Seven Ways to Use Social Media for Business
DECEMBER 21, 2010
Though business use of social media is rapidly increasing, many executives remain skeptical of its value. A more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.. Digg this!
The State of the Blogosphere 2010
DECEMBER 13, 2010
Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? If drinking from the glass, it is then half empty.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
How do social media marketing strategies in small businesses differ from those in larger enterprises? Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 More than 700,000 local businesses have active Pages on Facebook. At its current rate, Twitter will process almost 10 billion tweets in 2010. And much more.
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
OCTOBER 5, 2010
While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. So what are the best ways to use Twitter for business?
78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
AUGUST 16, 2010
Despite the widespread use of the phrase “social media marketing, marketing is not the only business use of social media, as John Jantsch reminds us. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues. Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content, Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content.
Best Website Design Guides and Tips of 2010
MARCH 3, 2011
Jacob Gube presents 15 examples of creative and unique ways that organizations have integrated Twitter feeds on their websites, plus five resources to help display a Tweet feed on any site. Hilde Torbjornsen presents a compilation of visually stunning examples of corporate web design, mostly from very large organizations like Sony and Ford Motor Company. Visual Website Design.
Social Media and the Case for Marketing Optimism
B2B Marketing Insider
MAY 10, 2010
In companies across the world, social “experts are rising up and taking new positions like “Community Manager and “Social Strategist. I can see the impact of social media in B2B companies today – bringing customers to the center of everything we do – and marketers are leading this movement. They are the greatest untapped resource in B2B companies.
Case study: Small business content marketing success
grow - Practical Marketing Solutions
AUGUST 2, 2016
When I started Pet Sitters Ireland back in 2010 it was really just a way for my husband and I to solve our own pet care needs. After six years in business, Pet Sitters Ireland is Ireland’s largest Pet Sitting and Dog Walking company, with thousands of visits competed every month to hundreds of pet owners across Ireland. Like many small businesses, our problem was cash flow.
Top 56 B2B Marketing Posts for September 2010
B2B Marketing Zone Posts
OCTOBER 5, 2010
Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. Your company is managed according. &#.
A Simple B2B Marketing Framework
Everything Technology Marketing
JULY 10, 2010
RocketWatcher Marketing Framework April Dunford at RocketWatcher has recently published a modified version of the marketing framework that I think is excellent because it simplifies things and focuses on the marketing aspects rather than the product management side of the business. What frameworks help you organize and structure your B2B marketing efforts
15 best Big Data companies and why they stand out
APRIL 25, 2016
Only 18% of companies believe they have the skills necessary to gather and use insights effectively. Only 19% of companies are confident that their insights-gathering processes contribute directly to sales effectiveness. Simply collecting data does not unleash its business effectiveness. It’s what organizations do with the data that matters. source: McKinsey ). PALANTIR.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very or “somewhat important to their marketing or business strategy. 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass. Adoption soared.
Report: Blogs Are An Important Part Of The Marketing Mix
B2B Marketing Insider
NOVEMBER 9, 2010
According to Kit Eaton , from Fast Company magazine in his article “ State of the Blogosphere “: There’s plenty more data in there, but the headline summary would seem to be that blogging is rapidly becoming more professional, and it’s challenging the mainstream media in terms of influence over consumer spending habits. Michael Brenner Nov 11 2010 Thanks Andrew!
The New Marketing Accountability
B2B Marketing Insider
OCTOBER 5, 2010
But trust me, aside from those examples, I am 100% with you on showing results and making sure EVERY marketing program has a sound business case or ROI. This also brings marketers into the dicussion around real value created for the organization. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.
B2B Marketing Metrics That Matter [#B2Bchat Recap] | B2Bbloggers.
AUGUST 27, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat Recap] August 27th, 2010 | By Andrew Spoeth Measurement is close to the heart of many marketers, and B2B marketing is no exception.
Marketing, Death and Taxes
B2B Marketing Insider
OCTOBER 26, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 26, 2010 1 Subscribe Marketing, Death and Taxes Share So Marketing may not be as unavoidable as death and taxes , but lately it is becoming harder and harder to escape.
11 Myths of Social Media Marketing
MAY 24, 2010
Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Social media marketing doesn’t apply to my business. Argh, no! Um, no.
The 39 Social Media Tools I’ll Use Today
OCTOBER 31, 2010
But, if you want to organize and harvest the tweets about your posts, this is the plug-in you want. for whatever search terms are important to you and your business. My presenation “ 7 Ways to Build Stunning Business and Personal Brands in Social Media was originally given in person to 35 people. Sheesh, you are busy. It’s a good choice for agencies, too.
15 things marketers should stop doing and thinking in 2011
DECEMBER 28, 2010
Companies have a long and pointless history of resisting new forms of communication. From Facebook to email to putting telephones on employees’ desks (remember, the telephone started as a “consumer” communication technology, too), companies think that every new wave is going to lead to gajillions in lost productivity. Guess what companies, people wasted time at work long before Facebook came along. If the company is well managed, people who waste time will get fired. ROI should be measured on a higher level—as in the ROI of all of marketing to the business.
Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.
MAY 26, 2010
May 26th, 2010 | By Jeff Wilson It’s the question that has dogged B2B marketers since the beginning of time, how can we get time with senior executives in large enterprise companies? A survey just released by Ipsos MediaCT found that North American senior executives took over 5.5million business flights in 2009. Time has become their most valuable personal and business asset.
Slack, Shopify & Tough Mudder: Business Lessons From 3 High-Growth Companies
JUNE 30, 2015
Between increased competition, shorter cycle times, and growth hackers finding innovative ways to disrupt a market in record time, scaling your business has become increasingly challenging (and more imperative than ever before). It's a result of thousands of explicit and implicit decisions made by crowds of people within and beyond your organization, each and every day. 1) Slack.
