Hubspot

OCTOBER 30, 2019

Outbound marketing included trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising. This post specifically was originally published in 2010 but was updated in October 2019 for comprehensiveness. It is costly and the ROI is much lower than inbound marketing.

Inbound Marketing 52

Inbound Marketing Sales Management Cold Calling Trade Show 52

Marketing Insider Group

AUGUST 12, 2010

Contacts from companies that are qualified as leads but not yet passed to sales can end up landing in the target list for an email blast or an event invitation. kenny madden Aug 13 2010 Michael, Great post. Happy to connect kenny@spiceworks.com Michael Brenner Aug 14 2010 Hi Kenny, thanks for your comments.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

The Effective Marketer

JANUARY 13, 2009

If, for example, an activity within your plan is to send out an email blast to selected customers inviting them to attend a webinar, you not only need to ensure you are tracking the results of the email campaign (open rates, click trough rates, bounce rates, etc.) United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

SendX

MAY 30, 2019

These were largely people who were close to us with large followings or access to companies that sent out blasts on our behalf.” This campaign was so successful that when Pinterest officially launched in the UK in 2013, it used the same campaign from 2010. Here’s the graph of how Harry’s word of mouth campaign performed.

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

Convince & Convert

SEPTEMBER 14, 2010

As more marketers get on the bandwagon, the consumer is going to be pelted with “messaging&# from these marketers and it’s only a matter of time when the consumer’s tolerance for this messaging reaches a point of saturation.

Social Media 123

Social Media Work Management Marketing Management Media 123

markempa

JUNE 26, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Thought Leadership 120

Hubspot

FEBRUARY 23, 2017

Ping was launched as an iTunes feature in 2010 and was closed in 2012. When he launched Ping in 2010, Apple chief executive Steve Jobs referred to it as “Facebook and Twitter meets iTunes.” Develop a strategy for sharing platform-specific content that those users enjoy instead of blasting out identical posts across all networks.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Tony Zambito

MAY 5, 2011

  It is very easy in today’s multi-media blast we receive daily on social media to think of the word social in terms of just the social technology platforms.    How fast things change – there are now more social networking users than email users (Morgan Stanley, 2010). . 

Buy 100

Buy Buyer Personas B2B Lock-In 100

Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. Copyright © 2010 Tiecas, Inc. And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Convince & Convert

JULY 28, 2010

Sales is fleeting, it has to be re-created every blasted quarter. Goodwill shows up on the balance sheet and it stays there until you do something to write it off. Sales does produce cashflow, and you can't pay for a cab ride with goodwill. link] jaybaer Awesome analogy.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Litmus

MAY 3, 2019

The 1990s shepherded in the era of “batch and blast”, which saw companies scooping up email addresses and sending the same message to everyone on that list. Since 2010, we’ve seen over $18 billion dollars in M&A activity.

CAN-SPAM 56

CAN-SPAM Advertising Agencies Acquisitions Paid Search Agency 56

ANNUITAS

OCTOBER 17, 2010

Rather than taking the shotgun approach of batch and blast and let’s see who responds and then sales will go out and try to close them, smarter companies are much more focused on creating qualified leads and building their campaigns to match the characteristics of recent customer wins. Gaffney: Absolutely.

Marketing Automation Services 100

Marketing Automation Services Demand Marketing Management Web 2.0 100

Industrial Marketing Today

SEPTEMBER 27, 2010

by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV? 6 comments… read them below or add one } RogerW September 28, 2010 at 11:16 am Your Post is right on the money.

Social Media 60

Social Media Social Marketing Media Planning 60

Writing on the Web

NOVEMBER 4, 2010

Wednesdays, November 10 – December 15, 2010. Business Blogging: Blast Past the Blunders. Re-purposing content – a life-saver when you don’t know what to blog about. Join me for…. Blogging 101: 6 Weeks to Confident Blogging. 2pm ET (1pm CT, 12pm MT, 11am PT). Each week: We’ll meet on the phone for 60 minutes. Add to a lense on Squidoo.

