Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

APRIL 26, 2010

Instead of buying print ads in trade journals, they create their own blog and build an active community around it. For 2010, approximately six in 10 marketing professionals surveyed plan to increase their spending on content initiatives. This white paper aims to change that perception of them.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. The same holds true for video white papers. This white paper aims to change that perception of them.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 21, 2010

This is “social proof” and is how you begin to build a community around your business blog. Entice them to continue receiving regular communications from you by offering a free white paper or a special report. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Marketing Insider Group

DECEMBER 1, 2010

Rose Dec 1 2010 Lots of good points here, Michael. The “we need a white paper now&# or “let’s pull together a XX&# directives tend to be reactive instead of proactive in many B2B marketing environments. Michael Brenner Dec 1 2010 Hi Diane and thanks for your comment! Hope it’s great!

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Valasys

DECEMBER 18, 2019

According to research by Forbes, 89% of the companies today compete primarily based on customer experience, as compared to 36% back in the year 2010. The website operates with a vision of educating & empowering the SEO community & has a humongous monthly traffic of over 9, 00,000.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Online Marketing Institute

FEBRUARY 22, 2011

The focus on ROI that we’ve seen in 2010 will continue. iPads and tablet technology will continue to grow in relevance as paper-less sales tools and innovative presentation tools are developed specifically for B2B companies. The use of consumer-type communities will increase in the realm of B2B marketing.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Finding The Right Calls-To-Action For Your B2B Website Nov 17, 2010 at 12:23pm ET by Shellie Foriska Marketers continue to search for ways to convert more website visitors into actual leads. Using the power of website analytics can help make that search a little easier.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

ViewPoint

SEPTEMBER 20, 2012

Bob has three decades of experience in sales, technical support, consulting, research, and online community development. Play back to 2011 or 2010, and I think there’s been this ‘we thought things were going to be a little better after we got out of the deepest part of the downturn.’ My guest today is Bob Thompson.

Work Management 120

Work Management Paid Search Agency Marketing Management B2B Sales 120

Online Marketing Institute

DECEMBER 23, 2010

Pop-out the activity stream to keep a real-time feed of what the SEW community is saying, reading and sharing. Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. 2010 All rights reserved. how do I set up for ecommerce tracking?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Online Marketing Institute

JANUARY 4, 2011

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. White papers? › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? What do people like to link to? Case studies?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

The ROI Guy

JUNE 3, 2010

The research was presented for the first time at the May SiriusDecisions 2010 Summit in Scottsdale, Arizona This research was an important follow-on to a survey in 2006, the latest research examining sources of information b-to-b buyers consider during different stages of the buying process and the influence of each on their purchase decision.

Peer-to-peer 40

Peer-to-peer B to B Vendors Marketing Proposals 40

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. The way Donovan McNabb hates T.O. The way Lindsey Lohan hates non-alcoholic beverages. If you use Wufoo to power your forms, you can hook up Flowtown to investigate, score, and sort your form submissions, and then alert you based on custom business rules.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Anything Goes Marketing

NOVEMBER 15, 2009

While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. Looking forward to Eloqua Experience 2010! This sold out event brought together some of smartest marketers from all over the world. Waterfall is center of all marketing.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Online Marketing Institute

NOVEMBER 8, 2010

They also really understand online community building. Janice Rudkowski – Director, Marketing & Communications, Career Edge Organization “We chose Gossamar because we need a partner that really understands online sales lead generation and management.&# Canada License.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Online Marketing Institute

APRIL 4, 2011

I am going to set up PPC for three senior living communities, all. Pop-out the activity stream to keep a real-time feed of what the SEW community is saying, reading and sharing. A study conducted in 2010 would position blogging as such, and even a " blog post " written in The New York Times highlighted the point.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. We've been talking about what “our community&# looks to our blog for, and a quick peek at the blog analytics showed me that over 60% of visitors are first timers and not long time readers. Thanks for the help.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

APRIL 28, 2010

I also think this would pair great with a recent white paper by White Horse called the TIME Method. Read the white paper here: [link] Feel free to contact me if you have any questions. It is a social media engagement process that includes the idea of finding Influencers in your target markets.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% world-wide, and that this greatly exceeded the 3.7%

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

B2B Marketing Zone Posts

MARCH 3, 2010

February 2010. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Fearless Competitor , February 6, 2010 There is no question in my mind. Best of B2B Marketing.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Online Marketing Institute

JUNE 26, 2009

Or simply link to 300x250 OR 728x90 OR 468x60 OR 336x280 OR 160x600 Agri Ads Business Media Matters Business Media Matters is a monthly e-newsletter for the business media advertising and marketing community.

