Digilant

NOVEMBER 8, 2023

Premium content is now in the eye of the beholder: the consumer. Take a recent example from Netflix; the USA Network show Suits first premiered in 2011 but has recently skyrocketed in popularity, earning the top spot in TV streaming for 15 weeks straight as of November 2, 2023.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

RebelMouse

AUGUST 25, 2022

According to Google , if you can answer “yes” to the following questions, your content is on the right track: Do you have an existing or intended audience for your business or site that would find the content useful if they came directly to you? Since this is a major update, it can be a lot to keep track of.

CMS Development 98

CMS Development Content Classified Ads Eye-Tracking 98

SalesIntel

AUGUST 7, 2023

Although it was introduced back in 2011, this feature was initially experimental. Keep Track of Metrics and Measure the Results After you optimize your website and content for speech-based queries, your work doesn’t stop there. First and foremost, you should keep an eye on your voice search ranking and visibility.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

Webbiquity

OCTOBER 5, 2012

Vocus vs. Cision (November 8, 2011). Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). Which emerging trends do we need to keep an eye on?

PR 100

PR Stats Social Media Twitter 100

NetLine

DECEMBER 27, 2023

According to Chiefmartech, which has been keeping track of this phenomenon over the past twelve years, the number of martech solutions has gone from about 150 in 2011 to more than 11,000 in 2023. This approach enhances engagement and establishes your brand as a trusted resource in the eyes of your audience.

Intent Data 52

Intent Data Intent Data Hygiene Lead Ranking 52

Digital B2B Marketing

APRIL 11, 2012

Here is a summary of 2011 online advertising in the US, based on data from ComScore: 4.8 trillion online banner ads were served in 2011. The average person online in the US was served 19,000 banners in 2011. The image at the right shows the results of an eye tracking study and how the focus is on the content.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Banners 100

Buffer

OCTOBER 31, 2022

Why brands should keep an eye on vertical networks On paper, niche social networks are an excellent idea for brands because you can easily identify a platform with your target audience and craft appealing outreach. Strava Strava tackles a significant pain point for athletes – tracking exercise.

Verticals 89

Verticals Social Networks Paid Search Agency Network Marketing 89

Customer Experience Matrix

SEPTEMBER 2, 2011

I also still expect that Salesforce will continue to enhance its core Sales application with features that make it better at specific marketing automation functions like complex campaign flows and Web tracking. I agree with the goal, but Salesforce also has its eye on storing all that data.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

Moz

MAY 13, 2019

To kick this off, here's a list of every confirmed count we have (sources at end of post): 2018 – 3,234 "improvements" 2017 – 2,453 "changes" 2016 – 1,653 "improvements" 2013 – 890 "improvements" 2012 – 665 "launches" 2011 – 538 "launches" 2010 – 516 "changes" 2009 – 350–400 "changes". A lot of this is also in the eye of the beholder.

Google 69

Google Verticals Click Rate Eye-Tracking 69

Customer Experience Matrix

APRIL 4, 2014

To give some idea of the scale involved, the company said that simply monitoring “Beyoncé” across social and broadcast media creates 220 billion (with a “b”) data points relating to 2 billion times series tracking more than 100 metrics on 2.5 Bottlenose was founded in 2010 and launched its original social media dashboard in 2011.

Social Media 120

Social Media Enterprise Management Trends Work Management 120

Sprout Social

SEPTEMBER 12, 2022

Agencies that offer paid social as a service can guide, optimize and track paid advertising campaigns. Reporting and track performance: Lean on an agency to pull performance data for you, and to provide data-backed strategy recommendations. 9 stellar social media management agencies for your brand. Full Blast Creative.

Work Management 89

Work Management Marketing Management Paid Social Agency Advertising Agencies 89

Valasys

AUGUST 10, 2023

This is a shame since SEO and tracking tools monitoring your traffic and rankings have allowed us to view old content in a new light. Google has even used the freshness of content as a ranking factor since 2011. Make amendments for the poor/average quality you provided before or for the lack of eyes your content attracted.

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

DealSignal

MARCH 25, 2019

The number of companies on Scott Brinker’s “ Martech 5000 ” landscape graphic increased 27% between 2017 and 2018 and now comprises over 6800 companies – more than the 2011-2016 landscapes combined! I have come to believe we are on the cusp of a tool consolidation movement and an era of simplification.

