Stevens & Tate

AUGUST 10, 2020

Staying current on marketing trends is especially important to assess whether your marketing efforts are harmonious with today’s evolving world. The following articles highlight current August 2020 marketing trends that we think are worth paying attention to: Noteworthy Marketing News. Improving your Marketing Program.

Trends 64

Trends Spyware Work Management Paid Search Agency 64

KoMarketing Associates

JUNE 16, 2014

As my World Cup fever symptoms begins to take hold, I’ve started to draw some comparisons of this year’s event to my job as a content marketer. So, without further delay, here are the 5 lessons I believe content marketers can take from the 2014 World Cup: 1. Make It through Qualifying. Credit: www.cbssports.com.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Marketing Insider Group

DECEMBER 14, 2010

And fields overflowing with the weeds of bad ideas grown from the seeds of false assumptions… A couple of months ago I experimented with a blog rant on Whatever Happened To Marketing Strategy. It wasn’t inspired by anything other than the main challenges of my peers across the diverse world of corporate B2B Marketing.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Hubspot

MAY 31, 2011

It's no secret that Facebook has a massive and highly engaged audience—but just how big, how active, and how valuable for small businesses and B2B companies is a much-debated subject. Should my B2B company have a Facebook page?". "My My customers and prospects don't use Facebook.". source: Ad-ology, November 2010).

Stats 28

Stats Facebook Inbound Marketing Hubspot 28

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. However, there is another strong reason for optimizing your marketing content that has nothing to do with SEO. I am referring to optimizing customer engagement in B2B marketing. Why is it important?

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Convince & Convert

JULY 2, 2014

Knowing how your customers perceive you gives you a benchmark to measure progress and helps you know how to proceed with marketing to improve your brand perception. Instead of support, NYPD received mockery and plenty of bad press with photos of officers violently restraining lawbreakers.

Paid Search Agency 142

Paid Search Agency Brand Identity Branding Social Media 142

The Effective Marketer

JULY 21, 2009

I don’t know about you, but so far it seems like Social Media is nothing more than just another media, another tool in the marketer’s arsenal. It’s like saying everyone should do email marketing, everyone should do podcasts, print ads and TV spots. What is it for? Who is our target? What is our goal? What are our objectives?

Social Media 100

Social Media Planning Work Management Social Marketing 100

Hubspot

NOVEMBER 8, 2018

Over the past few years, Instagram has seen exponential growth -- from one million users in December 2010, to over one billion in 2018. The app is a great chance to stay apart of friends' lives -- when I want to see how my college friends are doing, I don't check Facebook, I check Instagram. Then click "Sign up". Then, tap "Done".

Tagging 101

Tagging Ideal Customer Profiles Profiling Facebook 101

Convince & Convert

JULY 26, 2010

The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider. Someone searches for you, they’ll find your Twitter profile or Facebook brand page. Which brings up the whole “viral&# aspect of the platform.

Social Media 115

Social Media SEO Marketing Websites PR 115

B2B Memes

SEPTEMBER 22, 2010

As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” (The The webinar, “ Enhancing Your Career in the B2B Press ,” is sponsored by the American Society of Business Press Editors.). My working life is now completely consumed by content marketing.

Social Media 100

Social Media Work Management Media Bandwidth 100

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Tony Zambito

MAY 13, 2011

Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month.  While this second report highlights the continuation of the changes noted in the 2010 report, there is definitely a “more of” aspect that is revealed and a few surprises. 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? This long time staple has become the Rodney “No Respect&# Dangerfield of B2B and industrial marketing. Do you have any good examples of social media used in email marketing?

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Convince & Convert

APRIL 15, 2010

Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Branding is an expense item like the rest of marketing. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Buzz Marketing for Technology

NOVEMBER 9, 2011

A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. B2B marketers often host bi-annual advisory boards or annual user group meetings and these are just screaming for a way to keep them connected via a tool like on online community.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Industrial Marketing Today

APRIL 26, 2010

Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” Don’t sell.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. If a company is “doing good,” don’t be shy about talking about it. A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. In other words, it is time to walk the talk!

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?)

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

JULY 9, 2010

Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. However, is improving efficiency enough to justify investing in Marketing Automation?

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

MAY 7, 2010

However, the role of B2B marketers is changing and evolving more into revenue generation. The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Stay tuned as the role of B2B marketer continues to evolve.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Hubspot

OCTOBER 6, 2010

Today in a live press conference, Facebook announced new features for its social networking platform. Facebook’s announcements mainly focused on control for users, which includes a new privacy dashboard and the ability for users to download their information from Facebook. Marketing Takeaway.

Facebook 28

Facebook Features API Wiki 28

Smashmouth Marketing

JANUARY 21, 2010

These 5 points may get more Eureka's out of your outbound marketing efforts: List Hygene - Keep lists clean and ready at all times for prime calling. Track things like Time Zone, Direct Dials, Admin Names, Dialing Tips (press 0 for the operator), etc. that means Facebook and ESPN too). Validate lists prior to dialing.

Leadlander 100

Leadlander Practices Jigsaw InsideView 100

Marketing Insider Group

JANUARY 27, 2014

60-70% of B2B marketing content goes unused. ~ Sirius Decision. We’ve seen major advertisers talk about how their advertising is evolving into something more closely resembling content marketing. She pointed at the corporate website as a “traditional marketing vehicle” (ouch!) Coke is not a B2B Marketer.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Custom Publishing 100

Brandnew

JUNE 18, 2017

But since its launch in 2010, knowing exactly when a brand has paid for a post has been tricky. Facebook, which owns Instagram, uses a similar system to separate sponsored posts from genuine lifestyle photos. This means users will start to see a new ‘paid partnership with’ subhead on posts and stories that are sponsored.

Brand Identity 49

Brand Identity Branding Guidelines Stats 49

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

NOVEMBER 16, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing? by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? What is it?

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

OCTOBER 2, 2010

And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective. The old email marketing strategy of batch and blast or spray and pray is no longer effective.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

APRIL 30, 2010

With a majority of marketing efforts going digital, that means even more content is needed. Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. Designing content for 1X use is wasteful.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. Get Engineers Can Sell white paper now.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

AUGUST 20, 2010

Having worked closely with many manufacturers and companies from the industrial sector, I have learned several valuable lessons about what works when it comes to marketing to engineers and technical buyers. It is always a good idea to serve up your marketing content in different formats but your text is the key component.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

The Effective Marketer

JUNE 13, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Free Stuff That Sells. Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Contently

NOVEMBER 2, 2016

I could’ve called my local Pizza Hut or used the company’s website, but I decided to try Facebook Messenger instead. In his book, Influence, Dr. Robert Cialdini, a professor who teaches psychology and marketing at Arizona State University, concluded that we’re more motivated (to act, purchase, click, etc.)

CMO 60

CMO Facebook Paid Search Agency Ethics 60