Sprout Social

MAY 31, 2022

When Instagram launched in 2010, users could only share square images from their mobile devices. Since then, the app has evolved to include features such as multi-image posting, private messaging and a broad set of editing tools that can make an amateur smartphone picture look like a professional image. In-depth reporting.

Ideal Customer Profiles 130

Ideal Customer Profiles Mobile Marketing Work Management Tagging 130

Hubspot

AUGUST 16, 2011

ChannelAdvisor offers Software-as-a-Service (SaaS) solutions for managing ecommerce channels. While this source of traffic is great because it's high quality and free, there are other channels that ecommerce websites should take advantage of for effective multi-channel ecommerce. Different Ecommerce Channels.

Multi-Channel 28

Multi-Channel eCommerce Advertising Channels Effectiveness 28

Customer Experience Matrix

MAY 21, 2012

Conversen is somewhat similar to Entiera in offering sophisticated multi-step campaigns, although its main differentiator is multi-channel dynamic content that makes it relatively easy to deliver different messages to different segments across multiple channels.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Advertising Agencies Marketing Automation 120

Customer Experience Matrix

SEPTEMBER 28, 2011

Here are some others, in rough order of industry familiarity: Alterian – extends beyond multi-channel campaign management to include Web content management, Web analytics, and social media monitoring. Neolane – provides multi-channel campaign management, realtime interactions, and marketing resource management.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 1, 2010

The fundamental reason is that the main skill of database marketers is building a customer database, while the core of digital marketing is responding to the behaviors of anonymous individuals. Related factoids include: - 61% of marketers do not integrate Web analytics with other customer data. -

Database Marketing 120

Database Marketing Paid Search Agency Demand Generation Agencies Paid Content 120

Launch Marketing

SEPTEMBER 19, 2018

In UGC campaigns, brands will run contests or request for new product ideas through their website, email marketing and social media channels asking consumers to participate by submitting original, brand-related content, with the hope of being featured by the company and/or winning a prize. Does it Work? Better than you might think.

User-Generated Content 59

User-Generated Content Generation Peer-to-peer Multi-Channel 59

Convince & Convert

MAY 12, 2010

May 12th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Jennifer Maggiore, CEO of Maggiore Consulting, a multi-media lead generation firm and co-host of Locals Only: a Phoenix-based live Internet show. Find her at jennifermaggiore.com I love reading to my 3 year old son.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. You’re in hunting mode, looking for tracks and setting lures.

Social Media 123

Social Media Work Management Marketing Management Media 123

Tony Zambito

MAY 13, 2011

.  The Basone Buyersphere Report surveys approximately 1,000 businesses, heavily comprised of UK and European firms and ranging from small to multi-national enterprises, on the steps they take in making purchases.  Channels : the report indicates that we should be careful about throwing the baby out with the bath water. 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Hubspot

AUGUST 5, 2011

When asked whether Facebook or Twitter influenced their customers’ decisions to purchase however, the data gets a bit fuzzier. A 2011 report released by Experian on digital marketing trends highlights the gap between the multi-channel data that most companies have and the insights they need to improve their marketing.

Advertising Channels 28

Advertising Channels Multi-Channel Forrester Marketing & Strategy 28

markempa

OCTOBER 21, 2011

8:20 – Jen compares B2B Benchmark Report responses between 2009, 2010 and 2011. 11:30 – Kaci Bower presents a case study on how Postcard Mania, a B2B organization serving small to medium businesses, combined a lead-generation effort with a multi-channel nurturing strategy that optimized their marketing and sales funnel.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

Hubspot

AUGUST 20, 2019

As you review these types of fundraising — and the different ideas behind how to raise money within both categories — don't be afraid to combine some of the methods, or use the multi-channel fundraising approach. By using this multi-channel approach, you diversify your fundraising methods so donors have more ways to contribute.

Co-Registration 91

Co-Registration Peer-to-peer Multi-Channel Paid Search Agency 91

Convince & Convert

JULY 15, 2010

Social Media Responsibilities Worksheet What are your thoughts or comments?

Social Media 141

Social Media Paid Content Media Act-On 141

Anything Goes Marketing

SEPTEMBER 13, 2009

If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. I found some extremely interesting data that I will discuss in future posts but what interested me more was what I believe is missing based on what I discuss with my customers on a day to day basis. Multi-channel Metrics.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Hubspot

MARCH 27, 2018

Last week, one of my colleagues stumbled across a list of marketing influencers and shared it in our team's Slack channel. In 2010, Fast Company named Majora one of the 100 most creative people in business. She has also worked in-house with a startup, Fortune 1000, and multi-channel retailer. Majora Carter @majoracarter.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

Convince & Convert

MARCH 3, 2010

Codify Listening & Engagement I still maintain that when the dust settles, we’ll all realize that social media is much better for customer retention than for customer acquisition. Go beyond the obvious and use customer service metrics, social connectivity of customers, and Web traffic patterns as measures that matter.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

ClickDimensions

NOVEMBER 1, 2018

Szabolcs is committed to delivering solutions on the Dynamics platform with full customer satisfaction, and he looks forward to implementing ClickDimensions projects as well. Armando Bena is a Customer Intelligence Manager at Sectorinstituut Transport & Logistiek. Armando Bena, Sectorinstituut Transport & Logistiek.

