50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
OCTOBER 5, 2010
Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. 51% of active Twitter users follow companies, brands or products on social networks. You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far.
11 B2B Marketing Predictions for 2011
Buzz Marketing for Technology
DECEMBER 8, 2010
Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. Mobile it totally optin and you need to start building your mobile optin list now. Think about it marketers have been given this gift of Social Media which is reinventing areas of your company on the fly.
Best LinkedIn Guides, Tips and Tactics of 2010
FEBRUARY 16, 2011
43% of employees at the largest companies in the US use LinkedIn for professional reasons, compared to 11% on Facebook. Tips For Building, Branding and Maximizing Your Profile And Exposure on LinkedIn by Stephanie Frasco. LinkedIn New Feature – Follow Company by Success CREEations. Now you can provide links to your published works as part of your profile.. Digg this!
Best Social PR Guides, Tips and Tools of 2010
JANUARY 12, 2011
Optimize company news for SEO benefit? Noting that “Social media platforms like Twitter and Facebook, if used effectively, can help build relationships, identify new trends and help facilitate networking with like-minds throughout the industry, Lacey Haines and Adam Vincenzini share a few best practices for pitching journalists through social media, such as keeping pitches short and using a DM rather than a public message when pitching on Twitter. Vocus and Cision ) to the obscure ( Butterfly Publisher ). Best Social PR Guides and Tips of 2010 (So Far).
17 Questions On How To Build A Content Marketing Strategy [Q&A]
B2B Marketing Insider
JANUARY 28, 2015
We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We condensed them into these 17 questions on how to build an effective content marketing strategy and worked across our team to come up with our best answers based on our experience with over 200 brands from around the world. Interview your customers.
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. Which companies are really succeeding on Twitter, and how are they doing it?
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Monitor social media discussions of your company or product in real time? Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Your custom paper is updated daily and easy to share. Sysomos has an impressive blue chip customer list and the company’s recent acquisition by Marketwire gives it solid brand and investment backing.
Want to Build a B2B Community? Twitter Chat Offers Advice and How.
AUGUST 22, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Want to Build a B2B Community? But how do you build and nurture this community, where do you start with? What does it take for a B2B company to be ‘social’?
Where Should You Publish Your Web Content? On-Domain vs. Off-Domain
MARCH 21, 2016
Most brands claim to be storytellers, when in reality they continue to exclusively publish articles and other Web content that doesn’t emotionally engage visitors. As a proof point, look at the studies published by the Content Marketing Institute late last year on B2C and B2B content marketing trends in North America. The post Where Should You Publish Your Web Content?
A Simple B2B Marketing Framework
Everything Technology Marketing
JULY 10, 2010
Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. In my mind, this common thread should be the customer’s buying process (instead of the vendor’s planning hierarchy). But that's content for another blog post.
The Three Biggest Mistakes Companies Make with B2B Websites
NOVEMBER 10, 2010
Because of this history, some B2B companies still consider a website an “online brochure,” a misconception that causes a lot of trouble. Here are the three biggest mistakes I see companies make. You’ll also want to consider how your company is positioned compared to your competitors. Dianna’s client list includes large and small companies across the U.S. is good. Admin.
Report: Blogs Are An Important Part Of The Marketing Mix
B2B Marketing Insider
NOVEMBER 9, 2010
According to Kit Eaton , from Fast Company magazine in his article “ State of the Blogosphere “: There’s plenty more data in there, but the headline summary would seem to be that blogging is rapidly becoming more professional, and it’s challenging the mainstream media in terms of influence over consumer spending habits. Michael Brenner Nov 11 2010 Thanks Andrew!
36 (of the) Best Facebook Guides, Stats and Rants of 2010
JANUARY 10, 2011
It started 2010 with roughly 350 million users and is now on its way to 600 million. The 12 Best Ways To Customize Your Facebook Pages by TechCrunch. Ways for B2B Companies to Engage on Facebook by Social Media B2B. How To Build Your Facebook Landing Page (If You’re Not A Programmer) by SocialMouths. Facebook Rolls Out New Like Buttons For Publishers by All Facebook.
Top 56 B2B Marketing Posts for September 2010
B2B Marketing Zone Posts
OCTOBER 5, 2010
Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. You think you know what is important to customers.
Top 30 Most Useful Facebook Blog Posts of 2010
DECEMBER 23, 2010
Since Facebook is where Americans spend more time than anywhere else on the Internet , our needs as social media marketers as well as professionals to stay on top of the latest trends in 2010 regarding the social media gorilla are as important as ever. HOW TO: Build a Facebook Landing Page for Your Business by Matt Silverman [2,570]. Personal Profile Tips and Tricks. Enough said.
