Martech

NOVEMBER 9, 2023

The map, which started in 2011 with only 150 companies listed, now contains over 11,000 companies* — a ridiculous growth rate of over 7,000%! Pressure on marketing to cut budgets On the client side, marketers are now trying to find efficiencies in their spend. They’re also giving performance a hard look — and it isn’t pretty.

Marketing Management 117

Marketing Management Marketing Budget Budget Programs Vendors 117

Zoominfo

JUNE 10, 2022

million settlement with 40 states and the District of Columbia in a lawsuit alleging false advertising about fuel economy and capacity for its pickup truck models from 2011-14. This is not the first time Ford has agreed to pay customers for misleading claims on the fuel efficiency of their vehicles. Ford has reached a $19.2

Zoominfo 130

Zoominfo Advertising Agencies Amazon Work Management 130

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. A well-designed technology stack increases your productivity, efficiency, reporting capabilities, and most importantly, revenue. Try it today.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

KoMarketing Associates

JANUARY 19, 2022

Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed. It has proven to be a great way to increase efficiency and transparency. WordPress is my foundational platform for storytelling. LinkedIn , Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Webbiquity

MAY 5, 2020

In 2011, their customers came to them asking for a system to deploy and manage rich media to iPads for their sales teams. Technology makes them more efficient and in some cases, more effective. Sales Hub is optimized for global manufacturers with direct and indirect distribution channels. This was the birth of Modus. I loved it!

CMS Development 176

CMS Development Enterprise Management Work Management Marketing Automation Services 176

Adobe Experience Cloud Blog

DECEMBER 22, 2010

As more companies embrace the kinds of revenue-driving opportunities that I have outlined above, I believe 2011 will be the breakout year when they vault their revenue performance to the next level of market leadership and sustained growth. Lead and Manage With Data-Driven Decisions. As the old saying goes, “Go big, or go home!”.

Lead Ranking 48

Lead Ranking Marketo Marketing Management Forecasting 48

Contently

MARCH 3, 2020

When Steve Jobs died in 2011, the Times had a 3,500-word article up within an hour. If you’re looking for more efficiency, here are 7 realistic steps anyone can take to increase productivity. So before we get to the keys of compliance, let’s talk a little bit about death. Trust me.). Create a shortlist of requirements.

Creativity 183

Creativity Fulfillment Paid Search Agency Transparency 183

Adobe Experience Cloud Blog

APRIL 21, 2011

The Conference Board CEO Challenge 2011 survey polled more than 700 CEOs, presidents, and chairmen from across geographies and industries worldwide. According to Jonathan Spector, CEO of The Conference Board: “The global CEO consensus about 2011 suggests that growing one’s business is the key to success.

Efficiency 48

Efficiency Enterprise Management Product Work Management 48

Zoominfo

JULY 3, 2020

Pipeline/Deals influenced by data #zoominfo — ZoomInfo (@ZoomInfo) April 27, 2011. Could your product potentially replace a software they are already using by being more efficient or cost saving? Turn to things like market share, sales figures, and growth and losses to see what stage a company is at in their life cycle.

Account Based Marketing 195

Account Based Marketing Zoominfo ABM Budget Programs 195

MLT Creative

SEPTEMBER 30, 2011

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals. At the 2011 Sales 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals. At the 2011 Sales 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

Contently

SEPTEMBER 28, 2017

It has the greatest combination of targeting, reach, and cost efficiency of any distribution platform. That ship sailed around 2011. Paid distribution is more important than ever. For content marketers, Facebook’s biggest value is as a paid distribution network. And that’s not just for B2C companies.

Distribution 159

Distribution Paid Search Agency Top of Funnel Advertising Funnels 159

The Customer

OCTOBER 22, 2021

In 2011 a French start-up developed technology designed to collect geolocation data on smartphones and transfer the data onto a mobile marketing platform to support retailers’ “drive to store” strategy and help them assess the impact of marketing investments for in-shop visits. This article originally appeared in CWT.

Privacy 94

Privacy Business Paid Search Agency Digital Transformation 94

Heinz Marketing

AUGUST 12, 2020

Are you missing an important piece of technology that could automate processes and make your organization more efficient? To put it in perspective, in 2011 there were around 150 martech solutions on the diagram. Do you have multiple tools that accomplish the same tasks?

