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Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

This was my first effort as a “Live-Blogger&# and I hope the speakers feel that I captured their presentations well. This was my first effort as a “Live-Blogger&# and I hope the speakers feel that I captured their presentations well. Still asking if social media is worth the effort. “Disclosure is the law.&#

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Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Webinar Presentations That Suck You are not even 3 minutes into the webinar and you know it: The presentation will suck. but this person can also interject during the presentation to create a dialog.

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B2B Marketing Events 2010

LeadSloth

What are the key events to attend when you’d like to learn more about B2B Marketing, Marketing Automation, Lead Management? I’ve compiled a list of the events that matter: B2B Marketing Events for 2010. Some featured events: Silverpop B2B Marketing University. Sales & Marketing 2.0

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Social Media Marketing Strategies for 2010

Webbiquity

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. The report’s authors begin by noting that: “An important transition in the use of social media for marketing purposes is taking place. In business and consumer services, the figures are 54% increase, 1% decrease.

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Presenting Effective Charts « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Sounds simple but often times I see charts presented just because they ‘look nice’ or because they show data. What is the summary?

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Building Loyalty Evolves with Data, Smartphones, and Personalization

Zoominfo

As part of go to market, loyalty initiatives include a mix of actions, such as VIP programs, product upsells, and campaigns for user-based reviews. Loyalty is one of the four building blocks that creates a core go-to-market framework for businesses. Loyalty marketing has evolved over the years. Source: ZoomInfo.

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Alex Lin of Cipher Cloud: Past, Present and Future of Marketing

SWZD

Our guest this week was Alex Lin , Director of Marketing Automation and Demand Generation at CipherCloud. Alex had some very interesting insights on the evolution of marketing over the past two decades and some thought-provoking ideas of what may happen in the next decade. We asked Alex what led him to pursue a career in marketing.