Research 40

Research Marketing Management Media Planning 40

Online Marketing Institute

DECEMBER 23, 2010

Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. Examples of hybrid Directories and multiple-vendor lead generation sites are MacRAE’S Blue Book and Bitpipe (Bitpipe is not technically an RFQ site, but leads can be fed to multiple vendors when non-vendor-specific content is requested such as a white paper or guide.)

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Hubspot

JULY 29, 2010

Remember, ‘be real’ and ‘be there’ to help the community rather than to push products. This was a condensed version of the full white paper, The Ten Essential Steps to Effective Marketing Online which you are invited to download for free. Free Download: 2010 Online Marketing Blueprint.

Small Business Marketing 28

Small Business Marketing Online Marketing Effectiveness SMB 28

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

NOVEMBER 28, 2012

MediaPRO Community. White Papers. 2010 Eddie and Ozzie Awards Call for Entries OPEN! Thanks for being part of the FOLIO: community. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. SEARCH FOLIO: Search. Careers Home. Search Jobs. Add Your Resume.

B to B 40

B to B Paid Content Social Media CMS Development 40

Marketing Insider Group

OCTOBER 2, 2020

Back in 2010, I started blogging on this very site but under the brand name “ B2B Marketing Insider” I started publishing my own rants and raves on content marketing, social media and marketing strategy right here because I wanted to share my experiences as a marketing insider, working at recognized company.

Ad Building 339

Ad Building RSS Lead Ranking B2B Thought Leadership 339

Webbiquity

NOVEMBER 5, 2019

Online communities. Include a section for white papers, case studies, and videos. Per Google Trends , interest in content marketing increased by a factor of 10 from December 2010 to September 2017. White papers. Blog posts and white papers are two of the most used formats. Market size analysis.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Online Marketing Institute

JULY 31, 2012

MediaPRO Community. White Papers. 2010 Eddie and Ozzie Awards Call for Entries OPEN! Thanks for being part of the FOLIO: community. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. SEARCH FOLIO: Search. Careers Home. Search Jobs. Add Your Resume.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

OCTOBER 29, 2010

B2C and B2B companies were just as likely to be monitoring user reviews (B2B: 49%, B2C: 51%) and manage a community dedicated to customers (B2B: 49%, B2C: 51%). Submissions once a day till Nov 26, 2010 per category Top 5 per category will advance to finalists round Good luck to everyone! Her example was the PayPal Developer platform.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. There better be.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. Slideshow) , February 19, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

MARCH 8, 2011

In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. Next week will feature the must-see Best-of-2010 season finale post here, then it’s on to new ideas and putting 2010 in the rearview mirror.

Marketing Budget 100

Marketing Budget Resources Work Management B2B Marketing 100

BenchmarkONE

FEBRUARY 17, 2022

It could be anything from blogs; guest contributed articles , white papers , press releases, infographics, social posts, podcasts, webinars , or videos. . Build a community of engaged advocates around your brand. Podcasts : Podcast listenership has grown by a whopping 29% from 2010 to 2020. What’s Content Marketing?

Top of Funnel 67

Top of Funnel Content Marketing Planning Marketing Automation Services 67

Industrial Marketing Today

OCTOBER 26, 2009

For example, fill out a form to download a white paper, register for a webinar, submit an order etc. It was developed to help media and entertainment companies create and maintain content-rich, community-driven web experiences. This white paper aims to change that perception of them. It is definitely worth a visit.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Convince & Convert

MAY 19, 2010

is Crucial to your Content Marketing Strategy May 19th, 2010 |Written By: russhenneberry | View Comments Tweet Guest post from Russ Henneberry , who writes, speaks and executes on content marketing plans for small businesses. link] John White Paper Discoverable, Interactive, Shareable – Russ Henneberry on Content Marketing.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139