Digg 100

Digg Work Management Blast Campaigns Webinar Metrics 100

EveryoneSocial

JULY 24, 2018

So businesses restrict access to a small social media marketing team and rely on employee email blasts to trot out their news, press releases, recognition, and other updates that go…nowhere. In 2010, Kelly Services leadership hired the Altimeter Group to evaluate their social media marketing strategy. Kelly Services.

Marketing Automation Services 67

Marketing Automation Services B2B Thought Leadership Work Management B2B 67

Salesforce Marketing Cloud

APRIL 15, 2024

When I first got into the email marketing space in 2010, the term “batch and blast” was still used to describe email strategy — not exactly focusing on email engagement. Perhaps the most important change is that the concept of “batch and blast” is no longer considered an effective marketing strategy.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Convince & Convert

AUGUST 18, 2010

It is in many ways the social equivalent of “batch and blast&# email newsletters. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. I agree that a distribution-only approach is viable. However, I do not believe it has any sort of mid or long-term value. Will it hurt your business?

PR 161

PR Social Media Paid Content Media 161

The ROI Guy

NOVEMBER 29, 2010

Evidence of this shift can be found in IDC’s 2010 Customer Experience Survey. According to SiriusDecisions, just looking at e-blasts alone, the typical buyer receives over 20 e-mail marketing messages a week, up 32% over the past 4 years.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Hubspot

JULY 7, 2010

When I talk with most marketers today about how they generate leads and fill the top of their sales funnel, most say trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising. Free Download: 2010 Online Marketing Blueprint.

Inbound Marketing 28

Inbound Marketing Trade Show Telemarketing Cold Calling 28

The ROI Guy

SEPTEMBER 17, 2010

Customization of the content can be generated prior to presenting the content, such as using registration profiles to customize the e-mail blast, or in real time, like a dynamic white paper that asks the customer a few questions and then completely tunes the white paper based on profile, stage in buying cycle, opportunity and need.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? According to SiriusDecisions, just looking at e-blasts alone, the typical buyer receives over 20 e-mail marketing messages a week, up 32% over the past 4 years. Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Hubspot

JANUARY 3, 2013

Finally, three years ago, Brian Halligan wrote in his 2010 marketing wish list , "My blood curdles every time I hear someone talk about doing a 'social media campaign' or 'blog campaign.' Stop blasting and interrupting people with advertisements about you. (which some of us might call 'inbound marketing'. wink wink) “. Start listening.

Campaigns 28

Campaigns Planning Peer-to-peer Paid Search Agency 28

Hubspot

JANUARY 4, 2016

That could mean following up every email blast with a tweet, or assigning each staff person a day to post to Facebook or a specific platform to manage by building out a robust social media calendar ahead of time. Earlier in 2015, comScore released a report showing mobile usage has increased by an eye-popping 394 percent since 2010.

Paid Search Agency 28

Paid Search Agency Work Management Planning Marketing Management 28

Hubspot

JANUARY 4, 2013

Rather than bombarding your entire list with a large number of blast emails, segment your contacts , and send emails with content that is relevant to each segment's specific interests and needs -- at a reasonable frequency. 4) Email Filters. Email filters are getting smarter and smarter. 7) Caller ID.

Paid Content 28

Paid Content Inbound Marketing Telemarketing Advertising Agencies 28

Marketing Insider Group

NOVEMBER 18, 2010

2010 was the year social media moved from cutting edge to mainstream (right?). Michael Brenner Nov 18 2010 Hi Chris, Thanks so much for your comments. James Nov 18 2010 Good points Chris. cheers, James Michael Brenner Nov 18 2010 Hi James, Thanks for your comments. Eric Martin Nov 21 2010 Michael, Good list.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Marketing Insider Group

JULY 27, 2010

In some cases, emails like this may be the highest converting and have the lowest opt-out rates of all your email blasts. by Michael Brenner, July 27, 2010 Related Posts: How To Use Paid Search To Target Buyers By Stage Need to Drive Leads? Michael Brenner Jul 27 2010 Brian, thanks for stopping by and commenting.

