Buzz Marketing for Technology

DECEMBER 15, 2009

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. This is an early indication of the need for more contextually related Social Media data that can provide the type of intelligence that the business demands.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Tomorrow People

OCTOBER 3, 2017

Remember 2010? 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. But let’s face it — it’s not 2010 anymore. You need to understand your ideal customer for each piece of content. You know more about your business than anyone else.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Webbiquity

JANUARY 12, 2011

We’ve seen these before—meaningless, over-used goobledygook buzzwords in press releases—but here Adam Sherk provides an updated list for 2010, topped by “leading,&# “unique,&# “solution&# and “innovator&# and proceeding through “customer-centric,&# “outside the box&# and “peak performance.&#

PR 100

PR Tools Tips Blogger 100

Sprout Social

MAY 31, 2022

When Instagram launched in 2010, users could only share square images from their mobile devices. Why might a business post to Instagram from a computer? Professionals running a business account might want the option of posting to Instagram on desktop for the following reasons: Simplify the publishing process.

Ideal Customer Profiles 130

Ideal Customer Profiles Mobile Marketing Work Management Tagging 130

Marketing Insider Group

JANUARY 18, 2021

In 2010, the ADA turned its attention to the internet with the release of standards for accessible design. Allow color customization. Get started today—and generate more traffic and leads for your business. Example: video transcripts, captions, audio descriptions. Use valid HTML. Remove background noise. Build a search tool.

Marketing Websites 262

Marketing Websites Guidelines Paid Search Agency Internet Marketing 262

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

Linkedin 100

Linkedin Tactics Tips Work Management 100

SmartBug Media

JUNE 13, 2023

A Shopify-Instagram integration gives your brand access to your customers (and potential customers) while they browse content, not necessarily while they shop. The aim is seamless product presentation paired with a frictionless customer journey. Sometimes, the right time to reach your audience is when they’re not shopping.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Writing on the Web

JULY 4, 2012

With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? If you want customers, you need to go where they are online.

Social Media 100

Social Media Blogger Business Media 100

Industrial Marketing Today

DECEMBER 22, 2010

2010 has been another tough year for the industrial sector but I’m encouraged by all the good news that I’ve heard throughout the year about a modest rebound in U.S. In keeping with that spirit, here are my five most popular industrial marketing blog posts from 2010. Three Business Blogs with Proven ROI from Industrial Companies.

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Martech

MARCH 25, 2024

When your customers look at the Promotions tab, they are, consciously or subconsciously, in the mood to shop or connect with the brands they care about and advocate for. Maybe somebody published a LinkedIn post or Slack note that says emails have to be in the Primary tab to be seen. every day and read them over my morning coffee.

Burn Rate 87

Burn Rate Opt-out Opt-in Ad Frequency 87

Moz

NOVEMBER 2, 2020

72% of consumers believe they will frequent neighboring businesses more after the crisis is over, but that will take all of us doing our part now to ensure as many SMBs are still there to greet us when better days return. What is Small Business Saturday? Small Business Saturday’s date this year is November 28th.

Paid Search Agency 71

Paid Search Agency Small Business Marketing Advertising Agencies SMB 71

Ambal's Amusings

JANUARY 31, 2011

Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. This experience included a variety of sales, marketing, business development, and management positions. Sarah Mitchell.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

B2B Marketing Traction

AUGUST 25, 2010

Michael Stelzner published results of an April 2010 survey of over 1300 small business owners about social media marketing. How do you convert followers to site visitors and prospective customers? Here are the top ten questions on respondents’ minds regarding social media: 1. What are social media best practices?

Social Media 100

Social Media Media Business Stats 100

B2B Marketing Directions

FEBRUARY 5, 2023

Source: Analytic Partners Analytic Partners , a provider of marketing optimization solutions, recently published an ebook that offers marketers five recommendations for addressing the economic uncertainty that's likely to exist for much of 2023. The risk of a recession in the U.S. The risk of a recession in the U.S.

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

B2B Marketing Directions

JANUARY 14, 2023

Management thought leaders have applied the yin-yang concept to a variety of situations where business leaders need to pursue objectives that, at first glance, seem to be contradictory. For example, should business leaders try to develop game-changing business strategies, or should they strive for operational excellence?

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. Tim Harmon will likely publish on this data.) " in the marketing mix.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

B2B Digital Marketer

MARCH 30, 2023

Jay shares his thoughts on the importance of creating valuable content for both current customers and new prospects. Jay provides tips for balancing content creation between new prospects and existing customers, as well as how to inject creativity into your campaigns. Just one problem: he’d never seen the Internet. It took off.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

chiefmartech

JANUARY 5, 2020

At the beginning of the 2010’s, I wrote a post about the rise of the marketing technologist. Internal Orientation is about serving stakeholders inside the organization, while External Orientation is about engagements with customers. And let’s not forget that everything in marketing should revolve around customers.

Thought Leadership 130

Thought Leadership Work Management Marketing & Strategy Custom Publishing 130

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., 19 , 2010, the marketing take-away I shared was “Think Different.&# They all are very entertaining, too.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Brandpoint

DECEMBER 17, 2020

As a business owner, you may not have given much thought to whether your website is accessible to people with disabilities. ” ( Interactive Accessibility ) However, many forward-thinking businesses have been working toward better accessibility since 1999, when the World Wide Web Consortium (W3C) first recommended guidelines as such.

