2010 BtoB Press Resources 
markempa
MAY 26, 2005
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Lee states, "Offering RSS feeds for groups of press releases creates some interesting opportunities for the distribution of optimized press releases and SEO.
markempa
AUGUST 17, 2007
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Third-party resources and content can also be effectively utilized to bring you an aspect of credibility through the the halo effect. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
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markempa
JUNE 16, 2006
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. A normal book launch involves sending press releases to the media and then hoping and praying that overworked and overwhelmed journalists (who doesnt know you exist already) will suddenly see you on the radar.I mean, come on.
Industrial Marketing Today
AUGUST 17, 2010
BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle. Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks.
Industrial Marketing Today
JULY 29, 2010
As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. The report was based on a survey of over 70 BtoB marketers and was conducted by Genius.com.
markempa
JUNE 13, 2006
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. You can read the press release or listen to my podcast about it. " Read the book announcement press release Listen to the book release podcast (7:43 min 7.12 I had the pr.
markempa
MAY 13, 2007
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. So heres the challenge that most marketers face.they want to think long term but keep getting sucked in by the more immediate and pressing issue of a not having enough high quality sales leads. So whos to blame?
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