Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Note: this research looks at firms of 50 employees or more only.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Biznology

MARCH 23, 2017

Smart companies welcomed this digital connection opportunity to more fully engage customers and strengthen their bond with them. Maxx , and Marshalls all dropped Ivanka Trump’s branded product lines in January for apparent business reasons, but the perception by many was that this was due to politics, causing an intense reaction.

Social Media 152

Social Media Lead Scoring Lead Ranking Brand Identity 152

B2B Marketing Directions

FEBRUARY 5, 2023

Analytic Partners contends that economic uncertainty will be a prominent feature of the business landscape in 2023. The idea that companies should maintain their marketing spending during an economic downturn isn't new. One of the more recent studies was described in a March 2010 article in the Harvard Business Review.

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

Convince & Convert

DECEMBER 28, 2014

Social media has had as much impact on companies and their customers as any technological advance ever, because social fundamentally changes the relationship between those parties from its historical norm – which is “master” and “servant” – to something closer to a relationship among peers. Very much so.

Social Media 167

Social Media Enterprise Management Media Peer-to-peer 167

seo.co

OCTOBER 18, 2021

Advanced, enterprise SEO services including fully-managed SEO, keyword research , etc. The average return from traditional SEO is usually around 20% according to data compiled by Rand Fishkin in 2010 , which means that if a business spends 100 dollars they should expect an additional revenue increase of at least $20 within the next 12 months.

Budget Programs 105

Budget Programs SEO Advertising Agencies Enterprise Management 105

Martech

SEPTEMBER 13, 2021

We’ve got thousands of customers, but marketers switch companies every couple of years. In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation. Our customers love our technology and our service team.

Enterprise Management 117

Enterprise Management Work Management Contacts Marketing Management 117

Chris Koch

MAY 14, 2010

Social media creates the need for marketing to lead within the organization. We mean that within the organization the leadership of social media is falling to marketing. I’m really excited about this because it’s rare for a function like marketing to get an opportunity to lead the entire organization. But think about it.

Organic Leads 100

Organic Leads Social Media Social Marketing Organization 100

Marketing Insider Group

DECEMBER 14, 2010

All despite the fact that I did no keyword research. You can be a leader by starting with those big business challenges and present a strong business case on how to solve them. I have recently met and spoken to people from companies far and wide who have shared this experience! That post is still one of my most popular.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Scoop.it

OCTOBER 5, 2023

Generating leads in SaaS now is different from what it was in 2010. With the rise in competition, SaaS companies must find ways to stand out and win more customers. Benefits of ABM for SaaS companies Still not convinced? Let’s see some statistics proving ABM is a powerful strategy that helps your SaaS business grow.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Salesforce Marketing Cloud

AUGUST 2, 2022

Companies need to meet the needs of this intergenerational workforce, and those that do see a positive impact from age diversity and age-friendly workplaces. According to an AARP survey of corporate executives , 83% reported that a multigenerational workforce was valuable to their organizations’ success and growth.

Generation 98

Generation Burn Rate Case Studies Work Management 98

Sprout Social

JULY 28, 2021

For a software company, that means when they’re not using your product. Those people, often senior leaders at an organization, need to feel confident in your partnership, authority in the industry and understanding of their business needs and goals. Your brand is what people say about you when you’re not in the room.

Brand Identity 126

Brand Identity Branding Ad Building Work Management 126

Salesforce Marketing Cloud

JANUARY 2, 2024

Invite your whole organization together for a brainstorming session where the group identifies their most time-consuming tasks. From there, break up into teams, and have each team research the best AI tools to improve efficiencies for those processes. Start with the basics. But as times change, techniques must follow.

Trends 69

Trends Top of Funnel Cold Calling Trust Marketing 69

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. 43% of that demographic researches services or products for their business through online videos ( source ). Today video remains a hugely successful tactic in the B2B marketing world.

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

Webbiquity

FEBRUARY 2, 2011

It enhances your organization’s image (e.g., Jeff Bullas shares several interesting content marketing stats from recent research, such as: content now accounts for 33% of marketing budgets on average, up from 11% just a couple of years ago. by demonstrating how smart and helpful you are). • How Much B2B Content is Enough?

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Salesforce Marketing Cloud

JANUARY 2, 2024

Invite your whole organization together for a brainstorming session where the group identifies their most time-consuming tasks. From there, break up into teams, and have each team research the best AI tools to improve efficiencies for those processes. Start with the basics. But as times change, techniques must follow.

Trends 64

Trends Top of Funnel Cold Calling Trust Marketing 64

Biznology

JUNE 8, 2018

They did the keyword research. For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. Some things have gotten easier since 2010. Most companies are not so lucky. But the business case is easy to write.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Biznology

DECEMBER 11, 2019

It’s a differentiating factor between building a solid and memorable brand and getting lost in a sea of similar businesses. Improving your Organic Rankings. Even though it’s not as important as it was in the past, domain names can still help you rank higher in the organic search. A domain name increases your organic reach.

Domain 129

Domain Brand Identity Branding SERP 129

Oktopost

MARCH 2, 2020

If I asked you to think back on your last meaningful purchase, there’s a very high chance that online research was involved in your process. When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. Why do manufacturing companies need digital marketing?

Top of Funnel 136

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 136

Adobe Experience Cloud Blog

MARCH 4, 2019

Believe it or not, the oldest of Generation Z ( those born between 1996 and 2010 , according to MDR) are starting to graduate from college. The sports giant took a stand on the topic, and that’s exactly what Gen Zers expect from the companies and brands they follow, work for, and purchase from. Companies have taken sides, too.