Marketing Websites 150

Marketing Websites Guidelines Internet Marketing Ethics 150

SmartBug Media

DECEMBER 3, 2019

Drucker , the patriarch of modern business and marketing, inbound marketing took root as far back as the mid-1850s when Cyrus Hall McCormick , who invented the mechanical harvester, used market research to develop inbound methods for generating consumer interest in what was then a radical evolution in farming. First, Some History.

Inbound Marketing 93

Inbound Marketing Top of Funnel Paid Search Agency Hubspot 93

ClearVoice

MARCH 9, 2023

This means continual planning, creating, publishing, and sharing of content. Let’s also return to 2010. The B2C content marketing strategy checklist The goal of a business-to-consumer content strategy is transactional. Rather, that potential buyer is a business. Creating business pages on social media networks.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

NuSpark Consulting

JANUARY 21, 2019

Once inbound marketing gained traction, the marketing world heralded it as a best practice for a growing business in the Internet Age. But for those companies that do better with larger customers, it failed to be the panacea they sought. And when it works, redefine the best practices for your business. So question conventions.

Marketing AI 164

Marketing AI Practices Account Based Marketing Best Practices 164

Webbiquity

FEBRUARY 2, 2011

7 “Rs&# for B2B Marketing Content Planning by Customer Think. Lead Nurturing by Find New Customers. Ramping Up For a Bigger Content Publishing Strategy by MediaPost Search Insider. A list of the best sites to submit articles to by Internet Marketing for Business Owners. The bad news is that it’s not easy.&#.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Martech

JULY 7, 2022

It was my inspiration for this framework, explaining how today’s MOps leaders are instrumental for marketing and business success. Psychologists – Are now increasingly responsible for “reading customers’ minds,” i.e. interpreting customers’ interest through intent data and digital engagement.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Advertising Agencies 97

Data Cleaning/CRM Appending

AUGUST 27, 2020

Besides, whether or not you have a product or service that entails challenging engagement, your customers want you to have a say. Your customers are enlightened, more vocal than ever and would like to endorse a brand that speaks for them. In a bid to stay relevant to every corporate group, start-up, and business had a webinar.

Conversion 52

Conversion Social Marketing Enterprise Management Tips 52

Convince & Convert

MARCH 27, 2012

Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Social media channels abound for publishing purposes.

Work Management 144

Work Management Marketing Management Marketing Automation Services Service 144

Brightedge

MAY 16, 2021

While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Ellis named and started the growth hacker movement in 2010 after his successes at Dropbox and Logmein.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Customer Experience Matrix

NOVEMBER 24, 2016

The Customer Decision Hub from Pega (formerly PegaSystems) is certainly mature: the product can trace its roots back well over a decade, to a pioneering company called KiQ Limited, which was purchased in 2004 by Chordiant, which Pega purchased in 2010. Decision Strategy Manager is where the serious decision management takes place.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Valasys

APRIL 24, 2020

Nielsen Brandbank is providers of product content creation management and publishing services while Productsup happens to be an eCommerce company facilitating data integration. February, 1 trillion products were published through the Productsup platform and how the Productsup team was thrilled to build on this momentum.

Digital Asset Management 64

Digital Asset Management Work Management Marketing Management Merchandising 64

Exo B2B

MARCH 17, 2021

As in Trust Agents, do you remember this book published in 2010 under the joint pen of Chris Brogan and Julien Smith ? Trust lies in business. Nowadays, we deal a lot with content marketing but also with curation of information for customers. The confidence index is up for businesses. Confidence helps sales.

B2B Thought Leadership 59

B2B Thought Leadership Thought Leadership Curation B2B 59

B2B Marketing Directions

DECEMBER 9, 2018

Since launching this blog in 2010, I've written about various aspects of sales-marketing alignment 26 times. Earlier this year, for example, InsideView published The State of Sales & Marketing Alignment in 2018 , which was based on a survey of more than 500 sales and marketing professionals.

InsideView 40

InsideView Account Based Marketing Business Demand Generation 40

Convince & Convert

MARCH 27, 2012

Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Social media channels abound for publishing purposes.

Work Management 131

Work Management Marketing Management Marketing Automation Services Service 131

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

illumin

SEPTEMBER 25, 2023

The once famous MySpace was the ultimate spot for teens and young adults to gather online – ranking friends, publishing blogs, customizing profiles, and sharing photos and music. This was followed in 2006 with the creation of Twitter and later by the 2010 launch of Instagram.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Webbiquity

FEBRUARY 10, 2010

This post was originally published on the WebMarketCentral blog in January 2010. Here are seven reasons every business needs to be on Twitter. To Interact with Customers. Growing existing customer business requires ongoing communication. Growing existing customer business requires ongoing communication.

Twitter 100

Twitter Business Digg Thought Leadership 100

B2B Marketing Directions

JANUARY 15, 2022

(Our January Research Round-Up features the annual content marketing survey by CMI and MarketingProfs, a survey by Edelman and LinkedIn examining the impact of B2B thought leadership, and a customer experience update by The Harris Poll and Redpoint Global.) So it's a valuable resource for anyone involved in thought leadership marketing.

Thought Leadership 52

Thought Leadership B2B Thought Leadership Research Content Marketing 52