Seven Ways to Use Social Media for Business
DECEMBER 21, 2010
Though business use of social media is rapidly increasing, many executives remain skeptical of its value. more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.. Digg this!
The State of the Blogosphere 2010
DECEMBER 13, 2010
Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? If drinking from the glass, it is then half empty.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
How do social media marketing strategies in small businesses differ from those in larger enterprises? Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 More than 700,000 local businesses have active Pages on Facebook. At its current rate, Twitter will process almost 10 billion tweets in 2010. And much more.
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
OCTOBER 5, 2010
While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. So what are the best ways to use Twitter for business?
33 (of the) Best Marketing Strategy Guides and Insights of 2010
FEBRUARY 14, 2011
As we shift resources from traditional outbound marketing to inbound attraction marketing, how should we (re)organize to support that? As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively? Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. C.
Why are America’s fastest-growing companies killing their blogs?
grow - Practical Marketing Solutions
JANUARY 29, 2012
Are America’s fastest-growing companies shifting away from blogging as a primary social media platform? ”Maybe” could be a conclusion based on new research examining the INC 500 from The Center for Marketing Research at the University of Massachusetts. 500 is Facebook with 74% of companies using it. Only 24% of the companies have a formal social media policy.
Best Website Design Guides and Tips of 2010
MARCH 3, 2011
Jacob Gube presents 15 examples of creative and unique ways that organizations have integrated Twitter feeds on their websites, plus five resources to help display a Tweet feed on any site. Hilde Torbjornsen presents a compilation of visually stunning examples of corporate web design, mostly from very large organizations like Sony and Ford Motor Company. Visual Website Design.
Social Media and the Case for Marketing Optimism
B2B Marketing Insider
MAY 10, 2010
In companies across the world, social “experts are rising up and taking new positions like “Community Manager and “Social Strategist. agree with Lisa that it’s a great time to be a marketer. I can see the impact of social media in B2B companies today – bringing customers to the center of everything we do – and marketers are leading this movement.
Top 56 B2B Marketing Posts for September 2010
B2B Marketing Zone Posts
OCTOBER 5, 2010
Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. Your company is managed according. uberVU.
A Simple B2B Marketing Framework
Everything Technology Marketing
JULY 10, 2010
RocketWatcher Marketing Framework April Dunford at RocketWatcher has recently published a modified version of the marketing framework that I think is excellent because it simplifies things and focuses on the marketing aspects rather than the product management side of the business. What frameworks help you organize and structure your B2B marketing efforts
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very or “somewhat important to their marketing or business strategy. Basic Questions For Social-Optimizing Your Company Website by BlueGlass. Adoption soared.
Case study: Small business content marketing success
grow - Practical Marketing Solutions
AUGUST 2, 2016
When I started Pet Sitters Ireland back in 2010 it was really just a way for my husband and I to solve our own pet care needs. After six years in business, Pet Sitters Ireland is Ireland’s largest Pet Sitting and Dog Walking company, with thousands of visits competed every month to hundreds of pet owners across Ireland. Like many small businesses, our problem was cash flow.
Report: Blogs Are An Important Part Of The Marketing Mix
B2B Marketing Insider
NOVEMBER 9, 2010
According to Kit Eaton , from Fast Company magazine in his article “ State of the Blogosphere “: There’s plenty more data in there, but the headline summary would seem to be that blogging is rapidly becoming more professional, and it’s challenging the mainstream media in terms of influence over consumer spending habits. Michael Brenner Nov 11 2010 Thanks Andrew!
The New Marketing Accountability
B2B Marketing Insider
OCTOBER 5, 2010
But trust me, aside from those examples, I am 100% with you on showing results and making sure EVERY marketing program has a sound business case or ROI. This also brings marketers into the dicussion around real value created for the organization. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.
B2B Marketing Metrics That Matter [#B2Bchat Recap] | B2Bbloggers.
AUGUST 27, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat Recap] August 27th, 2010 | By Andrew Spoeth Measurement is close to the heart of many marketers, and B2B marketing is no exception.
