it is not surprising that B2B marketers are shifting their 2011 budgets more towards lower-cost inbound eMarketing tactics.

Marketing Budget Creation 60

Marketing Budget Creation Marketing Budget Inbound Marketing Tactics 60

Biznology

AUGUST 21, 2018

If you post good stuff, like the one to the right that we had great success with for our 4Vets4Life campaign on Facebook. However, because Buffer panders beautifully to Twitter and Facebook, etc, they are good at prompting me (and you) toward best practices. Facebook might require you to add a tie and a blue blazer.

Social Media 137

Social Media Social Marketing Media Twitter 137

Zoominfo

JUNE 10, 2022

Square has entered into an agreement to acquire GoParrot, a digital ordering and marketing platform for restaurants. In light of the current applicant market, this decision will help with retention and hiring. Uber joins the ranks of other major tech companies that have paused hiring, including Facebook, Salesforce, and Twitter.

Zoominfo 130

Zoominfo Advertising Agencies Amazon Work Management 130

Webbiquity

MAY 3, 2011

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Allison Mooney. allimooney.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. On average, 30% of companies with higher revenue than their peers also have larger social media followings on Facebook and Twitter. The results of the data are astoundingly clear. The problem?

Social Media 162

Social Media Generation Media Peer-to-peer 162

B2B Marketing Traction

DECEMBER 16, 2010

Are you on the fence about a Facebook company page for your business? I’m still hearing a lot of misconceptions about Facebook from business owners. Here are 11 reasons you may want to create a presence on Facebook in 2011 and beyond, no matter if you are a business-to-consumer or business-to-business (B2B) company.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

Convince & Convert

DECEMBER 27, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. Sure it has 600 million members and is significantly more compelling than any film made by Nicholas Cage in the past five years, but even with those inherent advantages, Facebook for business is hard.

Facebook 134

Facebook Sample Click Rate Promotion 134

Tony Zambito

MAY 13, 2011

Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month.    Facebook, LinkedIn, Twitter, Blogs, and other social media ranked near the bottom.    Facebook, LinkedIn, Twitter, Blogs, and other social media ranked near the bottom. 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Marketing Insider Group

APRIL 3, 2017

“The most important document ever to come out of the Valley” is a quote from Facebook COO Sheryl Sandberg. She is referring to a presentation simply called “Culture” that was published in 2011 by Netflix CEO Reed Hastings. What does this have to do with marketing or content? The post What Is Culture?

Promotion 140

Promotion Facebook Effectiveness Content 140

Convince & Convert

JULY 24, 2011

Facebook best practices change about as often as Sean Combs/Puffy/Puff Daddy/P Diddy/Diddy/Diddy Dirty Money monikers , and keeping up on Facebook for business can be a significant time investment. Put on a little Beyonce in the background, grab some Cristal and join me at Facebook Success Summit ( [link] ).

Facebook 111

Facebook Webinar Metrics Co-Registration Social Media 111

Webbiquity

JUNE 11, 2012

Believing that your posts to Twitter or Facebook are more important than those of your friends may be a sign of egotistical delusion (or perhaps your friends just put up lousy, boring posts). Regardless, Facebook may soon give its users the opportunity to leapfrog their status updates to the top of the pile. Investors Will be Happy.

Facebook 100

Facebook Social Networks Network Marketing Ideal Customer Profiles 100

Brandwatch Marketing

MARCH 7, 2023

And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. On average, 30% of companies with higher revenue than their peers also have larger social media followings on Facebook and Twitter. The results of the data are astoundingly clear. The problem?

Social Media 130

Social Media Generation Media Peer-to-peer 130

Sprout Social

APRIL 18, 2022

Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve. Every day people are taking their posting habits away from main feeds and into more private options, like subreddits and Facebook Groups. But first, what are vertical networks?

Verticals 104

Verticals Social Media Media Social Networks 104

Zoominfo

OCTOBER 31, 2018

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. One such tactic?

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Hubspot

APRIL 1, 2020

As a marketer, reading trending predictions or industry forecasts is the norm. In this post, we're going to look at the top social media predictions that marketing experts got wrong. In fact, the company started Google Wave in 2009, Google Buzz in 2010, and Google+ in 2011. Facebook use will decline after continued drama.

Social Media 95

Social Media Social Marketing Planning Media 95

Oktopost

MAY 11, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? He joins the Radically Transparent podcast to talk about an interesting lesson he learned back in 2011 that he wished he would have known sooner. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Biznology

FEBRUARY 20, 2018

If you are not already part of the conversations that experts, vendors, and service providers are already having online (and I don’t mean on reddit, Facebook, or Twitter —those are way too ephemeral) then who’s going to know you? The digital space has become super competitive. New phone, who dis? Don’t worry.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

EveryoneSocial

MARCH 6, 2017

However, like most social networks, it will be some time before it becomes clear if Snap is going to turn out to be more of a Facebook, or a Twitter. As of today they have more daily active users than Twitter did when it went public in 2013, however they have far less than Facebook did when it went public in 2011.

Twitter 59

Twitter Facebook Mobile Advertising Advertising Agencies 59