Contently
APRIL 5, 2022
Have any companies shaped the digital era more than Google and Facebook? Since its foundation in 1998, Menlo Park-headquartered Google has won the search engine war so consummately that it’s now a verb. Of course, one could argue that Google hasn’t always lived up to its core “don’t be evil” message.
Marketing Insider Group
JULY 21, 2020
If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent. Certainly, millennials will become a driving force in tomorrow’s workplace.
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Ambal's Amusings
NOVEMBER 5, 2009
White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Jonathan Kantor.
Ambal's Amusings
JANUARY 31, 2011
I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years.
Webbiquity
FEBRUARY 2, 2011
E-newsletters, blogs and white papers are among the most popular types of content. White Paper Marketing: 5 White Paper Types and When to Use Them by SmartBug Media. White papers are a popular b2b marketing tool, but good ones are expensive to produce. Post on Google Buzz. Tweet This!
Convince & Convert
APRIL 20, 2010
Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). If you get a chance, please check out the white paper.
Ambal's Amusings
FEBRUARY 5, 2010
We asked Michael Stelzner "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Michael Stelzner is author of the book Writing White Papers , founder of SocialMediaExaminer.com and an organizer of summits such as Social Media Success Summit and Copywriting Success Summit.
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