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40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

KoMarketing Associates

One of the ways I stay motivated is through the re-evaluation of key statistics and industry benchmarks. Here are over 40 key B2B marketing performance statistics and benchmarks , designed to inspire and motivate your online marketing initiatives as we head towards the second half of 2015 and beyond. That is a 700% increase since 2010.

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Social Media Marketing Strategies for 2010

Webbiquity

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Among the key findings from the report: Despite the lingering economic malaise, companies across virtually all industries plan to increase budgets for social media marketing in 2010. Share this on del.icio.us. Post this on Diigo. Tweet This!

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Webinar Replay: 2012 B2B Marketing Benchmark Report Reveals How Marketers Can Transform Mounting Pressure, Challenges into Revenue

markempa

At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011. 8:20 – Jen compares B2B Benchmark Report responses between 2009, 2010 and 2011.

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How to Build an Integrated Marketing Plan With an Omnichannel Edge

Digilant

Omnichannel marketing , first introduced in 2010, began as a way of connecting brick-and-mortar and desktop experiences. With goals come benchmarks, and with benchmarks, you can track and measure progress so you can stay on track toward your goals no matter what combination of strategies you’re using.

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The Unfinished Business of Sales-Marketing Alignment

B2B Marketing Directions

Since launching this blog in 2010, I've written about various aspects of sales-marketing alignment 26 times. These objectives are important, but they aren't sufficient to create the level of alignment - or, more accurately, operational integration - that's required for high-performing demand generation in today's business environment.

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Our New Pricing Is All About What You Care About Most: Converting More Traffic

Unbounce

And then there’s competitor pricing—software providers using the price of similar products as a benchmark for their own. Over the past year, Unbounce has really focused on fuelling growing businesses and empowering digital marketers like you. When you succeed, so does the provider. “But can I keep my existing plan?”

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Pega Customer Decision Hub Offers High-End Customer Journey Orchestration

Customer Experience Matrix

The Customer Decision Hub from Pega (formerly PegaSystems) is certainly mature: the product can trace its roots back well over a decade, to a pioneering company called KiQ Limited, which was purchased in 2004 by Chordiant, which Pega purchased in 2010. But it does set a benchmark for other options.