Dahle Communication

JANUARY 4, 2011

In fact, the Decker blog once again put Obama on the top 10 worst speakers in 2010.   Are Super Bowl Ads Worth the Cost?  - This one is a bit personal for me since I am in education and my daughter wants to be a teacher.   100 Posts! What's our focus been? Maybe, but what can we learn from them?

Education 57

Education Twitter Keywords Ads 57

Online Marketing Institute

DECEMBER 15, 2010

The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog. No Registration: the white paper must be freely available for download without requiring any personal information or registration requirements.

Paper 40

Paper Best Practices RSS Landing Pages 40

EveryoneSocial

AUGUST 4, 2023

Organic traffic is down, ad costs are up, email is failing. And yet so many marketers keep going back to this playbook like it’s 2010. Not only is on-platform content easier for a person to consume (you don’t need to leave Linkedin to read this post), but the platform also prioritizes these types of posts.

Content Marketing 52

Content Marketing Distribution Content Network Marketing 52

EveryoneSocial

AUGUST 4, 2023

Organic traffic is down, ad costs are up, email is failing. And yet so many marketers keep going back to this playbook like it’s 2010. Not only is on-platform content easier for a person to consume (you don’t need to leave Linkedin to read this post), but the platform also prioritizes these types of posts.

Content Marketing 52

Content Marketing Distribution Content Network Marketing 52

PureB2B

JULY 14, 2020

Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010. Content syndication provides a cost-effective method to building your internal opt-in marketing database. Here’s why it should be the foundation of your 2H: 1.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

Here’s why it should be the foundation of your 2H: Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010. Content syndication provides a cost-effective method to building your internal opt-in marketing database.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

Here’s why it should be the foundation of your 2H: Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010. Content syndication provides a cost-effective method to building your internal opt-in marketing database.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

Hubspot

JULY 22, 2019

TV advertising spend actually climbed 16% from 2010 to 2017 , according to analysis by ARK Investment Management. If these losses continue as projected, by 2023 viewing hours could be less than half what they were in 2010, and cut in half again by the year 2028. plus setup costs. Here, I'm going to explain why.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The lesson? United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 7, 2011

cost per registrant for those with an average of 441 registrants and $39 per participant if the average is 256 participants. I personally think these numbers are high, but it depends heavily on the webinar platform you’re using. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

Webbiquity

OCTOBER 5, 2012

This is an update of the looking back at 100 post in July 2010. How to Write an Effective Business Blog (January 8, 2010). 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). The One Effective Use of Facebook for B2B Marketing (March 9, 2010). It Depends (October 13, 2010).

PR 100

PR Stats Social Media Twitter 100

Marketing Insider Group

JUNE 29, 2010

The leads with the highest conversion rate and the lowest costs typically come from inbound activities like search and are then followed up and qualified by our telemarketing professionals. Utilizing the price as the only criteria for tele vendor selection: be sure to balance cost and quality aspects of your objectives.

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

Marketing Insider Group

JULY 19, 2010

The Representative must specifically address the content that was viewed Each person that searches the web has a specific purpose. These reports are incredibly valuable as the numbers will dictate the future of your program as well as allow you to constantly decrease costs and increase ROI.

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

ConvertKit

DECEMBER 8, 2021

They can give you personalized recommendations for activities, get you a table at the hottest restaurant in town, and help you solve unforeseen issues. She said that because of her VA, she “gets the chance to enroll in courses for personal and business development.” Save costs. How much do virtual assistants cost?

Work Management 91

Work Management Ad Frequency Paid Search Agency Marketing Management 91

Marketing Insider Group

JUNE 7, 2010

Customers are expecting it and some of them are making businesses pay a steep cost when the brand presence isn’t there. And the cost of not acting must be made plain. How do you manage the personal brands of executives? So the answer right now is to get an executive personal brand presence.

Social Media 100

Social Media Media B2B Customer Satisfaction 100

The Effective Marketer

MAY 3, 2011

While personalities play a role, I think corporate policies and the marketing leadership play a big role in shaping up how marketing technology is brought into the company. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Crimson Marketing

FEBRUARY 4, 2014

Jon Miller recently shared his expert insight with me on the importance of “turning marketing from a cost center into a revenue driver using the right metrics to build marketing’s credibility.” Marketers do two things wrong with metrics: talking about activities more than outcomes and talking way too much about cost.

Marketo 100

Marketo Analytics CMO Marketing Automation Services 100

The Effective Marketer

FEBRUARY 22, 2011

link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? To make it easier for everyone I’ve compiled the suggestions from the group into an easy-to-read list (sorted alphabetically). An Excel file is available at the end of the post with all this info. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

Zoominfo

OCTOBER 20, 2020

has fallen every year since 2010. By partnering with them, you will also be able to take part in on-campus career fairs and recruiting events, which many companies appreciate for their low cost and high effectiveness ratings. Or that only 5 percent of advisors are younger than 30 ? This is where mentoring programs really add value.