Advertising Agencies 40

Advertising Agencies Work Management Marketing Management Marketing Automation Services 40

Valasys

AUGUST 30, 2019

Escaping the limelight & focus of the marketing world, quickly grew the Gen Z – the generation born between 1996 & 2010. According to a report by millennialmarketing.com , Gen Z will comprise 40% of all the customers in the next two years & they already influence about $166-334 billion family spending annually.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Eventbrite provides everything you need including custom page templates and the ability to sell tickets. It’s free to sign up and get started.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

LeadSloth

JANUARY 12, 2010

In this post I want to focus on the trends in Marketing Automation for 2010. Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. Methods to the madness: Everybody has methodologies, Sales has SPIN, Customer Centric, etc. In 2010 you’ll start to hear about marketing methods. predictions.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Online Marketing Institute

JANUARY 4, 2011

Find out about your customers Pain Points – Write posts that provide solutions for your customers problems 4. Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Reply Emmelyn Wang 2010 December 2 at 7:47 am Fantastic post. Thanks Jeff!

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Hubspot

MAY 23, 2017

When I met Stream Creative (now a Platinum HubSpot Partner) in 2010 at HubSpot's INBOUND event, they told me they had no recurring revenue. Today, HubSpot is a full marketing and sales growth stack that makes it possible to execute a multi-channel marketing campaign. Thousands of HubSpot customers use our website templates.

Advertising Agencies 69

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 69

Online Marketing Institute

OCTOBER 29, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. B2C and B2B companies were just as likely to be monitoring user reviews (B2B: 49%, B2C: 51%) and manage a community dedicated to customers (B2B: 49%, B2C: 51%). Learn more.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Hubspot

DECEMBER 9, 2010

Email and phone are effective means for following up with leads, but in today's multi-communication-channel world, enable your team to connect with their leads in more informal and personal ways such as social media. Finding a lead's Twitter information can help your rep answer their questions through that channel.

Sales Qualified Leads 28

Sales Qualified Leads Leads Lead Marketing Qualified Leads 28

Online Marketing Institute

NOVEMBER 8, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. The success of the campaign also prompted Regus to have Affect implement similar campaigns in five additional markets in Q1 of 2010. The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% world-wide, and that this greatly exceeded the 3.7%

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Sprout Social

NOVEMBER 26, 2019

Founded in 2010, Everlane has been mission-aware from the start. The additional cost wasn’t driven by pure demand; rather, it was driven by the cost of getting the t-shirts to the customer. Instead of talking about each product’s features, Everlane focuses on how customers will use it. Plus one for a frictionless shopping trip!

Transparency 13

Transparency Multi-Channel SMS Paid Search Agency 13

Webbiquity

JANUARY 26, 2021

This blog introduced the concept of web presence optimization (WPO) back in 2010. Here’s a quick look at the origins of WPO and which channels, tactics, and media matter most today for establishing online omnipresence. First, it clearly identified five channels, or types of presence, marketers needed to focus on.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Martech

FEBRUARY 24, 2022

Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. Target customers. Key customers include Cardinal Web Solutions, Einstein Industries, Molina Healthcare, Slamdot, West Dermatology and Workshop Digital.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Target customers. Key customers include Integrate, TripActions and Okta.

Marketing Attribution 112

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 112

B2B Marketing Zone Posts

JUNE 9, 2010

9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. Customers are less willing to give up information. Customers are less willing to give up information. Best of B2B Marketing. Great stuff in the world of B2B Marketing this month.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Online Marketing Institute

JULY 31, 2012

2010 Eddie and Ozzie Awards Call for Entries OPEN! The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. It’s also simple to customize.” Multi-Platform/Focus Company. Case Studies in Custom Content. ENews Sign-Up. --> Magazine.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Customer Experience Matrix

NOVEMBER 20, 2012

The postal equipment giant has aggressively moved to become a provider of “customer communication technologies”, making 83 acquisitions costing $2.5 The interface, called HQ, lets marketers define a hierarchy of campaigns linked to multiple marketing activities, which in turn contain multiple channels and offers. billion since 2000.

Interactive Marketing 120

Interactive Marketing Marketing Management Marketing Automation Services Campaigns 120

Bannerflow

JUNE 3, 2021

In 2010, the eruption of the Icelandic volcano Eyjafjallajökul closed the skies across Europe and led to many misconceptions about travel to the awe-inspiring country. A married couple from Sweden, who had never visited Ireland before, wore custom-made tech to track their physiological responses on their trip around the country.

Campaigns 103

Campaigns Best Practices Paid Search Agency Work Management 103

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Adoption soared. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. 85% of Inc. by iMedia Connection.

Social Media 100

Social Media Paid Content Tactics Tips 100

Customer Experience Matrix

MAY 27, 2014

Persado offers a sort of multi-variate testing on steroids, using semantic and statistical algorithms to auto-generate and test thousands of alternative marketing messages across Web pages, apps, email, text, social, search and display advertising. The company was founded in 2010 and has more than 70 customers.

Paid Content 120

Paid Content Paid Search Agency Ideal Customer Profiles Advertising Agencies 120

ClickZ

SEPTEMBER 2, 2020

a leading customer data platform (CDP) that centralizes all your first-party data, helps you overcome silos, and create individualized experiences in every stage of a customer’s lifecycle. That unique view of a customer is then available to marketers wherever and whenever they need it for marketing activation.

Lead Ranking 86

Lead Ranking Marketing Analytics Tools Optimization Sales Qualified Leads 86