Paul Gillin

MAY 25, 2010

It was 2005, and blogs were widely perceived to be the domain of teenage diarists and scandal-mongers. Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions.

BtoB 50

BtoB B2B B to B Blogger 50

Content Marketing Institute

JANUARY 18, 2019

Launched in 2010, Quora has excelled in Google rankings for a wide variety of topics because the site does a fantastic job of satisfying user intent through answering questions. Sometimes referred to as “reddiquette,” the Reddit code of conduct takes spammy links seriously and not only suspends accounts but bans entire domains.

Content Marketing 99

Content Marketing Paid Search Agency Content Lead Scoring 99

Marketing Insider Group

JANUARY 28, 2015

In this case, I would argue that going off-domain could help to lessen the promotional disconnect that your audience is currently feeling. Or if you’re currently known for one thing and you want to be known for something totally different, an off-brand domain can really help. You have to weigh the pros and cons as well.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Industrial Marketing Today

MAY 31, 2010

You need to optimize it for search engines in order for your target audience to find your B2B blog (see my earlier post, “How to Use a B2B Blog to Win Customers and Influence Prospects” ). NOTE: I also add my blog’s domain name to end of all titles because it contains a key phrase. Thanks for the link.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

MLT Creative

JANUARY 17, 2011

The B2B marketing industry is no different. In 2010, the staff of MLT Creative completely immersed ourselves in inbound marketing, embodying what we came to call “the inbound state of mind. Website Grade: Using our HubSpot Website Grader report, we’ve been able to sustain a grade of 99 for most of 2010.

Top of Funnel 40

Top of Funnel Inbound Marketing Funnel Advertising Advertising Agencies 40

Biznology

JUNE 17, 2013

61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands (Forbes). 35% increase in mobile video views occurred from 2010 to 2011. public domain). (comScore and Nielsen ). 85% of people more likely to purchase a product after watching a product video. Internet Retailer ). comScore).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Webbiquity

MARCH 29, 2022

Quora marketing is a tactic many B2B and B2C marketers are using to build trustworthy and user-friendly brands online. According to Blogging Wizard , 56% of B2B marketers use Quora to present their brands as thought leaders and customer-centric businesses. Quora is, of course, a social question-and-answer website launched in 2010.

Promotion 292

Promotion Marketing AI Work Management Marketing Management 292

Online Marketing Institute

JANUARY 4, 2011

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. I typically recommend that a company set up their blog on a subdirectory of their site (www.sitename.com/blog), so that links are attributed to belong deep within the root domain.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Online Marketing Institute

MAY 18, 2010

The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content. Sub domain?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Directive Agency

JUNE 24, 2019

But I think it’s also a little bit pertinent, because too often in B2B, marketing, whatever space you’re in, we focus too much on the business side of it, but then, we’re all people. Domain Authority. Blake Emal : Along with this, you recently spoke about the new release of Domain Authority 2.0.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

But I think it’s also a little bit pertinent, because too often in B2B, marketing, whatever space you’re in, we focus too much on the business side of it, but then, we’re all people. Domain Authority. Blake Emal : Along with this, you recently spoke about the new release of Domain Authority 2.0.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Content Standard

MARCH 21, 2016

As a proof point, look at the studies published by the Content Marketing Institute late last year on B2C and B2B content marketing trends in North America. The studies show that 76 percent of B2C brands and 88 percent of B2B brands use content marketing. Domain : A shorter, catchier and non-branded URL is possible.

Domain 40

Domain CMS Development Storytelling Microsite 40

Content Standard

MARCH 21, 2016

As a proof point, look at the studies published by the Content Marketing Institute late last year on B2C and B2B content marketing trends in North America. The studies show that 76 percent of B2C brands and 88 percent of B2B brands use content marketing. Domain : A shorter, catchier and non-branded URL is possible.

Domain 40

Domain CMS Development Storytelling Microsite 40

Webbiquity

OCTOBER 25, 2023

According to recent research , roughly 65% on consumer businesses and 69% of B2B companies have active blogs. For example, Depth Hub limits all posts to the Reddit domain, such as to individual comments and text posts. Ann’s search engine optimization career began in 2010. We can achieve business goals with blogging!”

Business Blogging 307

Business Blogging Creativity Business Marketing & Strategy 307

B2B Marketing Zone Posts

JUNE 9, 2010

Best of B2B Marketing. Great stuff in the world of B2B Marketing this month. 9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. And B2B marketers are constantly looking for ideas they can use to drive more ROI from their events budget.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Online Marketing Institute

JANUARY 4, 2011

By Cameron Chapman on Oct 8, 2010 11 Comments Share Tweet Share A winning corporate blog can bring new traffic to your website and added attention to your company. It’s hosted on a separate domain, and includes tons of information about the way they do business and their corporate culture. It’s that simple.

Work Management 40

Work Management Blogger Marketing Management Custom Publishing 40

Adobe Experience Cloud Blog

JANUARY 7, 2011

Kira Wampler, the former group marketing manager of online engagement at Intuit, described online brand presence being divided into the following categories: Your homebase – “inside your home”, e.g. your corporate website, your blog and the company’s on-domain community.

Social Media 48

Social Media Media Marketing & Strategy Social Networks 48

KoMarketing Associates

NOVEMBER 6, 2013

A recent article on MarketingSherpa highlighted responses from B2B marketers regarding the most effective tactics for engaging mobile users. It was interesting to note that the vast majority of B2B marketers engaged in mobile appeared to have a positive response, at least in terms of their initial feedback on mobile marketing effectiveness.