Bombora 73

Bombora Enterprise Management Case Studies Case Study 73

DivvyHQ

APRIL 1, 2019

Back in 2011, we aimed to provide such a tool with our Killer Web Copy Template , which has become one of our most popular free resources for content managers at DivvyHQ. Based on eye-tracking studies and other research, we know that users often follow an F-shaped pattern as they peruse a new webpage.

Template 58

Template Work Management Eye-Tracking Verticals 58

Circle Studio

JANUARY 10, 2020

Back in 2011, when Scott Brinker, editor of ChiefMarTec.com, began tracking the growth of MarTech with his Marketing Technology Landscape Supergraphic , there were only around 150 solutions on the market. Thought leadership is about having an ownable and unique perspective —backed by both conviction and authority.

Work Management 79

Work Management Marketing Management B2B Thought Leadership Marketing Automation Services 79

Contently

JANUARY 31, 2017

Say you’re walking on the sidewalk, minding your own business on the way back from lunch, when you lock eyes with a street canvasser. She opens her mouth to initiate small talk, but you walk right by, avoiding eye contact and trying to stifle the guilt. Lead forms are the canvassers of the marketing world. for nine fields.

Lead Scoring 60

Lead Scoring Lead Ranking Leads Lead 60

Contently

SEPTEMBER 19, 2016

In fact, over the past few years, you could track changes in media by following trends in gaming culture. In June 2011, Justin.tv Meanwhile, gamers with a Nintendo 3DS could have played with the system’s built-in AR games back in 2011. Most people probably have at least one gaming app on their phone.

Trends 60

Trends Media Youtube Advertising Mediums 60

SnapApp

JULY 26, 2018

How do to know if your demand gen efforts are working if you’re not tracking data on it? While Google Analytics only shows you the activity on your website, or any domain you place the tracking code on, you’re able find key detail into your marketing activities impact. So what’s it take to be a demand gen marketing master?

Demand 92

Demand Marketing Analytics Tools Marketing Automation Services Planning 92

Televerde

APRIL 14, 2021

To the naked eye, Lucey said, the setup is no different from a corporate environment. Researchers looked at Televerde participants from 2011 to 2018. The post Could a call center inside Homestead prison help female inmates get back on track? They’re trained and supervised by outside staff. They found 94.1%

Paid Search Agency 52

Paid Search Agency Training Advertising Agencies Eye-Tracking 52

SnapApp

APRIL 13, 2016

Analytics tools like Kissmetrics or Google Analytics for tracking different marketing efforts. The MarTech Conference we recently attended has some specific insights to share on the topic, but overall, the goal of the stack is to simplify processes and to make it easy to monitor and track many different marketing activities.

CMS Development 54

CMS Development Work Management Marketing Management Budget Programs 54

Metadata

JANUARY 25, 2023

That’s a 6,521% increase between 2011 and 2022. You’re not tracking leads, clicks or impressions. Instead, you’re tracking metrics that actually have a tangible impact on the business. In today’s down economy , showing them how you’ll maximize your media budget and help the business grow will make their eyes light up.

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

Marketing Insider Group

JUNE 30, 2011

Which means your 2011 marketing plan has just a few more chances to be analyzed, reviewed and refined in order to help you meet your objectives for the year. Are you on track to meet your plan? OK, so let’s all take a deep breath, close our eyes and think ahead. Today officially marks the half way point in the year.

Planning 100

Planning Marketing Plans Allocation Marketing & Strategy 100

DealSignal

MARCH 26, 2019

The number of companies on Scott Brinker’s “ Martech 5000 ” landscape graphic increased 27% between 2017 and 2018 and now comprises over 6800 companies – more than the 2011-2016 landscapes combined! About the author : A Lean Six Sigma Black Belt, Jeremy Middleton approaches every role with an eye on improving marketing and sales results.

Bombora 40

Bombora Enterprise Management Case Studies Case Study 40

SnapApp

APRIL 11, 2016

Analytics tools like Kissmetrics or Google Analytics for tracking different marketing efforts. The MarTech Conference we recently attended has some specific insights to share on the topic, but overall, the goal of the stack is to simplify processes and to make it easy to monitor and track many different marketing activities.

CMS Development 48

CMS Development Work Management Marketing Management Budget Programs 48

Customer Experience Matrix

OCTOBER 10, 2012

The matching capabilities that initially caught my eye are just one part of a larger suite of functions to load, clean, standardize, merge, and enhance B2B data, ultimately storing it within a database where it can be used with SetLogik tools for segmentation, selection, reporting (including attribution), and predictive model-based lead scoring.