Is The White Paper Dead for B2B Marketing?
Buzz Marketing for Technology
MAY 26, 2010
In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” But then the question quickly becomes how do you build thought leaders? Kill the white paper!” And I tend to agree. What’s your view on this?
Top 25 Articles and 8 Topics in B2B Marketing for March 2010
B2B Marketing Zone Posts
APRIL 5, 2010
March 2010. Great stuff in the world of B2B Marketing for March 2010. Best Social Media Stats and Market Research of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. Hot Topics.
Best Content Marketing Guides, Tips and Tactics of 2010
FEBRUARY 2, 2011
While social media, mobile and online video are increasing in importance, traditional email newsletters remain among the most popular delivery vehicles. 7 “Rs for B2B Marketing Content Planning by Customer Think. Lead Nurturing by Find New Customers. Ramping Up For a Bigger Content Publishing Strategy by MediaPost Search Insider. So how do you produce great content?
6 Tips For Building a High Quality Blog Following
JANUARY 14, 2012
Shane Snow is a New York-based tech journalist and co-founder of Contently.com , a marketplace for brand publishers and journalists. In 2010, New York City startup, Birchbox launched a blog about beauty products before it had any customers. At last count, the company had 44,000 Facebook Likes, 14,000 Twitter followers, and 9,400 Youtube subscribers. Editors Note) Amen.
Do you deliver more Customer Bottom-line Impact than the Competition?
AUGUST 9, 2010
Monday, August 09, 2010 Do you deliver more Customer Bottom-line Impact than the Competition? visionary CMO presenting to other leading marketers recently asked the question: "Do you deliver more customer bottom-line impact than the competition?" Leading B2B companies are focused on making their customers more money than their competitors and getting their fair share.
Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.
JULY 7, 2010
That is content – read marketing material of any kind – that is created and crafted in a way that is makes a personal connection and demonstrates a real life understanding of the people to whom the company is trying to market. Its intent is to help you reach your customers on a human level. Technology Naughty Vs. Nice In 2010 2. Here goes: What is a buyer persona? Right?
6 Tips for Understanding the B2B Business Decision-Making Process.
APRIL 28, 2010
content marketing communications strategy that recognizes this as every business buyer’s position can make the difference between an engaged prospect or an unsubscribe, a loyal customer or a lost sale. This requires marketers and sales teams to build a relationship with their contacts and keep in touch as a prospect moves through the purchase funnel, however long that may take.
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. What percentage of Fortune 100 companies are on Twitter? How do B2B social media marketing practices differ from B2C companies? based (86%) companies. link].
Top 15 Recommended Social Media Books of 2010
DECEMBER 2, 2010
It seems like only yesterday when I was blogging about the top 15 recommended social media books of 2009 , but here we are ending out 2010. With the growing use of social media by both businesses and professionals, there was another influx of excellent books regarding its various uses that were published in 2010. Will it become required reading at your company?
7 Social Media And Content Marketing Articles You May Have Missed
OCTOBER 13, 2010
Content Marketers: How to Think and Act Like a Publisher If you are assessing your marketing efforts and investigating ways to transform your approach to attract today’s more savvy B2B buyers, undoubtedly you have run into the term content marketing. This post is for marketers interested in learning how publishers think and act. Technology Naughty Vs. Nice In 2010 2. Sign up.
Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010
B2B Marketing Zone Posts
JANUARY 4, 2011
Here it is - the very best posts and the hottest topics for 2010. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010. Marketing Genius Blog , May 25, 2010. How to Calculate Social Marketing ROI - Paul Gillin , June 24, 2010. Vital statistics for every B2B marketer - Earnest about B2B , March 16, 2010. Blog Checklist: 10 Items BEFORE You Publish… - Writing on the Web , July 14, 2010.
10 Corporate Blogging Pitfalls To Avoid | B2Bbloggers.com - B2B.
SEPTEMBER 29, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 10 Corporate Blogging Pitfalls To Avoid September 29th, 2010 | By Jeremy Victor Definition of Pitfall A. Make it a point to keep the company informed of your progress. Have some.
Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.
MAY 26, 2010
May 26th, 2010 | By Jeff Wilson It’s the question that has dogged B2B marketers since the beginning of time, how can we get time with senior executives in large enterprise companies? The recent years of economic instability mean being in constant connection with their organization, customers and suppliers. Technology Naughty Vs. Nice In 2010 2. Think Mobile. Agree?
