The ROI Guy

MAY 3, 2010

In Forresters latest earnings call CEO George Colony summarized the latest IT spending trends and projections. Mr. Colony discussed the positive IT spending growth of 2010, and more importantly, that we are at the start of a 4 th innovation wave- a potential 7 to 10 year cycle of technology innovation. in US, and 7.7% in US, and 7.7%

Forrester 40

Forrester Allocation Marketing Proposals Gartner 40

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. The most simplistic approach to evaluating customer engagement is to measure conversion rates. In other words, think long and hard before jumping into the deep end of customer engagement.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

The ROI Guy

AUGUST 15, 2010

A new role has emerged at many leading B2B companies, Sales Enablement, and recent research from Forrester and IDC proves this new sales enablement practice as the key linchpin required to help a B2B company bridge the gap between their business strategies and how they execute in the field. Sales Enablement Defined What is Sales Enablement?

Forrester 40

Forrester Lead Ranking Cross-Selling Sales Cycle 40

Marketing Insider Group

JUNE 11, 2010

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. Related Posts: Top Takeaways From Blogwell Philly 2010 Holy Cow! I explain the 5 steps required to gaining executive buy-in.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

The ROI Guy

JANUARY 13, 2010

All major analyst firms are predicting better times ahead for technology vendors in 2010, with many estimating a modest 3% growth. Forrester however thinks these estimates are low and is indicating that 6.6% In sentiment, Forrester indicates that formal IT budgets do not point the way to the upward revision in growth estimates.

Budget Programs 40

Budget Programs Spending Lead Scoring Lead Ranking 40

Convince & Convert

APRIL 28, 2010

Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 Instead, why not focus your social media efforts on trying to locate and engage with the Mass Influencers within your customer base?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Customer Experience Matrix

SEPTEMBER 1, 2010

It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. The data is a couple of years old but still valid. Statistics include: • 16.5%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Vidyard

MARCH 7, 2017

Her expertise will be especially valuable as Vidyard expands operations around the world and builds out its global partner ecosystem to support its growing enterprise customer-base. She joined LinkedIn in 2010 as its first VP of corporate communications. Press Contact: Sandy Pell, Sr.

CMO 65

CMO Linkedin Enterprise Management Press 65

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). If you don’t have in-house SEO resources, hire an agency or consultant, but either way, make SEO an ongoing priority.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

The ROI Guy

FEBRUARY 10, 2015

Price - The amount a customer pays for the product/ service with pricing set based on the perceived value, competitive comparisons and price elasticity. As a result, according to research a few years back from Forrester, the 4-Ps of marketing are outdated and in need of a major rethink. What does the customer need to be successful?

Relevance 40

Relevance Forrester Elasticity Peer-to-peer 40

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! James Oct 18 2010 Great article.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Marketing Insider Group

NOVEMBER 15, 2011

A year ago, Forrester released their CMO Mandate: Adapt or Perish where they spoke about the large number of CMOs who are seeking to transform their upended marketing organizations in 2011. Accenture offered these tips to get over this hump: Make social media one of the cornerstones of your customer strategy.

Social Marketing 100

Social Marketing B2B Marketing Paid Search Agency B2B 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

With all this data the question many CMOs wrestle with is – How to manage so much data from so many sources and separate systems to drive insights on how customers behave? With the goal being a seamless and consistent experience as customers and prospects pin pong across a variety of channels.

iCrossing 100

iCrossing CMO Enterprise Management Forrester 100

Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Vidyard

MARCH 7, 2017

Her expertise will be especially valuable as Vidyard expands operations around the world and builds out its global partner ecosystem to support its growing enterprise customer-base. She joined LinkedIn in 2010 as its first VP of corporate communications. Press Contact: Sandy Pell, Sr. Manager, Corporate Communications, Vidyard.

CMO 52

CMO Linkedin Enterprise Management Press 52

Adobe Experience Cloud Blog

JUNE 27, 2010

The need to better understand online behaviors to convert leads jump-started the evolution of customer relationship management (CRM). Activate the intersection of marketing, customer services and sales to attract hotter sales leads. One very vital element of social CRM is social selling, which leverages Web 2.0

CRM 48

CRM Marketing Management Jigsaw Web 2.0 48

SnapApp

JULY 9, 2014

We think that building content based conversations - real experiences - is the basis for marketers to earn credibility, create trust and build a relationship with a potential customer. Since 2010 we have been pioneering software to replace development cycles for marketers.

