Televerde

NOVEMBER 3, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology (MarTech), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies. Fred, what are your thoughts on this?

Planning 59

Planning Analytics Enterprise Management Work Management 59

SmartBug Media

APRIL 26, 2023

Optimize for mobile. According to Pew Research Center, 85 percent of Americans own a smartphone —up from just 35 percent in 2011. This is where your analytics tool comes in handy. Here are some examples of subject lines using urgency: "Memorial Day Sale: Up to 50% off" "Celebrate Memorial Day with Free Shipping" "Last Chance!

SMS 98

SMS Email Marketing Practices Urgency Marketing 98

markempa

DECEMBER 29, 2011

We took online marketing activities, leveraged their analytics and optimized – measure, take action and repeat. Find out much more here: Finish 2011 Strong: Six Funnel Focal Points to Maximize Time, Resources and Revenues Part 1 and Part 2. Closed-loop feedback makes sales professionals worship their marketing department.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Ranking Lead Scoring 120

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. She’s an expert in social media marketing (particularly LinkedIn optimization), a small business advocate, trainer, speaker and coach. Angie Schottmuller.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Sprout Social

FEBRUARY 16, 2022

2005-2011: Clicks & views. Below are a few tips from YouTube on optimizing your video to show up on someone’s Home page: Pretend you’re a new viewer to your channel and objectively review your videos. Check your YouTube Analytics Traffic Sources to see how often your channel is appearing on others’ Home pages.

Youtube 123

Youtube Lead Ranking Lead Scoring Ad Frequency 123

Adobe Experience Cloud Blog

DECEMBER 22, 2010

That’s what senior executives expect and view as a key competitive differentiator, according to a new global survey: Analytics: The New Path to Value. In this web- and information-driven world, data on buying behavior is omnipresent and must be leveraged and analyzed to optimize sales and marketing at every critical step in the process.

Lead Ranking 48

Lead Ranking Marketo Marketing Management Forecasting 48

SalesIntel

AUGUST 7, 2023

Although it was introduced back in 2011, this feature was initially experimental. All in all, this functionality affects marketing in three core ways: The Way People Look for Information Search engine optimization (SEO) plays a significant role in B2B marketing. Optimize Your Content Content plays a pivotal role in B2B marketing.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

Contently

DECEMBER 11, 2017

At any given time, you can find some major tech journalist, thought leader, martech blogger, or digital marketing guru declaring search engine optimization dead. Technology companies started to capitalize as well, developing intelligent platforms that make it easy to optimize important technical factors on your site.

SEO 157

SEO Lead Scoring Lead Ranking Thought Leadership 157

Martech

AUGUST 14, 2023

With the rise of digital marketing, AI and analytics, these new areas complement traditional specializations such as brand management and advertising. A generalist understands various marketing disciplines, from content creation and search engine optimization (SEO) to social media management and data analysis.

Marketing & Strategy 97

Marketing & Strategy Marketing Strategy Paid Search Agency Work Management 97

A Better Jones

JUNE 17, 2019

I first entered the social media game in 2011, and Twitter and Facebook were king. In 2011 Hootsuite was pretty much the only social media management tool, and that was all I had to work with. Message Optimization Across Platforms Luckily, one of CoSchedule’s most useful tools is absolutely free.

Social Media 71

Social Media Tools Media Work Management 71

Contently

MARCH 14, 2023

Search engine optimization (SEO) is one of the keys to online success. Use the Search Analytics tool within Google Search Console for keyword research, providing SEO recommendations for popular search terms. Target the Right Keywords Using the right keywords represents a crucial ranking factor. Publish relevant content.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

The ROI Guy

AUGUST 3, 2011

Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011. Launched the CMO Challenge with the Campaign & Marketing Optimization (CMO) Assessment , designed to help marketers benchmark their budgets, tactics and effectiveness against peers and best practice leaders.

Peer-to-peer 40

Peer-to-peer BtoB Budget Programs Demand Generation Agencies 40

MLT Creative

APRIL 29, 2011

May 10-12 , Internet World 2011 London, UK: The industry event for digital marketing and online business, including speakers from Facebook, Google and eBay. May 16-17 , Digital Summit 2011 Atlanta, GA: Join conversations on topics such as social media, cloud computing, online advertising, analytics, search and more.

