markempa

JUNE 29, 2007

If so, MarketingSherpa just released their “ Business Technology Marketing Benchmark Guide 2007-08 ” and I had the privilege to interview Anne Holland about this years findings. It will definitely help you better budget, forecast, and benchmark your marketing results. Very useful stuff.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

markempa

JANUARY 11, 2011

He authors MarketingSherpa’s Social Media & PR Benchmark Guides , is considered a foremost authority on social media strategy, is quoted by the media extensively and presents at institutions like Harvard. Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

He authors MarketingSherpa’s Social Media & PR Benchmark Guides , is considered a foremost authority on social media strategy, is quoted by the media extensively and presents at institutions like Harvard. Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Digital Marketing World Forum

FEBRUARY 4, 2020

This poses an interesting dilemma for brands: How can you as a marketer form a deeper relationship with your audience, and provide them with the kind of authentic, meaningful content they crave (while still keeping an eye on marketing ROI )? The answer might just lie in micro-influencers. more conversions than other types of influencers.

Brand Identity 62

Brand Identity Branding Ad Building Case Studies 62

Marketing Insider Group

JULY 19, 2010

Some people prefer whitepapers, demo’s, trial offers, benchmarking studies, so we must be sure we have these ready as it will aid us in increasing our lead count and subsequent ROI. Clear and concise goal setting and reporting metrics to understand the Tele results This is very important to anyone that cares about budget and ROI.

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

Customer Experience Matrix

SEPTEMBER 1, 2010

A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Tags: marketing system ROI marketing automation businses case software selection demand generation. Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The Effective Marketer

FEBRUARY 16, 2009

This knowledge can come up in several different ways, such as a compilation of the survey results, a more personalized benchmark of your questions versus the survey population, a whitepaper about the subject at hand, and many others. Few people do it this way because it takes time and money. United States License. United States License.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Good argument that B2B marketing needs ROI.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Hubspot

APRIL 5, 2017

Basedon on a recent Gartner CMO Spend Survey , marketing budgets now account for 12% of company revenue, a steady increase from 2010. Marketing agencies cannot guarantee ROI, and every marketing campaign carries with it the risk of underperformance. For small businesses, this money is a precious chunk of change.

Small Business Marketing 68

Small Business Marketing Paid Search Agency Lead Ranking Advertising Agencies 68

Webbiquity

FEBRUARY 1, 2010

ROI Is Dead by StraightUpSearch Blog. 6 Must Read Posts about the ROI of Social Media by Social Media Today. This Guy Gets the Basics of Social Media ROI by My Venture Pad. 17 areas to benchmark for social media optimization by John Haydon. Measuring Social Media ROI: Why it fails by Social Media Today. Chris Lake.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

markempa

AUGUST 10, 2005

How Clients Buy: The Benchmark Report on Professional Services Marketing and Selling from the Client Perspective by RainToday.com If you are a marketer for a company that sells software, hardware, or IT Services, I urge you to get a copy of MarketingSherpas IT Marketing Benchmark Guide.

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

Anything Goes Marketing

SEPTEMBER 13, 2009

If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. You may be saying – wait a minute, ski jumping is an Olympic event so what’s the problem?

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Valasys

OCTOBER 24, 2018

In 2012, TrackMaven was founded from the need to measure marketing performance across all channels and to help in benchmarking it against their competitors. Located in Pittsburgh and founded in 2010, Skyword helps move marketing leaders and content creators forward through a sustainable, scalable approach to original storytelling.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Automation Services Content Marketing 40

The ROI Guy

AUGUST 24, 2010

Leading Value-Based Sales and Marketing Tool Provider Continues Record Growth in Q2 2010 Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today announced the addition of six new customers in the second quarter of 2010, expanding its marquee list of leading B2B vendors.

B2B 40

B2B Demand Generation Agencies Marketing Proposals Buying Cycle 40

markempa

JUNE 16, 2005

Here are just a few of the great projects I have planned: Lead Generation Benchmark report project (helping marketers compare their B2B lead generation performance against peer companies), event marketing, media relations, press releases, various book promotions, administrative duties, and marketing database management.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

Biznology

NOVEMBER 11, 2013

TEST YOUR WAY INTO MOBILE MARKETING: 96% of companies say they currently use or plan to use mobile marketing but only 21% have been successful in mobile – a decrease from 2010 according to ANA and MediaVest.

Course 80

Course Planning Work Management Peer-to-peer 80

B2B Marketing Directions

DECEMBER 9, 2018

Since launching this blog in 2010, I've written about various aspects of sales-marketing alignment 26 times. And I certainly wasn't the first person to address this topic. Where Do We Stand? So, where do we really stand with sales-marketing alignment as 2018 draws to a close?

InsideView 40

InsideView Account Based Marketing Business Demand Generation 40

The ROI Guy

OCTOBER 21, 2009

According to Garner’s Peter Sondergaard, Senior Vice President at Gartner and Global Head of Research, “While the IT industry will return to growth in 2010, the market will not recover to 2008 revenue levels before 2012.” According to Peter, “2010 is about balancing the focus on cost, risk, and growth.

