Webbiquity

FEBRUARY 2, 2011

That’s the case because, in an increasingly competitive and noisy market, buyers care not so much about what you sell as about what you know , and what you are passionate about. Get the answers to these questions and more here in some of the best guides to content marketing of the past year.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Content Marketing Institute

OCTOBER 29, 2017

She said she absolutely loved the blog and felt like she found her calling around content marketing. She’d been doing content marketing for years but called it something else. The content marketing blog I started in April 2007 was really taking off, and the audience was anything but shy. Birth of Content Marketing Institute.

Content Marketing 111

Content Marketing Planning Paid Search Agency Content 111

Webbiquity

FEBRUARY 10, 2011

Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing. Post on Google Buzz. 35+ Most Essential WordPress Tricks and Hacks by Artatm. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Tweet This!

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

MLT Creative

JANUARY 12, 2011

Here are the top 10 most viewed and most linked blog posts of 2010: The Buck Stops Here OR How I Learned to Stop Thinking. Is Twitter's Sun Setting or Rising for B-to-B Marketers? Strategy director Patrick Maness reviews a business article and shares his thoughts about Twitter's future for B2B marketers. Follow me on Twitter.

B to B 40

B to B Advertising Agencies Paid Search Agency B2B 40

Webbiquity

JANUARY 7, 2011

Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Facebook added more than 150 million new users in 2010. “Social is much bigger than marketing and PR. “Social is much bigger than marketing and PR. Post on Google Buzz.

Social Media 100

Social Media Trends Social Marketing Media 100

Buzz Marketing for Technology

MARCH 2, 2010

And 85 percent believe companies should not just present information via social media, but use it to interact and become more engaged with them. Their platform is good up to 20,000 people and we had 24,000 signed up for our January 19, 2010 virtual event. Related posts: B2B Marketing Content: Lure or Lasso? A recent Cone Inc.’s

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Seismic

OCTOBER 24, 2023

The Marriott Marquis is buzzing with excitement and inspiration — and we’re just getting started. So far, the keynote stage featured presentations from Seismic’s own CEO and co-founder Doug Winter, Chief Marketing Officer Paige O’Neill, and Chief Product Officer Krish Mantripragada.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

Marketing Insider Group

SEPTEMBER 9, 2010

And what role do marketers play in cultivating the brand and maintaining some level of consistency in our brand image? But while social media offers an opportunity to extend the reach of a brand message, it also presents great risks through that extension. But how do you measure brand value in the social age? It is so much bigger.

Social Media 100

Social Media Brand Identity Branding Media 100

MLT Creative

SEPTEMBER 8, 2010

Here's what's on tap for marketing industry events for September. September 13, Sports Marketing, AMA & The Atlanta Braves/AMA Collegiate Atlanta, GA: Join the Atlanta chapter of the AMA for a fun night at Turner Field to network with members of the Atlanta Braves marketing team, as well as up-and-coming marketing professionals.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Work Management B2B Marketing 40

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. The same dynamic is present on Facebook. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. Email is all about actual audience. Very, very few.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

markempa

APRIL 5, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Note that I didn’t include Web design. Embrace Math.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Writing on the Web

JUNE 23, 2010

If you want to learn about formatting sales and landing pages using Wordpress , please register for the free Webinar I’m hosting Thursday, June 24, 2010 at 4 p.m. Post on Google Buzz. I’m interviewing Suzanne Bird-Harris, developer of the WP Sales Page wizard. The class is on the phone and on the Internet, your choice.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Convince & Convert

AUGUST 2, 2010

If you’re looking to bring some clarity to your Facebook efforts, be sure not to miss this illuminating presentation from social media strategist Jay Baer. More from Convince and Convert You Are Pissed Off at the Wrong Guy Taking Consumer Reviews Viral with Facebook Are you spending enough on digital marketing?

