2010, Public Relations and ROI - B2B Marketing Zone

10 Best Posts of 2010

Buzz Marketing for Technology

DECEMBER 29, 2010

This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. Related posts: Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. 4 C’s of B2B Marketing.

Best Practices

Best Practices Social Media Paper Public Relations

Real Examples of Social Media ROI

Customer Experience Matrix

MARCH 19, 2010

Summary: some published examples of "hard" ROI from social media. As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media. An eConsultancy blog post sharing comments on social media ROI from a collection of British experts.

Social Media

Social Media ROI Examples Media

B2B Lead Generation Blog: The Difference Between ROI and Marketing Accountability

markempa

MAY 13, 2007

« How Lead Nurturing Improves Lead Generation ROI | Main | Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork » The Difference Between ROI and Marketing Accountability Whats the difference difference between ROI and marketing accountability? We all want our ROI, and we want it now!

Lead Generation

Lead Generation ROI Top of Funnel B2B Marketing

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

B2B Lead Generation Blog: How Lead Nurturing Improves Lead Generation ROI

markempa

MAY 9, 2007

« B2B Lead Generation Blog is todays TypePad Featured Blog | Main | The Difference Between ROI and Marketing Accountability » How Lead Nurturing Improves Lead Generation ROI I know theres a lot of emphasis on lead generation (thats a good thing) but, getting a ton of leads doesnt guarantee that increased sales will follow.

Lead Generation

Lead Generation Lead Nurturing ROI Generation

B2B Lead Generation Blog: Marketing accountability and ROI Measurement

markempa

JULY 11, 2005

" The key is to look at why are we measuring our marketing ROI in the first place? Relying on just on the tactics that are easy to measure such as tele-prospecting , webinars , website logs , email campaigns while not measuring ROI for public relations and branding is not being fully accountable.

Lead Generation

Lead Generation ROI B2B Marketing BtoB

The Best B2B Marketing Ideas of 2010

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., 19 , 2010, the marketing take-away I shared was “Think Different.&# They all are very entertaining, too.

B2B Marketing

B2B Marketing Marketing Management Eloqua RSS

B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

OCTOBER 14, 2010

This entry was posted on Thursday, October 14th, 2010 at 9:05 am and is filed under Communication , Content Marketing , Marketing Planning , Marketing Strategy , Online Marketing. First of all, what is this summit? Sometimes we just need to be reminded of the obvious so that we can focus on the essential. United States License.

Planning

Planning Work Management B2B Marketing Marketing Management

Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

MAY 18, 2011

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Cost per Lead

Cost per Lead Planning Work Management Marketing Management

Selecting the Right Email Marketing Provider « The Effective Marketer

The Effective Marketer

APRIL 6, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management

Work Management Marketing Management Marketing Automation Services Planning

Making the Most of Your Webinars

The Effective Marketer

FEBRUARY 7, 2011

What’s the ROI of webcasting? In my experience this is accurate, and sometimes during the day (or the day before) of the event tends to bring an increasing number of new registrations. We are all procrastinators it seems when it comes to registering for online events. According to the survey webcasts have a $22.60 United States License.

Webinar Metrics

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads

The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

MAY 3, 2011

As part of the adoption issues, the research found out that the top three barriers for using marketing technology are: 49% Cost 47% Uncertain ROI 40% No Budget This makes sense. With markeeting budgets still being threatened due to economic uncertainty, marketers are pressed to justify their purchases and show ROI.

Work Management

Work Management Marketing Management Planning Marketing Automation Services

B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

OCTOBER 22, 2010

This entry was posted on Friday, October 22nd, 2010 at 9:06 am and is filed under Communication , Marketing Budget , Marketing Management. Also interesting to note that telemarketing as a budget item will also remain a key part of the budget, which shows outbound lead generation is still a strong component of most marketing plans.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

JANUARY 7, 2011

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Creativity

Creativity Planning Work Management Marketing Management

The Ghost Blogging Debate Done Right

The Effective Marketer

AUGUST 23, 2010

This entry was posted on Monday, August 23rd, 2010 at 8:30 am and is filed under Communication , Social Media. Here’s the link to the podcast SPOS#214 , it’s worth listening to. Then, check out Mitch’s blog Ghost Blogging And Last Rites for some additional insight and great comments by readers. United States License.

