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2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark

Metadata

In a super-scientific study, we asked marketers on LinkedIn for the #1 tool they look for when they’re in the market for a B2B advertising solution. And guess what platform helps marketers run not only their “tip of the spear” campaigns but also their targeted Facebook, LinkedIn, Google Ads campaigns? Make it make sense.

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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How can you optimize your profile to be “findable&# for the right phrases within LinkedIn?

Linkedin 100
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5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. The key to sending relevant communication is to automate the process. You may see a theme here.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. I predict you will see Facebook surpass Google by Valentines day 2010. Share this on Linkedin. So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Mark it down people.

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Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# Share this on LinkedIn. In addition, more than half of companies that use paid search increased their budgets for it last year.

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3 keys for better email engagement in Gmail

Martech

Maybe somebody published a LinkedIn post or Slack note that says emails have to be in the Primary tab to be seen. So, let’s look at how you can achieve greater sophistication and relevance in your email messages. Post it on Teams, Slack and LinkedIn. That’s what will get your email seen and acted on.

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Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

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