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

Writing on the Web

JUNE 17, 2010

The real problem with sales landing pages is the formatting , and getting it to look like a professional did it, one with cool marketing savvy, along with the latest hip graphics. Next Thursday, June 24, 2010 at 4 p.m. Post on Google Buzz. (as we say down here in my home town of Ajijic, Mexico.). Creating Great Sales Pages.

Landing Pages 100

Landing Pages Ning AIDA Advertorials 100

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Sessions start October 5. Because tools will change.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

The Effective Marketer

JULY 21, 2009

Otherwise it’s just buzz. I don’t know about you, but so far it seems like Social Media is nothing more than just another media, another tool in the marketer’s arsenal. It’s like saying everyone should do email marketing, everyone should do podcasts, print ads and TV spots. What is it for? Who is our target? What is our goal?

Social Media 100

Social Media Planning Work Management Social Marketing 100

Convince & Convert

AUGUST 24, 2010

Drive Results with Content Marketing &# can be voted for here. Meanwhile, we’re hitting the road to present the core concepts of The Now Revolution to businesspeople and marketers everywhere. Amber presented a smashing summary at the recent SocialFresh Charlotte. “ Your Content Stinks!

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

SEPTEMBER 7, 2010

UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form. The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

JULY 27, 2010

Whether it’s blog posts, video blogs, Powerpoint presentations, podcasts, haiku, or graffiti art, practice makes the production process easier. Before Permission Marketing , how much audience did Seth Godin have? I don’t have the chops to write Mike Corak’s piece on the role of language in content marketing.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? It’s all based on Facebook’s algorithm called EdgeRank.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Convince & Convert

MAY 13, 2010

I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. 18 social media quotes jay baer View more presentations from Jay Baer. Social media isn’t inexpensive, it’s different expensive. (I I use this a lot. It’s not viral unless it is.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

JULY 20, 2010

The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. And if possible, I’d recommend having employees closest to the product (designers, engineers, product marketing, customer service) be the stars of the show, not executives or marketers.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals.

Conference 115

Conference Organization Paid Search Agency PR 115

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. The math isn’t that tough – you could do it yourself – but the ease-of-use and data presentation of Swix is exceptional.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

markempa

JUNE 28, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Convince & Convert

DECEMBER 29, 2010

Tweet Looking back on an exhilarating 2010, I wanted to take a second to just say thank you. There’s a LOT of places you could go to get you social media and digital marketing fix, an d I’m incredibly honored that you choose to spend time here. 7 Ways to Use Social Media to Create Buzz-Worthy Events. Just thanks.

Social Media 127

Social Media Media Best Practices Buzz 127

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Convince & Convert

MARCH 4, 2010

For more on advanced blogging, please see my post and slide presentation: 11 Must-Dos for the Serious Blogger. But, to ensure you aren’t disheartened in the meantime, select success metrics that are appropriate for your goals. Metrics would include the number of times a post is mentioned in other blogs or media, references, RT's, etc.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

APRIL 15, 2010

Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Buzz Marketing for Technology

APRIL 3, 2011

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. I was really surprised and excited to learn that Microsoft is taking the Digital Marketing place very seriously since they are one of the largest players in the space!

Enterprise Management 100

Enterprise Management ROMI Advertising Agencies Work Management 100

Buzz Marketing for Technology

OCTOBER 25, 2013

As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. population between 2000 and 2010, rising from 35.3 million in 2010. According to the U.S.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Writing on the Web

NOVEMBER 3, 2010

5, 2010 to save $100.). Because she does more than just “present information.” Post on Google Buzz. Blog Marketing: How Readers Find Your Business. If you’re struggling with your WordPress blog, don’t miss Suzanne’s Blogging101 workshop: 6 Weeks to Confident Blogging. How do I know? Share this on Plaxo.

Business Blogging 100

Business Blogging Blast Campaigns Business Class 100

markempa

MAY 9, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Continue Reading at the INSPIRE SmartMarketers.com Blog (a new blog Im contributing to monthly) presented by Netline. I hope you can make it.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120