15 best Big Data companies and why they stand out
APRIL 25, 2016
Only 18% of companies believe they have the skills necessary to gather and use insights effectively. Only 19% of companies are confident that their insights-gathering processes contribute directly to sales effectiveness. Simply collecting data does not unleash its business effectiveness. It’s what organizations do with the data that matters. source: McKinsey ). PALANTIR.
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
OCTOBER 5, 2010
While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. So what are the best ways to use Twitter for business?
The State of the Blogosphere 2010
DECEMBER 13, 2010
Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? If drinking from the glass, it is then half empty.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
How do social media marketing strategies in small businesses differ from those in larger enterprises? Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 More than 700,000 local businesses have active Pages on Facebook. At its current rate, Twitter will process almost 10 billion tweets in 2010. And much more.
Seven Ways to Use Social Media for Business
DECEMBER 21, 2010
Though business use of social media is rapidly increasing, many executives remain skeptical of its value. more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.. Digg this!
78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
AUGUST 16, 2010
Despite the widespread use of the phrase “social media marketing, marketing is not the only business use of social media, as John Jantsch reminds us. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues. Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content, Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content.
Tribes Rule the Hyper-Social Organization
SEPTEMBER 8, 2010
I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business research at a conference two years ago. The assumption in The Hyper Social Organization is that human beings are basically social animals and that our behavior is fundamentally tribal.
Why are America’s fastest-growing companies killing their blogs?
grow - Practical Marketing Solutions
JANUARY 29, 2012
Are America’s fastest-growing companies shifting away from blogging as a primary social media platform? ”Maybe” could be a conclusion based on new research examining the INC 500 from The Center for Marketing Research at the University of Massachusetts. 500 is Facebook with 74% of companies using it. Only 24% of the companies have a formal social media policy.
33 (of the) Best Marketing Strategy Guides and Insights of 2010
FEBRUARY 14, 2011
As we shift resources from traditional outbound marketing to inbound attraction marketing, how should we (re)organize to support that? As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively? Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. C.
6 Tips for Understanding the B2B Business Decision-Making Process.
APRIL 28, 2010
content marketing communications strategy that recognizes this as every business buyer’s position can make the difference between an engaged prospect or an unsubscribe, a loyal customer or a lost sale. The decision-making process for purchasing business software, for example, is longer and more complex than that which involves an individual consumer and an impulse buy. Why buy?
Marketing Automation Trends for 2010
JANUARY 12, 2010
In this post I want to focus on the trends in Marketing Automation for 2010. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. Manticore Technology wishes you a full-funnel in 2010. Read Chris’s full 2010 predictions on the Treehouse blog.
Social Media and the Case for Marketing Optimism
B2B Marketing Insider
MAY 10, 2010
In companies across the world, social “experts are rising up and taking new positions like “Community Manager and “Social Strategist. agree with Lisa that it’s a great time to be a marketer. I can see the impact of social media in B2B companies today – bringing customers to the center of everything we do – and marketers are leading this movement.
Best Website Design Guides and Tips of 2010
MARCH 3, 2011
Jacob Gube presents 15 examples of creative and unique ways that organizations have integrated Twitter feeds on their websites, plus five resources to help display a Tweet feed on any site. Hilde Torbjornsen presents a compilation of visually stunning examples of corporate web design, mostly from very large organizations like Sony and Ford Motor Company. Visual Website Design.
Social Media Strategy Map: How To Find Your Way
SEPTEMBER 14, 2010
Calling all Balanced Scorecard practitioners and strategy executives, here is a Strategy Map to guide the Social Media / Social Business initiatives within your organizations. After Leader Networks developed the strategic frameworks for social media at more than 40 companies, including many large enterprises, we sat down with pen and paper (literally!)
A Simple B2B Marketing Framework
Everything Technology Marketing
JULY 10, 2010
RocketWatcher Marketing Framework April Dunford at RocketWatcher has recently published a modified version of the marketing framework that I think is excellent because it simplifies things and focuses on the marketing aspects rather than the product management side of the business. What frameworks help you organize and structure your B2B marketing efforts
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very or “somewhat important to their marketing or business strategy. Basic Questions For Social-Optimizing Your Company Website by BlueGlass. Adoption soared.
Report: Blogs Are An Important Part Of The Marketing Mix
B2B Marketing Insider
NOVEMBER 9, 2010
According to Kit Eaton , from Fast Company magazine in his article “ State of the Blogosphere “: There’s plenty more data in there, but the headline summary would seem to be that blogging is rapidly becoming more professional, and it’s challenging the mainstream media in terms of influence over consumer spending habits. Michael Brenner Nov 11 2010 Thanks Andrew!