Ideal Customer Profiles 117

Ideal Customer Profiles Comparison Marketing Management Analysis 117

Marketing Insider Group

NOVEMBER 10, 2020

YoY growth in 2020 net any “churn “and 1,500+ new MarTech solutions from 2019: and from 2011-2020 a stunning CAGR of 5,233%. The MarTech Landscape is still growing, despite long-standing expectations of consolidation, 13.6%

Planning 320

Planning Analytics Enterprise Management Work Management 320

ANNUITAS

JULY 7, 2011

USA Financial recognized by DemandGen Report in 2011 Sales & Marketing Alignment Awards. Read the entire Demand Gen article here or download the full 2011 Sales and Marketing Alignment Awards report here. They come in as a neutral party, facilitate collaboration and see the project through to execution.

Conversion 100

Conversion Marketing Automation Services Work Management Demand Generation Agencies 100

EveryoneSocial

AUGUST 10, 2022

However you want to call it, salespeople engaging on social media has been formally recognized as a proven strategy since at least 2011. As companies tighten the belts right, consolidation and driving efficiency and effectiveness will be imperative. Your buyers, your competition, your coworker’s dog.

Social Media 52

Social Media Media Outreach Communities 52

Adobe Experience Cloud Blog

NOVEMBER 16, 2017

But while everyone agrees that long-form content is the most efficient way to gain attention, not everyone can write as well as a professional journalist and keep the readers engaged. In 2011, psychologists Claude Messner and Michaela Wänke concluded that the faster we make decisions the happier we feel.

Planning 268

Planning Content Work Management Paid Search Agency 268

Hubspot

JANUARY 7, 2011

According to MarketingSherpa’s 2011 Email Marketing Benchmark Report , the most effective tactic to increase relevancy is triggered emails. According to MarketingSherpa’s 2011 Email Marketing Benchmark Report [link] , the most effective tactic to increase relevancy is triggered emails.

Tactics 28

Tactics Email Marketing Effectiveness Planning 28

Everything Technology Marketing

JANUARY 31, 2012

Social media has clearly evolved from the experimental stage to become an established marketing tactic and lead generator in 2011. 2 – Content marketing Content marketing went mainstream in 2011. Does this reflect the reality in your organization going into 2011? Which of these focus areas match your priorities, which don’t?

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

BenchmarkONE

AUGUST 26, 2020

Since 2011, they’ve grown by more than 100 percent , with pretty consistent growth year after year. Marketing automation creates a ton of efficiencies. And with nearly 1.7 billion users checking emails on their mobile devices , that’s a huge percentage of your potential subscribers who are using their smartphones to read your messages.

Optimization 109

Optimization Marketing Automation Services Mobile Marketing Open Rate 109

markempa

DECEMBER 10, 2012

In March of 2011, the Siemens team launched Plantville. Players are challenged to maintain operation of their plant while improving productivity, efficiency and facility health. The team launched the game on March 24, 2011. Tweet Siemens Industry , Inc., is proving that engineers just wanna have fun. Test extensively.

B2B Thought Leadership 120

B2B Thought Leadership Work Management Brand Identity Branding 120

Zoominfo

JULY 3, 2020

Pipeline/Deals influenced by data #zoominfo — ZoomInfo (@ZoomInfo) April 27, 2011 How to use firmographic data As with most kinds of data, firmographic data can be used to build personalized content strategies. Could your product potentially replace a software they are already using by being more efficient or cost saving?

Account Based Marketing 100

Account Based Marketing Zoominfo ABM Budget Programs 100

Biznology

FEBRUARY 22, 2012

The 2011 holiday shopping season blur, though hectic, was a welcome event for e-commerce sellers and online retailers. For example, in 2009, online sales equaled $129 billion, increasing to $143 billion in 2010, with a projected increase in 2011 to $197 billion. “Shopping and shipping” formed a fabulous team in 2011.