Mobile Marketing 120

Mobile Marketing B2B Marketing SEO Optimization 120

B2B Digital Marketer

OCTOBER 5, 2020

B2B Digital Marketing Has Never Been Easier. B2B Digital Marketing started as early as the internet boom in 1990’s. In this episode of the B2B Digital Marketer Podcast , Paul Slack shares 20+ years of his experience and helps us figure out how to leverage this new medium to its fullest. 15:15 – The B2B buying cycle.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Lenny's Newsletter

AUGUST 8, 2023

Over the next two months, I’m going to share a multi-party in-depth playbook for kickstarting and scaling a B2B business. In addition to these juggernauts, I’ve also pulled in a handful of my favorite up-and-coming B2B startups, including Linear, Vanta, Stytch, Zip, Census, Persona, and Hex. Every prosumer product (e.g.

Startups 52

Startups Work Management CPO Enterprise Management 52

TaylorMadeIn KEW

JANUARY 22, 2017

As if we don’t already have enough to distract us, the latest bandwagon to roll through our B2B marketing universe is customer experience (CX). Driven by the attention that CX is garnering in the B2C marketing world, B2B marketers are enthusiastically signing up to ‘own’ CX within our organizations.

B2B Marketing 48

B2B Marketing Customer Satisfaction B2B Work Management 48

Convince & Convert

JULY 13, 2010

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries.

Social Media 140

Social Media Media PR Webinar Metrics 140

Webbiquity

JANUARY 19, 2011

Sally Falkow reports research on new influences in the B2B buying process (e.g., Why B2B Marketers Should Leverage Flickr by Search Engine Land. B2Bs Tap Social to Boost Search by eMarketer. The top two goals B2B marketers identified for social media are building brand awareness and increasing website traffic.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

seo.co

OCTOBER 6, 2023

We’ve been serving everything from local startups to Fortune 500 enterprises since 2010 and we have an undying commitment to ethical, value-centric link building. Utilizing existing relationships with tech publications and a robust editorial approach, BlueTree is dedicated to building domain authority and organic traffic.

Link Building 98

Link Building Enterprise Management Work Management Marketing Management 98

Valasys

AUGUST 9, 2019

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. Early 2010 saw Google enforcing stringent algorithms to get rid of spam-based optimization – in particular, the link-buying Black Hat SEO strategies that had become dreary & deteriorative.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Online Marketing Institute

DECEMBER 23, 2010

Real-Time Activity Stream 4 Steps to B2B SEO Accountability Ryan DeShazer | May 4, 2010 | 0 Comments Tweet Though measurement and analytics tools have evolved to a new level of robustness and utility, many (if not most) B2B SEO initiatives are still judged by one primary KPI : rankings. Wed prefer now to focus on PPC."

SEO 40

SEO SEM Paid Search Agency B2B 40

Convince & Convert

AUGUST 26, 2010

The ability to click “print&# is not the exclusive domain of the agency professional. If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Writing on the Web

JUNE 14, 2010

It was fine and I might have continued with it except I had a major problem with the domain name and SEO. In order to get full benefits of my domain name, WritingontheWeb.com , I needed a new site. Click, Read, Learn: B2B Marketing Zone Is Fast Food for the Brain. It no longer made sense.

Domain 100

Domain Marketing Management Traffic Stats 100

Convince & Convert

SEPTEMBER 21, 2010

The 39 Social Media Tools I'll Use Today – [link] [link] Martin Walsh Nice example of the complexity of digital marketing measurement in 2010! 'The Type any domain and scan the site. Cline The 39 Social Media Tools I'll Use Today – [link] (via @jaybaer) [link] Jin Ho, Song 39 ?? ??? ?

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

AUGUST 3, 2010

link] He points out that at some level, we are all beholden to some stakeholder if we are doing business on the net: domain registrars, hosting providers, WP.com, Tumbr, Facebook, Twitter, etc. I still think we live (as you would agree) in a Google-centric universe – at least in 2010. Build a website. Keep it updated.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

link] He points out that at some level, we are all beholden to some stakeholder if we are doing business on the net: domain registrars, hosting providers, WP.com, Tumbr, Facebook, Twitter, etc. I still think we live (as you would agree) in a Google-centric universe – at least in 2010. Build a website. Keep it updated.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Directive Agency

JUNE 18, 2019

And it’s really interesting to hear his thoughts about how B2B leaders, how websites in general, can make their copy more engaging, more interesting, and ultimately how you can convert them into better and more qualified and quantified customers. So, how were you able to take that domain and turn it into a TED Talk?

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

And it’s really interesting to hear his thoughts about how B2B leaders, how websites in general, can make their copy more engaging, more interesting, and ultimately how you can convert them into better and more qualified and quantified customers. So, how were you able to take that domain and turn it into a TED Talk?

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Online Marketing Institute

OCTOBER 31, 2010

The 39 Social Media Tools I'll Use Today – [link] [link] Martin Walsh Nice example of the complexity of digital marketing measurement in 2010! 'The Type any domain and scan the site. Cline The 39 Social Media Tools I'll Use Today – [link] (via @jaybaer) [link] Jin Ho, Song 39 ?? ??? ?

Social Media 40

Social Media Paid Content Tools Media 40

B2B Marketing Zone Posts

JULY 7, 2010

Best of B2B Marketing. A fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Webbiquity

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? But after rapid growth in 2009 and 2010, the study found that “There has been little or no change in the number of companies using corporate blogs (0%), Facebook (2%) and Twitter (2%) in the last year.”

Paid Content 100

Paid Content Social Media Statistics Research 100

Valasys

JULY 25, 2019

The landscape of B2B marketing has transcended beyond the conventional realm of inbound marketing. Modern B2B marketers need to have omnichannel marketing strategies- to attract, engage & convert buyers and also require staying focused on demand generation technics & on building growing lead pools.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45