Indeed, the company says as much in its FAQ on the deal : “Oracle plans to integrate several of its key technology assets, such as Big Data and Business Intelligence, to deliver enhanced value to Eloqua’s products.” Small businesses in particular can expect little love from an Oracle-ized Eloqua. More concretely, Salesforce now has to think long and hard about Marketo ’s future. The expectation has always been that Marketo would remain independent, eventually as a public company. per share, which comes to $871 million. The stock had been hovering around $17.50 MORE >>

For marketers whose social strategy centers on incentivized sharing – like sweepstakes and contests – the eventual Crowd Factory / Marketo offering could make sense. Buying Parity: Thoughts on Marketo’s Acquisition of Crowd Factory is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social Media Crowd Factory Demand Generation Eloqua marketing automation Marketoby Joe Chernov | Tweet this Despite what the press releases would have you believe, “social marketing automation” wasn’t born today. It also gives marketers options. MORE >>

Recently I was asked to contribute some thoughts to Marketo’s new ebook, “ The Definitive Guide to Marketing Automation.” How easy is it to customize the system to our specific business model and/or sales process? Have a strategy in place and orient your use of the technology (and the programs you design) towards specific sales, marketing, and business goals. Disclaimer: Spear Marketing Group is an Preferred Services Partner of Marketo. B2B Marketing Lead Management Lead Nurturing Marketing Automation Marketo marketo Marketo agency Marketo consultant Marketo partne MORE >>

Marketo will always have a special place here at Find New Customers – they got us started. We said good-bye to Marketo recently, and a strange thing happened. Business took off. These were delivered every month and a small check from Marketo came in the mail every month. Update: Marketo opens the wallet and pays BIG bucks for leads  (They’re paying $1,000 a lead now. Business exploded. The most exciting is our new weekly B2B marketing show, Mad Marketing TV , sponsored by Act-On Software - a young and aggressive Marketo competitor. MORE >>

We love our customers and really love it when they tell the world why they chose us and how we are helping them manage leads, close business, and generally just rev the marketing engine. In it, they lay out why they sought out a marketing automation solution, what happened when they compared LoopFuse and Marketo, and the results they began to see immediately. “We explored the usual players and quickly narrowed our choices down to Loopfuse and Marketo. Marketing Automation adzerk marketoRead the whole thing. ” and we really love this one! ” Thanks! MORE >>