Biznology

DECEMBER 2, 2011

What do you mean that the holiday season of 2011 is over? Heck, we’re still in the same calendar week as Cyber Monday 2011! Whatever you have done for the online shopping season for 2011 is already in place and running. Whoa there, big fella!!! It just got started? Have you lost your bits and bytes? ” mentality.

PPC 80

PPC Social Media Conversion Rate SEO 80

Martech

MARCH 11, 2024

For the company, less alienation and more effective communication with most of our market. We must adapt and create ads that drive the value in-feed — or promote existing organic content. I’m so tired of Google, Facebook and other random companies “listening in” on my web browsing to serve up ads I don’t want. Good riddance.

Efficiency 93

Efficiency Marketing Automation Services Lead Ranking Brand Identity 93

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Marketing Insider Group

JULY 14, 2020

2006: Facebook debuts. In only 14 years, the effect it has had is profound. 2011: Snapchat arrives, becoming beloved by all generations because who doesn’t look better with a filter. But marketing, in many organizations, is stuck in the past. Consistent organic search traffic continues to grow. The results?

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Jenara is an Asia-based filmmaker, organic farmer, and freelance journalist for Fast Company magazine and CNNGo, as well as a Harvard and Berkeley grad.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Webbiquity

MARCH 10, 2011

Social media has quickly become the most influential factors in grassroots socio-political organization. The January 25 revolution in Egypt gained a major foothold as a result of social media tools like Facebook and Twitter. Individuals have used social media to increase government transparency and mobilize like-minded individuals.

Social Media 100

Social Media Effectiveness Media Transparency 100

Brandwatch Marketing

OCTOBER 25, 2023

Since Google moved to secure search in October 2011, measuring keyword traffic has become more difficult with the vast majority of keyword data hidden behind ‘(not provided)’ in the name of privacy. Social listening allows you to listen into online, organic conversations about your brand across social media and the web.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Webbiquity

OCTOBER 5, 2012

Vocus vs. Cision (November 8, 2011). Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. How to Write an Effective Business Blog (January 8, 2010). 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011).

PR 100

PR Stats Social Media Twitter 100

Marketing Insider Group

AUGUST 24, 2010

I prefer the more organized chats with a moderator who has prepared questions, than the free-for-all type. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?" I meet tons of smart marketing folks via chats. Last night I observed (lurked) a chat where a corp.

Organization 100

Organization Planning Paid Search Agency Allocation 100

ClearVoice

JANUARY 26, 2021

Facebook has made no fewer than 34 changes to the newsfeed algorithm since 2016; everything from prioritizing live video to banning advertisements from fake news sites, each designed to maximize profits for a company already worth a third of a trillion dollars at the end of 2015. Social media fatigue.

Social Media 116

Social Media Paid Content Training Media 116

Content Standard

DECEMBER 9, 2020

As a veteran search marketer, I’ll never forget the frenzied speculation around Google+ back in 2011. As marketers, we now battle it out for visibility across more and more platforms—from Google and Facebook to Netflix and TikTok—while each of those platforms continuously rewrites the rules for ad and content delivery.

Advertising Agencies 95

Advertising Agencies Work Management Paid Search Agency Marketing Management 95

ClickZ

NOVEMBER 9, 2020

For enterprise-level organizations, the explosion of tools combined with new capabilities like AI and machine learning make it possible to scale marketing efforts more quickly and efficiently than ever before. In 2011, Scott Brinker’s martech landscape contained just 150 tools. Let’s dig deeper into that particular challenge.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Marketing Automation Services 144

Zoominfo

MARCH 27, 2018

Only 31% of organizations recognize and reward employees across the company for improving the customer experience ( source ). 81% of companies say social customer service strategy is integrated into overall social strategy of the organization ( source ). B2B companies retain fully engaged customers more than others by 27% ( source ).

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

Convince & Convert

MARCH 26, 2013

For over a year, rumor has had it on the web that Facebook Page posts reach an average of only 16% of fans. Actually, Facebook itself started this rumor in February of 2012 at the Facebook Marketing Conference in New York. Let’s take a moment to look at the different forms of measuring reach on Facebook pages.

Viral Marketing 167

Viral Marketing Facebook Marketing Management Buzz 167

Content4Demand

NOVEMBER 8, 2018

We’re very intrigued by messaging,” Influitive co-founder Mark Organ recently told Demand Gen Report. Here, we’re looking at things like Facebook Messenger and Slack.”. Facebook Messenger and Slack certainly are participating in the growth of text messaging as a B2B engagement platform. Importing Engagement. Dealing in Data.

Multi-Channel 71

Multi-Channel Conference Social Media Mobile Marketing 71

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. Consider what is taking the place of the blog: social sites like Facebook and Twitter.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Webbiquity

MAY 17, 2016

Sample review: “Trello is a simple, yet effective project management tool following the agile development model. The app uses “lanes” to identify columns of where specific tasks or “cards” are in the process of your project, keeping your project organized.” — SmartBug Media. 3: The Nine Best Facebook Marketing Tools. #4:

Planning 145

Planning Research Tools Best Practices 145

Convince & Convert

JUNE 25, 2012

So how do you pull stories out of your own organization? Play with how visual tools—Instagram, Pinterest, Facebook Timeline photos—can help convey your story by showing how what you sell lives in the world : “If a picture alone is worth a thousand words, a picture with a little code is worth millions.”. Use Twitter in an inspired way.