Zoominfo 100

Zoominfo Thought Leadership Work Management Training 100

The ROI Guy

JULY 19, 2012

To win over the old brain, clearly quantify the pains and risks, such as the “cost of doing nothing” and not just the savings and benefits to make a more emotional impression. Cognition weighs the costs and risks of change significantly and often illogically more than perceived benefits.

Personalization 40

Personalization Peer-to-peer Marketing Proposals Differentiation 40

Marketing Insider Group

JULY 15, 2010

My answer: spend your budget on great content that the market will value, then use low cost tactics like SEO, email and social media to push that content out. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

B2B Marketing Directions

APRIL 23, 2023

In most cases, a B2B buying process begins when an event (a trigger ) causes a business person (the potential buyer ) to perceive a need or desire to potentially buy something. For example, a B2B technology solution may enable a buyer to reduce or eliminate several kinds of costs and improve the speed or efficiency of several work processes.

B2B Marketing 52

B2B Marketing B2B Rules Paid Search Agency 52

Marketing Insider Group

OCTOBER 12, 2010

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. Cost efficiencies The appointment setting tactic is on a strict pay for performance model. That is so true! Thanks for sharing!

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

SalesIntel

NOVEMBER 17, 2022

That’s more than 40 times the amount they invested in 2010 (Source: Mckinsey ). Here are some benefits of using email marketing in edtech marketing: Targeted communication : Email marketing allows you to send targeted and personalized messages to specific segments of your audience, based on their interests or behaviors.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Hubspot

JUNE 10, 2020

HubSpot is no exception — for the first time in nine years, INBOUND , an event hosted by HubSpot, will not be held in-person. It makes sense: Virtual conferences enable you to lower set-up costs as well as cost of admission, and increases the opportunity for people across the globe to attend. Venture Café.

Conference 96

Conference Paid Search Agency Companies Peer-to-peer 96

SpotMe Blog

MAY 11, 2023

Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results. Be sure to factor in any additional costs such as travel expenses or charging extra for certain services.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Zoominfo

DECEMBER 18, 2018

has fallen every year since 2010 ( source ). By partnering with universities, you will be able to take part in their career fairs and on-campus recruiting events, which many companies strongly favor their low cost and high effectiveness ratings ( source ). Or that only 5 percent of advisors are younger than 30 ( source )?

Zoominfo 133

Zoominfo Thought Leadership Work Management Training 133

The Effective Marketer

SEPTEMBER 29, 2010

Success can be based on a number of different factors and it also varies based on who you talk to, after all, we all have different objectives (personal and professional). This entry was posted on Wednesday, September 29th, 2010 at 3:25 am and is filed under Communication , Decision Making , Marketing Strategy , Online Marketing.

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

MAY 9, 2011

So while adding another person to your marketing budget may seem tricky at first, maybe you don’t have to hire an additional person (although for larger organizations that should definitely be the case). link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

OCTOBER 14, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Networker’s Dream Ever been in a situation where you are trying to get a hold of someone or get introduced to another person but just can’t figure out how? This is the reality for most salespeople.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

Rev

FEBRUARY 8, 2019

SiriusDecisions released a marketing automation for B2B study predicting a rise from 8-12 percent in 2010 to a majority in the very near future. They cite the fact that B2B automation is already growing exponentially, with 11 times more marketing automation being used by B2B marketing teams today than there was in 2010.

Marketing AI 114

Marketing AI B2B Marketing Work Management Marketing Management 114

Marketing Insider Group

SEPTEMBER 15, 2010

Social Media And Your Personal Brand. Now there are others who have proposed their own 4 Cs of Social Media and I invite you to check our their perspectives. &# Because with community comes more revenue, higher retention and lower costs. All the best, Steve O Michael Brenner Sep 16 2010 Hi Steve, thanks for your comments.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! This would not be effective or cost efficient.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

The Effective Marketer

MAY 18, 2010

Hiring marketing people is tough enough as it is, one has to understand the type of person they need for each specific position. This entry was posted on Tuesday, May 18th, 2010 at 12:05 pm and is filed under Hiring , Marketing Management , Teamwork. Who do I want to work with? We need more people who are passionate about what they do.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Michael Brenner Jul 12 2010 Hi Sandi, I am so happy you agree!

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Will Deacon Aug 11 2010 Great post.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Will Deacon Aug 11 2010 Great post.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100