Adobe Experience Cloud Blog

MAY 1, 2011

It was the beginning of the year, a Marketo event to celebrate 2010′s sales success. When we sat down for the dinner and the more formal part of the evening, our SVP of Sales, Bill Binch, got up to say a few words. I don’t work in sales. Both the sales and marketing teams are truly crushing it.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Webinar Metrics Marketo 48

Adobe Experience Cloud Blog

JANUARY 27, 2011

by Katie Byrnes Marketo CEO, Phil Fernandez, had the chance to interview the CEO of the Sales Lead Management Association, James Obermayer at Dreamforce 2010. When you get top thought leaders in the industry to discuss best practices, techniques and forecasts, it’s quite an amazing thing to watch.

Lead Management 48

Lead Management Sales Leads Lead Ranking Lead Scoring 48

Adobe Experience Cloud Blog

DECEMBER 7, 2010

The highlights: Sales Cloud- discussed Market Leadership, customer success and product innovation. 2010 product of the year from ReadWriteWeb and eWeek. Highlights from the 2010 Dreamforce Keynote: The Cloud Computing Event of the Year was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Enterprise Management 48

Enterprise Management Jigsaw Work Management Salesforce.com 48

Adobe Experience Cloud Blog

APRIL 21, 2011

But, just as important, in my view, is improving the corporation’s sales efficiency and productivity – in fact, strengthening the entire revenue generating process on an enterprise-wide basis. Nothing is more urgent for senior management, because nothing has more of a direct impact on driving topline revenue growth.

Efficiency 48

Efficiency Enterprise Management Product Work Management 48

Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. This blog draws on the heritage of my Forrester research.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Adobe Experience Cloud Blog

JULY 29, 2011

by Carol Fox CSO Insights just released the results of its annual Lead Management Optimization (LMO) Study. The results were encouraging in that marketing seems to be shifting more and more toward alignment with sales objectives. The chart below shows how funds were allocated for 2011 among companies surveyed.

Lead Management 48

Lead Management Allocation Lead Ranking Lead Scoring 48

Ambal's Amusings

APRIL 21, 2010

We asked Galen De Young "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?". Galen De Young, managing director of Proteus B2B and Proteus SEO, helps B2B clients integrate content marketing, social media, email, and SEO to generate and nurture leads. Strengthen weak spots.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Long Tail Marketing B2B 100

Ambal's Amusings

FEBRUARY 15, 2010

We asked Mani Iyer " What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Mani Iyer 's Marketing Prediction for 2010. The Feds come down on deceptive online marketing practices. Mani Iyer 's Marketing Action for 2010. Website Kwanzoo Twitter iyermani.

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Peer-to-peer Creativity Banner Ads Banners 100

Adobe Experience Cloud Blog

FEBRUARY 15, 2011

by Bill Binch B2B companies don’t have the same luxury that businesses had in former years, when sales controlled consumer behavior. Now the digital marketplace has put the buyer in the driver’s seat and some sales forces behind the eight ball to keep up with consumer habits. Consider these 5 ways sales will continue to evolve: 1.

Top of Funnel 48

Top of Funnel Forecasting Digital Marketing Funnels Sales Qualified Leads 48

Adobe Experience Cloud Blog

JANUARY 18, 2011

by Katie Byrnes Dreamforce has been over for a few weeks now, and many are trying their best to implement the best practices they learned in the many sessions they attended. Just in case you need a refresher, you can watch the 2010 sessions on-demand via YouTube, or check out one of Marketo’s own sessions below.

Case Studies 48

Case Studies Case Study Studies Effectiveness 48

Adobe Experience Cloud Blog

OCTOBER 21, 2009

What can Sales 2.0 do to improve your sales success? Anneke was the twelfth employee at Oracle and the designer of OracleDirect, the company’s revolutionary inside sales operation. Anneke is also the coauthor of a new book, Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology. .

Thought Leadership 48

Thought Leadership Social Media Top of Funnel Media 48

Adobe Experience Cloud Blog

MAY 30, 2010

In fact, a recent eMarketer report found that 40% of executives surveyed said integrating the two tactics is their No. 1 marketing initiative for 2010. To combine the two tactics, email subscribers can be encouraged to not only forward content via email, but also share it via Facebook, Twitter, StumbleUpon and other sites.

