Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S. Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Sprout Social

MAY 10, 2019

By 2010, YouTube was generating more than two billion views each day. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. When YouTube first arrived in 2005, few likely had any idea how valuable it would become.

Youtube 111

Youtube Stats Paid Content Marketing & Strategy 111

Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. But the problem with email and social media is that too many people are positioning it as an either/or scenario.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

The Effective Marketer

MARCH 9, 2010

Design #7 Email Sender: Omniture Email Title: A Recipe for Relevance What I Like: Clean, nice looking header containing image of the whitepaper and download button. What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me?

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Smashmouth Marketing

MARCH 6, 2009

damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20. damphoux : Brett Wallace, @forrester - the key to a good engagement is starting with a solid introductory appointment #sales20. damphoux : Tom from IDC: twitter seems more relevant to marketers, not sales.

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. Copyright © 2010 Tiecas, Inc. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Smashmouth Marketing

MARCH 19, 2009

#sales20 jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20 damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20 greenleads : "Sales 2.0 combines customer focused processes with Web 2.0

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

The ROI Guy

SEPTEMBER 21, 2010

As defined by Forrester, "Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer's problem-solving life cycle to optimize the ROI of the selling system."

Forrester 40

Forrester Paid Search Agency Budget Programs Business 40

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. You just first have to find your customers’ pain points. Have them document EVERY question they receive.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

The ROI Guy

JANUARY 5, 2011

For sales to be relevant and successful, sales teams need to engage earlier in the buying cycle and higher in the organization to help executives proactively set priorities for formal budget allocations, and be in front of strategic decisions with new ideas to capture discretionary spending allocations. April 2009.

Allocation 40

Allocation Forrester Buying Cycle Sales Cycle 40

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). I'm trying to quote Forrester here somewhere. 19% seek customer support.

Social Media 159

Social Media Media Stats Statistics 159

The ROI Guy

NOVEMBER 29, 2010

Analysts such as Forrester and Gartner are highlighting “consumerization” of business as a key trend for the next several years, and B2B marketing is one area that will face the ‘consumerization” change, making content marketing and interactive decision support tools more important than ever before. Published: September 15, 2010, [link].

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Adobe Experience Cloud Blog

JUNE 27, 2010

Attract prospects online who are searching for answers to business challenges by providing relevant content and information. With a predicted 34% compound annual growth rate of social media spending through 2014 according to data from Forrester, our prediction for 2010 is the growth of social CRM will be strong.

CRM 48

CRM Marketing Management Jigsaw Web 2.0 48

The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

Hubspot

NOVEMBER 18, 2011

This is a more than 50% increase over 2010, which had also doubled in revenue from the year before. Source: Forrester Research) Tweet This! Source: Forrester Research) Tweet This! Source: Forrester Research) Tweet This! Source: Forrester Research) Tweet This! Source: Forrester Research) Tweet This!

Stats 28

Stats Marketing Automation Services Marketing Automation Automation 28

Adobe Experience Cloud Blog

MARCH 31, 2011

A 2010 study by Forrester research found that online viewing now equals that of TV viewing. Leveraging relevant keywords ensures that the content is optimized and your press release can be found when prospects are searching for information. However, the quickly expanding net also provides challenges. The average U.S.

Press 48

Press B2B Marketing Tips B2B 48

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? To prevent complete disintermediation of sales from the prospect’s decision making process, sales professionals must be made relevant and important again to buyers. Frugalnomics in Full Effect: Forrester and Gartner.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Convince & Convert

SEPTEMBER 21, 2010

I completely agree that national companies need to establish a local voice in order to stay relevant. It would help in filtering results that are not relevant for the local/regional clients. The value proposition the five monitoring tools you listed fail to provide is usefulness relevance.

Social Media 155

Social Media Media Paid Content Work Management 155

The ROI Guy

SEPTEMBER 17, 2010

According to Forrester analyst Scott Santucci, “Today, buyers are looking for business partners that will help them drive business results or outcomes – rather than bundle their products and services into solutions.” 08, 2010 IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Can sales be made relevant and valuable again in these key stages of the buying cycle? The End of Sales as we Know It?

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. . Frugalnomics in Full Effect: Forrester and Gartner.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

Online Marketing Institute

MARCH 13, 2011

Laura Ramos , a principal analyst at Forrester Research who focuses on business-to-business marketing trends and technology, says that services like Demandbase could prove useful, but adds that it may be hard to measure its impact on sales and marketing. But Longo says that Demandbase does a better job of integrating relevant data.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

JANUARY 17, 2011

Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

B2B Marketing Zone Posts

APRIL 5, 2010

March 2010. Great stuff in the world of B2B Marketing for March 2010. We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. Best of B2B Marketing. You heard me right.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Biznology

NOVEMBER 6, 2013

Kids born between 1996 and 2010 are sometimes called Gen Z, the post-Millennials, or Generation C (for connected). Gen Live’s expectations for highly relevant and personalized content will rise. Internet Marketing Business Common Sense Media Forrester Research Generation Y Generation Z Internet marketing Millennial'

Generation 80

Generation Planning Forrester SMS 80

Content Standard

NOVEMBER 27, 2017

Perhaps most importantly, social media consumption is on the rise; Facebook, Twitter, and YouTube have become everyday destinations by 2010, and upstart channels like Pinterest and Instagram are reinforcing a major shift in the way people discover information. Google wants to take back control of its kingdom. So it does.

SEO 54

SEO SERP Paid Search Agency Planning 54

B2B Marketing Zone Posts

MAY 3, 2010

April 2010. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Best of B2B Marketing. Great stuff this month in the world of B2B Marketing.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Online Marketing Institute

OCTOBER 1, 2010

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

B2B Marketing Zone Posts

JULY 7, 2010

A fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. Best of B2B Marketing. Seems doubtful.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Convince & Convert

MARCH 2, 2010

A way to remain top-of-mind with your customers, in a way that’s (hopefully) relevant and engaging. And the fact that Forrester Research projects social media spend in the U.S. And, you’ll be able to send relevant messages to him accordingly. Really, what is social media from the brand perspective but email 2.0?

Business 116

Business Paid Search Agency Social Media Analysis 116

Online Marketing Institute

DECEMBER 13, 2010

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty?

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

SWZD

JULY 1, 2019

Founded in 2010 and headquartered in Somerville, MA, Evergage provides cloud-based software that allows organizations to collect, analyze and respond to customer and prospect data across channels (website, web and mobile apps, email and more) in real time. Let’s give them something that’s relevant and nurture them on a path to buying.’

Personalization 48

Personalization Enterprise Management CMS Development Marketing Automation Services 48

The ROI Guy

SEPTEMBER 28, 2010

Tuesday, September 28, 2010 Do White Papers Still Engage? Although social media and blog content have the hype, when we look to which marketing content B2B buyers use more than any other in driving decisions, the white paper shines well above all others (MarketingSherpa and IDG 2010). They do if they are Interactive!

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

AUGUST 4, 2010

Wednesday, August 04, 2010 Can a Value Selling / Marketing Program Improve Your Business? Research shows that customers do not want generic messages or the hard sell, but instead want relevant and consultative tips and advice. Frugalnomics in Full Effect: Forrester and Gartner. Latest Research. Let the Good Times Roll?

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40