Spending 80

Spending Fulfillment Mobile Advertising Customer Satisfaction 80

Adobe Experience Cloud Blog

FEBRUARY 14, 2018

Although YouTube started streaming live video in 2011, and Facebook didn’t add the feature until five years later, they seem to be evenly matched. On top of that, Facebook also has verified Pages which allows businesses and influencers to build their brands more efficiently.

Youtube 134

Youtube Facebook Video Marketing Viral Marketing 134

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

ClickZ

NOVEMBER 9, 2020

For enterprise-level organizations, the explosion of tools combined with new capabilities like AI and machine learning make it possible to scale marketing efforts more quickly and efficiently than ever before. In 2011, Scott Brinker’s martech landscape contained just 150 tools. This year, it’s at 8000 (and growing).

Enterprise Management 144

Enterprise Management Work Management Marketing Management Marketing Automation Services 144

Hubspot

FEBRUARY 28, 2016

I researched a bit into some of the psychology and underpinnings of the most efficient, most happy team setups. Part of running an efficient, happy team is placing leadership around it that is action-based. 9) How much do you think about an efficient, happy team? The same goes for building an efficient, happy team.

Efficiency 28

Efficiency Work Management Lead Ranking Lead Scoring 28

ClickZ

JULY 3, 2019

By that time, according to Demand Gen Report, 50% of marketers found that their ABM programs were meeting all their organizational expectations, noting key benefits as efficient use of marketing resources, streamlined customer acquisition processes and a clearer path to ROI. Source: ABM Benchmark Survey Report 2018 .

Account Based Marketing 107

Account Based Marketing ABM DemandBase Business 107

Webbiquity

AUGUST 19, 2016

There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy. Google Fellow Amit Singhal explained back in 2011 that Google likes fresh content.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

ANNUITAS

SEPTEMBER 7, 2011

September 7, 2011, 2PM EST. Everyone knows that associations continually face the daunting challenge of creating new revenue sources. How technology automates and improves the efficiency of both your organization and processes. But very few offer tangible steps to do so. Event Speakers: Jay Hidalgo, President, The Annuitas Group.

Webinar Metrics 100

Webinar Metrics Class Efficiency Marketing 100

SalesIntel

AUGUST 7, 2023

Although it was introduced back in 2011, this feature was initially experimental. For these busy consumers, voice search is becoming an effortless way to access information quicker and more efficiently. It works through the automatic speech recognition system (ASR) that understands speech commands and translates them into text.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

ClickZ

OCTOBER 23, 2020

It is a better idea to increase efficiency within your marketing organization by leveraging tools that do the work for you rather than tools that add to your busy team’s workload. Founded in 2011 by our CEO Ross Andrew-Paquette initially as an email platform, Maropost has evolved manifolds. About Maropost.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Work Management Automation 116

DivvyHQ

APRIL 1, 2019

Back in 2011, we aimed to provide such a tool with our Killer Web Copy Template , which has become one of our most popular free resources for content managers at DivvyHQ. A Simple Efficiency for Stellar Creation. At DivvyHQ , we’re all about these types of simple efficiencies that streamline operations for a content team.

Template 58

Template Work Management Eye-Tracking Verticals 58

nDash

OCTOBER 26, 2020

Workplace efficiency . In 2011, I launched Liz Sheffield Copywriting. . Corrie is a content contributor to various websites including Horkey Handbook, The Work at Home Woman, Fairy Godboss, Geekbot, and Mellowed. Area of expertise: Career development . Staffing & recruitment . Office management . Type of content: Blog posts.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

Customer Experience Matrix

APRIL 14, 2012

More fundamentally, it reflects Infusionsoft's steady focus on solving the same problem for the same customers: helping businesses with under 25 employees run their marketing, sales and e-commerce more efficiently. The company now has 8,500 customers, 30,000 users, and expected revenue of $40 million in 2012, up 50% over $26 million in 2011.

Lead Scoring 120

Lead Scoring Lead Ranking Analytics Campaigns 120

ClickZ

JANUARY 13, 2020

30-second summary: Convertr is an API-first data routing and optimization platform, which was launched in 2011 by entrepreneur Emma Bowkett. Convertr is looking to advance its integration and workflow capabilities. This will allow their customers to better connect and manage data points across their tech stack. .

Privacy 61

Privacy Work Management Privacy Policies Marketing Management 61