Gartner 40

Gartner Marketing Management Terms and Conditions Marketing Proposals 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

markempa

MAY 24, 2005

« Lead generation ROI depends on a good handoff | Main | How to leverage word of mouth for more leads » Velocity of Lead Follow-Up Is Critical To Winning the Complex Sale Many things with lead generation seem easier than they are. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

The ROI Guy

SEPTEMBER 21, 2010

IDC has just completed their annual Tech Marketing Benchmarks Survey, and the news is good for tech marketing teams. in 2010 compared to 2009 levels. A summary and insight by IDC on the Tech Marketing Benchmarks Survey can be found at: [link]. Enough being done to prove returns and drive even more investments in 2011?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Planning 40

Webbiquity

JANUARY 19, 2016

ROI is still tough to measure. 60% of marketers identify “measuring ROI” as one of their top three social media marketing challenges. But SMBs are more likely than enterprises to put a priority on website traffic and leads, while enterprises value customer satisfaction and competitive benchmarking more highly.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

WebMarketCentral

JULY 23, 2009

MarketingSherpa just released its new search marketing benchmark report ($447) and companion executive summary (free PDF). On the plus side, a recent study from Forbes and Gartner suggests that we may have turned the corner, with C-level executives now optimistic about the outlook for 2010. Similar results + lower costs = higher ROI.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

Anything Goes Marketing

NOVEMBER 15, 2009

s CMOs ask: What initiatives drive ROI, how does sales & mktg funnel look, r my strategies working, how do I benchmark? EE09 #Eloqua Until Eloqua Experience 2010… I hope you enjoyed some of these tweets as much as I did and if you were at Eloqua Experience, I hope these tweets bring back some good memories.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

DivvyHQ

JULY 11, 2018

Once you recognize a need or opportunity to improve content production, take it straight to influential decision makers in the organization and lead with clear benefits, focusing on ROI and business outcomes. Benchmarks and achievable, incremental objectives are really helpful for keeping things on track.

Enterprise Management 41

Enterprise Management Product Work Management Marketing Management 41

The ROI Guy

AUGUST 9, 2010

2) Quantify the issues and opportunities the customer has via benchmarking tools, comparing their profile or costs versus competitors and leaders. The personalized benchmark can help the buyer understand where they are, and what opportunities you may be able to help the buyer address.

Urgency Marketing 40

Urgency Marketing Marketing Budget Peer-to-peer Content Marketing 40

The ROI Guy

MAY 2, 2011

The interactive assessment is designed to help B2B content marketers compare spending, tactics, effectiveness and success, benchmarked compared to peers. The Alinean-powered Content Marketing Assessment Tool is based on the B2B Content Marketing: 2010 Benchmarks, Budgets and Trends report that surveyed over 1,100 North American B2B marketers.

Peer-to-peer 40

Peer-to-peer Budget Programs Content Marketing Tools 40

The ROI Guy

FEBRUARY 15, 2011

The results are based on survey responses from 2,014 CIOs worldwide, supported by interviews by Gartner analysts with leading CIOs, highlighting the following important trends: Busted Budgets - IT budgets are expected to increase by just 1% in 2011 over 2010 spending levels, with IT budgets not achieve their 2008 highs for 3 years, until 2014.

Gartner 40

Gartner Enterprise Management Marketing Management Studies 40

The ROI Guy

NOVEMBER 29, 2010

For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues. Death of a Salesman?

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Convince & Convert

SEPTEMBER 20, 2010

You will see in 2010 that most companies will, hopefully, leave behind both notions (media is important, and B2C and B2C are different) due to results that we will start seeing in the market. Things I Don’t Want to Hear Anymore in 2010 =-. Things I Don’t Want to Hear Anymore in 2010 =-. Nicely said, Esteban.-=

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Online Marketing Institute

NOVEMBER 8, 2010

These days, a good ROI calculator can turn any of us into a financial whizz who frequently calculates his or her return on marketing investment. There are a number of ROI and ROMI calculators available today: Here’s a list of The 10 best ROI Calculators on the Web. Yahoo’s PPC ROI Calculator. Format: Web application.

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

The ROI Guy

JANUARY 5, 2011

The reign of the economic-buyer is called Frugalnomics, where buyers require significant ROI, fast payback and superior value from each purchase. Advice> Diagnostic tools such as assessments and benchmarks can provide the driver for more executive engagements earlier in the sales cycles, when key budget and solution decisions are made.

Allocation 40

Allocation Forrester Buying Cycle Sales Cycle 40

The ROI Guy

SEPTEMBER 29, 2010

Steve Weitzner, CEO of Ziff Davis Enterprise, explaining the drivers and shift to interactive marketing: “Advertisers used to pay us to get a message in front of our audience.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

The ROI Guy

MARCH 15, 2011

Quantified savings, tangible bottom-line impact, low risk, significant return on investment (ROI), and fast payback are the new language of the economic-focused buyer. The most successful providers will provide assessments to help buyers benchmark their performance versus a best practice framework, competitors and leaders – an outcome focus.

Forrester 40

Forrester Lead Ranking Cross-Selling Peer-to-peer 40