The Effective Marketer

MAY 10, 2010

This entry was posted on Monday, May 10th, 2010 at 11:45 am and is filed under Communication , Marketing Strategy , Online Marketing , Social Media , Uncategorized. For example, don’t let your brand mascot share the spotlight with other characters. You can follow any responses to this entry through the RSS 2.0 United States License.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

MAY 9, 2011

This could be a good stepping stone for a promising young Marketing Coordinator, for example. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JULY 16, 2009

Adobe and General Electric are just two examples that come to mind that make good use of their history to talk about their origins and how it relates to what they do today. A project that has been on my list for some time now, is to get all of those pictures and select a few that we can use on our website as part of our company history page.

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

Hubspot

MAY 27, 2010

My presentation was on blogging and social media and stressed three main points that are important to all new bloggers. 3 Key Lessons For New Business Bloggers 1. Blogging is More Than Text - Blogging in 2010 is very powerful for both creating fresh, remarkable content but it isn’t only about writing articles.

Blogger 28

Blogger Business Webinar Metrics Hubspot 28

The Effective Marketer

FEBRUARY 15, 2009

He uses examples like 37Signals, Copyblogger, FogCreek Software, Zappos, and make a good case for trying to think for yourself instead of just following what others are saying. In your example, you could own tradeshows or social media while your competitor thrashes with print. In fact, perhaps it means exactly the opposite!

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

JUNE 23, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot. Here I talk about the final 5 classes. United States License.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

JANUARY 25, 2009

For example: Meeting to discuss campaign goals and strategy: this meeting should require attendees to be prepared beforehand by knowing the target market the campaign will focus on, reading results from similar campaigns or from campaigns targeting the same market, and assessing competitors’ actions towards the said market.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

JANUARY 13, 2009

The names of the people who will be affected by it, especially if approvals are needed (think for example about whether the CEO, the CMO, or another high level executive needs to review and approve your ad campaign before it goes out the door. but you should also look into whether the sending of the email itself was done correctly.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JANUARY 3, 2009

Mark Stevens, in his book “Your Marketing Sucks&# has very good examples of what I mean and this is an issue for a future post. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 2 days ago Why #MarketingAutomation Projects Fail?

Planning 100

Planning Effectiveness Work Management Marketing Management 100

The Effective Marketer

MARCH 7, 2009

The Zappos story about blue suede shoes stuck in my mind as a great example of social media, six degrees of separation, and pure luck The best of these events for me is actually the networking portion. He reinforced some key messages we heard throughout the day and added some great stories about Twitter, blogs, and podcasting.

Conference 100

Conference Social Media Work Management Marketing Budget 100

The Effective Marketer

APRIL 29, 2009

For example, typical uses of webinar software often fall into one or more of these categories: Online sales demos and presentations : a sales rep shares a PowerPoint presentation and his desktop screen while walking through a product demonstration. United States License. United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

The Effective Marketer

APRIL 6, 2009

Example: for a question like “do you have experience with trade shows?” The question about trade shows above, for example. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Planning 100

Planning Work Management Marketing Management Trade Show 100

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

JUNE 25, 2012

As a little marketing therapy on this fine Monday morning, last week the HubSpot marketing team sat down and relived some of HubSpot's most mortifying marketing mistakes, and of course thought it'd only be prudent to publish them for everyone to peruse through at their leisure. Blogger Problems. just you wait ;-).

Hubspot 28

Hubspot Paid Search Agency Advertising Agencies Landing Pages 28

The Effective Marketer

JULY 21, 2009

Reply Neoco | Blog | Why Social Media Is Not For Everyone says: April 27, 2010 at 11:07 am [.] Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? To read more, go here. [.]

Social Media 100

Social Media Planning Work Management Social Marketing 100

Hubspot

MAY 2, 2019

Stealth Marketing Examples (And Why They’re Bad). In 2010, BlackBerry hired actresses to flirt with men at bars and tell the clueless bachelors to put their numbers in BlackBerry phones that the company gave to the actresses. Sony Ericsson. BlackBerry. Image Credit: New York Daily News. No actress ever called any of the men.

Ideal Customer Profiles 73

Ideal Customer Profiles Paid Search Agency Planning Brand Identity 73

Online Marketing Institute

NOVEMBER 8, 2010

Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days. Case studies give us examples to learn from and situations to study. Just look at Peter Kim’s social media case study wiki –it’s chock full of examples. All in all, it’s a great way for most to learn.

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Case Studies Case Study Social Media Studies 40

The Effective Marketer

FEBRUARY 25, 2009

I also have categories for the type of work that needs to be done, for example “Collateral” for all work related to marketing collateral, “Website” for all website related stuff, and so on. This helps me because I can either check on all “Action” tasks and then check on all “website” related tasks and prioritize. United States License.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

Marketing Insider Group

MARCH 4, 2020

As for digital display ads, statistics tell a “horrifying” story, as Carly Stec points out in her HubSpot article. For example, take a look at Coca-Cola’s website. The IKEA catalog itself is an example of hugely successful traditional content marketing, and the company prints over 200 million copies every year.

Enterprise Management 270

Enterprise Management Paid Search Agency Examples Advertising Agencies 270

Hubspot

JUNE 1, 2011

Before we dive into some tips of running a successful contest using social media, here are some great examples: Social Media Contest Example 1: Looking for some extra cash? HubSpot is currently giving away a $100 Amazon gift card to a lucky winner every day. Do you have any great ideas or examples to add? Credits: 1.

