The Effective Marketer

AUGUST 2, 2010

An interesting post on Why So Many Companies Suck at Social Media brings in some good insights and compares the now famous Old Spice youtube campaign with copycats like Cisco and Brigham Young University. The solution, it seems, is far more complicated. Why is it that one company fails miserable while the other gets it right?

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Webbiquity

MAY 17, 2016

For example, almost no one looked for information about “content marketing” prior to early 2011, but interest really soared a couple of years later, with search volume tripling between December 2012 and January 2014. Displays your Google search history across devices, including YouTube searches. 8) Google History.

Planning 145

Planning Research Tools Best Practices 145

Writing on the Web

MAY 16, 2011

Join me, along with Colin Martin and Marc Bullard , in a free webinar next Thursday, May 19, 2011 at 5:00pm ET to learn the secret tactics successful marketers are using on free hosting sites such as YouTube that are bringing an avalanche of traffic to their websites. Blog this on Blogger. Will be recorded!).

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

The Effective Marketer

NOVEMBER 6, 2009

And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

Hubspot

APRIL 12, 2018

This direct relationship can occur through methods like social media, YouTube, or podcasts, but not through TV, billboards, or magazine advertisements. The company also pays YouTube influencers to post videos of themselves trying different Warby Parker glasses on. What is direct-to-consumer marketing? Cards Against Humanity.

eCommerce 74

eCommerce Brand Identity Branding Advertising Agencies 74

The Effective Marketer

NOVEMBER 30, 2009

Volkswagen launched what became quickly a viral campaign with emails being forwarded, youtube videos with over 1 million hits and comments from all corners of the web. They call it The Fun Theory (www.thefuntheory.com) and the goal is simple: using fun to change people’s behavior for the better. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. This entry was posted on Monday, May 9th, 2011 at 9:00 am and is filed under Content Marketing , Marketing Automation , Marketing Planning , Marketing Strategy , Online Marketing , Social Media.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

NOVEMBER 4, 2009

Stress vs. Productivity from www.hrmreport.com If your office is anything like mine, your colleagues send you Youtube videos, web links, and other stuff that although very entertaining doesn’t help you get your projects done on time. Have you ever tried simply not checking email ? United States License.

Product 100

Product Work Management Marketing Budget Creation Marketing Automation Services 100

LeadSquared

JUNE 5, 2017

Since 2011, the number of internet users has increased from 2 billion to more than 3.4 If you don’t have the right content marketing strategy in place, the 400 hours per minute of YouTube videos, 2.5 Sites such as WordPress , Blogger , and Tumblr are good resources to get you started. billion people.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Content Marketing Planning 52

Hubspot

MARCH 3, 2020

Be a guest blogger, talk to and about (positively, of course!) And now that Google owns YouTube, it's a good idea to show up on that platform. Editor's Note: This post was originally published in December 2011 and has been updated for comprehensiveness. Get links online. Guest post.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Biznology

MAY 6, 2014

Sam believes this is dead and that it’s closer to 70%/20%/10%, according to some research by Paul Schneider (from back in August of 2011). Amateur radio reminds me of what it was like being a blogger in the late 90s using tools like Greymatter , Zope , and Pyra Labs (pre-Blogger). From Makers to Takers.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Writing on the Web

APRIL 11, 2011

And, it gets multiplied on websites, blogs, Facebook, LinkedIn, Twitter, and videos on YouTube, to the point that people tune out. Blog this on Blogger. I hope you’ll call me one day and hire me for my services.&#. Sadly this classic marketing approach is everywhere. How can you introduce storytelling into your marketing mix?

Rules 100

Rules Content Digg Custom Publishing 100

Convince & Convert

DECEMBER 30, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. I like the way it’s written, and my favorite thing to do as a blogger is piece together the bigger picture. (Happy Holidays! This is #1. This is probably my favorite post of the year.

Google 151

Google Lead Scoring Lead Ranking PageRank 151

The Effective Marketer

MARCH 7, 2009

Peter Contardo and Shaun Pope, from Endavo Media , gave us a great primer on monetizing online video, clarifying that although easy to create (anyone with a webcam can upload to Youtube), need some thinking before you can actually make money with video. United States License.

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Conference Social Media Work Management Marketing Budget 100

Atomic Reach

JANUARY 3, 2019

Jeff Bullas - Influencer, Author, and Blogger. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. Lee Odden is an avid blogger, talented speaker, and author. He has spoken internationally, is an avid blogger, and author.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

seo.co

MAY 10, 2021

Back in 2011, Google began encrypting searches from logged-in users. When you create an expert round-up blog post that provides true value to your audience, other bloggers will want to link your content naturally. Create a YouTube channel. YouTube is a powerful search engine. In the beginning, not everyone was affected.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

MLT Creative

JANUARY 31, 2012

Acccording to a Forrester report released in March 2011, 30 percent of global manufacturers intended to increase social media investments in 2012. Start a YouTube Channel to Enrich Content YouTube can be a great tool that educates buyers while subtly marketing through video. That, however, appears to be changing.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

Convince & Convert

JULY 3, 2011

Recognize that Google actually owns the first AND second biggest search engines in the world, since YouTube is currently #2. Here’s the scenario I see unfolding before the end of 2011, and possibly before Labor Day. Android (the app for Plus is fantastic). Google opens up business pages on Plus to Adwords customers.