B2B Marketing 48

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 48

Adobe Experience Cloud Blog

JUNE 27, 2010

The days are long gone when sales representatives could rely on their ability to “read” prospects to make the sale, thanks to buyers researching their purchases online. The need to better understand online behaviors to convert leads jump-started the evolution of customer relationship management (CRM).

CRM 48

CRM Marketing Management Jigsaw Web 2.0 48

Adobe Experience Cloud Blog

MAY 17, 2011

by Carol Fox If your sales leads aren’t receiving lead nurturing efforts from marketing to convert them quickly into business, they ultimately aren’t going to benefit your bottom line. Improving lead quality requires a commitment from sales and marketing to focus on both quality and quantity, not just one or the other.

Sales Leads 48

Sales Leads Lead Ranking Lead Scoring Top of Funnel 48

Adobe Experience Cloud Blog

JUNE 23, 2010

The attendees included developers, administrators, sales people, press, analyst, marketers and more – with information for each group presented throughout the day. . Many new features in the Sales and Service cloud were highlighted in the keynote and during breakout sessions. However, the entire day wasn’t only about Chatter.

Salesforce.com 48

Salesforce.com Jigsaw Top of Funnel Enterprise Management 48

Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. of respondents using this metric in 2010 to 65.7%

Social Media 100

Social Media Sales Qualified Leads Lead Ranking Lead Scoring 100

Adobe Experience Cloud Blog

MARCH 8, 2011

by Phil Fernandez On this blog, I have written frequently about how digital communications and especially social media have sparked a growing revolution in the sales and marketing process. million in 2012, up from an estimated 14 million in 2010. Major Shifts in Buying/Selling Process. million iPads this year, and 63.3

Consulting 48

Consulting Paid Search Agency Barriers Marketing & Strategy 48

Adobe Experience Cloud Blog

MAY 22, 2015

Though there are various sales and marketing tactics that may have sprinted its growth, referral marketing is the one that stands out. That’s because no one could ever imagine that tactics such as sign-up-driven pages, refer-a-friend, or bringing in unique referral links could help a business model to strike a cord with users.

Enterprise Management 48

Enterprise Management Marketing Management Planning Business 48

Adobe Experience Cloud Blog

FEBRUARY 23, 2011

by Katie Byrnes Marketo had the chance to interview Hoovers’ VP of Marketing, James Rogers, live at Dreamforce 2010. He discussed the importance of data cleansing, data append and the strengthening of data in order for sales and marketing teams to be more effective through the use of reliable data throughout the funnel.

Buzz 48

Buzz B2B Marketing B2B Marketo 48

Adobe Experience Cloud Blog

MARCH 4, 2011

to $206 million in 2010, according to Metrics 2.0. Automating your email campaigns will keep you competitive, streamline the process and improve results. Compatibility with Outlook and Salesforce CRM mean sales people don’t have to learn any new tools while they speed up their response time. . Improve communication.

Email Marketing 48

Email Marketing Marketing Management Paid Search Agency RSS 48

Adobe Experience Cloud Blog

APRIL 27, 2010

CSO Insights reports in their 2010 Sales Performance Optimization survey that 51.4% Why are sales forecasts so inaccurate? Common reasons include lack of clear processes and methodologies, over-reliance on error-prone spreadsheets, and limited incentives for accuracy. The shorter the sales cycle, the worse the problem.

Forecasting 48

Forecasting Long Tail Marketing Sales Cycle CMO 48

Adobe Experience Cloud Blog

AUGUST 18, 2011

In several previous posts I have been discussing the ways that marketers (and other business professionals) can gain and maintain a secure position at the senior management table. According to the Lenskold Group’s 2010 B2B Lead Generation Marketing ROI Study, the most common answer to this question is “I Don’t Know.”.

ROI 48

ROI Work Management Marketing Budget Marketing Management 48

Adobe Experience Cloud Blog

NOVEMBER 16, 2011

by Phil Fernandez This morning, we had some great news here at Marketo. We’re delighted to welcome Battery, and General Partner Neeraj Agrawal , to the Marketo journey. The media have been enthusiastic about our news, but today’s announcement is just the tip of the iceberg of a truly breakout year for Marketo.