Top 20 Most Useful LinkedIn Blog Posts of 2010
DECEMBER 21, 2010
Although Facebook and Twitter always steal the social media spotlight, 2010 should be remembered as the year where LinkedIn accelerated development and released a plethora of new applications, features, and functionality to their platform for professionals. How Connecting Your LinkedIn Contacts Builds Social Influence by Stephanie Sammons . GENERAL HOW TO TIPS. CASE STUDIES.
5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.
OCTOBER 25, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 5 Best Practices for B2B Corporate Blogging October 25th, 2010 | By Roy Russo Standing out from the millions of blogs online can be a difficult task for marketers. Or Does It? 5.
B2B Mobile Marketing. there's an app for that | B2Bbloggers.com.
MAY 11, 2010
Find out what would make your customers and prospects more productive. Based on my work with B2B high tech and industrial companies, the following list offers ideas for B2B mobile apps: Let’s say you provide a B2B software application. Is there a dashboard or other view that would simplify a process for your customer? Technology Naughty Vs. Nice In 2010 2. Thanks!
Marketing Dashboard: Passive Discovery
Digital Body Language
OCTOBER 5, 2010
At the earliest stages of the funnel, where buyers first begin to become aware of your company and its solutions is perhaps the most challenging. Building an understanding of how your messages are being passively discovered is an interesting challenge. Efforts to build great content and share it with influencers lead to a more measurable metric of inbound links.
The Ultimate Glossary: 101 Social Media Marketing Terms Explained
JUNE 23, 2010
BackType - BackType is a social media analytics company that helps companies measure their social engagement. Blip.TV - Blip.TV is a online video sharing site that provides a free and paid platform for individuals and companies who host an online video show. Inbound Marketing - Inbound marketing is a style of marketing that essentially focuses on getting found by customers.
Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Share This Post: This entry was posted on Monday, September 27th, 2010 at 8:28 am and is filed under Social CRM , Social Media. Or do I interpret this wrong?
It pays to provide Support with Social Media
Buzz Marketing for Technology
MARCH 23, 2010
In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Improving the customer experience is never a bad idea and better yet it pays off! Tweet This!
Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010
MARCH 8, 2011
In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. Next week will feature the must-see Best-of-2010 season finale post here, then it’s on to new ideas and putting 2010 in the rearview mirror. Many large companies haven’t either.
Attack of the Customers Press Release
JANUARY 24, 2013
New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Brands have been piling into Facebook expecting to reap a bounty of positive PR, but they forget that these channels can be used to tear down as well as to build.”.
Podcasting As Content Marketing: An Interview With Podcast Pro.
JUNE 30, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Podcasting As Content Marketing: An Interview With Podcast Pro Steve Lubetkin June 30th, 2010 | By Deni Kasrel This post is brought to you by the Online Marketing Summitt. Conversation.
Start With Relevant, Aspire To Remarkable
SEPTEMBER 17, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Start With Relevant, Aspire To Remarkable September 17th, 2010 | By Jeremy Victor One truth that we can all agree to is that anyone can be a publisher today. Sign up.
Beyond Buyer Profiling To Buyer Personification
OCTOBER 18, 2015
The jobs of product marketers were to market to customers the product lines of the organization. When the Internet came along, we began to see a seismic shift in how buyers gathered information and made decisions. As time progressed in the early decade of 2000 to 2010, reliance on the sales representative for product and solutions information began to diminish. by Evan Shuster.
The New, Old Rules for Winning Fans and Influencing Followers
grow - Practical Marketing Solutions
NOVEMBER 7, 2012
With that, marketers have greater responsibility for what they publish online. Errant email : A salesman at a networking company accidentally sent a file chock-full of favorite pornographic cartoons and jokes to everyone on his top customer list, which included government agencies. His subject line: ‘Special deals for my best customers!’ Olson. Dale Carnegie.
Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.
JULY 23, 2010
BUILD BRANDS. BUILD BRANDS. Read this Fast Company article about Old Spice’s Brand Manager, Alex Keith , and you will see why. Technology Naughty Vs. Nice In 2010 2. Earlier this week on Facebook , I responded to a question posed by Social Fresh about whether or not the viral ads will sell more Old Spice. Will the Old Spice viral video campaign sell more Old Spice?
Five Lessons From the Web 2.0 Summit
DECEMBER 1, 2010
Make Marketing a Service to Customers - I didn’t write down who said this, but the comment stuck with me long after the conference was over. But in the new world of tuned-out customers, the only way to get make an impression is to be helpful, entertaining or memorable. How can you use a mobile app to provide service to the customer? and Twitter. Consider item 1 above.