Marketing Insider Group

NOVEMBER 9, 2010

Blogs Influence On Buyers When asked “what is your likelihood to purchase a brand, product or service from these information sources?&# 42% reported that blogs influence their purchase behavior. Blogs help deliver information from the company to the consumer. Michael Brenner Nov 11 2010 Thanks Andrew!

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Marketing Insider Group

JULY 6, 2010

But free summaries and short video snapshots can tease recipients enough to gain contact information for longer, deeper and more valuable content. by Michael Brenner, July 6, 2010 Related Posts: Need to Drive Leads? Registration-required content is not always viewed favorably by social respondents. All rights reserved.

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Marketing Insider Group

JULY 1, 2010

How to Monitor, Analyze and Participate in Customer Conversations using Social Media This post is filled with information surrounding three main topics: 8 Stages of Listening, Developing a Listening Program and Identifying Specific Business Objectives. Keep it up Brian Rice Jul 1 2010 Hi Jeremy, Thanks for the positive feedback.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

DECEMBER 7, 2010

In the era of Facebook, Google , Twitter and Yelp, buyers have as much control over the flow of information as salespeople. Buying, once a one-way interaction between an informed seller and a curious buyer, has become a conversation between equals, and the revolution in buying behavior is still ongoing. All rights reserved.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Marketing Insider Group

JUNE 9, 2010

Upon completion the next step is determining where your target audience is actively engaged, who the key influencers are and how does your target audience consume and share information. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Marketing Insider Group

AUGUST 26, 2010

How to Monitor, Analyze and Participate in Customer Conversations using Social Media This post is filled with information surrounding three main topics: 8 Stages of Listening, Developing a Listening Program and Identifying Specific Business Objectives. All rights reserved.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

AUGUST 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! Disclosure: I am a former employee of the Nielsen Company). All rights reserved.

Social Media 100

Social Media Web 2.0 Burn Rate Media 100

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? I agree on the value of the information.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Marketing Insider Group

AUGUST 24, 2010

A recent study from 360i showed that 75% of the tweets from brands/marketers can be classified as general brand information/news and only 16% are used to converse with consumers. Just like you said, it has become chaotic, yet informative method for engaging new contacts on twitter. I regularly participate in three or four chats a week.

Organization 100

Organization Planning Paid Search Agency Allocation 100

markempa

AUGUST 25, 2014

150% increase in lead generation from 2010 to 2011. 200% ROI on PPC in 2011. This effort led to lead generation through website form registration, and even phone calls from prospects who initially found the company through the digital marketing. What were the results? 1,500% ROI on SEO in 2011.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Marketing Insider Group

NOVEMBER 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto? So they’ve written a manifesto (reg. required) to prove it.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Michael Brenner Jul 12 2010 Hi Sandi, I am so happy you agree!

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

JULY 21, 2010

For more questions or information about this study contact: Marilou Barsam TechTarget 117 Kendrick Street Needham, MA 02494 mbarsam@TechTarget.com www.TechTarget.com by Michael Brenner, July 21, 2010 Related Posts: How to Nurture The Great Unknown Leads Why Is Search…So…Darn…Hard?! All rights reserved.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

JULY 13, 2010

While social media is all part of a consumer revolution of peer-to-peer conversations and consumer-generated content, the Toolbox.com report states there is room for marketers to contribute since “online communities are open for participation and welcome the information and insights that their companies can add to the conversation.”

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Marketing Insider Group

NOVEMBER 4, 2010

and then provide targeted content based on that information. Share: Read more from Strategy 2 Comments Post a comment Denise Williams Nov 4 2010 Great info Michael. Michael Brenner Nov 5 2010 Thank you Denise. Landing page segmentation means giving users simple choices that let them put themselves into a bucket.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

and then provide targeted content based on that information. Share: Read more from Strategy 2 Comments Post a comment Denise Williams Nov 4 2010 Great info Michael. Michael Brenner Nov 5 2010 Thank you Denise. Landing page segmentation means giving users simple choices that let them put themselves into a bucket.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Tomorrow People

OCTOBER 4, 2012

This newfound availability of information has had an adverse effect on print media in general, particularly with the advent of tablets such as the iPad. These devices mean content can be easily accessed on the move, much like a magazine, with the only limits on the amount of information that can be absorbed lying with the individual.

Advertisements 120

Advertisements Advertising Word of Mouth Banner Ads 120

The Effective Marketer

MARCH 7, 2009

The room was packet (the number I heard was 80 attendees) and a lot of information was flowing to and from the audience back to the presenters. I was prepared for a sales pitch but Albert delivered one of the best presentations of the day while at the same time informing us of all the great tools available for Marketers from Google.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Marketing Insider Group

JUNE 2, 2010

In contrast to traditional marketing methods that aim to increase sales or awareness through interruption techniques, content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Michael Brenner Jun 3 2010 Great point Daniel.