Slack, Shopify & Tough Mudder: Business Lessons From 3 High-Growth Companies
JUNE 30, 2015
Between increased competition, shorter cycle times, and growth hackers finding innovative ways to disrupt a market in record time, scaling your business has become increasingly challenging (and more imperative than ever before). It's a result of thousands of explicit and implicit decisions made by crowds of people within and beyond your organization, each and every day. Key Takeaways.
The New Marketing Accountability
B2B Marketing Insider
OCTOBER 5, 2010
But trust me, aside from those examples, I am 100% with you on showing results and making sure EVERY marketing program has a sound business case or ROI. This also brings marketers into the dicussion around real value created for the organization. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.
11 Myths of Social Media Marketing
MAY 24, 2010
Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Social media marketing doesn’t apply to my business. Argh, no! Um, no.
Top 56 B2B Marketing Posts for September 2010
B2B Marketing Zone Posts
OCTOBER 5, 2010
Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. Your company is managed according. uberVU.
Marketing, Death and Taxes
B2B Marketing Insider
OCTOBER 26, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 26, 2010 1 Subscribe Marketing, Death and Taxes Share So Marketing may not be as unavoidable as death and taxes , but lately it is becoming harder and harder to escape.
Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies
FEBRUARY 5, 2016
FINRA, a private corporation acting as a self-regulatory organization, holds a strict set of rules to make sure the United States securities industry operates fairly and honestly. Those who do carry cards, then, are much more selective in the companies they trust with their money. Well, yes – but content marketing is also vital to the survival of the modern business. Finance.
Making Order Out Of Social Business Chaos in 2011
DECEMBER 21, 2010
As 2010 comes to an end, it is a natural time for reflections and predictions. This year has been dominated by a shift in focus from social media marketing to social business it evolved from being experimental to being a business imperative. These are some of the most compelling and useful writings I believe can be found on the topic of social business.
Top 10 Takeaways from the 2010 Content Strategy Forum
Content Marketing Today
APRIL 30, 2010
Thanks to two info-packed days I spent at the April 2010 Content Strategy Forum , I’d like to give you a head start. Here are the top 10 takeaways on the how-to’s of content strategy: From the very moment you launch your website, you are in the publishing business. relatively small number of companies are really clued in to their prospects’ online information needs.
The Future of the Office: 7 Innovative Ways Companies Are Changing the Workplace
MARCH 1, 2016
That's what facilities managers and office managers around the world are asking themselves about the office spaces they're responsible for organizing. What makes an office environment great is different for every company. A lot of it has to do with a company's culture and how employees there like to work. Image Credit: Business Insider. 3) "Overlap Zones".
Companies are Embracing Influencer Marketing in 2015
JULY 16, 2015
Raymond is a francophone author and speaker who has 20 years experience acting as a senior strategic consultant and coach for organizations, SMBs and independent professionals. Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years. Companies are Embracing Influencer Marketing in 2015 by Raymond Morin - Maximize Social Business. Over 600 professionals in communications and marketing, in 32 countries and 30 industries, participated.
15 things marketers should stop doing and thinking in 2011
DECEMBER 28, 2010
Companies have a long and pointless history of resisting new forms of communication. From Facebook to email to putting telephones on employees’ desks (remember, the telephone started as a “consumer” communication technology, too), companies think that every new wave is going to lead to gajillions in lost productivity. Guess what companies, people wasted time at work long before Facebook came along. If the company is well managed, people who waste time will get fired. ROI should be measured on a higher level—as in the ROI of all of marketing to the business.
The Difference Between Doing Social Vs. Being Social
AUGUST 17, 2010
There is a rather large difference between companies "doing" social and "being" social. For a company to succeed at this new business model, they must learn how to do social and also, enable their people to be social. Being a social organization requires acting socially -- maintaining a deep dedication to supporting business relationships online.
2010 – Welcome to the Age of Customer Service
Buzz Marketing for Technology
JANUARY 5, 2010
Combining two of the most customer focused organizations I am aware of on the web and making one of the most powerful customer centric companies out there. Every business must recognize that customer service is now their primary business. Remember this is the year that social starts to transform other areas of your organization! Tweet This! Share this on Facebook.
