Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Tweet This!

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Webbiquity

FEBRUARY 16, 2011

What the best practices for professional networking, generating sales leads, connecting with potential business partners, sharing content and getting answers to tough business questions? Guide to Optimizing Your LinkedIn Profile by Site Reference. Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010.

Linkedin 100

Linkedin Tactics Tips Work Management 100

markempa

JUNE 14, 2006

« New Book: Lead Generation for the Complex Sale is officially released | Main | PR Has New Rules for Reaching Buyers Directly » Why Most B2B Sites Fail to Convert Sales Leads Most people coming to your website arent coming to your website to buy. They are coming to your site for information.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Schubert B2B

FEBRUARY 18, 2022

At the Mobile World Congress in 2010, then-Google executive Eric Schmidt announced that the company would be developing its new ideas and technology for mobile devices first and desktop technology second. Recent data show that 66% of all site visits come from mobile. That should no longer be the case. Quality, Clear Content.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

Ambal's Amusings

JANUARY 31, 2011

This experience included a variety of sales, marketing, business development, and management positions. Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org. Blog sharing sites such as BizSugar.com, Sphinn.com, and Reddit.com. Jonathan Kantor's Aha Moment.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Martech

DECEMBER 4, 2023

Antennagate The iPhone 4 went on sale to much acclaim in June of 2010. We called ahead to find out how to register for a site, and they told us we could register at the trailhead. Dig deeper: If it’s not a sales funnel, what is it? Don’t accept “that’s an edge case” as an excuse. Here are two examples.

Work Management 124

Work Management Marketing Management Marketing & Strategy Marketing Strategy 124

Webbiquity

DECEMBER 16, 2010

Well, SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers by Jill Konrath is that kind of book… Social Media Marketing – An Hour a Day by Dave Evans. Without a solid content strategy to support movement through the marketing and sales cycle, marketing automation software is just a nice email system.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Marketing Insider Group

AUGUST 5, 2020

Generation Z consists of people who were born from 1995 to 2010. Budget is not wasted on prospects who are less likely to result in a sale. So if you are ready to get more traffic to your site with quality content published consistently, check out our Content Builder Service. Source: [link]. This reduces marketing spend.

Trends 337

Trends Planning Enterprise Management Paid Search Agency 337

seo.co

FEBRUARY 3, 2022

Search engines posit that the longer someone stays on your site after finding it through a search, the more likely your page satisfied that user’s query. One solution to improving dwell time on your site and thereby your rankings is gamification. It will help your site to stay top of mind. What is Gamification?

Dwell 98

Dwell Marketing Websites SEO Ad Frequency 98

Outreach

JANUARY 1, 2020

Since we started producing The Sales Engagement Podcast in 2017, we’ve released more than 100 new episodes that have garnered 100,000+ unique downloads. Since then, our library of knowledge has exploded to cover sales development , career growth , diversity , and even pirates. Episode 39: The Right Way to Leave a Sales Voicemail.

Cold Calling 72

Cold Calling Outreach Tactics Process 72

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Note: this research looks at firms of 50 employees or more only.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Goodish Agency

MAY 17, 2021

Originally from Argentina, Jim came to New Zealand in 2010 which is where his business journey started. For Jim, the number one tool for any growth marketer is Google Analytics as it can indicate quite precisely how potential customers are entering your sales funnel. Jim Martin’s Journey.

Marketing Analytics Tools 97

Marketing Analytics Tools Paid Search Agency Conversion Companies 97

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., 19 , 2010, the marketing take-away I shared was “Think Different.&# They all are very entertaining, too.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Martech

SEPTEMBER 13, 2021

In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation. Sales intelligence as a category. The UserGems solution seems fairly unique, but it does fall within the overall category of sales intelligence.

Enterprise Management 117

Enterprise Management Work Management Contacts Marketing Management 117

MLT Creative

SEPTEMBER 30, 2010

October 2-3, PodCamp Philly 2010 Philadelphia, PA: This event is targeted to audio and video podcasters, bloggers, social media enthusiasts, professionals and hobbyists, musicians, marketers, and people who want to understand more about the new media space.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

The ROI Guy

MARCH 17, 2010

IDC's Essential Guidance for Marketing Executives for 2010 outlines survey results of almost 50 technology marketers, and found these executives expect to grow marketing budgets into 2010. more on marketing in 2010 when compared to last year. In the IDC survey, respondents indicated that they plan to spend 3.5% on average.

Budget Programs 40

Budget Programs Tools Bundling Planning 40

SmartBug Media

JUNE 25, 2021

Here's a little visual I made to explain: The good news is that your contacts interacting with you (your site, your forms, your sales team, and so forth) doesn’t have to be your only source of accurate contact data. This is what execs and the sales team will say.). It’s not 2010 anymore. Don't know what I mean?

Marketing Management 72

Marketing Management Intent Signal Paid Search Agency CRM 72

Brightedge

MAY 16, 2021

Unleash Possible: A Marketing Playbook that Drives Sales by Samantha Stone. She brings her extensive approach and skill as a consultant and experienced marketer to the challenges of a Marketing Playbook that Drives Sales. Ellis named and started the growth hacker movement in 2010 after his successes at Dropbox and Logmein.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Marketing Insider Group

OCTOBER 7, 2010

The following excerpt is certainly important to sales and comes from my colleague, Rob Krekstein. I have been a student of selling and sales management for more than twenty years, and I have used a grand total of five “closes” during that time. The prospect’s answer will tell you what you need to do to advance the sales cycle.

