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| Page 1 of 16 | Previous | Next | GREAT B2B MARKETING AUGUST 29, 2012 Marketing Analytics – Measuring What Matters in B2B One of the things that drives me batty is when otherwise smart B2B marketers focus relentlessly on marketing analytics that measure things that are not important, while neglecting the big picture – a classic example of missing the forest for the trees. A recent blog post titled The Thorny Question of Marketing Attribution: Does it Apply to B2B illustrates this perfectly. The author, Ruth Stevens, talked about the difficulty of linking B2B sales with specific marketing touch points. Create a dashboard to showcase your marketing analytics. Carpe Occasio. | B2B WEB STRATEGY JANUARY 31, 2012 Measure Your Social Media ROI with Google Analytics Part 2: Advanced Segments This week, we’ll look at another way to measure Social Media ROI with Google Analytics – Advanced Segments. B2B Web Strategy Google AnalyticsIn our first post of the Social Media ROI series, we looked at campaign tagging, and how we can measure campaign performance, compare campaigns or social mediums, and even group campaigns together. Advanced Segments Advanced segments allow [.]. | | | | | |
| DIANNA HUFF - B2B MARCOM APRIL 11, 2012  Six DIY Google Analytics Fix-Its for Small Businesses Tweet I’ve recently run into a slew of “small” Google Analytic (GA) problems with my clients / prospective clients — enough that I realized I should write about them as these “small” problems often impact business in a huge way. business owner will rely on an agency, Web designer or SEO / marketer to set up Google Analytics — which is fine. | B2B WEB STRATEGY JANUARY 25, 2012 Measure Your Social Media ROI with Google Analytics Part 1: Campaign Tagging Google’s induction of “Google Plus Your World” has made B2B marketers everywhere feel compelled (and rightly so) to incorporate social media into their marketing. ” Believe it or not, it can actually be done, and with Google Analytics. [.]. B2B Web Strategy Google AnalyticsThe question from the corner office often becomes “how do I measure my ROI from social media activity?” | IT'S ALL ABOUT REVENUE JANUARY 18, 2013 What Web Analytics Don’t Tell You by Nick Dennis | Tweet this Marketers love web analytics. Thanks to analytics we know how are sites and content are performing now – not just a month or quarter from now. But as valuable as these analytics can be, they only feed you numbers in the aggregate. With that in mind, I’ve drawn up a sampling of analytics we have today and where they fall short. Fire up Google Analytics and it’s easy to find how much of your traffic comes from repeat visitors. What’s not to love? Page Depth. Page depth is a lovely metric to have. | IT'S ALL ABOUT REVENUE FEBRUARY 1, 2013  A 101 in Marketing Analytics by Anna Glushkovsky | Tweet this Do you shy away from analytics? You are not alone, even the best data driven organizations have marketing employees who are great at event planning, writing creative campaigns and website design but when it comes to analytical data they rely on the analytical team to provide them with the answers. But numbers don’t have to be afraid of numbers. | | | | | | | |
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B2B WEB STRATEGY | MONDAY, FEBRUARY 6, 2012 Measure Your Social Media ROI with Google Analytics Part 3: Advanced Segments
B2B Web Strategy Google AnalyticsIn the first two parts to this series, we looked at how Campaign Tagging and Advanced Segments help to measure the ROI of your Social Media Campaigns. This week we look at Profile Filters. Profile Filters Traffic Filters let you to refine your social traffic data before it even reaches your reports. Filters change how [.]. MORE >> -
B2B WEB STRATEGY | TUESDAY, JUNE 12, 2012 Leveraging LinkedIn Group Analytics
Many B2B businesses are beginning to understand the incredible power of LinkedIn, especially in creating a customized Group. But how do you measure the effectiveness of your group, and learn how to improve over time? In April, LinkedIn expanded the functionality of its group statistics (located under the “more” navigation, under “Group Statistics”), giving you [.]. LinkedIn Social Media MORE >> -
B2B MARKETING SAVVY | THURSDAY, SEPTEMBER 10, 2009  Deconstructing Twitter: Analytics for Reach and Impressions