Peer-to-peer 131

Peer-to-peer Paid Search Agency Thought Leadership Demographics 131

Webbiquity

OCTOBER 5, 2012

This is an update of the looking back at 100 post in July 2010. Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. How to Write an Effective Business Blog (January 8, 2010). So which is best? Which tools are most helpful?

PR 100

PR Stats Social Media Twitter 100

Contently

APRIL 14, 2020

If you’re coming from a company that used to have a strict in-office policy, you’re probably realizing that remote work isn’t all the pantsless webconferencing and spooning ice cream straight from the carton you thought it would be. “I do a lot of research and have to get inspired across mediums and disciplines.

Planning 201

Planning Consulting Marketing & Strategy Paid Search Agency 201

B2B Marketing Directions

DECEMBER 9, 2018

Since launching this blog in 2010, I've written about various aspects of sales-marketing alignment 26 times. Given the continuing interest, it shouldn't be surprising that several research studies performed in 2018 address the topic of sales-marketing alignment. And I certainly wasn't the first person to address this topic.

InsideView 40

InsideView Account Based Marketing Business Demand Generation 40

KoMarketing Associates

APRIL 2, 2019

Which is why so many B2B companies are turning to thought leadership to build brand awareness, enhance decision makers’ trust, open the conversation, and help close business, according to research by Edelman and LinkedIn. Thought leadership marketing is the art of positioning your company as a leader in its field.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

EveryoneSocial

JULY 24, 2018

Many businesses will argue that because they’ve invested in a strong presence on social media, they can safely categorize themselves as a social business. But simply having a social media presence isn’t what makes a business truly social. Social Business Definition. So what does it actually mean to be a social business?

Marketing Automation Services 67

Marketing Automation Services B2B Thought Leadership Work Management B2B 67

Webbiquity

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. It would seem logical that for many companies, marketing costs would be shifted, but not necessarily reduced, by the use of social media.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Convince & Convert

MARCH 27, 2012

“, and it focused on content marketing strategies and tactics for professional services companies. Is content marketing required for professional services companies? The recognition that we are media companies. In all other respects, the content creation activities in both types of companies are generally the same.

Work Management 144

Work Management Marketing Management Marketing Automation Services Service 144

Hubspot

APRIL 5, 2017

When it comes to marketing, small businesses need a lot of bang for their buck. Basedon on a recent Gartner CMO Spend Survey , marketing budgets now account for 12% of company revenue, a steady increase from 2010. For small businesses, this money is a precious chunk of change. How does this work in practice?

Small Business Marketing 68

Small Business Marketing Paid Search Agency Lead Ranking Advertising Agencies 68

Aberdeen

DECEMBER 7, 2020

At the beginning of 2020, who (besides maybe a few virologists) could have predicted that a virus — only visible under a microscope — would bring “business-as-usual” to a screeching halt, creating an economic downturn never before seen in terms of scale and pace. Salesforce Acquires Slack.

Acquisitions 52

Acquisitions Enterprise Management Peer-to-peer Work Management 52

nDash

MARCH 29, 2022

There was plenty of business, but I just wasn’t excited about anything. It’s helped to reinvigorate me a bit, pull more enjoyment back into my work, and inspire a lot of new ideas for where my own business can go this year. As a one-person agency, how do you see yourself supporting more businesses as you continue to grow?

Paid Search Agency 98

Paid Search Agency Advertising Agencies Planning Webinar Metrics 98

ClickZ

JULY 16, 2019

In a recent story we reviewed research firm Altimeter’s report on Digital Darwinism, which revealed that the most digitally innovative brands invest heavily in technology. The Altimeter report synthesizes interviews with nine top CMOs and CDOs in industry-leading companies such as 20 th Century Fox and Nestlé Waters (NW).

Touchpoints 110

Touchpoints Paid Search Agency Advertising Agencies Lead Ranking 110

Brightedge

MAY 16, 2021

You may be surprised by the findings in BrightEdge Research's latest channel share report. Hacking Growth : How Today's Fastest-Growing Companies Drive Breakout Success By Sean Ellis and Morgan Brown, 2017. Ellis named and started the growth hacker movement in 2010 after his successes at Dropbox and Logmein. Epic, breakout book.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

KoMarketing Associates

MAY 28, 2015

Since 2010, that’s approximately 52% growth in mobile subscriptions and 600% growth in smartphone subscriptions. That is a 700% increase since 2010. In the meantime, here are several other key B2B performance benchmarks to consider and inspire, loosely organized by topical relevance. In the US, 2.8

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Convince & Convert

MARCH 27, 2012

“, and it focused on content marketing strategies and tactics for professional services companies. Is content marketing required for professional services companies? The recognition that we are media companies. In all other respects, the content creation activities in both types of companies are generally the same.

Work Management 131

Work Management Marketing Management Marketing Automation Services Service 131

Marketing Insider Group

JULY 21, 2010

In this post, I will provide an overview of the study and summarize the key actions you should take as a B2B Marketer responsible for driving leads for your business. Background This study is the 2 nd phase of a research project by both TechTarget and Google. How To Shorten The B2B Buyer Cycle With Landing Pages Need to Drive Leads?

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Seismic

OCTOBER 24, 2023

We welcomed a sold-out crowd of 1,060 attendees from more than 400 companies across 13 different countries, and their energy didn’t disappoint as we kicked things off. This is indicative of how much things have changed for Seismic and the entire enablement space since the company was founded in 2010.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

Tony Zambito

OCTOBER 18, 2015

Segmentation has been a staple of business marketing and sales for several decades. The concept of breaking down a potential market or industry into smaller target segments is a standard technique taught in business schools and used by many organizations. by Evan Shuster. Then the Internet came along and changed everything.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

Online Marketing Institute

AUGUST 14, 2011

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] link] Dan Whitehouse Social analysis.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40