Convince & Convert

JUNE 7, 2010

billion), and the founding of the Zappos Insights program (where companies can receive training on Zappos’ customer and culture-centric methods). This is the overarching theme of Zappos CEO Tony Hsieh’s new book Delivering Happiness, a Path to Passion, Profits, and Purpose.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 20, 2010

But the reality is, your blog is probably a lot more broad than you think. link] [link] Jamie Favreau Thanks for the lesson. I am sure a lot of people would like to know how to do this.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

APRIL 13, 2010

That experience made me explore different industries, which lead me to B2B PR. That experience made me explore different industries, which lead me to B2B PR. He rehabilitates dogs and trains people. All of us have influences. People who have educated, inspired, engaged, supported us. link] Paige Holden Great question.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. I recommend answering each question with a dedicated blog post, and a video – at a minimum.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

AUGUST 18, 2010

How can we find a social media guru to add to our team? Better question: How can we distribute social media knowledge across the entire firm, including ongoing training and knowledge sharing? How can we create a killer social media campaign that will get noticed?

PR 162

PR Social Media Paid Content Media 162

Online Marketing Institute

JANUARY 4, 2011

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. SEF June 9, 2010 Community activity stream Most read Tag cloud Pop-out the activity stream to keep a real- time feed of what ClickZs community is saying, reading and sharing.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem.

Social Media 161

Social Media Media Stats Statistics 161

Convince & Convert

SEPTEMBER 21, 2010

and create some SOCIAL MEDIA about it. link] Yvonne DiVita I disagree, a little bit, with #1 – social media is inexpensive. We can provide excellent support and training at a fraction of the cost an agency would charge. link] Yvonne DiVita I disagree, a little bit, with #1 – social media is inexpensive.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. You can also ask for training to make sure you’re using all the features to the best advantage. Check out this post from @ktvan on choosing the right one [link] [link] B2B Online Marketing Very informative!

Social Media 158

Social Media Media Paid Content Work Management 158

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Don’t spam!

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Industrial Marketing Today

JULY 1, 2010

It helps a great deal if you first learn what turns off your B2B customers in order to avoid making simple mistakes that can damage a customer relationship. There is a big difference between what B2B customers say they want and what really drives their purchasing decision.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Convince & Convert

MARCH 22, 2010

I believe this will be the most comprehensive, useful collection of Webinars (education in your jammies rules) ever compiled about social media. (if

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Convince & Convert

JULY 8, 2010

I mean it in a 2010, gothic cool sort-of-way in which vampires are smart, sexy, bankable characters who can’t be killed and are making boatloads of cash for the people who channel them into books, TV shows & movies. A driving force behind the company’s SUBSCRIBERS RULE! Email is a vampire. October 2009. So is email immortal?

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

JULY 13, 2010

reading about social media and trying different communities. I mean, I could have spent all day every day training myself. She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. link] bagarner Hmm…I agree with the concept – but not the title and summary.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

APRIL 8, 2010

Before that fabulous, glorious day, one of my jobs at home was to jump up and twist the channel knob at the whim of my parents, like some sort of orthopedic carpal-tunnel experiment gone astray.

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

Convince & Convert

AUGUST 3, 2010

Is Google training for a match-up? I still think we live (as you would agree) in a Google-centric universe – at least in 2010. link] 3 ways Facebook is killing the website | Hammer of Truth 2010 [.] Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. Now it gets interesting.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Is Google training for a match-up? I still think we live (as you would agree) in a Google-centric universe – at least in 2010. link] 3 ways Facebook is killing the website | Hammer of Truth 2010 [.] Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. Now it gets interesting.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

MARCH 16, 2010

The site is exceptionally poor at welcoming and training new users , which may result in its high churn rate. Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. But a bigger problem with Twitter is that like CB Radio, it doesn’t scale well.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Convince & Convert

JUNE 30, 2010

Their intern is well-trained and they respond with good-natured humor to people. To Daniel Hindan: I think it’s funny how people are willing to pay a sales force commission but they’re missing the boat on what could be a free sales and referral system, by hiring an intern or training existing staff members about social media.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Webbiquity

FEBRUARY 14, 2011

As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively? Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. 2010: Social Network Advertising and Marketing Outlook by Brian Solis.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Convince & Convert

SEPTEMBER 20, 2010

Thus it seems that the very people that are today putting together the RFPs, often are the ones that have had no training in critical thought. Nor is it on their radar. Also, sound judgment is largely evident in hindsight, when the die has already been cast, and the results delivered (or not).

Social Media 116

Social Media Paid Search Agency Media Advertising Agencies 116

Convince & Convert

APRIL 27, 2010

Why can’t you find the Randys in your company, and let them train everyone else? I hope someone at US Airways reads this (unlikely) and signs Randy up to train their other employees on how being just a little human goes a long way. link] Training Edge RT @OneCoach: RT @jaybaer: One person in your company CAN make a difference.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 148

Twitter CRM Business Paid Search Agency 148

Convince & Convert

JUNE 28, 2010

On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

SEPTEMBER 21, 2010

There was no shatteringly impactful takeaway from SXSW 2010, as it seems we’ve entered a (sure to be brief) innovation lull. (I'm Additionally, I have lots of delicious bookmarks on social media I've come across in my journey the past 2 years ( [link] ). (I'm I'm recommending Jay for next year, btw.)

Social Media 128

Social Media Media Paid Content Conference 128