Work Management

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget

How to Fail at Social Media

The Effective Marketer

AUGUST 2, 2010

This entry was posted on Monday, August 2nd, 2010 at 12:00 pm and is filed under Social Media. It seems it has all to do with creating the right message for your audience. But wait, that’s not new… is back to marketing 101 you’d think, no? You can follow any responses to this entry through the RSS 2.0 United States License.

Social Media

Social Media Work Management Marketing Management Marketing Automation Services

Marketing Automation Monday is Here!

The Effective Marketer

DECEMBER 8, 2010

This entry was posted on Wednesday, December 8th, 2010 at 9:00 am and is filed under Marketing Automation , Marketing Management , Marketing Planning , Marketing ROI. Interested in learning more about Marketing Automation and how to take advantage of it? Join the LinkedIn group and attend the next event! United States License.

Marketing Automation Services

Marketing Automation Services Marketing Automation Planning Work Management

Explaining Social Media

The Effective Marketer

MAY 7, 2010

This entry was posted on Friday, May 7th, 2010 at 8:15 am and is filed under Social Media , Uncategorized. Rule 1: Listen Rule 2: Engage Rule 3: Measure And my favorite quote is “Don’t assume social media is the answer to everything&#. You can follow any responses to this entry through the RSS 2.0 United States License.

Social Media

Social Media Media Work Management Marketing Automation Services

Marketing By Objectives « The Effective Marketer

The Effective Marketer

NOVEMBER 29, 2010

That’s what I just did This entry was posted on Monday, November 29th, 2010 at 9:00 am and is filed under Decision Making , Marketing Management , Marketing Planning , Marketing ROI , Marketing Strategy. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Planning

Planning Work Management Marketing Management Effectiveness

Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

MARCH 24, 2011

In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010. Sales keeps insisting on receiving better leads, marketing knows that is an issue, but still they are not delivering. United States License. United States License.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

WordPress Plugins for Marketers

The Effective Marketer

FEBRUARY 22, 2011

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Planning

Planning Work Management Marketing Management Marketing Automation Services

The Science of Email Marketing « The Effective Marketer

The Effective Marketer

FEBRUARY 10, 2011

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Planning

Planning Email Marketing Work Management Marketing Management

How Success is Misunderstood

The Effective Marketer

SEPTEMBER 29, 2010

This entry was posted on Wednesday, September 29th, 2010 at 3:25 am and is filed under Communication , Decision Making , Marketing Strategy , Online Marketing. A B2B company applying tactics used by B2C companies can be very successful but only after some necessary translation is done. United States License. United States License.

Marketing Budget

Marketing Budget Work Management Marketing Automation Services Marketing Management

B2B Lead Generation Blog: Lead generation ROI depends on a good handoff

markempa

MAY 24, 2005

« Lead Generation via Industry Experts | Main | Velocity of Lead Follow-Up Is Critical To Winning the Complex Sale » Lead generation ROI depends on a good handoff In high school track, I competed in the 4 x 100 relay race. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation

Lead Generation Sales Qualified Leads ROI Generation

B2B Lead Generation Blog: Process Mapping is an essential step to measuring Lead generation ROI

markempa

JUNE 8, 2005

« Closing the loop to improve lead generation performance | Main | Using thought leader content as a lead generation tool » Process Mapping is an essential step to measuring Lead generation ROI Its been well documented that quality of collaboration between sales and marketing directly impacts ROI.

Lead Generation

Lead Generation ROI Process Generation

What Trigonometry Has to Do With Marketing?