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

Valasys

AUGUST 10, 2023

The analytics of old content will oftentimes show that there is still value to be extracted from reviving dead content. Google has even used the freshness of content as a ranking factor since 2011. Optimize Old Keywords Maybe the keywords we used did not match the searcher’s intent.

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

markempa

DECEMBER 19, 2016

Research by eMarketer bears out Linda’s observation: US consumers spent five and a half hours per day in 2015 watching video, an increase of 34 minutes from 2011. Rapid Optimization of Video through Testing. The robust analytics gave rise to rapid experimentation at Act-On. “We The Most Successful B2B Companies Are Using Video.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Engagio

JANUARY 19, 2021

That’s a 5233% growth since 2011!). Companies that use a MAS for which you have an optimized integration can get a score of 100. Scott Brinker’s Marketing Technology Landscape Supergraphic (2020) shows how the marketing technology landscape has changed over the years. It boasts roughly 8000 technologies in the marketplace.

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

Adobe Experience Cloud Blog

MARCH 23, 2018

Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015. In addition to creative work, it now also involves a lot of analytics. How can you achieve results by combining creativity and analytics?

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing AI Enterprise Management Account Based Marketing 134

Hubspot

MARCH 20, 2012

We recently released HubSpot's 2011 Year in Review slide deck , filled with interesting insights into HubSpot's growth and milestones as a business over the past year. We wanted to share some of the milestones we and our customers have achieved in 2011 and give you a peek at the slide presentation, too. million leads in 2011.

Hubspot 28

Hubspot Enterprise Management Work Management Marketing Management 28

Hubspot

JUNE 3, 2020

After reviewing your analytics, you might realize that your PPC ads aren't converting. Measure your success with analytics. When you want to audit your PPC campaigns, you have to take a look at your analytics. These analytics will let you know what campaigns have been successful and what hasn't. Click-Through Rate.

PPC 100

PPC Campaigns Paid Search Agency Adwords 100

KoMarketing Associates

SEPTEMBER 25, 2013

The impact of this shift in search technology means that nearly 100% of keyword data, as reported in web traffic tools like Google Analytics, will be indefinable (“not provided”). B2B Search Engine Marketing Blog Search Engine Optimization Web Analytics' Recovering (Not Provided) Keyword Data – via Search Engine Watch.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

SnapApp

JULY 26, 2018

role marketing as a department in modern businesses — we need to be able to generate leads, improve brand awareness, increase customer retention, build content, optimize websites for search engines, and more. Demand Gen Skill to Master #1: Google Analytics. Enter Google Analytics. New to Google Analytics?

Demand 92

Demand Marketing Analytics Tools Marketing Automation Services Planning 92

Salesforce Marketing Cloud

AUGUST 2, 2022

He was obsessed with optimizing his athletes’ shoes. Tableau Academic provides free software licenses, eLearning, and curriculum to help educators around the world teach analytics in classrooms. Since 2011, Tableau Academic programs have enabled nearly 2 million students and teachers from accredited institutions around the world.

Generation 98

Generation Burn Rate Case Studies Work Management 98

Adobe Experience Cloud Blog

MARCH 28, 2011

Follow this primer on what bounce rates are and how you can use marketing analytics to see how low you can go. This is where marketing analytics comes in. Optimizing your keywords more effectively by measuring the number of visitors driven to your site through specific words. A higher rate means your site was a one-hit wonder.

Analytics 48

Analytics Landing Pages Planning Marketing Analytics Tools 48

ANNUITAS

SEPTEMBER 15, 2015

According to the SiriusDecisions B-to-B Marketing Automation Study from 2014, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. Slacking off on Your Analytics: The last way to destroy your marketing automation comes long after your program is up and running. Things couldn’t be better.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 100

Circle Studio

NOVEMBER 8, 2018

Every aspect of marketing — from brand, experience design and demand generation, to content marketing, analytics and measurement — is affected by technology. Video marketing platforms such as Vimeo and Wistia allow marketers to easily embed HD quality videos on their website and track in-depth analytics that aren’t available elsewhere.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Adobe Experience Cloud Blog

MARCH 6, 2017

In fact, because of these developments, investments in AI startups has risen in recent years—increasing from $145 million in 2011 to $681 million in 2015, according to CB Insights. Applying AI in marketing, through predictive analytics , data science, and natural language processing (NLP), is almost an expected outcome.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