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Marketing Insider Group

OCTOBER 7, 2010

Share: Read more from Sales Alignment B2B Marketing , Lead Qualification , Sales Alignment , Telemarketing 6 Comments Post a comment Rhino B2B Telemarketing Oct 9 2010 Love it! Trinity Oct 10 2010 A very good advice. Glad you shared this information, it could be very useful for those needing to close a sales. Happy to help.

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

Marketing Insider Group

MAY 12, 2010

ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Share: Read more from Demand Generation B2B Marketing , Content Marketing , Online Demand Generation 15 Comments Post a comment Debra Murphy May 14 2010 Michael, First, thank you for the reference in your awesome blog post!

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

JULY 19, 2010

Create a proper nurture program for all responders in the information phase We should never assume that all responders are looking to buy something from us today. This information should be utilized for further nurture and discussion with the prospect so when they are ready to begin a sales cycle you are the first company they engage with.

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. This provides the information needed to craft the message (ex. Thanks again for the great information. Perfect timing!

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

AUGUST 2, 2010

link] Spark Great information from @jaybaer: Everything you ever wanted to know about Facebook. facebook Rocks [link] objectivemarketer Facebook Success Summit 2010 @marismith @jaybaer @briansolis @mike_stelzner @ekaterinawalter and the likes. If it’s not now, it will be soon (see my post tomorrow for more on that).

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Convince & Convert

MARCH 4, 2010

markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

SEPTEMBER 14, 2010

The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning. trying to get at information, oops scratch that b. then getting the information out. I have seen this part kill a. agreeing on what you are putting in there, c.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp.

Paid Search Agency 117

Paid Search Agency PR Advertising Agencies Word of Mouth 117

The Effective Marketer

JUNE 13, 2009

From free PPC tips , free guide on Facebook for business , free eBook on Twitter for Business , free email marketing guide , and other miscellaneous free stuff (some of which you wish you had never found). Reply Kaila Woodie says: February 5, 2010 at 10:18 am Hi. Reply Daniel Kuperman says: June 16, 2009 at 3:59 pm Thanks, Simon!

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Marketing Insider Group

OCTOBER 12, 2010

Share: Read more from Demand Generation B2B Marketing , Lead Qualification , Marketing Innovation , Sales Alignment , Telemarketing 9 Comments Post a comment Chris Snell Oct 14 2010 Great post Michael. Dan McDade Oct 14 2010 I enjoy reading your articles, Michael, but have to disagree with your take on appointment setting.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Webbiquity

APRIL 26, 2010

What are the leading marketing thought leaders saying about marketing strategies in 2010? Don’t Forget the Brand in SEO, PPC and Social Media by Search Engine Journal. Web Strategy in 2010 by baekdal.com. social media will have on other, more traditional form of media and information distribution. Well worth a read.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Convince & Convert

FEBRUARY 10, 2010

Other gr8 uses [link] [link] Richard A Beane III Review of the site Flowtown that can give you information about how your customers use social media. Imported a 4th address – get a picture of Bruce Lee informing me something has gone horribly wrong. Other gr8 uses [link] [link] Jodi Gibson Discovered this excellent tool.

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

Convince & Convert

MAY 25, 2010

Thanks for sharing this information! I was there speaking at the Counselor’s Academy PRSA annual conference. Thanks for bringing it to CA conference! link] Jose Huitron Jay, thanks for sharing these outstanding keys.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Industrial Marketing Today

APRIL 26, 2010

Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Copyright © 2010 Tiecas, Inc. Don’t sell.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Convince & Convert

JULY 21, 2010

I hope Michael Lasky will take a look at your comments and provide some more insight – he’s the lawyer (I’m just the lowly marketer) and I have found him to be a fascinating source of information around these issues.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Convince & Convert

FEBRUARY 15, 2010

I find that companies need to ask for LESS information to get people to follow through to the 'Thank you page' of their forms – so I agree that it will all soon start congregating into more integrated communications where we will see forms with more SM contact options.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. Companies didn’t seem to understand where she was, who she was, or what she wanted.

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

Convince & Convert

MAY 11, 2010

Those who lack the knowledge of providing useful information or how/what to provide? Those who lack the knowledge of providing useful information or how/what to provide? Those who lack the knowledge of providing useful information or how/what to provide? Answering questions in your niche works very well! Maybe others disagree?

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139