Social Media 28

Social Media Media Buzz Blogger 28

Hubspot

JULY 22, 2010

But where can a conscientious business blogger find free, legal images to use on their blog? Many beginning bloggers turn to the image search in Google. As an example, check out the Creative Commons license for the image used in this post.). Beth Dunn is a member of the Inbound Marketing Consultant team at HubSpot.

Creativity 28

Creativity Copyright Blogger Hubspot 28

Hubspot

JANUARY 7, 2014

Created by HubSpot ’s own Dharmesh Shah, the Inbound Marketers group provides tips, tricks, templates, and tutorials for planning and executing on successful inbound marketing strategies. Chances are, you’ll run into tons of HubSpotters and HubSpot customers in this group too! Created: April 20, 2010.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

B2B Marketing Zone Posts

FEBRUARY 2, 2010

January 1, 2010 to January 31, 2010. There is only one objective in social media: create learning networks - Chris Koch , January 8, 2010 There is too much wringing of hands and gnashing of teeth about social media objectives and strategy these days. In this post I want to focus on the trends in Marketing Automation for 2010.

Work Management 40

Work Management Marketing Management B2B Marketing Marketing Automation Services 40

Hubspot

MAY 3, 2010

As an example, let's say you want to increase the amount of traffic coming to your site for searches related to the term "blog." Instead, people typically search for keyword phrases, for example, " how to blog ," or " how to use a blog." For example "HubSpot | How to use a Blog." Connect with HubSpot :

Traffic 28

Traffic Organization Long Tail Marketing Lead Scoring 28

Hubspot

JANUARY 27, 2011

million viewers per NFL game in the 2010-2011 season! Here’s a great example: Bill Belichick 101 for the Small Business Executive. Example: #whatsyourmotivation. Example: Who/What the heck is #MikeinWindow ? This 24-page ebook features tips and tricks from some of the world's best bloggers.

Blogger 28

Blogger Lead Scoring Lead Ranking Trends 28

Hubspot

FEBRUARY 8, 2012

To give you an idea of just how quickly these mobile apps are being released, at the end of 2010, there were 300,000 mobile apps. Finally, if you're a HubSpot customer, you can leverage another app -- the Facebook Welcome app in HubSpot's app marketplace -- to help with your mobile app launch on Facebook. Step 8: Pitch Your App.

Mobile Marketing 28

Mobile Marketing Paid Content Mobile Advertising Planning 28

Webbiquity

MARCH 3, 2011

33 Beautiful Social Media Icon Sets For Designers And Bloggers by WebDesignBooth. Jacob Gube presents 15 examples of creative and unique ways that organizations have integrated Twitter feeds on their websites, plus five resources to help display a Tweet feed on any site. 5 Things That Websites Need in 2010! No clipart here.

CMS Development 100

CMS Development Design Marketing Websites Industry CMS 100

Hubspot

JULY 8, 2010

Take Post Secret , for example. Are you a top 100 Blogger? Free Download: 2010 Online Marketing Blueprint. Connect with HubSpot : Of course, you’ll probably run out of chicken, which is exactly the fantastic PR you were hoping for. Social Media Tool #2: Status. Today, no one wants to be anonymous.

Word of Mouth 28

Word of Mouth Social Media Generation Media 28

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Great content this month via the B2B Marketing Zone. in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Webbiquity

JANUARY 31, 2011

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Most bloggers tweet each of their posts only once. 8 Ways to Not Get ReTweeted by HubSpot Blog. All You Need to Know About Twitter in 2010 [Infographic] by Mediabistro.

Twitter 100

Twitter Tools Tips Best Practices 100

Hubspot

FEBRUARY 10, 2012

Even if you're sending emails using an ESP like HubSpot , that doesn't mean you won't be held liable if the emails sent aren't compliant with CAN-SPAM regulations. With the recent examples of Google and Path, we've seen what happens with businesses when they're thought to have abused users' personal information. It's prohibited.

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Paid Content Privacy Policies Advertising Agencies Telemarketing 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

JANUARY 17, 2011

Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. At its current rate, Twitter will process almost 10 billion tweets in 2010. 40 percent of U.S.

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Paid Content Stats Social Media Marketing Budget 100

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. B2B Voices , September 1, 2010 Image via CrunchBase. Great stuff in the B2B Marketing world in September. How Is PR Changing?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Webbiquity

OCTOBER 5, 2010

You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Jennifer Laycock reports some fascinating statistics and insights from a HubSpot study, revealing factoids such as: the average Twitter user has about 300 followers and follows 170.

Twitter 100

Twitter Stats Tools Tips 100

Hubspot

JUNE 19, 2014

Spoiler alert: The worst that could happen is Google lands a direct hit on your search rankings with a flying roundhouse kick, your PageRank drops to 0, and you eventually get featured in a blog post (like this one) that''s filled with examples of companies that broke the rules and paid the price. ” Actually, that''s from Star Wars.

SEO 28

SEO PageRank Domain Merchandising 28

Hubspot

DECEMBER 30, 2011

An example of this is the Twitter API. Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Example: yourblogname.blogspot.com. ” Example: #yourhashtag. A popular example is the "I Can Has Cheezburger ?"

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28