Vidyard

OCTOBER 30, 2014

Litt and Galloway were recognized for their success in building Vidyard into a leading provider of video marketing solutions, as well as their tireless efforts to support startups and the greater entrepreneur community within Canada.

Enterprise Management 50

Enterprise Management Work Management Marketing Automation Services Marketing Management 50

Vidyard

OCTOBER 30, 2014

Litt and Galloway were recognized for their success in building Vidyard into a leading provider of video marketing solutions, as well as their tireless efforts to support startups and the greater entrepreneur community within Canada.

Enterprise Management 50

Enterprise Management Work Management Marketing Automation Services Marketing Management 50

Industrial Marketing Today

AUGUST 17, 2010

When developing content, it’s important to build customer personas, and create individual content paths for each of them. Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. Copyright © 2010 Tiecas, Inc.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is. Resources

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). It will help build a deeper one-on-one relationship based on credibility and trust instead of suspicion and friction caused by traditional push marketing tactics.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Industrial Marketing Today

JUNE 19, 2010

Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

JUNE 15, 2010

Adding value to industrial website development and marketing I am going to illustrate my point about part DiY and part professional help by using three real-life examples from my own industrial marketing business. Achinta offers his industrial clients marketing for engineers by an engineer.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

MAY 21, 2010

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. Define your target readers – Are you trying to build a following among design engineers, plant or operations managers? That’s all you need for now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JUNE 8, 2010

Any help that I can provide to my clients to alleviate the problem is greatly appreciated and rewarding for my business. Establish credibility, build a trusting relationship and maintain “top of mind” awareness throughout the buy cycle. That’s precisely why Kerry’s article caught my attention. How can you accomplish all that?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

AUGUST 10, 2010

However, you can do it too with some help. Did you find this “how to” article helpful? Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Resources However, none of that can happen until you drive lots of interested traffic to your business blog. Search engines don’t convert, people do.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

JULY 14, 2010

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. I think these resources provide a well-rounded view of where things stand today.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

JULY 23, 2010

Those punch lines and stereotypes may be amusing but they won’t really help you come up with an effective site redesign. How do you engage engineers and technical buyers on your website and build deeper relationships and achieve higher conversion rates? One-size-fits-all site content will not help you engage.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

APRIL 26, 2010

Instead of buying print ads in trade journals, they create their own blog and build an active community around it. Cold calling is replaced by useful content and tools that help people find them and contact them for more information. How are you using content marketing in your B2B marketing?

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

SEPTEMBER 13, 2010

You would be wasting a lot of time and resources unless and until that happens because passive reading will not move your prospects to the next stage of the buy cycle. This is where marketing automation software can be a big help. Copyright © 2010 Tiecas, Inc.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

markempa

JUNE 13, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. When InTouch conducts an ideal customer profile workshop for a client, we help them understand favorable trigger events and related implications. Start with some basic trigger events and then build upon your foundation over time.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Industrial Marketing Today

SEPTEMBER 27, 2010

by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV? 6 comments… read them below or add one } RogerW September 28, 2010 at 11:16 am Your Post is right on the money.

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

OCTOBER 2, 2010

Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? Select only those that will help you optimize your nurturing campaigns and accurately gauge where the prospect is in their decision making process. WHY : Why are you sending out this email campaign?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Convince & Convert

JUNE 22, 2010

You have to train a select few of your salespeople to build business by demonstrating category expertise in social outposts. I like the idea of secret or stealth programs, but won't these be hamstrung a bit by the fact they have to operate under the radar and won't be getting the resources or time to make them work?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Industrial Marketing Today

APRIL 15, 2011

The entire application is built to help engineers, designers and specifiers find the right part quickly and easily. That in turn helps manufacturers get in early in the industrial sales cycle and generate more sales opportunities. I’m not suggesting that these are your only options for building an online CAD library.

Lead Ranking 60

Lead Ranking Work Management Lead Scoring Marketing Management 60

markempa

JUNE 16, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

Industrial Marketing Today

JULY 29, 2010

That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Resources As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. All Rights Reserved. of Tiecas, Inc.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

markempa

MAY 18, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Develop a marketing program that helps the sales team sell at a personal level. Share details about upcoming, events, articles, and press coverage. Centralize the lead qualification process.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

The ROI Guy

OCTOBER 21, 2009

According to Garner’s Peter Sondergaard, Senior Vice President at Gartner and Global Head of Research, “While the IT industry will return to growth in 2010, the market will not recover to 2008 revenue levels before 2012.” According to Peter, “2010 is about balancing the focus on cost, risk, and growth.

Gartner 40

Gartner Marketing Management Terms and Conditions Marketing Proposals 40

Convince & Convert

APRIL 15, 2010

It generates Web traffic (via search and social media linkages) and helps remove purchase impediments every day of every month. Just as content that is focused on selling, rather than helping, is doomed to fail. That’s why I write so many posts about content creation and efficiencies, like Building a Social Content Ladder.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Industrial Marketing Today

MAY 31, 2010

Just building a business blog is not going to help you drive traffic or generate leads. You can help search engines find your older posts by using a “related posts” plugin. Using a premium WordPress theme that is specifically designed for SEO can help a great deal in your optimization efforts. What is On Site SEO?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. So we are doing everything we can to help marketers just like you to navigate the change. We hope this helps. Even just shifting some of the cost around those unused portions can help show some ROI.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Online Marketing Institute

MARCH 24, 2010

Although they don’t have the resources to abandon conventional marketing, they are diverting some financial resources from conventional marketing to social media. This approach has helped them sell the idea to upper management in lieu of strong immediate ROI data, although there are plenty of good B2B social media success stories now.

Social Media 40

Social Media Paid Search Agency Copywriting B2B Thought Leadership 40

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Organizers can share their pre-event processes and event updates which will help generate interest. As a B2Ber, I can really appreciate these tools.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Online Marketing Institute

JANUARY 4, 2011

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. Building Depth to Your Website Many websites struggle with the amount of content they have. Links Let’s be real. Who would really want to link to a corporate website?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! This will again help spread your content by placing it on a highly trafficked site) 42. Install the SEO All In One pack on your WordPress blog 36.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

MAY 18, 2010

When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content. It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan. We hope to see you there!

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Hubspot

JANUARY 29, 2015

Here are some simple tips to help you start mastering each of those factors, and don''t forget to check out the additional resources at the bottom of this post. In combination with the expanded format options released by Microsoft in 2010, the potential for good design with shapes is readily available. 7) Create custom shapes.

Template 28

Template Design Tips Effectiveness 28

Online Marketing Institute

JANUARY 4, 2011

By Cameron Chapman on Oct 8, 2010 11 Comments Share Tweet Share A winning corporate blog can bring new traffic to your website and added attention to your company. But it’s all about building trust. The Takeaway Transparency builds trust. You won’t find any regurgitated corporate press releases here.

Work Management 40

Work Management Blogger Marketing Management Custom Publishing 40

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% world-wide, and that this greatly exceeded the 3.7%

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40