The Effective Marketer

JULY 23, 2010

This entry was posted on Friday, July 23rd, 2010 at 2:51 pm and is filed under Uncategorized. People turned their heads at me, there was an uncomfortable 2 seconds silence, and then she ignored me and moved on. I still haven’t had a need for trigonometry in my life, but who knows what the future holds? United States License.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

The Opposite of Advertising « The Effective Marketer

The Effective Marketer

SEPTEMBER 20, 2010

This entry was posted on Monday, September 20th, 2010 at 9:00 am and is filed under Communication , Marketing Strategy , Social Media. One Response to The Opposite of Advertising Diego Silber says: September 20, 2010 at 9:13 am Thank you for mentioning Marca de Gol! You can follow any responses to this entry through the RSS 2.0

Work Management

Work Management Planning Marketing Management Advertisements

Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

JANUARY 13, 2011

In their research they also classify companies according to their results in email marketing usage. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning

Planning Email Marketing Work Management Marketing Management

Social Media's Next Victim?

The Effective Marketer

NOVEMBER 6, 2009

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Social Media

Social Media Work Management Marketing Automation Services Marketing Budget Creation

How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

MARCH 10, 2011

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Work Management

Work Management Marketing Management Marketing Automation Services Hubspot

Best Companies Don't Need Marketing

The Effective Marketer

AUGUST 5, 2010

This entry was posted on Thursday, August 5th, 2010 at 9:00 am and is filed under Hiring , productivity , Uncategorized. The best marketing ends up being what the employees tell their friends about their companies. How they like (or don’t like) the perks, and when magazines like Inc pick that up and write a story. United States License.

Marketing Budget

Marketing Budget Paid Search Agency Planning Work Management

More Free Marketing Knowledge

The Effective Marketer

DECEMBER 8, 2009

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Planning

Planning Work Management Marketing Management Marketing Automation Services

Making Website Reviews Easy

The Effective Marketer

OCTOBER 5, 2010

This entry was posted on Tuesday, October 5th, 2010 at 9:05 am and is filed under Communication , Content Marketing , Online Marketing , Web Design. Then save the comments and share the unique link with your team. If there’s one thing missing is the ability to draw on the page. Any other tools I have missed? United States License.

Marketing Websites

Marketing Websites Marketing Automation Services Work Management Marketing Budget Creation

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

MAY 9, 2011

Larger organizations may even start thinking of a higher level role, of Chief Content Officer , created in order to plan, coordinate the execution, and report on content ROI. This will save everyone (especially the Marketing Manager) a lot of time and avoid headaches down the road. United States License. United States License.

Planning

Planning Marketing Budget Creation Work Management Marketing Management

B2B Lead Generation Blog: MarketingSherpa Demand Generation Summit 2007

markempa

SEPTEMBER 4, 2007

I’ll be speaking on “Blogging, Podcasting, Speaking Gigs, & Book Authorship: How to Generate Leads and Measure ROI as an Authority.” I’ll be speaking on “Blogging, Podcasting, Speaking Gigs, & Book Authorship: How to Generate Leads and Measure ROI as an Authority.” B-to-B Marketing; How to Measure & Manage Leads and more.

Demand Generation Agencies

Demand Generation Agencies Demand Generation Lead Generation Demand

B2B Lead Generation Blog: Webcast: Closed-Loop Lead Generation & Management

markempa

AUGUST 16, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. And Ive got a lot of great feedback and questions.

Webcast

Webcast Lead Generation Sales Qualified Leads Work Management

The Fun Theory: How to Change Behavior

The Effective Marketer

NOVEMBER 30, 2009

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Marketing Budget Creation

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget

The Six Minutes Challenge

The Effective Marketer

NOVEMBER 16, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management

B2B Lead Generation Blog: Closed Loop Marketing Isnt Software

markempa

AUGUST 24, 2007

It promised to deliver better ROI measurement for their marketing campaigns. I could hear his frustration when he said, "But we are still unable to close-the-loop and measure ROI on most of the sales leads we pass to sales." Overall, I agree with the idea of software and systems for better ROI measurement and accountability.

