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B2B Aware: This Week in B2B Marketing - Best Practices & Wise Options

MLT Creative

WEEK OF DECEMBER 19-23, 2011 This week in B2B marketing we're sharing interesting blog articles about best practices, and wiser options for promotions for B2B marketers' 2012 plans. Microsoft's B2B campaign for Office 2010 made model use of triggered e-mail, according to Marketing Sherpa's case study.

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B2B Marketing Events Around The World - May 2011

MLT Creative

May 9-11 , Confab: The Content Strategy Conference Minneapolis, MN: The conference will consist of real-world case studies, hands-on workshops, and the industries’ best. May 20-22 , SheCon’s 2011 New Media Expo Ft. and mobile applications.

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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. ” Mizuno running long tail outreach marketing case study. They’re all pretty evergreen son this surely won’t waste your time to dig around.

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B2B Marketers Are Begging For Bad Data

Digital B2B Marketing

According to SiriusDecisions , companies with the best quality data drive 70% more revenue through marketing programs than those with simply average data quality. Despite the cost of bad data, the practice of the average marketer guarantees bad data, and it may be getting worse each year.

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A B2B Marketing Manifesto?

Marketing Insider Group

The eBook offers a call to action for all B2B marketers to take a different path from the traditional “tried and true&# marketing practices of old. We’re approaching our six-month download target in month two and we’ve already generated some great new projects with like-minded marketers (the best kind!).

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6 Content Marketing Tips That Drives Leads

Marketing Insider Group

Too often we grab the latest product brochure, sales presentation or case study and post it online. This is a common practice by the top sales folks and is a tremendous service marketing can provide to sales. This will help you to understand the style that resonates best. Best, Michael Click here to cancel reply.

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7 Epic Uses of Twitter's New Embeddable Tweets Feature

Hubspot

The most important new Twitter feature for marketers isn't brand pages. As part of its redesign announcement last week , Twitter revealed brand pages as well as a host of other features. Embeddable tweets are the game changer in this most recent round of Twitter improvements for marketers. This is HUGE! Lets get right to it.

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