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

Goolara

FEBRUARY 26, 2019

Also getting in on the post-GDPR drive for stronger privacy controls, the Ministry of Electronics and IT (MEITY) in India has been hammering out its own privacy regulations—a process they started back in 2010. On one hand, we all like our privacy, but on the other, we also prefer receiving emails about things we are actually interested in.

Privacy 75

Privacy CAN-SPAM Privacy Protection Act-On 75

Vidyard

SEPTEMBER 18, 2019

For example: Email blasts. Nobody wants to get blasted with noise in a quiet office. Not every email client supports them—Outlook 2007, 2010, 2014, and Windows 7 phones only show the first frame—but the vast majority do. Videos belong in any email where you want to increase opens and conversions. Targeted emails.

Video Marketing 107

Video Marketing Email Marketing Paid Search Agency Marketo 107

Convince & Convert

JUNE 30, 2010

For many companies (but by no means all), “batch and blast&# email whereby everyone on the subscriber list gets the same message is a thing of the past. Like TV commercials can be muted, users can block you on Twitter or unsubscribe to your emails if you blast your message in their faces without providing useful content or yes, deals.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

LeadSquared

JANUARY 11, 2021

Finally, some enthusiasts reincarnated the brand with Lady Gaga as its creative director (2010). Even after being resurrected for a short while and going through six CEO changes, it became bankrupt again in 2008. The brand started targeting millennials with their new campaigns as it introduced new products with 21st-century tweaks.

Work Management 52

Work Management Campaigns Marketing Management Planning 52

Vidyard

SEPTEMBER 14, 2020

For example: Email blasts Targeted emails Event invites Event follow-ups Customer communications Triggered emails Nurture emails Email signatures Newsletters The more personalized your videos, the better. Nobody wants to get blasted with noise in a quiet office. But do keep the sound off by default.

Video Marketing 65

Video Marketing Email Marketing Paid Search Agency Work Management 65

Hinge Marketing

DECEMBER 29, 2015

If you tried a MAP pre-2010, you might have a bad taste in your mouth because the systems were clunky and hard to use then. ” Also, studies show us marketing automation drives 18 times more revenue than generic email blasts ( Jupiter Research , The ROI of Email Relevance: Improving Campaign Results Through Targeting).

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

Hubspot

JULY 2, 2010

Don’t blast your network with self-promotional materials, but post content valuable to the community. Free Download: 2010 Facebook Marketing Guide. The most effective way to drive interactions on your Facebook page is by creating fresh and unique content. Rest assured, they will want to share that further.

Facebook 28

Facebook B2B Thought Leadership Paid Search Agency Ad Frequency 28

Content Standard

FEBRUARY 2, 2015

Source: SPD.org, New York Times Magazine mock-up wall, 2010). You can almost hear the music blasting from the page. I was always in awe of the way it came together, a story composed of words and images and figures all beautifully bound in one book. But you don’t have to be a hotshot wireless audio system to make your hero sing.

Advertising Channels 40

Advertising Channels Ad Building Custom Publishing Advertising Agencies 40

Valasys

JANUARY 3, 2023

According to 2010 data from Mike Berners Lee’s book, How Bad Are Bananas?, Avoid email blasts. Now, let’s look at the amount of carbon an email can produce. What is the production of carbon per email? A few researchers have tried to determine how much carbon dioxide is produced by a single email.

Email Marketing 40

Email Marketing Campaigns CAN-SPAM Paid Search Agency 40

Litmus

SEPTEMBER 25, 2023

We had a blast learning from @emailjay_ , @jainamistry , @hannahjtiner , and Abigail Sims this afternoon. What secrets did they learn? You’ll have to find someone who attended and ask them. We’ll never tell! LitmusLive2023 workshops, complete! See you on the email stage tomorrow for Day 1 of our main conference!

Marketing AI 97

Marketing AI VALS Top of Funnel Work Management 97

Crimson Marketing

JULY 9, 2015

Plan campaigns for “dripping” instead of “blasting,” to respond in real-time to new insights and opportunities. Although Paychex remained solidly profitable, business was flat in 2009 and declined slightly in 2010. “We Paychex Sees Bigger Payday with Predictive Marketing.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100