Webbiquity

MAY 3, 2011

It’s a way to find and form relationships with others who share our particular interests and passions, whether down the street or on other continents; interesting people with whom there has been no practical way to engage before. A B2B marketer, strategist, writer and Author of eMarketing Strategies for the Complex Sale. Amber Buhl.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

MLT Creative

SEPTEMBER 30, 2011

October 5, BMA Atlanta October Keynote Event Atlanta, GA: MLT Creative will be sponsoring this dynamic B2B marketing event featuring one of the USA’s most engaging marketing speakers, Jay Baer. And, you'll get inside information on the best avenues to reach unique audiences. At the 2011 Sales 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 5, BMA Atlanta October Keynote Event Atlanta, GA: MLT Creative will be sponsoring this dynamic B2B marketing event featuring one of the USA’s most engaging marketing speakers, Jay Baer. And, you'll get inside information on the best avenues to reach unique audiences. At the 2011 Sales 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

APRIL 29, 2011

May 9-11 , Confab: The Content Strategy Conference Minneapolis, MN: The conference will consist of real-world case studies, hands-on workshops, and the industries’ best. May 10-12 , Internet World 2011 London, UK: The industry event for digital marketing and online business, including speakers from Facebook, Google and eBay.

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

MLT Creative

JANUARY 31, 2011

February 2, BlogWell Austin: How Big Brands Use Social Media Austin, TX : Practical, how-to advice on creating great content, educating employees, engaging fans and more. February 9, AMA Atlanta Best Bets for 2011 Atlanta, GA: Find out what industry leaders predict will happen in the year ahead.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Web 2.0 40

markempa

FEBRUARY 6, 2012

Tweet Mobile marketing for B2B is in one of the newest marketing channels yet, according to the 2011 B2B Marketing Benchmark Report , it ranks second only to whitepaper downloads for growing B2B email lists – even though only 48% of the B2B companies responding have a mobile version of their website. “As

Mobile Marketing 120

Mobile Marketing B2B Marketing B2B Paid Search Agency 120

Webbiquity

JUNE 13, 2012

For B2B companies with complex offerings, however, the pressure is far less urgent. Based on analysis of traffic patterns of b2b technology websites I’ve worked with (more than 40 are displayed in my Google Analytics home screen view currently), mobile browsing is a growing but still fairly small part of the picture.

Marketing Websites 100

Marketing Websites B2B Mobile Marketing Marketing Analytics Tools 100

Adobe Experience Cloud Blog

DECEMBER 22, 2010

That’s what senior executives expect and view as a key competitive differentiator, according to a new global survey: Analytics: The New Path to Value. The fact is that the current “Mad Men” era sales and marketing model is at best obsolete, at worst totally dysfunctional. Lead and Manage With Data-Driven Decisions.

Lead Ranking 48

Lead Ranking Marketo Marketing Management Forecasting 48

ANNUITAS

SEPTEMBER 15, 2015

According to the SiriusDecisions B-to-B Marketing Automation Study from 2014, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. When determining the best emails and content to send to whom and when, your Sales organization is your biggest ally. Things couldn’t be better.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 100

The ROI Guy

AUGUST 3, 2011

Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011. There is a significant amount of attention and investment being paid to the role content has in the B2B buying process.

Peer-to-peer 40

Peer-to-peer BtoB Budget Programs Demand Generation Agencies 40

NuSpark Consulting

NOVEMBER 16, 2011

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. The number one priority of B2B marketers? Measurement and Analytics. Generate Leads: 46%.

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

Valasys

FEBRUARY 4, 2020

announced its integration with LiveRamp Data Source , allowing marketers to hyper-target B2B audience groups across omnichannel. Thus, B2B data users get precise & useful data which can be activated within 24 hours. There are no lengthy analytical processes involved in the interim. On the 3 rd. About NetWise. About LiveRamp.