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

The ROI Guy

FEBRUARY 18, 2010

Announced as value-based sales & marketing tool vendor of record at EMC, Juniper Networks and NetApp, with continued standardizations at valued, long-time customers Microsoft, HP and IBM. Full story - [link] For 2010, we plan on adding over 10 to our staff, and are actively seeking a new headquarters location.

Enterprise Management 40

Enterprise Management Marketing Management Planning Lead Ranking 40

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Marketing Insider Group

JULY 13, 2010

Business pros find value from social media channels in 3 main ways: to “Connect” on sites like LinkedIn and Facebook , to “Collaborate” on sites like Toolbox or the SAP Community Network (disclosure: I work for SAP) and to “Share” on sites like Twitter and Slideshare.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Webbiquity

OCTOBER 5, 2012

This is an update of the looking back at 100 post in July 2010. How to Write an Effective Business Blog (January 8, 2010). 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). The One Effective Use of Facebook for B2B Marketing (March 9, 2010). It Depends (October 13, 2010).

PR 100

PR Stats Social Media Twitter 100

The Effective Marketer

MARCH 24, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Why Sales and Marketing Don’t Get Along Talk to marketing mangers and sales managers about their biggest complaint and you will likely hear “They don’t follow up on leads!&# from the sales guy.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? Harald Michael Brenner Dec 11 2010 Hello Harald.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Buzz Marketing for Technology

OCTOBER 25, 2013

population between 2000 and 2010, rising from 35.3 million in 2010. It comes down to a CMO’s willingness and ability to listen to and observe what customers are doing online, what types of sites they are visiting, what types of keywords they are searching for online, their purchasing behaviors and the like.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Marketing Insider Group

JUNE 9, 2010

Below are some of the metrics that you can use for measurement: Followers/Connections Impressions Clicks Sales/Registrations It is recommended to use these two free tools for tracking your campaigns: Google Analytics – use those on your landing pages to track site metrics such as traffic sources, time on site and sales funnel.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

markempa

SEPTEMBER 20, 2016

So I kept my eye on it, and several years ago I saw LinkedIn begin to morph from a job site to a true business networking site. I see sales and marketing people trying too hard to automate and template-ize their actions, focusing on quantity and not quality. right title and industry), try sponsored updates and ads.

Lead Generation 120

Lead Generation Linkedin Sales Qualified Leads Generation 120

Hubspot

FEBRUARY 14, 2011

economic concerns expectations were that eCommerce sales would remain flat or even decrease in 2010. Shopping sites used search marketing and social media to promote their unique Cyber Monday deals (typically free shipping) and drive record traffic numbers to countless eCommerce sites. With continuing U.S.

eCommerce 28

eCommerce Inbound Marketing Long Tail Marketing Amazon 28

Marketing Insider Group

JULY 19, 2010

The companies that are able to create a sustainable responder generation program will see higher conversions and sales. However, it is difficult for companies to gain inbound responders in large volumes, and too many companies do not have an optimal responder program in place to drive whatever responders they receive to an eventual sale.

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

ViewPoint

JULY 17, 2013

To read an excerpt from her latest book, Smart Sales Manager , click here. Today’s “new normal” sales landscape has sales leaders scratching their heads, wondering about the best way to structure their sales organizations. Should they keep their expensive sales duo: inside sales AND field sales?

B2B Thought Leadership 120

B2B Thought Leadership Skype Work Management Thought Leadership 120

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? Michael Brenner Dec 16 2010 Thanks Tom.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? Michael Brenner Dec 16 2010 Thanks Tom.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

The Effective Marketer

DECEMBER 8, 2010

It was really fun and if you are interested in learning how other marketers are tackling their marketing, CRM, and even sales challenges this is the place to go. What is the hand-off process with sales? How do you get a feedback loop established with sales so that you can get better at scoring your leads?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

Convince & Convert

APRIL 20, 2015

As he should, since he works at Pet360 , a site that strives to be the all-encompassing location where pet owners can take care of any and all of their pets’ needs. Beginning as PetFoodDirect.com in 1997, it was the first pet e-commerce site. In 2010, the CEO realized there was a content gap and acquired PetMD.com.

Brand Identity 150

Brand Identity Branding Skype Top of Funnel 150

Online Marketing Institute

NOVEMBER 2, 2009

Create helpful and link-worthy content, optimize your pages, and get other sites linking to yours in order to improve your site’s position in the search engines. Keep up with the leading b2b bloggers by subscribing to the B2B Marketing Zone and regularly visiting this new site, BtoBbloggers.com. Acme Software Inc.).

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Marketing Insider Group

JUNE 2, 2010

The days of sending a list of contacts to sales is over. The days of sending a list of contacts to sales is over. To sales, they are a waste of time. In the next post , I will list the actions you can take today to deliver targeted leads to sales. Some creative marketers call these lists suspects.

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100