Webbiquity

NOVEMBER 6, 2018

Web searches for “online reviews” took off, doubling between July 2008 and January 2011. Bloggers started writing about how online reviews help with SEO. Within a decade, eons of business practice were reversed. Most customer service reps (CSRs) are smart, diligent, helpful people. How did we do?

Enterprise Management 178

Enterprise Management Work Management Marketing Management Customer Surveys 178

The ROI Guy

DECEMBER 23, 2010

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

ClearVoice

JANUARY 26, 2021

The notion that social media holds a conspicuous power over its users is to many in the industry an uncontroversial one and should resonate with most business owners and social media managers. And so, the utility of social media for businesses remains a topic of discussion , with as many unanswered questions as those yet to be asked.

Social Media 116

Social Media Paid Content Training Media 116

Atomic Reach

JANUARY 3, 2019

It is also very likely that an ad alone is not going to engage you enough to purchase the item or service. Jeff Bullas - Influencer, Author, and Blogger. Currently, she works as the Chief Content Officer for MarketingProfs. Mark Schaefer - Speaker, Business Consultant, Author. Content Marketing Influencers: Who Are They?

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

The Effective Marketer

SEPTEMBER 20, 2010

What seems to be the opposite thinking of the advertising school became the winning campaign of Banco Hipotecario , a financial services business based in Argentina. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Work Management 100

Work Management Planning Marketing Management Advertisements 100

Envy

AUGUST 30, 2018

These upstarts are bringing in the business too, with investments of over $5.1 Co-founder of Bitcoin Magazine (2011) and Ethereum (2013), Vitalik Buterin is only 24 years old and someone we’re all keeping our eyes on! FinTech is thriving, and so it should be. billion made into FinTech’s in Q3 of 2017, and 5.8 billion in Q4 of 2017.

Work Management 98

Work Management Marketing Management Lead Scoring Lead Ranking 98

Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? You have to find what works for you in your business, with your target audience. So on Wednesday, April 20, 2011 at 5 p.m.

Content Marketing 100

Content Marketing Work Management Digg Content 100

The Effective Marketer

MAY 10, 2010

brand mascots are a common tool to promote your product or service. A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Hubspot

MARCH 3, 2020

The internet lets you reach billions of people around the globe, but if you're like many small or local businesses, world domination isn't really on your radar (not yet, anyway). What makes your business tick is your local community, whether on the town, city, county, or state level. Write about complementary local services.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Exo B2B

APRIL 11, 2019

Heidi Cohen – Twitter account: @heidicohen – Website/blog: [link] Entrepreneur, blogger and speaker. Her work has also been published in numerous publications including The Guardian, Huffington Post, The Content Marketing Institute and others. He is also a lecturer, blogger and regular contributor to publications such as Inc.,

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Writing on the Web

MAY 18, 2011

Here’s what’s important about publishing video on your sites: Your business can get quick, effective search engine results that used to take months or even years to achieve, all for next to nothing to produce (you don’t need to buy expensive equipment and hire a producer). On Thursday, May 19, 2011 at 5 p.m.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

ViewPoint

FEBRUARY 26, 2013

Today's guest blogger is Dan Armstrong , Director of Research and Thought Leadership at ITSMA. Our members execute big-ticket cross-border IT services projects. A common cross-cultural misunderstanding in these projects occurs when the service provider gives the customer only good news. Your leads may be perfect. asks the U.S.

Enterprise Management 120

Enterprise Management Thought Leadership Cross-Selling Work Management 120

ViewPoint

SEPTEMBER 26, 2011

T oday we're pleased to have Paul Gillin as our guest blogger. His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman. A lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business.

Facebook 120

Facebook B2B Marketing Planning B2B 120

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. And, a lot of work.

Rules 100

Rules Content Digg Press 100

Hubspot

APRIL 12, 2018

Despite this customer’s dissatisfaction with his mattress, he still gave the company five stars: Ultimately, Casper’s efficient delivery process and adept customer service impressed the consumer so much that he gave the company five stars -- even though the product didn’t work out for him. What is direct-to-consumer marketing?

eCommerce 74

eCommerce Brand Identity Branding Advertising Agencies 74

The Effective Marketer

JANUARY 11, 2010

Note: if the download link doesn’t work for you, contact me and I’ll email the file to you. Yes, the excel matrix may help compare features vs. features, but falls short on so-called “soft” features like technical support, quality of service, and the all too common “gut feeling”. You get the point. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Writing on the Web

APRIL 19, 2011

This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. Register to get the recording if you can’t come at 5 pm ET , plus I’ll send you handouts, a list of outsourcing resources, a marketing road map and discount coupons for services.

Tips 100

Tips Content Marketing Digg Content 100

The Effective Marketer

JANUARY 6, 2009

In some cases you may have to do some market research prior to changing the product packaging, or contact your customers as a result of new customer service website login options. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Writing on the Web

DECEMBER 16, 2010

How do you check your online marketing to see where it’s working, where it needs improvement? Here’s my quick and easy end-of-year check up for your business. What comes up for the keywords that describe what your business does? Can people identify your business and know what problem it solves?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

DECEMBER 8, 2010

I can blog about business blogging and content marketing. But it’s difficult for me to shift gears and focus on writing content for executive coaches and management consultants , which is a big part of my business, with a different target audience and different message. Blog this on Blogger. I’ve hired an assistant.