Work Management

Work Management Marketing Management Marketing Automation Services Lead Generation

What Type of Marketer Are You?

The Effective Marketer

MAY 18, 2010

This entry was posted on Tuesday, May 18th, 2010 at 12:05 pm and is filed under Hiring , Marketing Management , Teamwork. We need more people who are passionate about what they do. What type of marketer are you? You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

More Free Marketing Training

The Effective Marketer

SEPTEMBER 23, 2009

An advisory firm that focuses on linking marketing to financials, they have great stuff when it comes to marketing ROI and on marketing measurement. That’s why I think their new webcast series has great promise. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Training

Training Planning Work Management Marketing Management

Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

MAY 10, 2010

This entry was posted on Monday, May 10th, 2010 at 11:45 am and is filed under Communication , Marketing Strategy , Online Marketing , Social Media , Uncategorized. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning

Planning Work Management Marketing Automation Services Marketing Management

how good a boss are you really?

The Effective Marketer

APRIL 9, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Lead Scoring

Lead Scoring Lead Ranking Work Management Marketing Budget Creation

new year's resolution: share ideas

The Effective Marketer

JANUARY 3, 2009

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Work Management

Work Management Marketing Automation Services Marketing Management Marketing Budget Creation

B2B Lead Generation Blog: B2B Lead Generation Blog is todays TypePad Featured Blog

markempa

MAY 8, 2007

Main | How Lead Nurturing Improves Lead Generation ROI » B2B Lead Generation Blog is todays TypePad Featured Blog Greetings and welcome new readers! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation

Lead Generation Features Generation B2B Thought Leadership

10 Best Posts of 2010

Real Examples of Social Media ROI

Webinars

Trending Sources

B2B Lead Generation Blog: The Difference Between ROI and Marketing Accountability

Webinars

B2B Lead Generation Blog: How Lead Nurturing Improves Lead Generation ROI

B2B Lead Generation Blog: Marketing accountability and ROI Measurement

The Best B2B Marketing Ideas of 2010

B2B Marketing Summit Shows Old Problems Persist

Marketing Charts and Trends « The Effective Marketer

Selecting the Right Email Marketing Provider « The Effective Marketer

Making the Most of Your Webinars

The Challenges in Adoption of Marketing Technology « The Effective.

B2B Marketers Hold Off on Killing Traditional Media

What Makes a Great Creative Brief? « The Effective Marketer

The Ghost Blogging Debate Done Right

How to Fail at Social Media

Marketing Automation Monday is Here!

Explaining Social Media

Marketing By Objectives « The Effective Marketer

Why Sales and Marketing Don't Get Along « The Effective Marketer

WordPress Plugins for Marketers

The Science of Email Marketing « The Effective Marketer

How Success is Misunderstood

B2B Lead Generation Blog: Lead generation ROI depends on a good handoff

B2B Lead Generation Blog: Process Mapping is an essential step to measuring Lead generation ROI

What Trigonometry Has to Do With Marketing?

The Opposite of Advertising « The Effective Marketer

Aberdeen Shows How to Do Email Marketing Right

Social Media's Next Victim?

How Everybody Wins with HubSpot's Funding « The Effective Marketer

Best Companies Don't Need Marketing

More Free Marketing Knowledge

Making Website Reviews Easy

The Rise of the Content Marketer « The Effective Marketer

B2B Lead Generation Blog: MarketingSherpa Demand Generation Summit 2007

B2B Lead Generation Blog: Webcast: Closed-Loop Lead Generation & Management

The Fun Theory: How to Change Behavior

The Six Minutes Challenge

B2B Lead Generation Blog: Closed Loop Marketing Isnt Software

What Type of Marketer Are You?

More Free Marketing Training

Taming Your Brand Mascot « The Effective Marketer

how good a boss are you really?

new year's resolution: share ideas

B2B Lead Generation Blog: B2B Lead Generation Blog is todays TypePad Featured Blog

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