Advertising Agencies 52

Advertising Agencies Distribution Privacy Class 52

Adobe Experience Cloud Blog

JUNE 1, 2018

The worst part is that they could have learned from a similar advertising misstep in 2011. Social analytics is an emerging tool that uses artificial intelligence to access and analyze what consumers are talking about online. The best part about social analytics is that it’s multidimensional.

Marketing AI 132

Marketing AI Analysis Internet Marketing Thought Leadership 132

Adobe Experience Cloud Blog

MARCH 23, 2018

Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015. In addition to creative work, it now also involves a lot of analytics. How can you achieve results by combining creativity and analytics?

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing AI Enterprise Management Account Based Marketing 134

Adobe Experience Cloud Blog

MARCH 6, 2017

In fact, because of these developments, investments in AI startups has risen in recent years—increasing from $145 million in 2011 to $681 million in 2015, according to CB Insights. Applying AI in marketing, through predictive analytics , data science, and natural language processing (NLP), is almost an expected outcome.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

Adobe Experience Cloud Blog

MARCH 28, 2011

However, if you are a B2B company dedicated to quality lead generation, a one-page hit won’t do you much good. Follow this primer on what bounce rates are and how you can use marketing analytics to see how low you can go. This is where marketing analytics comes in.

Analytics 48

Analytics Landing Pages Planning Marketing Analytics Tools 48

Digital B2B Marketing

MARCH 25, 2011

With limited time and space, newscasts, prime time schedules and papers have been carefully assembled from the best available content. Curating content reduces the burden of original content creation , allowing marketers to pull from the best information available for their audience, regardless of source. Good is no longer good enough.

Curation 100

Curation Activities Media B2B Thought Leadership 100

Adobe Experience Cloud Blog

JUNE 6, 2011

by Maria Pergolino Successful B2B marketing is a moving target, so it’s critical for marketers to keep up with new trends and opportunities. . Content creation is essential to the B2B marketing mix. They also need integrated marketing analytics for mobile-based buyers. Create content through buyer personas.

Lead Generation 48

Lead Generation Sales Qualified Leads Generation Lead Scoring 48

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Finding The Right Calls-To-Action For Your B2B Website Nov 17, 2010 at 12:23pm ET by Shellie Foriska Marketers continue to search for ways to convert more website visitors into actual leads. Using the power of website analytics can help make that search a little easier.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

B2B Digital Marketer

SEPTEMBER 29, 2020

In this episode of the B2B Digital Marketer Podcast , Nicoline Maes shares her experience working with B2B clients and how you can come up with a successful advertising and content marketing strategy through the right balance between push and pull marketing. 00:36 – Nicoline Maes’ background in B2B Digital Marketing.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

The ROI Guy

FEBRUARY 15, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

Allocadia

APRIL 15, 2019

Few companies had a fully functioning marketing operations organization and most companies had a few folks with part-time responsibilities for data and analytics. Additional MOps skills might come from other parts of the company and might include data, technology and integration knowledge, analytics, and reporting.

B2B Thought Leadership 40

B2B Thought Leadership Lead Ranking Work Management Thought Leadership 40

Adobe Experience Cloud Blog

APRIL 21, 2011

The Conference Board CEO Challenge 2011 survey polled more than 700 CEOs, presidents, and chairmen from across geographies and industries worldwide. According to Jonathan Spector, CEO of The Conference Board: “The global CEO consensus about 2011 suggests that growing one’s business is the key to success.

Efficiency 48

Efficiency Enterprise Management Product Work Management 48

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Webbiquity

JANUARY 2, 2013

The first step to improving digital marketing results is to understand the emerging trends and best practices. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). e-Strategy Trends ). Earnest Agency ). Leaders West ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Adobe Experience Cloud Blog

FEBRUARY 10, 2012

The difficulty in most B2B businesses is building consensus for what it is you want to own in a category. But in not choosing, the average B2B site positions everything equally and runs the risk of owning little. Analytics and lead gen on steroids, Marketo is transforming how companies generate revenue. And now, Marketo.