Storytelling 130

Storytelling Webinar Metrics Rules Social Media 130

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. This is the problem that we set out to solve in mid 2011. Effective marketing teams organize their workload into controllable and measurable campaigns. Campaign Based Publishing. Real Analytics.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. This is the problem that we set out to solve in mid 2011. Effective marketing teams organize their workload into controllable and measurable campaigns. Campaign Based Publishing. Real Analytics.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Biznology

MARCH 20, 2018

“The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. “Companies, brands, associations, and organizations are not separating out social media from influencer engagement. .”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Marketing Insider Group

DECEMBER 16, 2010

Jeremiah Owyang from Altimeter is calling “ 2011: The Year of [Social] Integration &# where we leave formation and organizational ideas behind. And I have already described how organizations need to integrate social media engagement into the marketing mix as well as into the DNA of our organizations. That sounds ominous.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Jeremiah Owyang from Altimeter is calling “ 2011: The Year of [Social] Integration &# where we leave formation and organizational ideas behind. And I have already described how organizations need to integrate social media engagement into the marketing mix as well as into the DNA of our organizations. That sounds ominous.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

ClearVoice

MARCH 7, 2020

Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest. Instagram is a part of Facebook’s family of brands. General social media marketing terms. The platform has 2.4

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Marketing Insider Group

DECEMBER 15, 2010

we begin to align our organization around the new/old social world. Social networking has been around for as long as we have and yet the emergence of social media is changing the face of marketing, media, PR, customer service, advertising and ultimately entire organizations. We need to build social into the DNA of our organizations.

Social Media 100

Social Media Web 2.0 Media B2B 100

Marketing Insider Group

DECEMBER 7, 2010

I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. In the era of Facebook, Google , Twitter and Yelp, buyers have as much control over the flow of information as salespeople.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Nuvi

JANUARY 14, 2021

Barmmer is known for building world-class sales organizations and will tap into his deep history of scaling companies for exponential growth through a data-driven approach to sales and go-to-market activities. Before DocuSign, Barmmer was the vice president of sales at both Get Satisfaction from 2011 to 2013, acquired by Sprinklr in 2015.

Enterprise Management 40

Enterprise Management Lead Ranking Customer Satisfaction Class 40

NuSpark Consulting

SEPTEMBER 10, 2011

I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study. The focus of the study was to determine what activities and approaches separated Word Class sales organizations versus the rest.

Top of Funnel 100

Top of Funnel Practices Planning Lead Ranking 100

Buzz Marketing for Technology

SEPTEMBER 2, 2009

Imagine it is New Years Eve 2011, just 2 short years from now and you are having a conversation with a buddy from work and you are remembering the days when your firm only had 4 people actively engaged in Social Media. Its now 2011 and everyone in your company has access to and the ability to jump and engage in Social Media.

Social Media 100

Social Media Media Social Networks Tagging 100

Marketing Insider Group

OCTOBER 13, 2011

The CMOs concluded that market and technology factors were the major forces driving change within their organizations. My Key takeaways: Focus on your organizations’ people and their skills to stay ahead of the increasing pace of change in the way we define marketing strategy and execute marketing plans. Major Challenges.

Customer Surveys 100

Customer Surveys Planning Peer-to-peer Paid Search Agency 100

Hubspot

JUNE 11, 2020

At the moment, almost all of the top social media platforms -- including Facebook , YouTube , Instagram , Twitter , LinkedIn , Reddit , and now even TikTok -- have live streaming features. These platforms were YouTube (48%), Facebook (20%), and Instagram (13%). Today, more than one-quarter of videos uploaded to Facebook are live.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Hubspot

JUNE 17, 2011

SEOMoz has just published their 2011 Ranking Factors Guide, which is the essential reference for search marketers to learn about the new or changing factors shaping their world. Lindsay Wassell provided the comment, "Exact match domains, while still highly effective today are beginning to wane in power." This year, they are down to.22

SEO 28

SEO Correlation Domain Keywords 28

Everything Technology Marketing

FEBRUARY 19, 2011

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

Social Media 100

Social Media Sales Qualified Leads Lead Ranking Lead Scoring 100

Convince & Convert

JULY 29, 2012

It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. But that inability isn’t the fault of social media as a channel, or the fault of social media software, or the fault of Facebook, or the fault of any other outside force.

Social Media 140

Social Media ROI Media Correlation 140

Marketing Insider Group

JUNE 11, 2013

In 2011 , Mary updated her views on the above but also covered Content Marketing. Is your organization focused on the mobile market? How much of your content is effective vs. completely wasted? Most organizations that go through content audits are shocked at the % of their content that never gets used.

Trends 100

Trends Mobile Advertising Planning Internet Marketing 100

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100