The Effective Marketer

MARCH 17, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. Is good to see what’s out there, what is working and what is not. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100

Salesforce Marketing Cloud

JANUARY 2, 2024

Trend 2: Prioritizing human connection I’ve heard sellers and sales leaders call 2010-2022 the golden age of sales. Then, use data at every stage of a sale and during training and coaching. Data-driven training will help your team learn to make choices based on evidence rather than speculation.

Trends 69

Trends Top of Funnel Cold Calling Trust Marketing 69

Martech

SEPTEMBER 13, 2021

In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation. For companies that sell goods and services to B2B clients, the high rate of job churn means that today’s contacts may have moved on by next week (or tomorrow.)

Enterprise Management 106

Enterprise Management Work Management Contacts Marketing Management 106

Salesforce Marketing Cloud

JANUARY 2, 2024

Trend 2: Prioritizing human connection I’ve heard sellers and sales leaders call 2010-2022 the golden age of sales. Then, use data at every stage of a sale and during training and coaching. Data-driven training will help your team learn to make choices based on evidence rather than speculation.

Trends 64

Trends Top of Funnel Cold Calling Trust Marketing 64

DemandBase

MARCH 30, 2020

B2B advertising is no different. By the 2010’s we were starting to see the concept of account-based advertising take shape that led us to the current evolution of identifying and targeting buying committees. That’s why businesses partner with agencies, vendors, consultants, etc. So what is the key takeaway here?

Advertising Agencies 111

Advertising Agencies Account Based Marketing ABM Advertisements 111

Customer Experience Matrix

DECEMBER 20, 2012

Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 The deal makes obvious sense, in that it gives Oracle a much stronger position in the fast-growing B2B marketing automation industry*. per share, which comes to $871 million. The stock had been hovering around $17.50

Eloqua 120

Eloqua Marketing Automation Services Enterprise Management Marketing Automation 120

The Effective Marketer

FEBRUARY 10, 2011

How many B2B vs. B2C companies, industries, and even job titles. It’s easy to say that B2B and B2C email patterns are similar, but without seeing the data underlying that assumption I’m very skeptic. Slides should be available for download soon here. billion emails sent. Like Be the first to like this post.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Walker Sands

DECEMBER 19, 2022

Bobby Chilver to Senior Vice President, Public Relations: Bobby has been a mainstay of Walker Sands PR since joining the agency in 2010.

PR 52

PR Enterprise Management Paid Search Agency Public Relations 52

The Effective Marketer

MARCH 24, 2011

In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010. Sales keeps insisting on receiving better leads, marketing knows that is an issue, but still they are not delivering. United States License. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Marketing Insider Group

JUNE 29, 2010

Improper training enablement: provide training in the vendor’s format so they really get it. by Michael Brenner, June 29, 2010 Related Posts: 7 Tips For Successful Lead Follow-up Be A Hero: Choose Appointment Setting for Your Next Campaign 5 Sales Closing Techniques Need to Drive Leads? Thanks for emphasizing the point!

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

The Effective Marketer

DECEMBER 8, 2009

That’s why I liked when the Modern B2B Marketing blog posted a list of must-read B2B marketing ebooks. This entry was posted on Tuesday, December 8th, 2009 at 12:05 pm and is filed under Marketing Training. Free stuff abound and sharing is easy. It is worth checking out, you have your work cut out for you.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

SEPTEMBER 29, 2010

A B2B company applying tactics used by B2C companies can be very successful but only after some necessary translation is done. This entry was posted on Wednesday, September 29th, 2010 at 3:25 am and is filed under Communication , Decision Making , Marketing Strategy , Online Marketing. United States License. United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? The Secret To B2B Social Media?

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? The Secret To B2B Social Media?

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

APRIL 7, 2011

Want to become a B2B Marketing Insider? And there are many amazing writers who share their experience in B2B marketing, social media, digital marketing and demand generation. In May 2010, I became acquainted with Paige Holden on Twitter when we were both live-tweeting at the Social Media Plus event in Philadelphia, PA.

Demand Generation Agencies 100

Demand Generation Agencies B2B Marketing Paid Search Agency Planning 100

Convince & Convert

FEBRUARY 2, 2015

Carlos_Abler Tweet This Carlos Abler was given the opportunity to jump in as the “content czar” at 3M after he had been working for the company as a contractor in 2010. ” The organization must invest in training, resources, and outside assistance to support those who are left to implement the new initiative.

Paid Search Agency 141

Paid Search Agency Content Marketing Companies Verticals 141

Zoominfo

DECEMBER 18, 2018

has fallen every year since 2010 ( source ). Firms must create a more flexible compensation plan which may include a higher base salary, coupled with intensive training to bring new reps up to speed. The only way to insulate your firm is to implement new recruiting and training programs.