Enterprise Management 48

Enterprise Management Paid Search Agency Marketing Websites Companies 48

Adobe Experience Cloud Blog

OCTOBER 4, 2011

2009 and 2010 became the years of analytics, where marketers began to realize the necessity of possessing activity intelligence. Just kidding, Big Brother is not hiding under the guise of B2B marketer. No B2B marketer cares about or tracks your song downloads, picture views, clothing purchases, or quiz results.

Demand 48

Demand Branding Brand Identity Demand Generation 48

Adobe Experience Cloud Blog

OCTOBER 18, 2012

Source: Focus Research Study: Marketing Automation, March 2011. Some of the best practice processes that should be examined as a company moves up in marketing automation maturity include: Sales and Marketing Alignment. The more they are exposed to new ideas, the more likely they will be to drive best practice for your business.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation ROI Automation 48

Adobe Experience Cloud Blog

FEBRUARY 15, 2011

by Bill Binch B2B companies don’t have the same luxury that businesses had in former years, when sales controlled consumer behavior. Better buyer understanding : The best sales forces will also work with marketing to better understand changing consumer profiles. is one of the newest tools revolutionizing B2B sales. With Sales 2.0,

Top of Funnel 48

Top of Funnel Forecasting Digital Marketing Funnels Sales Qualified Leads 48

Atomic Reach

JANUARY 3, 2019

His efforts at promoting best practices for content marketing were recognized in 2014 when he was awarded the John Caldwell Lifetime Achievement Award by the Content Council. He is a digital marketing consultant that helped multiple companies and individuals build their business through sound digital marketing practices.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Online Marketing Institute

JANUARY 4, 2011

2011 All rights reserved. Mark is a member of the Dallas/Fort Worth Search Engine Marketing Association (DFWSEM), the Dallas/Fort Worth Interactive Marketing Association (DFWIMA) and is a regular speaker at the Search Engine Strategies and Pubcon conferences. Site Map Search Incisive Interactive Marketing LLC. b2bmarketing socialmedia

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Adobe Experience Cloud Blog

JUNE 2, 2011

by Jon Miller In March 2011, the Patricia Seybold Group and the Information Technology Services Marketing Association (ITSMA) jointly conducted a Data-Driven Marketing Survey of their members and subscribers. Any comments on how B2B marketing departments are using technology? Why did you undertake research in data-driven marketing?

Work Management 48

Work Management Marketing Management Marketing Automation Services Paid Search Agency 48

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

The ideal inbound marketing manager should be an analytical, socially savvy “digital native” who gets search engine optimization and has experience with social media and a strong understanding of the fundamentals of content marketing. A minimum of two years social media experience with B2B organizations. Time management skills.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Valasys

SEPTEMBER 4, 2019

The importance of social media as effective referral channels for lead generation & nurturing have been undervalued by the marketers for a long while, particularly due to the fact that the conventional analytical method has neglected to align social media metrics with the Key Performance Indicators (KPIs) of the businesses.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

SalesChoice

SEPTEMBER 6, 2016

THE HISTORY AND ROOTS OF PREDICTIVE ANALYTICS. Blog #1 discussed the history of predictive analytics going back to 1689 with Lloyds of London, insurance company. Blog #2 will define predictive analytics methods in more detail and in particular, I will explore the relevance and history of artificial intelligence.

Marketing AI 20

Marketing AI Top of Funnel Forecasting B2B Sales 20

Adobe Experience Cloud Blog

AUGUST 5, 2011

At the time, I thought the best gift I could offer was a Marketing Operations mindset. Analytics should not become anal -ytics. Marketing Operations is the best bet to repair it. The best marketers will flee poorly run departments. 2011 Marketing Operations Partners. Measurable data has grown 10x since 2000.

Enterprise Management 48

Enterprise Management Planning Contingency Planning Advertising Agencies 48

Hubspot

AUGUST 3, 2012

In fact, in a 2011 Genius survey, more than 50% of respondents said they had not yet realized the value of their investment in marketing automation. In B2B marketing -- on average, after 1 year -- lists only retain 75% of their members due to overturn at companies. Marketing strategy solved!". But, here's some data to back it up.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Planning 28