Convince & Convert

JULY 11, 2011

Guest post by Libby Hall , digital strategist at the Flint Group of agencies. Here’s an example of strategic social media in action for our client, SunButter. It was a logical next step to create a social media strategy that turned these fans into SunButter advocates. Social Media Results.

Social Media 141

Social Media Media Blogger Loyalty 141

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

Social Media 140

Social Media ROI Media Correlation 140

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Whoa – quite a mouthful!

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Tony Zambito

MAY 13, 2011

Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month.    All those who have clamored about social media and social technology dominance, hold on to your seats.    It is in my mind the ultimate “social” event. 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Biznology

MARCH 20, 2018

In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency.” “In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

MAY 6, 2014

Sam believes this is dead and that it’s closer to 70%/20%/10%, according to some research by Paul Schneider (from back in August of 2011). It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Buffer

OCTOBER 31, 2022

These platforms provide an alternative to “horizontal” networks like Twitter or Instagram, which bring together people with diverse interests into one platform – advocating specialization and specific knowledge. Here are some tips to understand how to approach vertical social networks: 1.

Verticals 89

Verticals Social Networks Paid Search Agency Network Marketing 89

The Effective Marketer

JULY 21, 2009

Taking the plunge into social media may not be the right thing for you Social media is just another media Experts, personalities and false prophets are all clamoring that social media is king. Maybe not so much. What is it for? Who is our target? What is our goal? What are our objectives?

Social Media 100

Social Media Planning Work Management Social Marketing 100

Webbiquity

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! List of Corporate Social Strategists for 2011. Serious disconnect there.).

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Convince & Convert

FEBRUARY 22, 2013

“Most brands are completely tone deaf, even if they’re on social media.” He has been running their social media scene for a few years but has always done so as a contractor from social media agency M80. All of these examples show the brand’s social agility.

Brand Identity 136

Brand Identity Branding Paid Search Agency Social Media 136

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

MLT Creative

JANUARY 20, 2011

Just in time for 2011, here are 11 uses for Twitter for B2B marketing: Post links to your website, blog, e-newsletter or anything else digital on your Twitter account. Add a link to your company’s Twitter account to all digital communications. Participate in Twitter chats to meet new like-minded peers and prospects.

Twitter 40

Twitter Advertising Agencies Peer-to-peer Social Media 40

Customer Experience Matrix

JULY 15, 2013

Its core offerings include a huge database of media contacts; media monitoring and social listening; and press release distribution. But since late 2011 the company has also offered a suite aimed at marketers, which now has more than 4,000 paid clients. Buying Signals” draws on Twitter only.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

markempa

DECEMBER 10, 2012

In March of 2011, the Siemens team launched Plantville. Gaming was completely uncharted territory for Siemens, so they turned to external creative agencies to help bring the project together.Derkosh describes working with game designers as a world apart from traditional B2B agencies.“They’re Tweet Siemens Industry , Inc.,

B2B Thought Leadership 120

B2B Thought Leadership Work Management Brand Identity Branding 120

MLT Creative

APRIL 29, 2011

Navy use social media. May 5 , Social-Loco San Francisco, CA: Leading executives and investors will discuss what the convergence of social and mobile web technologies mean for SMB, big brands and consumers. May 20-22 , SheCon’s 2011 New Media Expo Ft. and mobile applications.

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

Marketing Insider Group

DECEMBER 7, 2010

I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. And so this led me to the conclusion that the broader future of B2B Marketing is Social! Augmented Reality For B2B Marketing in 2011?

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

MLT Creative

MAY 31, 2011

June 1-3, Unleash 2011 Chicago, IL: Don’t miss the Business Marketing Association’s annual conference. June 3-4, Social Media Camp Victoria, BC, Canada: Last year’s largest social media event in the Pacific Northwest will feature more time, more sessions and more speakers than last year.

B2B Marketing 40

B2B Marketing Advertising Agencies Planning Paid Search Agency 40

The Effective Marketer

JANUARY 7, 2011

If you come from the agency side, you are used to a certain format. This entry was posted on Friday, January 7th, 2011 at 9:05 am and is filed under Content Marketing , Marketing Planning. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Creativity 100

Creativity Planning Work Management Marketing Management 100

Hubspot

AUGUST 22, 2016

When Snapchat first emerged on the scene back in 2011 , it was excusable to dismiss the ephemeral photo-sharing platform as just another shiny piece of millennial bait. The once niche app has grown into one of the least ignorable social media forces in the industry, wooing marketers with its command of more daily active users than Twitter.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Agencies Brand Identity 28

Contently

SEPTEMBER 25, 2018

“The people who were doing it were bigger agencies and it wasn’t their core focus. In November 2011, he established Wyzowl , a studio dedicated to animated video for brands. It wasn’t really that easy to understand how much a video would cost, and the range of prices was also very high.”

Work Management 140

Work Management Paid Search Agency Advertising Agencies Marketing Management 140

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Still getting up to speed on social media?

