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Marketo Files for IPO: Will High Growth Outweigh High Losses?

Customer Experience Matrix

Marketo made good today on its promise to file for an initial public offering (IPO). The S-1 registration statement gives considerable new information about Marketo’s business. million, an impressive 80% growth rate vs. 2011 although not quite the doubling that the company had forecast earlier.

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B2B Marketing Automation Growth Slowed In First Half of 2011

Customer Experience Matrix

We now ask vendors to estimate their client counts based on four segments: - micro-businesses, under $5 million in revenue; - small businesses, $5 to $20 million revenue; - mid-size business, $20 to $500 million revenue, and - large business, $500 million or more revenue. But it’s still worth sounding a note of caution.

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Teradata Sells Its Marketing Applications Business for $90 Million

Customer Experience Matrix

Teradata announced on Friday that it had signed a deal to sell its marketing applications business for $90 million to private investment firm Marlin Equity Partners. The company had announced plans to sell the business last November. Teradata itself paid $540 million for Aprimo back in 2011, again roughly 5x revenue.

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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed. Marketing Automation Platforms Like Marketo and Pardot. WordPress is my foundational platform for storytelling. Eliana Vuijsje, Marketing Director at Adaptive Shield.

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Marketo Announces Japan Expansion

Adobe Experience Cloud Blog

The same is true in business. And in our short history, it sure seems like people want Marketo. First, we heard customers in the UK asking for our technology; in 2011 we took the international plunge and hung the first global Marketo shingle up in Dublin. Needless to say, that shift plays right into Marketo’s hands.

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ASU Research Confirms the Transformative Power of Second Chances

Televerde

The latter operates a business model that delivers sales and marketing solutions to top businesses like SAP, Adobe-Marketo and Pulse Secure with a talent pool that consists largely of women hired, trained and compensated inside two U.S. What’s also changed is people’s perception of business.

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How B2B SaaS Companies Get Sassy: Using Technographic Data to Identify the Best Prospects

Engagio

When you harness this type of insight, you get to the heartbeat of what powers the business. That’s a 5233% growth since 2011!). You can do this exercise for every technology that matters to your business, assigning data point scores to each of your accounts. It boasts roughly 8000 technologies in the marketplace.