Top 30 Most Useful Facebook Blog Posts of 2010
DECEMBER 23, 2010
Since Facebook is where Americans spend more time than anywhere else on the Internet , our needs as social media marketers as well as professionals to stay on top of the latest trends in 2010 regarding the social media gorilla are as important as ever. HOW TO: Build a Facebook Landing Page for Your Business by Matt Silverman [2,570]. Personal Profile Tips and Tricks. Enough said.
Social Media Strategy for Nonprofits: 10 Potential Objectives for Using Social Media
NOVEMBER 12, 2010
I had a chance this week to speak at an event in front of several different local Orange County nonprofit organizations. While nonprofits are beginning to understand the potential for social media engagement, my sense during the meeting was that efforts seemed to be centered around Facebook for the objective of merely gaining awareness for their organization in the community.
Sarah Evans: Social Media Allows Us to Break Boundaries
Social Marketing Forum
NOVEMBER 29, 2010
Sarah Evans is a public relations and new media consultant, working with many non profit, social good and technology companies. A self-described “social media freak,” Sarah initiated and moderates #journchat , the weekly live chat between PR professionals, journalists and bloggers on Twitter. What one piece of advice would you give a start-up (individual and company/organization)?
The Humanness of Moderating Online Communities
AUGUST 2, 2010
Thank you for reading Building Online Communities for Business by Leader Networks. We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. business communities professional networks social media Online Communities funnyThis has long been understood by experienced moderators.
How to Calculate Social Marketing ROI
JUNE 24, 2010
This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. They do assume that a company has a rich set of historical data to work with, which is often not the case. We’ve told you about a few companies that have achieved a notable return on investment (ROI) from their social marketing initiatives. They include Indium Corp.,
Is The White Paper Dead for B2B Marketing?
Buzz Marketing for Technology
MAY 26, 2010
In place of a white paper, B2B companies need to create a topic micro site – i.e., a site focused on a single topic and providing a wide range of educational content and interactivity that a white paper alone just can’t provide. Personally I am taking the angle within my organization of more eBooks rather than white papers. Social Media in Business study found. Tweet This!
The 39 Social Media Tools I’ll Use Today
OCTOBER 31, 2010
Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments. But, if you want to organize and harvest the tweets about your posts, this is the plug-in you want. for whatever search terms are important to you and your business. Sheesh, you are busy. Smart. implement bit.ly Nifty.
Best Content Marketing Guides, Tips and Tactics of 2010
FEBRUARY 2, 2011
Great content accomplishes at least two of the following objectives: • It helps get you “found online. • It enhances your organization’s image (e.g., by demonstrating how smart and helpful you are). • It sets you apart (it’s not just a rehash of common knowledge). • It helps move a prospect along the buying cycle. So how do you produce great content? by Ink Rebels.
B2B Marketing Metrics That Matter [#B2Bchat Recap] | B2Bbloggers.
AUGUST 27, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat Recap] August 27th, 2010 | By Andrew Spoeth Measurement is close to the heart of many marketers, and B2B marketing is no exception.
How to use social media for B2B
MARCH 19, 2010
First, here’s what we do as part of monitoring: Track conversations about your company. You need to know what’s being said about your company online. Trouble is, we’re finding in our research that most companies stop here. By monitoring conversations online, we can find the people inside and outside our companies that say smart things. Image by HubSpot via Flickr.
The End of ‘Social Media’
DECEMBER 16, 2010
Think of how that changes his business. Companies that don’t provide significant value will struggle to survive. Businesses will need to empower all their employees with much more information and education because customer will no longer tolerate “I’ll have to speak to my supervisor.” Organizations will flatten and fragment because vertical hierarchies move too slowly. Corporations will divest non-strategic businesses because slimmer profit margins won’t support them. It’s not that social media is no longer important. Stunning. Barnum, BTW).
How To Build An Online Community
NOVEMBER 16, 2010
Building online communities can be a richly rewarding experience for the organizations that create them and for the members who participate in them. Your organization’s overarching business goals and strategy for the community will define what you want it to achieve -- the value it delivers both to its members and to your organization. Niche markets are easily saturated.
Content Is The Top Priority For The Social Business
B2B Marketing Insider
NOVEMBER 12, 2013
They recently updated their “State of Social Business Maturity” report for 2013. They also identified something they called “social anarchy” or uncoordinated social activity happening across organizations because of silos, a lack of leadership, and a clear social vision. Content wasn’t even on the list of the 2010 survey conducted by Altimeter. Social Media