Zoominfo 133

Zoominfo Thought Leadership Work Management Training 133

The Effective Marketer

FEBRUARY 15, 2010

I work for a B2B software company and we do regular email blasts. Comparing Apples and Airplanes You know that comparing different industries is irrelevant and that emailing B2C is nothing like B2B, but when you see reports that paint a good or bad picture about how email is doing in your industry, you tend to look at it carefully.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

AUGUST 30, 2010

That reminds me of what I see when I visit most B2B companies’ websites. In the B2B marketing space this is notorious. This entry was posted on Monday, August 30th, 2010 at 8:45 am and is filed under Communication , Content Marketing , Online Marketing. We have all been there. What is that acronym you keep using?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

MAY 9, 2011

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Marketing Insider Group

JULY 19, 2010

Representatives must be prepared for the follow up call, and have additional assets ready Training our representatives for the call is an integral part of the success of any program. Kathleen Jul 20 2010 Continuously “touching&# leads through calls and emails is the best way to nurture a lead.

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

Marketing Insider Group

OCTOBER 28, 2010

Create a “train schedule&# of activities that starts early in the year and ends late. Confessions Of A B2B Marketer 5 Sales Closing Techniques About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Augmented Reality For B2B Marketing in 2011?"

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

The Effective Marketer

JANUARY 11, 2010

This entry was posted on Monday, January 11th, 2010 at 12:29 pm and is filed under Email Marketing. 2 Responses to Choosing an Email Marketing Software Choose the Right Company for Your Email Marketing Efforts | MediaVision Blog says: January 15, 2010 at 1:11 pm [.] Good luck in your email marketing selection process!

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Marketing Insider Group

FEBRUARY 5, 2014

The term was first used by startup marketing consultant Sean Ellis in 2010. That’s the wake up call because let’s face it, most marketers are classically trained traditonal marketers. The post Growth Hackers And The Marketing Wake Up Call appeared first on B2B Marketing Insider. Growth hacking is how they got there.

Wikipedia 100

Wikipedia Startups Marketing & Strategy PR 100

Anything Goes Marketing

NOVEMBER 15, 2009

The Eloqua product was much discussed at the event but I’ve excluded those tweets here as this post was focused on learnings for B2B marketers that goes beyond Eloqua. Social Media And B2B Marketing Social media played such a major factor at this event. Looking forward to Eloqua Experience 2010! Silos must go.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

markempa

APRIL 6, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. A new article in BtoB Magazine by Karen J.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

AUGUST 14, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Lead 120

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! James Oct 18 2010 Great article.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Contently

JUNE 19, 2019

Poornima is a trained engineer turned content marketing writer who loves demystifying tech for B2B and B2C audiences. A Boston-based writer, Poornima also enjoys covering tech events in the city for B2B clients. Ben has been a full-time freelance writer since 2010. Poornima Apte. Kelly Kearsley.

Enterprise Management 124

Enterprise Management Work Management Paid Search Agency Marketing Management 124

Online Marketing Institute

FEBRUARY 22, 2011

We are always trying to stay on top of the B2B trends in the marketing industry. So, we developed a list of our top B2B marketing predictions for 2011. Emerging Marketing’s 2011 B2B Marketing Predictions + Companies will continue to spend again. The focus on ROI that we’ve seen in 2010 will continue.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

markempa

FEBRUARY 28, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Most are simple sales, even services.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

Televerde

FEBRUARY 4, 2019

For more than 20 years, Televerde has created best-in-class solutions through a business model that hires, trains and supports incarcerated women. Televerde helps global B2B organizations generate demand and accelerate sales through a combination of strategic data solutions, marketing technology and highly skilled sales professionals.

Communities 74

Communities Conference B2B Sales Paid Search Agency 74

Content Marketing Institute

OCTOBER 29, 2017

She worked at a fairly large B2B company. Joe, our marketing department needs ongoing content marketing training. I like AdAge and B2B magazine, but they never talk about content creation and distribution issues. Just over six months later, in May 2010, Content Marketing Institute was born. A few days went by.

Content Marketing 111

Content Marketing Planning Paid Search Agency Content 111

Marketing Insider Group

SEPTEMBER 17, 2013

Google’s “Zero Moment Of Truth research showed that the number of sources we look for in making a purchase has doubled (2011 vs. 2010). Brands will resemble publishers and assemble newsrooms and hire or train journalists who can tell stories and contribute to major publications. appeared first on B2B Marketing Insider.

Content Marketing 100

Content Marketing Trade Show Content Mobile Advertising 100

Convince & Convert

NOVEMBER 16, 2013

Google’s ZMOT research found that consumers’ information needs when researching purchases DOUBLED from 2010 to 2011. And Sirius Decisions’ research found that in B2B, a full 70% of the purchase decision has been made before a prospect ever contacts the company. Your Customers Are Being Trained to Expect the Recipe.

Transparency 155

Transparency Consulting Paid Search Agency Marketing Prospects 155

markempa

MAY 18, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Centralize the lead qualification process.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147