Work Management 100

Work Management Marketing Management Digg Thought Leadership 100

Convince & Convert

MAY 25, 2010

What other aspects of the marketing services business are likely to grow like that? The revenue stream is too intermittent, the employees too expensive, and the points of failure too numerous for most small agencies to successfully offer full-blown Web design services. Get Your Foot in the Door Selling One Service.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

The Effective Marketer

JUNE 13, 2009

Odds are that someone may eventually buy the product or service. From free PPC tips , free guide on Facebook for business , free eBook on Twitter for Business , free email marketing guide , and other miscellaneous free stuff (some of which you wish you had never found). David Meerman Scott is a master at this.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. Support customer service and/or sales initiatives in the field. Objectives differ.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

seo.co

MAY 10, 2021

Black hat SEO tactics don’t work over a long period of time and they tend to produce poor quality content and spammy links in the process –two things that will hurt your rankings and traffic the most. Today, those tricks don’t work. However, you won’t have to do the work. What’s wrong with “Black Hat” SEO?

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Hinge Marketing

JUNE 1, 2015

Before he knew it, Paul was wearing three hats: personal blogger, as well as marketing manager and director of Bearing Point’s brand-new blogging wing. In other words, businesses were going to want to start marketing on this new channel. What had begun as a personal endeavor had led to a new direction for his entire career.

B2B Marketing 48

B2B Marketing Marketing Proposals Conversion Work Management 48

Webbiquity

FEBRUARY 2, 2011

It helps the consumer solve a problem or improve their life in some way, and it helps the producer sell goods or services that accomplish that task. Great content fills a need for both the consumer and the producer. So how do you produce great content? How do you maximize your return on valuable content? How much content is “enough?&#

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

The ROI Guy

DECEMBER 9, 2010

Spending on IT cloud services will triple in the next 5 years, reaching $42 billion and capturing 25% of IT spending growth in 2012." - IDC Much of the adoption is driven by the promise of what cloud can do to help transform IT services and drive important cap-ex and op-ex cost savings. Is Marketing Too Busy?

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

Outgrow

MAY 23, 2022

We still, my wife and I sold that business in 2016. And basically, helping those individuals try to figure out their business models. So that’s our job to teach them how to create a business model out of this thing. They’re a blogger, they’re a writer, they’re a on TikTok. Like what are you?

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Online Marketing Institute

APRIL 11, 2011

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds ); // ); // Trending Stories YouTube Video of the Day: Is David Beckham’s Pepsi Clip Real or Fake? According to a recent MerchantCircle survey of 8,500 small businesses across the U.S.,

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40

Hubspot

SEPTEMBER 10, 2014

Any and every business can develop relationships like this with their blog readers, and it all starts with amazing content. And even if your team doesn''t have the bandwidth to write a lot of awesome content consistently, you can always get professional writers to write great content for you through affordable services like Zerys.).

Paid Search Agency 28

Paid Search Agency Companies Blogger Curation 28

Online Marketing Institute

JANUARY 4, 2011

However, in this example, Service Experts has the forum to provide this type of content (a blog), and it also has the ability to actually rank for these types of phrases. Don’t you think that it makes sense for Service Experts to be exposed to people searching for this? Links Let’s be real. What do people like to link to?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

The ROI Guy

JANUARY 10, 2011

Monday, January 10, 2011 Let the Good Times Roll? With the severity of the downturn and conservative budget increases, the relatively large new IT initiatives and projects percentage clearly shows that when there was a bottom-line business reason for upgrading, migrating or innovating, budget dollars were available.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

Online Marketing Institute

AUGUST 14, 2011

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. This entry was posted on Friday, August 12th, 2011 at 5:08 am and is filed under Altimeter , Social Media Measurement.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Content Standard

MAY 8, 2018

But business rarely plays the long game; goals and KPIs are often short-term in a dash for content marketing ROI, and stretch goals don’t do much to encourage thinking about a five-year strategy. You want customers to think of your brand straight away when the time comes that they need your services.

Top of Funnel 72

Top of Funnel ROI Planning Content Marketing 72

Hubspot

APRIL 21, 2011

Steve is the author of Get Seen: Online Video Secrets to Building your Business and is one of the web's first video bloggers and a mastermind when it comes to all things online video. Enter to win a Copy of Steve Garfields Book "Get Seen: Online Video Secrets to Building your Business". Video is the best way to tell a story.".

Video Marketing 28

Video Marketing Business Lock-In Youtube 28

Hubspot

FEBRUARY 3, 2011

Chris is the President of Human Business Works, a blogger extraordinaire, co-founder of PodCamp, a New York Times Best Seller and co-author of the book Trust Agents , and he's also a member of the Advisory Board here at HubSpot. View the full transcript of the episode here: Business Blogging best practices with Chris Brogan.

Blogger 28

Blogger Trust Marketing CAN-SPAM Communities 28

The ROI Guy

JULY 15, 2009

d=897224256317007750 This new tool will help VMware quantify realized ROI for its ROI guarantee program, a groundbreaking ROI service level agreement to assure up-front that customers achieve promised savings: [link] Posted by Tom Pisello at 8:23 AM Email This BlogThis! Your Sales & Marketing Ready to Do Business with F.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40