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WEBBIQUITY
OCTOBER 5, 2010
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. 51% of active Twitter users follow companies, brands or products on social networks. You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far.
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FIFTH GEAR ANALYTICS
AUGUST 3, 2010
Customer Engagement: A New Spin on Customer Intimacy
It was first published in 1995, and I didn’t think it had much relevance to today’s fast-changing world of marketing strategy.  The book detailed three dimensions of competitive strategy: value leadership, product leadership and customer intimacy.  What is Customer Intimacy? The authors say, “customer intimacy builds bonds with customers like those between good neighbors.” 
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RECENT POSTS
323 Tweets 79 Tweets
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MI6 MARKETING AGENCY
DECEMBER 15, 2010
The Mi6 Chart Toppers, November 2010
In November 2010, 32 charts were shared which were viewed 9,840 times. Publisher: Mashable. Article/Post: 2010 Toolbox.com/PJA Social Media Index: Wave VI, IT Audience Results. Publisher: ITToolbox.com. Publisher: eMarketer. Publisher: eMarketer. Article/Post: 2010 Toolbox.com/PJA Social Media Index: Wave VI, IT Audience Results. Rank: #1, 436 views.
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BUZZ MARKETING FOR TECHNOLOGY
DECEMBER 8, 2010
11 B2B Marketing Predictions for 2011
Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. Mobile it totally optin and you need to start building your mobile optin list now. Think about it marketers have been given this gift of Social Media which is reinventing areas of your company on the fly.
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BUZZ MARKETING FOR TECHNOLOGY
DECEMBER 15, 2009
10 BtoB Marketers Predictions for 2010
Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. BtoB Marketers should try it out for recruiting or even brand advertising – also don’t forget my book Facebook Marketing for Dummies comes with a credit for $50 Free Facebook ads (thanks to the good folks at Facebook and Wiley for agreeing to publish the book with that credit in it).
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CHRIS KOCH
SEPTEMBER 17, 2010
Why our thought leadership is broken
All of our talk about marketers becoming publishers is incomplete. We can’t just become publishers, we also have to become advertisers. For centuries, publishers had an uneasy, co-dependent relationship with advertisers. wall existed between publishers and advertisers. Publishers (the good ones, anyway) gave some of the most prominent pages in their newspapers and magazines to advertisers in return for a lot of cash, access to a targeted group of customers, and editorial independence from advertiser influence. Let me explain. What’s the point? Check.
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