Marketing, Death and Taxes
B2B Marketing Insider
OCTOBER 26, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 26, 2010 1 Subscribe Marketing, Death and Taxes Share So Marketing may not be as unavoidable as death and taxes , but lately it is becoming harder and harder to escape.
Slack, Shopify & Tough Mudder: Business Lessons From 3 High-Growth Companies
JUNE 30, 2015
Between increased competition, shorter cycle times, and growth hackers finding innovative ways to disrupt a market in record time, scaling your business has become increasingly challenging (and more imperative than ever before). It's a result of thousands of explicit and implicit decisions made by crowds of people within and beyond your organization, each and every day. Key Takeaways.
11 Myths of Social Media Marketing
MAY 24, 2010
Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Social media marketing doesn’t apply to my business. Argh, no! Um, no.
The 39 Social Media Tools I’ll Use Today
OCTOBER 31, 2010
Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments. But, if you want to organize and harvest the tweets about your posts, this is the plug-in you want. for whatever search terms are important to you and your business. Sheesh, you are busy. Smart. implement bit.ly Nifty.
15 things marketers should stop doing and thinking in 2011
DECEMBER 28, 2010
Companies have a long and pointless history of resisting new forms of communication. From Facebook to email to putting telephones on employees’ desks (remember, the telephone started as a “consumer” communication technology, too), companies think that every new wave is going to lead to gajillions in lost productivity. Guess what companies, people wasted time at work long before Facebook came along. If the company is well managed, people who waste time will get fired. ROI should be measured on a higher level—as in the ROI of all of marketing to the business.
Companies are Embracing Influencer Marketing in 2015
JULY 16, 2015
Raymond is a francophone author and speaker who has 20 years experience acting as a senior strategic consultant and coach for organizations, SMBs and independent professionals. Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years. Companies are Embracing Influencer Marketing in 2015 by Raymond Morin - Maximize Social Business. Over 600 professionals in communications and marketing, in 32 countries and 30 industries, participated.
Best Content Marketing Guides, Tips and Tactics of 2010
FEBRUARY 2, 2011
Great content accomplishes at least two of the following objectives: • It helps get you “found online. • It enhances your organization’s image (e.g., by demonstrating how smart and helpful you are). • It sets you apart (it’s not just a rehash of common knowledge). • It helps move a prospect along the buying cycle. So how do you produce great content? by Ink Rebels.
Top 15 Recommended Social Media Books of 2010
DECEMBER 2, 2010
It seems like only yesterday when I was blogging about the top 15 recommended social media books of 2009 , but here we are ending out 2010. 2011 should see a continuation of this as well as an emphasis on metrics, business to business (B2B) social media marketing, the continued growth of location-based services, and a growing interest and investment into mobile social media integration.
Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.
MAY 26, 2010
May 26th, 2010 | By Jeff Wilson It’s the question that has dogged B2B marketers since the beginning of time, how can we get time with senior executives in large enterprise companies? survey just released by Ipsos MediaCT found that North American senior executives took over 5.5million business flights in 2009. Time has become their most valuable personal and business asset.
Top 10 Takeaways from the 2010 Content Strategy Forum
Content Marketing Today
APRIL 30, 2010
Thanks to two info-packed days I spent at the April 2010 Content Strategy Forum , I’d like to give you a head start. Here are the top 10 takeaways on the how-to’s of content strategy: From the very moment you launch your website, you are in the publishing business. relatively small number of companies are really clued in to their prospects’ online information needs.
Marketing Automation Trends for 2010
JANUARY 12, 2010
In this post I want to focus on the trends in Marketing Automation for 2010. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. Manticore Technology wishes you a full-funnel in 2010. Read Chris’s full 2010 predictions on the Treehouse blog.
Social Media Strategy for Nonprofits: 10 Potential Objectives for Using Social Media
NOVEMBER 12, 2010
I had a chance this week to speak at an event in front of several different local Orange County nonprofit organizations. While nonprofits are beginning to understand the potential for social media engagement, my sense during the meeting was that efforts seemed to be centered around Facebook for the objective of merely gaining awareness for their organization in the community.