Other Twitter Topics: Tools for Business Teams Multiple Account Layering Strategy More Analytics Email The Scoopdog Team. Read time = 3 minutes) Forget for a moment, the promises of “messaging in the stream&# … of &# conversational marketing&# … and/or the rush for “knitting together a branding fabric&# … At a practical level, early, B2B pros need to be able to discuss social media up the management chain using old-school terminology like: reach and impressions … like: messaging persistance, quality and velocity. MORE >> -
B2BBLOGGERS | THURSDAY, OCTOBER 7, 2010  7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Hot Trends In B2B Marketing Analytics October 7th, 2010 | By Maria Pergolino No matter what area of the B2B market you’re involved with, change is a constant. In order to stay up to date with frequent changes and plan your marketing strategy accordingly, you should utilize B2B marketing analytics. It also has powerful analytics as well. MORE >> -
LEADSLOTH | WEDNESDAY, FEBRUARY 10, 2010  B2B Marketing Analytics
On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). My specialty is Marketing Automation, but Analytics and Reporting come up in pretty much any project I do. Even though I almost flunked my Statistics class in college, there’s no denying that Marketing Automation and Marketing Analytics are two sides of the same coin. Why Analytics? I’d love to have Google Analytics for Marketing Analytics. But what exactly do they want to do with that information? Optimize ROI. MORE >>
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- Marketing Analytics: 3 steps to help Sales and Marketing improve productivity B2B LEAD GENERATION BLOG | MONDAY, MARCH 11, 2013
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- Three Ways to Supercharge Social Media with Google Analytics PWB MARKETING BLOG | MONDAY, SEPTEMBER 19, 2011
- Why Every B2B Company Needs Sales Analytics LEAD VIEWS | WEDNESDAY, NOVEMBER 10, 2010
- 5 Simple SEO Tips To Optimize B2B Video PWB MARKETING BLOG | WEDNESDAY, SEPTEMBER 21, 2011
- INFOGRAPHIC: B2B Marketing Analytics CLIENT BRIDGE | WEDNESDAY, AUGUST 15, 2012
- Six FREE Tools To Measure Social Media for Business PWB MARKETING BLOG | MONDAY, OCTOBER 10, 2011
- Using Analytics to Drive Your Tweet Strategy FIFTH GEAR ANALYTICS | MONDAY, AUGUST 23, 2010
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- 5 Ideas and More to Improve B2B Marketing Strategy FIFTH GEAR ANALYTICS | TUESDAY, JULY 20, 2010
- We need a chief marketing analytics officer CHRIS KOCH | FRIDAY, FEBRUARY 11, 2011
- Predictive Buyer Modeling Is Changing the Future of B2B BUYEROLOGY | MONDAY, JANUARY 30, 2012
- The Grand Unified Theory of Revenue Generation LEAD VIEWS | THURSDAY, DECEMBER 13, 2012
- Rescuing Sales Rejected Leads LEAD VIEWS | THURSDAY, NOVEMBER 15, 2012
- Accountability for Sales Qualified Leads LEAD VIEWS | WEDNESDAY, JULY 18, 2012
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- The New Revenue Engine and the Role of Marketing Analytics FIFTH GEAR ANALYTICS | FRIDAY, FEBRUARY 10, 2012
- 12 B2B Marketing Predictions for 2012 DIGITAL B2B MARKETING | THURSDAY, DECEMBER 22, 2011
- Future of Marketing Automation: Grow or Die LEAD VIEWS | TUESDAY, DECEMBER 18, 2012
- Stage by Stage: Revenue Cycle Analytics Best Practices MODERN B2B MARKETING | SUNDAY, JULY 11, 2010
- Marketing Analytics Deep Dive: Bounce Rates and Why They Matter MODERN B2B MARKETING | MONDAY, MARCH 28, 2011
- Is Web Analytics Alone Enough to Understand Your Web Interactions? FIFTH GEAR ANALYTICS | WEDNESDAY, SEPTEMBER 1, 2010
- 3 Marketing Analytics Tricks MODERN B2B MARKETING | MONDAY, MARCH 14, 2011
- 60 Articles on B2B Marketing Analytics! NUSPARK | WEDNESDAY, NOVEMBER 3, 2010
- B2B Marketing Analytics: Miscommunication Can Lead to Faulty Conclusions FIFTH GEAR ANALYTICS | FRIDAY, SEPTEMBER 9, 2011
- 3 Ways To Connect With Today’s B2B Buyers BUYEROLOGY | SUNDAY, MARCH 4, 2012
- 3 Demand Generation Dangers in a B2B Blog Redesign B2B LEAD BLOG | WEDNESDAY, AUGUST 1, 2012
- 7 Lead Nurturing Myths LEAD VIEWS | TUESDAY, JULY 3, 2012
- Heat Up Cold Calling with B2B Marketing Analytics FIFTH GEAR ANALYTICS | MONDAY, JUNE 7, 2010
- The Definitive Guide to Marketing Metrics and Analytics: Key Take-Aways MARKETING FINGER | SATURDAY, JULY 30, 2011
- 21 stats show CMOs leap before they look at ROI BIZNOLOGY | MONDAY, JANUARY 14, 2013