Google 167

Google Lead Scoring Lead Ranking PageRank 167

Online Marketing Institute

APRIL 11, 2011

); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40

Tony Zambito

JULY 24, 2011

  The pace in 2011 has noticeably quickened.    I’m influenced by David Armano who came up with the concept of influence ripples or circles to depict blogger spheres of influence as far back as 2006.  Image via Wikipedia.   In this context they do serve a purpose.    Circles are not new. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Convince & Convert

JULY 3, 2011

Recognize that Google actually owns the first AND second biggest search engines in the world, since YouTube is currently #2. Here’s the scenario I see unfolding before the end of 2011, and possibly before Labor Day. Android (the app for Plus is fantastic). Google opens up business pages on Plus to Adwords customers.

Google 150

Google Lead Scoring Lead Ranking PageRank 150

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Try your hat at a guest blogger or two, this could add credibility to your site , especially if the person is influential in his or her space.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Hubspot

NOVEMBER 16, 2012

Just take a look at how the size of business' marketing departments has more than doubled -- in fact, almost tripled -- since August 2011. In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." In terms of both department size and budget, Marketing is on the rise. Here are some top trends we've noticed.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Hubspot

APRIL 25, 2014

Then Shishir Mehrotra, the number two guy at YouTube, quit or was pushed out in a shakeup under a new boss. But his biggest project was the launch, in 2011, of Google+, Google’s response to the rise of Facebook. Google counts all sorts of people who touched any of its services, from Gmail to YouTube.

Google 28

Google Youtube Mobile Advertising Facebook 28

Hubspot

APRIL 17, 2012

In an article about social proof , TechCrunch clearly identified 5 different categories of social proof: Expert Social Proof: Approval from a credible expert, such as an industry blogger or other authority. To learn how to ramp up your media and blogger relations efforts to get more coverage, check out this blog post.

Social Marketing 28

Social Marketing Case Studies Case Study Classified Ads 28

Hubspot

APRIL 21, 2011

Steve is the author of Get Seen: Online Video Secrets to Building your Business and is one of the web's first video bloggers and a mastermind when it comes to all things online video. Winner will be announced Wednesday April 27th 2011. Over there, they just throw up YouTube videos, little Flip videos and things.

Video Marketing 28

Video Marketing Business Lock-In Youtube 28

Webbiquity

SEPTEMBER 12, 2011

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. Influence in social media: how to find the top bloggers by blur Group. 9 new rules for YouTube marketing by iMedia Connection. What to do? Social Media and Online Video.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Webbiquity

MARCH 26, 2012

One of the most interesting aspects of web presence optimization (WPO) is how frequently bloggers and journalists write about the concept without actually using the term. Krista LaRiviere (see below), a co-founder of gShift Labs , is one of the few bloggers who have embraced the term.

Optimization 100

Optimization Tips Work Management Lead Ranking 100

Outgrow

MAY 23, 2022

They’re a blogger, they’re a writer, they’re a on TikTok. They’re doing YouTube shorts. We had our first event, content marketing world in 2011. If you look at the model for a content creator, becoming a content entrepreneur, they start by doing one thing really well. They’re a Twitch streamer.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Webbiquity

APRIL 16, 2012

Reporting that “The first quarter of 2011 provided some of the most dramatic news in recent search engine marketing memory. Build out key connectivity to the product suppliers and downstream partners within the advertiser ecosystem.” ” Do You Practice Safe Link Building? by Performics.

Link Building 100

Link Building SEO Ad Building PageRank 100

Webbiquity

JANUARY 16, 2012

Guidance for New Bloggers. 20 Common Mistakes Made By New Bloggers by Ink Rebels. 12 things every business blogger should know how to do by Ragan’s PR Daily. 12 things every business blogger should know how to do by Ragan’s PR Daily. 21 Ways Bloggers Engage by Heidi Cohen.

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Webbiquity

NOVEMBER 14, 2011

Here’s a good place to start: 40 of the best SEO guides to strategy, tactics, considerations, common mistakes to avoid and more from some of the best SEO bloggers and writers around. How to keep up? by providing a phone number, physical address and email address). This is a great illustration to print and keep handy.

SEO 100

SEO Cost Per Click Tips Best Practices 100

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 The winners will be announced at the Mashable Awards Gala on January 6th, 2011 Purchase Tickets Recently Trending Double Rainbow Appears Over L.A., More Than 700 Billion YouTube Videos. 3 Double Rainbow Appears Over L.A.,

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Hubspot

FEBRUARY 12, 2013

So we wrote SEO for YouTube: How to Search Optimize Video for B2B Marketing , a post that pulled in more than 11,000 views, nearly 500 tweets and a handful of interesting comments. It may seem elementary, and we published it long after Twitter launched -- in November of 2011, in fact -- but we just heard the question over, and over, and over.

Content 28

Content B2B Thought Leadership Keywords Hubspot 28

Webbiquity

OCTOBER 16, 2012

90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. Looking at five leading social networks (Twitter, Facebook, YouTube, Google+ and Pinterest), Fortune 100 company names are mentioned more than 10 million times per month. YouTube and Video Marketing Trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

JANUARY 19, 2011

and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). When appropriate, let key bloggers know about it.&# YouTube) to enhance your brand presence online. Tweet about the video. Post it to the Facebook Wall.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Webbiquity

FEBRUARY 7, 2012

Also noted: • One in four Americans watches a YouTube video every day. • In the coming year, 77% of companies plan to spend more on YouTube; three-quarters plan to increase spending on Facebook and blogs, and 73% will invest more on Twitter. B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube.

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Paid Content Social Media Statistics Research 100