Customer Experience Matrix

OCTOBER 17, 2012

I profiled them in a February 2011 post.) The B2C products are generally built on a more powerful foundation than B2B systems, in terms of having a more flexible database structure, deeper marketing operations support, and more powerful analytics. The acquisition is significant on several levels.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

SocialPilot

FEBRUARY 5, 2024

Twitter does not show the number of impressions, so you can try SocialPilot’s Twitter Analytics Tool. Don’t ignore mobile optimization for Twitter. HireInfluence Founded in 2011, and since then, HireInfluence has been a trusted Twitter influencer marketing agency. Don’t change the brand’s campaign last minute.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

Hubspot

MARCH 8, 2012

According to Unica's State of Marketing in 2011 report , 57% of marketers cited "measurement, analysis, and learning" as the biggest bottleneck they face within their organizations. Enter marketing analytics. The Difference Between Web Analytics and Marketing Analytics. Couldn't have said it better myself, boss!

Analytics 28

Analytics Marketing Analytics Tools Lead Ranking Marketing Management 28

Hubspot

AUGUST 9, 2011

In its Focus Research Study Marketers' Benchmarks 2011 , Focus uncovers some interesting data around present and future best performing marketing tactics. Inbound marketing, which focuses on generating new leads and managing and nurturing existing leads, is one of the top areas for investment in 2011. Inbound Marketing on the Rise.

Inbound Marketing 28

Inbound Marketing Allocation Top of Funnel Work Management 28

KoMarketing Associates

MAY 27, 2014

That being said, there are a few steps you can take to help identify if your site was hit: Analytics – The first thing to do is check your analytics for any big shifts in organic traffic. B2B Online Marketing Blog Search Engine Optimization' The key to evaluating traffic is to look at your normal traffic trends.

PageRank 120

PageRank Guidelines Search Marketing Keywords 120

ClickZ

JANUARY 13, 2020

30-second summary: Convertr is an API-first data routing and optimization platform, which was launched in 2011 by entrepreneur Emma Bowkett. A leading global technology brand saw similar results when they engaged Convertr to optimize their events data processing dropping their average processing time from 76 hours to under 5 minutes.

Privacy 61

Privacy Work Management Privacy Policies Marketing Management 61

Sprout Social

SEPTEMBER 12, 2022

Agencies that offer paid social as a service can guide, optimize and track paid advertising campaigns. We especially rely on Sprout’s analytics capabilities to help us track and report on performance over time, and identify trends and insights to build our strategy.”. 9 stellar social media management agencies for your brand.

Work Management 90

Work Management Marketing Management Paid Social Agency Advertising Agencies 90

Mailmunch

MARCH 29, 2021

You’ll also need a multifaceted solution that takes care of every aspect, from lead generation and analytics to campaign building and automation. To optimize your time and resources, you’ll want a user-friendly solution. Powerful Analytics Tools. The software offers in-depth reports and analytics for real-time tracking.

Enterprise Management 59

Enterprise Management Work Management Marketing Management Email Marketing 59

Marketing Insider Group

JANUARY 17, 2012

One of my “no-brainer” marketing predictions for 2012 was that mobile advertising and app development would begin to take up more than the meager 1% or less of marketing spend as reported by businesses in 2011. In 4 Steps To Mobile Success , I outlined these actions: Create a mobile-optimized website. The Bottom Line.

Paid Search Agency 100

Paid Search Agency Allocation Ads Mobile Advertising 100

NuSpark Consulting

JULY 30, 2011

For this example, mine is called Remarketing 2011. Related Posts: A Hodgepodge of eMarketing enhancement tips Google Pay-Per-Click Options; Enhancing Your Campaigns Tracking Social Media, Email & Advertising with Analytics, Part 2. Again, the ad can target the audience specifically with a special ad with a “come back” offer.

Adwords 100

Adwords Lead Generation Lead Ranking Lead Scoring 100

QuanticMind

MAY 3, 2019

Today, there are countless PPC martech tools available that can help marketers manage, optimize, and grow their advertising efforts. The 2019 version includes 7,040 options, up from a mere 150 in 2011. Many in the industry today argue that AI-driven features easily outperform optimizations a PPC manager could make manually.

PPC 40

PPC Marketing AI Advertisements Advertising 40