- Pinterest: Who Pins Your Content & How Much Traffic Do They Drive DIGITAL B2B MARKETING | TUESDAY, MARCH 13, 2012
- B2B Marketing ROI – Are You There Yet? FIFTH GEAR ANALYTICS | MONDAY, OCTOBER 18, 2010
- B2B Marketing Analytics – Getting Across The Goal Line MODERN B2B MARKETING | FRIDAY, APRIL 20, 2012
- LinkedIn Becomes More Relevant for B2B Communicators B2B VOICES | FRIDAY, NOVEMBER 11, 2011
- 6 B2B Marketing Best Practices for Instagram KOMARKETING ASSOCIATES | TUESDAY, OCTOBER 9, 2012
- There Is No Quick Fix. But Lead Generation Can Get You Off To The Races. FIFTH GEAR ANALYTICS | WEDNESDAY, JULY 7, 2010
- Algebra, Analytics & Automation for Marketing ROI MODERN B2B MARKETING | MONDAY, DECEMBER 12, 2011
- Seven Habits of Highly Effective B2B Websites PWB MARKETING BLOG | TUESDAY, NOVEMBER 1, 2011
- 5 Free B2B Marketing Tools MODERN B2B MARKETING | MONDAY, MAY 24, 2010
- At last… you can track traffic from social media in Analytics B2B WEB STRATEGY | THURSDAY, AUGUST 11, 2011
- Is Your Funnel Sick? LEAD VIEWS | FRIDAY, MARCH 30, 2012
- The Anatomy of a Perfect Marketing Dashboard [Infographic] MODERN B2B MARKETING | FRIDAY, JANUARY 6, 2012
- Research Proves – Google’s Farmer Update Good For B2B Websites LEAD VIEWS | TUESDAY, MARCH 29, 2011
- Is Your Funnel Sick? – Part 3 of Funnel Series LEAD VIEWS | TUESDAY, APRIL 24, 2012
- Integration, Content and Analytics Drive B2B Digital Marketing Success SOCIAL MEDIA B2B | TUESDAY, MARCH 19, 2013
- 18 Must-Know Marketing Analytics and Metrics Experts MODERN B2B MARKETING | WEDNESDAY, JULY 27, 2011
- Selling Marketing Automation to the Executive Suite LEAD VIEWS | TUESDAY, JUNE 26, 2012
- B2B Email Benchmarks: Answers Vary Widely CUSTOMER EXPERIENCE MATRIX | SUNDAY, APRIL 15, 2012
- 3 Great B2B Marketing Ideas I Read in (OMG) Print Media. B2BMARKETINGSMARTS | TUESDAY, JULY 13, 2010
- Marketing Analytics Drill Down: What Referring Sources Can Tell You MODERN B2B MARKETING | MONDAY, JUNE 27, 2011
- The 7 Features You Must Include in Your B2B Sales Playbook FIFTH GEAR ANALYTICS | TUESDAY, OCTOBER 12, 2010
- No Lead Left Behind LEAD VIEWS | TUESDAY, AUGUST 21, 2012
- Announcing the Definitive Guide to Marketing Metrics and Analytics MODERN B2B MARKETING | WEDNESDAY, JULY 13, 2011
- B2B Social Media Marketing –Is it relevant? LEAD VIEWS | TUESDAY, DECEMBER 21, 2010
- Even More B2B Social Media Tools You Haven’t Heard Of SOCIAL MEDIA B2B | MONDAY, MARCH 28, 2011
- What does Google Analytics mean for your Business? B2B WEB STRATEGY | THURSDAY, APRIL 26, 2012
- Cookie Cutter B2B Sales Methodologies Don’t Work. FIFTH GEAR ANALYTICS | THURSDAY, AUGUST 26, 2010
- “Why B2B Leads from Social Media Are More like Joe Biden than Lady Gaga” LEAD VIEWS | THURSDAY, AUGUST 12, 2010
- PWBlog Now Featured on B2B Marketing Zone PWB MARKETING BLOG | WEDNESDAY, AUGUST 3, 2011
- How To Get To Know The New SMB Buyer BUYEROLOGY | WEDNESDAY, MARCH 21, 2012
- A Revenue Cycle Analytics Overview for B2B Success MODERN B2B MARKETING | WEDNESDAY, APRIL 6, 2011
- The Buyerology of the Buyer: How B2B Leaders Respond to the Psychology of Buyer Choice BUYEROLOGY | TUESDAY, FEBRUARY 28, 2012
- Is Your Organization Likeable? Are You Attracting the Right Buyers? BUYEROLOGY | WEDNESDAY, MAY 2, 2012
- Is Your Funnel Sick? – Part 2 of Funnel Series LEAD VIEWS | FRIDAY, APRIL 20, 2012
- Understanding B2B Campaign Responses – Building a Methodology FIFTH GEAR ANALYTICS | FRIDAY, OCTOBER 22, 2010
- The Single Buyer Model: A Dangerous Road Towards Competitive B2B Marketing BUYEROLOGY | FRIDAY, FEBRUARY 10, 2012
- Your Top Priority Is Growing The SMB Revenue Base – Now What? BUYEROLOGY | SUNDAY, MARCH 18, 2012
- Revenue Growth by Choice and The Buyer Orbit BUYEROLOGY | WEDNESDAY, FEBRUARY 22, 2012
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- 10 Tweetable Lessons in Marketing Analytics and ROI MODERN B2B MARKETING | WEDNESDAY, APRIL 13, 2011
- Predictive Analytics for B2B Marketing MARKETING GENIUS BLOG | WEDNESDAY, JUNE 2, 2010
- Old CMOs, New CMOs and Broken Marketing Organizations LEAD VIEWS | TUESDAY, APRIL 10, 2012
- Four Signs That You May Need Marketing Automation Help MODERN B2B MARKETING | FRIDAY, FEBRUARY 3, 2012
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- 4 B2B Marketing Trends Everyone will be Talking about at the SiriusDecisions Summit IT'S ALL ABOUT REVENUE | TUESDAY, MAY 22, 2012
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