Enterprise Management 120

Enterprise Management Work Management Lead Ranking Marketing Management 120

The Effective Marketer

JUNE 23, 2009

Class: Analyzing Inbound Marketing (AZ401) Professor: Marshall Sponder, Monster.com , Web Analytics Association for Social Media In this class Marshall takes you through a tour of web analytics and how to track and measure your efforts related to social media, web, and more. United States License.

Training 100

Training Planning Marketing Budget Creation Work Management 100

SnapApp

NOVEMBER 18, 2011

Tracking Your Social Media Campaign. Anytime you distribute content across your network of social media sites, track it's progress. In the meantime, there are a number of helpful tools you can use to track the progress of your Twitter campaigns. Followers: Keep an eye on your follower count regularly.

Social Media 48

Social Media Analysis Media Eye-Tracking 48

Hubspot

APRIL 1, 2018

The Share a Coke campaign began in Australia in 2011 , when Coca-Cola personalized each bottle with the 150 most popular names in the country. My eyes are still wet while writing this blurb. In Melbourne, Australia, Metro Trains wanted to get across a simple message: No horsing around near train tracks. Since then, the U.S.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Hubspot

APRIL 27, 2016

Keep in mind that Google updates its algorithm between 500 and 600 times per year — and that doesn’t even include the major updates such as Panda (2011's emphasis on strong content) and Penguin (2012's crack down on over-optimizing and keyword-based anchor text). You can keep an eye on it here. Step 1: Check your code.

Traffic 28

Traffic Marketing Websites Marketing Automation Services Eye-Tracking 28

Adobe Experience Cloud Blog

MARCH 18, 2011

These apps integrate with most calendars and email systems so it’s easy to track and manage meetings. Keeping an eye on reps in multiple places added with the effect of micro-management can be both difficult and negatively affect motivation to top producers.

Marketing Management 48

Marketing Management Lead Scoring Lead Ranking B2B Sales 48

seo.co

MAY 10, 2021

The study also revealed that 59% of respondents were frustrated by not having actionable insights or reliable tracking methods to determine the efficacy of their content marketing strategy. They’ll track your progress closely and will communicate with you on a regular basis to make sure you know where you stand.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Online Marketing Institute

DECEMBER 23, 2010

It is often positions 3 through 6 that have the best combination of cost-to-conversion (the searcher takes the initiative to move their eyes to the right side of the page.) Tracking lead source – Another strong benefit of PPC is the traceability of lead source by keyword.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

MLT Creative

MARCH 1, 2012

We post content each day on multiple platforms, and track any leads from people who visit our site as a result. And if you really want an eye-opener, use TwitCleaner to see how your Twitter account looks to the rest of the world. Our customers and yours don’t need more sales messaging from us. So, how do you look?

Twitter 40

Twitter Advertising Agencies Process B to B 40

Online Marketing Institute

JANUARY 4, 2011

It’s positioning your site as more of an authority in the eyes of the search engines, and it’s making your site more resourceful. 2011 All rights reserved. Users like a website to be resourceful, and the search engines like whatever is good for the user. Links Let’s be real. Subscribe today! b2bmarketing socialmedia

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Hubspot

AUGUST 22, 2011

The problem until now has been that tracking results directly from Twitter hasn't been easy. Since all traffic now goes through t.co, it is much easier to track traffic and leads from Twitter since they will appear as referral traffic from t.co Learn how to start using Twitter in 2011 to achieve your business goals.

Traffic 28

Traffic Twitter Eye-Tracking Inbound Marketing 28

Attendify

AUGUST 7, 2019

In 2011, Brinker began producing a yearly map of the global marketing technology landscape. Account expansion is another important metric we track as a company. As we plan for next year, we’ll look with fresh eyes across the whole stack. We really want Empower attendance to have an impact on product usage and adoption.

Features 37

Features Work Management Marketing Automation Services Marketing Management 37

Hubspot

APRIL 12, 2011

Last week's Marketing Transformation Week program generated dozens of eye-opening stats , hundreds of helpful how-to's , and thousands of valuable insights on how businesses are abandoning costly, outdated traditional marketing tactics in favor of higher-yield, easier-to-track inbound marketing tactics like blogging and search engine optimization.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Eye-Tracking Hubspot 28