The Future of the Office: 7 Innovative Ways Companies Are Changing the Workplace
MARCH 1, 2016
That's what facilities managers and office managers around the world are asking themselves about the office spaces they're responsible for organizing. What makes an office environment great is different for every company. A lot of it has to do with a company's culture and how employees there like to work. Image Credit: Business Insider. 3) "Overlap Zones".
Best SEO Guides, Tips and Resources of 2010
JANUARY 26, 2011
Ranking well in organic search results becomes more imperative every day, particularly in the B2B world. Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. On the value side, getting your site ranked #1 on both Google and Yahoo/Bing means you’ll attract (on average) 40% of ALL organic search clicks for that term. SEO Basics. Adam T.
Best Web Presence Optimization Guides and Tips of 2010
JANUARY 19, 2011
Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Andy Komack explains why business marketers should use Flickr, the social photo-sharing platform, what types of images to upload (e.g.,
Metrics That Matter in B2B Marketing [#B2Bchat]
AUGUST 26, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat] August 26th, 2010 | By Andrew Spoeth Measure everything! Does your company measure less or more than it did two years ago? Q.
Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.
JULY 7, 2010
That is content – read marketing material of any kind – that is created and crafted in a way that is makes a personal connection and demonstrates a real life understanding of the people to whom the company is trying to market. Gone are the days of plowing through everyone in a company’s phone tree to reach the final decision maker, the person with the pen to sign the contract.
Tribes Rule the Hyper-Social Organization
SEPTEMBER 8, 2010
I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business research at a conference two years ago. The assumption in The Hyper Social Organization is that human beings are basically social animals and that our behavior is fundamentally tribal.
Is The White Paper Dead for B2B Marketing?
Buzz Marketing for Technology
MAY 26, 2010
In place of a white paper, B2B companies need to create a topic micro site – i.e., a site focused on a single topic and providing a wide range of educational content and interactivity that a white paper alone just can’t provide. Personally I am taking the angle within my organization of more eBooks rather than white papers. Social Media in Business study found. Tweet This!
How to Calculate Social Marketing ROI
JUNE 24, 2010
This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. They do assume that a company has a rich set of historical data to work with, which is often not the case. We’ve told you about a few companies that have achieved a notable return on investment (ROI) from their social marketing initiatives. They include Indium Corp.,
Get the Most Out of Twitter Hashtags
SEPTEMBER 30, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip! Twitter hashtags like #followfriday help spread information on Twitter while also helping to organize it. The best way to utilize them is when you need to organize information.
Exclusive Interview With SAP's Director Of Social Media - Michael.
AUGUST 24, 2010
Traditional content marketing and online community marketing in our company is typically managed by our global teams, however, there is a percentage that is done locally. One of the largest groups to utilize social media for business decision-making includes technology professionals and executives involved in technology decisions. Technology Naughty Vs. Nice In 2010 2. Sign up.
B2B Market Segmentation – Part 2: How to Approach Segmentation
Everything Technology Marketing
OCTOBER 10, 2010
The biggest segmentation error that people make is to start with the "who" or "what" and segmenting the market using criteria such as industry verticals, company size or geography and other dimensions because this data is easy to gather. better segmentation strategy is to start with why companies purchase a solution. How do I know how price sensitive a company's buying center is?
Marketing Dashboard: Passive Discovery
Digital Body Language
OCTOBER 5, 2010
At the earliest stages of the funnel, where buyers first begin to become aware of your company and its solutions is perhaps the most challenging. However, great content that allows an organization to earn passive discovery is often much less trackable. Within this audience, advertisers could often target by title or organization fit based on declared demographics, but not much more.
The End of ‘Social Media’
DECEMBER 16, 2010
Think of how that changes his business. Companies that don’t provide significant value will struggle to survive. Businesses will need to empower all their employees with much more information and education because customer will no longer tolerate “I’ll have to speak to my supervisor.” Organizations will flatten and fragment because vertical hierarchies move too slowly. Corporations will divest non-strategic businesses because slimmer profit margins won’t support them. It’s not that social media is no longer important. Stunning. Barnum, BTW).