B2B Thought Leadership 48

B2B Thought Leadership Enterprise Management Marketo Thought Leadership 48

chiefmartech

APRIL 11, 2016

Across software categories like predictive analytics, sales & marketing intelligence, and ad serving & retargeting, ABM is impacting vendor positioning, marketing campaigns, and even product roadmaps. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

B2B Marketing Zone Posts

MARCH 3, 2010

February 2010. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Fearless Competitor , February 6, 2010 There is no question in my mind. Best of B2B Marketing.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Adobe Experience Cloud Blog

JANUARY 7, 2011

In short, your audit should evaluate the performance of marketing, sales, customer support, and product management. Have sales reps slip in the question in conversation. Setting Your Social Media Strategy – Part 2 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Social Media 48

Social Media Media Marketing & Strategy Social Networks 48

Adobe Experience Cloud Blog

DECEMBER 21, 2010

in 2010 according to eMarketer. The problem with this is most B2B firms misunderstand social or end up implementing tactics without any strategy. It takes an overall strategy to listen and build relationships with prospects and customers – and not just for the sale.

Social Media 48

Social Media B2B Marketing Social Marketing Planning 48

Adobe Experience Cloud Blog

MARCH 23, 2011

The graphic also illustrates a 2010 Forrester Research study that found B2B investments in interactive media will explode in the next few years, with dollars spent specifically in social media growing from $11 million in 2009 to a projected $54 in 2014. B2B Sales and Social Media. History of Internet Search.

B2B Marketing 48

B2B Marketing B2B Social Media Eye-Tracking 48

LeadSloth

JANUARY 12, 2010

In this post I want to focus on the trends in Marketing Automation for 2010. There are lots of interesting opinions, from practical to visionary, with consensus on some topics, and differences on others. Sales & marketing alignment. Manager, Inbound Marketing, Marketo. predictions. The Contributors.

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Marketing Automation Services Marketing Automation Sales Management Automation 100

Adobe Experience Cloud Blog

AUGUST 30, 2011

million, an increase of 61 percent from the same quarter of 2010. Nowhere is this more evident than in what is arguably the primary role of the business enterprise: Creating, managing, and accelerating revenue growth. And, they are doing so long before they ever even think about engaging the company or its sales people.

Salesforce.com 48

Salesforce.com Enterprise Management BtoB Advertising Agencies 48

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

His content was more than a marketing best practice session, it was a challenge to go back and improve on what you are doing, making your work more successful for you and your company. Every session had a topic, but was also wrapped around a case study, so you could see how someone applied the top tricks or best practices.

Reachforce 48

Reachforce Jigsaw B2B Marketing Work Management 48

Adobe Experience Cloud Blog

FEBRUARY 18, 2011

by Phil Fernandez Late last year I had the pleasure of interviewing Douglas Laird, VP of Marketing at QlikView, as a part of the Marketo User Summit Executive Interview Series. During the interview, Doug discussed the successful implementation of QlikView’s global, multi-touch lead generation campaign during the 2010 World Soccer Finals.

Campaigns 48

Campaigns Marketo Ad Building Lead Ranking 48

Adobe Experience Cloud Blog

MAY 11, 2011

After the effort and time you put into generating sales leads and closing them, it’s only impactful to the bottom line if the customer remains a customer. Those opportunities dressed in overalls can lead to better sales and marketing alignment. In addition, post-sale is the perfect time to assess what made them choose your company.

Lead Generation 48

Lead Generation Generation Leads Lead 48

Adobe Experience Cloud Blog

DECEMBER 29, 2010

Hastings (he continues to confound the naysayers who love to predict Netflix’s imminent demise), what really caught my eye was the criterion the Fortune editors used in choosing their outstanding businessperson: What does it take to be at the top in business in 2010? The ability to create new opportunities out of turmoil.

Case Studies 48

Case Studies CMO Case Study Marketo 48

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Great content this month via the B2B Marketing Zone. Don’t spam!

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Adobe Experience Cloud Blog

MARCH 9, 2011

by Jon Miller The Definitive Guide to Sales Lead Qualification and Sales Development. This is especially true in the handoff between marketing and sales. This is especially true in the handoff between marketing and sales. Put simply, SDRs pass the baton from marketing to sales.

Sales Qualified Leads 48

Sales Qualified Leads Lead Ranking High Quality Lead Lead Scoring 48

Vidyard

SEPTEMBER 8, 2014

He is currently Marketo Practice Lead at Perkuto , a marketing automation agency. When I first joined the marketing automation world in 2010, I was excited about bringing in a more regular process for managing leads as well as more automation to handle that process. Know these principles and practice them.

Marketing Automation Services 51

Marketing Automation Services Multi-Touch Attribution Marketing Automation Process 51