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

Convince & Convert

MAY 25, 2010

Counselor’s Academy is the section of PRSA for owner’s of small and medium independent agencies). This session included much of what Indra and her partner Jon Bailey have been able to accomplish in the last two years, moving from a primarily traditional agency to a new media powerhouse. Direct mail?

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

DECEMBER 21, 2010

When asked why (by me, or by others via blog comments or Twitter), the answer is always the same: “I want to write more, but when I get busy with other things, I just can’t write as often.&#. Bloggers hope and expect that readers will subscribe to the RSS feed, return often, leave comments, and share posts in social media.

Blogger 132

Blogger RSS Social Media Paid Search Agency 132

ViewPoint

MARCH 13, 2014

Matt Heinz, President of Heinz Marketing When he’s not spending time with his wife, children, cats and six chickens, Matt is the head of the Seattle-based agency that prides itself on delivering results—more customers, higher revenue, lower costs. Dave Stein, ES Research Group, How Much Social Selling Should Sales Reps be Doing?

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

Webbiquity

AUGUST 19, 2016

PR agencies using white-hat SEO techniques aim to get these types of links as they add more weight to a website’s link profile. Google Fellow Amit Singhal explained back in 2011 that Google likes fresh content. He has industry-leading expertise in online PR, social strategy, e-commerce and database marketing.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

MLT Creative

MARCH 1, 2012

You have things to sell, and limited time and resources to create social media content that is both human and helpful. Until recently, I was possibly the least automated B2B marketing professional on Twitter. At our agency we try to be as human and helpful as possible when creating content, but we do use automation tools.

Twitter 40

Twitter Advertising Agencies Process B to B 40

Convince & Convert

JUNE 24, 2013

I truly believe it’s the best work I’ve ever done, and I’ve been blessed with a ton of terrific media coverage of the book already. I first spoke about it at the inaugural Content Marketing World conference in 2011 (note: I’m keynoting this year’s affair. Use code “CONVINCE” for a discount).

Paid Search Agency 144

Paid Search Agency Lock-In Buzz Amazon 144

Ambal's Amusings

DECEMBER 14, 2011

Blog FusionSpark Twitter Fusionspark NewMedia2012. The speakers include a CMO (Rod Brooks, president of Word of Mouth Marketing Association and CMO of PEMCO Mutual Insurance Agency), CEOs and Presidents of 5 different types of platforms or applications, and representatives of 4 different content marketing agencies.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Biznology

DECEMBER 24, 2012

Some food for thought: in January of 2011, around 100 billion mobile applications existed. It seems that just as small businesses have begun to master the art of social media efforts , like professional Facebook pages and Twitter accounts, the best way to reach customers is changing again.

Mobile Marketing 80

Mobile Marketing Television marketing Paid Search Agency Small Business Marketing 80

Marketing Insider Group

OCTOBER 12, 2015

In my top marketing predictions for 2011 , I correctly saw that marketing automation would become a required part of the marketing technology stack, I was dead wring that marketing attribution would become a hot topic. I predicted that advertisers would throw good money after bad and that display media would make big budget gains.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Valasys

MARCH 8, 2019

She is a writer, speaker and a brand consultant who has spent many years working at the media center, Vice and the world renowned creative agency. For 4 consecutive years, 2011 – 2014, she has topped the Arabian Business Magazine’s “100 Most Powerful Arab Women” list. She has even been named on Forbes’ 30 under 30 list.

Lead Ranking 45

Lead Ranking Lead Scoring Paid Search Agency Startups 45

Convince & Convert

AUGUST 24, 2010

The Revolution is Coming I don’t think I’ve announced it publicly yet, but the final title of the new book from Amber and me (coming in February, 2011) is: The Now Revolution: 7 Moves to Transform Your Business with Speed, Smarts and Social Media Many, many thanks to everyone who voted on possible titles, and provided suggestions.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Valasys

SEPTEMBER 4, 2019

While creating & running social media campaigns , marketers have all kinds of questions in mind, whether they are relevant, whether they will appeal to the buyer persona & whether they are worth the investments made. Marketers need to respect the researching habits of the customers & evolve with it.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Biznology

SEPTEMBER 10, 2013

I have been writing for Biznology every Tuesday since January 18th, 2011, so there are quite a few posts that may well be useful for you now that you never had an opportunity to read before — before you knew about Biznology or me. Read more… Can social media be the new white hat SEO technique?

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Adobe Experience Cloud Blog

APRIL 4, 2011

According to the “2011 Digital Marketing Outlook,” study conducted by the Society of Digital Agencies and Answerlab : 95% of survey respondents say they’ll be using social media this year—specifically their corporate web sites, Facebook, and Twitter. Include Q & A features within social media streams.

Marketing Prospects 48

Marketing Prospects Lead Ranking Planning Leads 48

Content Standard

NOVEMBER 28, 2017

The Christmas spot is truly the highlight of the advertising calendar and something in-house teams and agencies see as make-or-break. Just ask poor @JohnLewis of Virginia, who spends about two months each year telling everyone on Twitter he didn’t make the ad.). So, 2011: Cast your minds back and try to remember what it was like.

Storytelling 46

Storytelling Paid Search Agency Ads Advertising Agencies 46