Do Your Inside & Outside Sales Communicate Well?
Sales Prospecting Perspectives
AUGUST 31, 2010
My first real job out of college was as a supervisor at the front desk of a business hotel just outside of Boston. We were tasked with following up on web hits, attendees to webinars and any other cold lists of target companies that marketing felt fit the profile of company we should be calling on. Another challenge was that the sales team didn't have time to do any hand holding since they were too busy traveling and attempting to close business. Let us put down those egos, find some common ground and make the company a boatload of money working as a unit.
Top 10 Takeaways from the 2010 Content Strategy Forum
Content Marketing Today
APRIL 30, 2010
Thanks to two info-packed days I spent at the April 2010 Content Strategy Forum , I’d like to give you a head start. Here are the top 10 takeaways on the how-to’s of content strategy: From the very moment you launch your website, you are in the publishing business. A relatively small number of companies are really clued in to their prospects’ online information needs.
Marketing Automation Trends for 2010
JANUARY 12, 2010
In this post I want to focus on the trends in Marketing Automation for 2010. 3) It’s all about the buyer now, so why are you still writing about “my company this, my company that ? (4) In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn.
How To Conquer The Fear Of Asking The Dreaded Budget Question
Sales Prospecting Perspectives
SEPTEMBER 20, 2010
It’s extremely difficult to get a specific dollar amount from a prospect when it is the first conversation you are having with them, but even if you can’t get an exact dollar amount, you still have the ability to paint a clear picture surrounding the budget process at the companies you are calling into. Establish trust by not running through a series of questions that sounds like a survey, but instead, have a business conversation. Inquiring about budget can be one of the most difficult subjects when it comes to qualifying a prospect.
Best Content Marketing Guides, Tips and Tactics of 2010
FEBRUARY 2, 2011
It enhances your organization’s image (e.g., Stephanie Tilton says a company has developed enough content “when it has created content that answers prospects’ questions at each stage of the buying cycle, then outlines a process for determining exactly what that means in any given organization. by demonstrating how smart and helpful you are). • by Ink Rebels.
Metrics That Matter in B2B Marketing [#B2Bchat]
AUGUST 26, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat] August 26th, 2010 | By Andrew Spoeth Measure everything! Does your company measure less or more than it did two years ago?
Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.
JULY 7, 2010
to Start July 7th, 2010 | By Jeremy Victor Earlier this year, I wrote a post, Humanize Your Marketing With Buyer Personas , because of what I feel is lacking in a lot of B2B marketing today. Gone are the days of plowing through everyone in a company’s phone tree to reach the final decision maker, the person with the pen to sign the contract. Technology Naughty Vs. Nice In 2010 2.
Is The White Paper Dead for B2B Marketing?
Buzz Marketing for Technology
MAY 26, 2010
In place of a white paper, B2B companies need to create a topic micro site – i.e., a site focused on a single topic and providing a wide range of educational content and interactivity that a white paper alone just can’t provide. Personally I am taking the angle within my organization of more eBooks rather than white papers. s Social Media in Business study found. Tweet This!
How to Calculate Social Marketing ROI
JUNE 24, 2010
This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. They do assume that a company has a rich set of historical data to work with, which is often not the case. We’ve told you about a few companies that have achieved a notable return on investment (ROI) from their social marketing initiatives. They include Indium Corp.,
Today's Teleprospecting Tips
Sales Prospecting Perspectives
JANUARY 28, 2010
Our ultimate goal is to either qualify or de-qualify a prospect/company. Something that I have found to be extremely helpful is to reference the others that you have reached out to within the organization. Keep it simple - As much as I would prefer a prospect calling me back for a nice conversation, more often than not their busy day does not permit that. That being said, their busy day is most likely going to prohibit them from being able to read a long email. Be assertive! Be present and be confident. How are you currently addressing XYZ need?
Best SEO Guides, Tips and Resources of 2010
JANUARY 26, 2011
Ranking well in organic search results becomes more imperative every day, particularly in the B2B world. Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. On the value side, getting your site ranked #1 on both Google and Yahoo/Bing means you’ll attract (on average) 40% of ALL organic search clicks for that term. SEO Basics. Adam T.
Best Web Presence Optimization Guides and Tips of 2010
JANUARY 19, 2011
Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Andy Komack explains why business marketers should use Flickr, the social photo-sharing platform, what types of images to upload (e.g.,
Tribes Rule the Hyper-Social Organization
SEPTEMBER 8, 2010
I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business research at a conference two years ago. The assumption in The Hyper Social Organization is that human beings are basically social animals and that our behavior is fundamentally tribal.
The Future of the Office: 7 Innovative Ways Companies Are Changing the Workplace
MARCH 1, 2016
That's what facilities managers and office managers around the world are asking themselves about the office spaces they're responsible for organizing. What makes an office environment great is different for every company. A lot of it has to do with a company's culture and how employees there like to work. 7 Innovative Ways Companies Are Changing the Workplace.
Get the Most Out of Twitter Hashtags
SEPTEMBER 30, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip! Twitter hashtags like #followfriday help spread information on Twitter while also helping to organize it. The best way to utilize them is when you need to organize information.
How social media is changing what brands stand for
MARCH 23, 2017
Smart companies welcomed this digital connection opportunity to more fully engage customers and strengthen their bond with them. Maxx , and Marshalls all dropped Ivanka Trump’s branded product lines in January for apparent business reasons, but the perception by many was that this was due to politics, causing an intense reaction. trillion since 2010 (source: US SIF Foundation).