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The Founder Interview Series #26: Orrin Broberg, Modus

Webbiquity

The key to making sales professionals more successful was to make it easy for them to access the exact content they needed, at the moment of truth–when they were face to face with prospects. The platform is a tool for sales professionals targeted at large enterprise manufacturing and medical device marketing and sales teams.

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What Is a Marketing Technology Stack?

SnapApp

that marketers use to efficiently and effectively conduct and monitor their marketing efforts. A content management system (CMS) that hosts a company website and blog. Data from MarketingLand shows that in 2011, there were about 150 companies geared toward marketing technology. In 2016, there are almost 4,000.

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What Is a Marketing Technology Stack?

SnapApp

that marketers use to efficiently and effectively conduct and monitor their marketing efforts. A content management system (CMS) that hosts a company website and blog. Data from MarketingLand shows that in 2011, there were about 150 companies geared toward marketing technology. In 2016, there are almost 4,000.

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The Four Biggest Content Marketing Pain Points

Marketing Insider Group

They must grapple with content proliferation; inconsistent and uncoordinated content creation; the lack of strategic direction in the content insights process; and the difficulty for consumers, customers and prospects to find content that is relevant and timely. More detailed descriptions can be found in the book.

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My social media marketing posts from 2011

Biznology

I have been writing for Biznology every Tuesday since January 18th, 2011, so there are quite a few posts that may well be useful for you now that you never had an opportunity to read before — before you knew about Biznology or me. I call this “fire for effect.” Only recently has the Internet become ubiquitous and global in a real way.

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What does CRM-Driven Marketing Actually Mean

Hubspot

Just look at this graphic: The first Martech map was created back in 2011. In fact, Blissfully estimates that small companies have, on average, 20+ SaaS solutions -- and larger companies usually have more than 100. This trend of adopting different martech solutions has hit our customer base, too. It had 150 solutions.

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Maximizing SEO with Schema Markup: Strategies and Benefits

Single Grain

Schema markup, a form of structured data, helps search engines understand the content of your website, thereby enhancing its presence in search results. Schema helps search engines understand the content of your site and provide more informative results for users. By clearly defining the type of your content (e.g.,

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