Marketing Websites 48

Marketing Websites Gartner Forrester Trust Marketing 48

Vidyard

MARCH 7, 2017

Her expertise will be especially valuable as Vidyard expands operations around the world and builds out its global partner ecosystem to support its growing enterprise customer-base. She joined LinkedIn in 2010 as its first VP of corporate communications. Press Contact: Sandy Pell, Sr. Manager, Corporate Communications, Vidyard.

CMO 50

CMO Linkedin Enterprise Management Press 50

Buzz Marketing for Technology

NOVEMBER 17, 2009

With all this data the question many CMOs wrestle with is – How to manage so much data from so many sources and separate systems to drive insights on how customers behave? With the goal being a seamless and consistent experience as customers and prospects pin pong across a variety of channels. Tweet This! Share this on Facebook.

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Online Marketing Institute

NOVEMBER 1, 2010

This blog draws on the heritage of my Forrester research. Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester Research. I will delete spam, off-topic, or inappropriate comments, but all others are welcome.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Instead, it is the next best way for them to finally join the conversation with their customers – who have been talking about them the whole time. Sessions start October 5.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Like Sonny divorcing Cher (or was it the other way around?)

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Sprout Social

MAY 10, 2019

By 2010, YouTube was generating more than two billion views each day. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. When YouTube first arrived in 2005, few likely had any idea how valuable it would become.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

The Effective Marketer

MARCH 9, 2010

What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? The copy is good but lacks some emphasis on important points such as the fact that Aberdeen Group will be presenting and a Senior Cash Control Specialist (a customer, maybe?)

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

markempa

AUGUST 30, 2007

Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

The ROI Guy

SEPTEMBER 3, 2010

According to sales and marketing analyst firm SiriusDecisions, “Successful reps know that establishing credibility and providing value to a prospect or customer throughout the buying cycle is the difference between closing the deal and losing it. Is the sales force using the presentations, white papers and tools? April 2009.

Effectiveness 40

Effectiveness Forrester B to B Sales Cycle 40

Smashmouth Marketing

MARCH 6, 2009

jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20. damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20. combines customer focused processes with Web 2.0 Touching the customer from EVERY possible angle.

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Smashmouth Marketing

MARCH 19, 2009

sales20 jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20 damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20 greenleads : "Sales 2.0 combines customer focused processes with Web 2.0 It is a question."

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Hubspot

AUGUST 5, 2011

When asked whether Facebook or Twitter influenced their customers’ decisions to purchase however, the data gets a bit fuzzier. Gaps include the lack of a unified customer segmentation framework across channels as well as incomplete measurement of the impact of each marketing touch on customer behaviors.”

Advertising Channels 28

Advertising Channels Multi-Channel Forrester Marketing & Strategy 28

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. The sales team has a much better understanding of the needs of various stakeholders because of their customer-facing role. They have the insight on pain points and issues surrounding the customer.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# You just have to put on your customer glasses for a while and think through all the questions, confusions, and frustrations they may have at each stage.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

The ROI Guy

SEPTEMBER 3, 2010

As defined by Forrester, "Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer's problem-solving life cycle to optimize the ROI of the selling system.”

Allocation 40

Allocation Budget Programs Forrester Bundling 40

Conductor

APRIL 28, 2020

Of course your business has immediate needs, especially customer-support content. In the NFL, there was an average of 6–10 Achilles tears per season from 1980 to 2010. You already know the immediate needs of your customers, and you need to ensure your content is doing a great job of satisfying those needs.

Marketing Strategy 64

Marketing Strategy Marketing & Strategy Paid Search Agency Planning 64

Convince & Convert

MAY 5, 2010

Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St. In addition to being Chief Jane of JaneNation, Lisa is also the Cultural Strategist for St. “We recognized the need to step up our game,&# says Lisa.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

The ROI Guy

JANUARY 10, 2011

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. Although enterprise technology budgets were trending upward, the progression was slight, in 2010 compared with 2009. Monday, January 10, 2011 Let the Good Times Roll?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

Smashmouth Marketing

MAY 1, 2009

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC. In the past, salespeople broke the ice by making a comment about the fish behind the customer's desk.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100