ViewPoint

OCTOBER 11, 2012

Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation. Carlos has been named three years in a row—from 2009 to 2011—to the Sales Lead Management Association’s 50 Most Influential People in Sales Lead Management.

Demand 120

Demand Process Work Management Marketing Management 120

Biznology

FEBRUARY 20, 2018

I have been writing pretty much every week about such things since 2009 and so there could be upwards of 468 different ways that I have discussed digital PR and marketing over the past 9 years. For most people online, all they have to show for being online for over a decade is their LinkedIn profile and a bunch of cat videos.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Zoominfo

JUNE 30, 2019

Although this strategy seems incredibly complicated, Philips only relied on two systems to execute this highly-successful initiative— a content system and an influencer system : Content Types: Long-form documentary-like videos that focused in-depth on issues associated with these business areas.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. University of Missouri Researchers Find Search Process Affects Cognition and Emotion. October 2009 Online Marketing News. September 2009 Online Marketing News.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Vidyard

JUNE 5, 2014

You already know that your business needs to incorporate video into your marketing strategy – it’s now common practice among top brands. However, because you need to capture the attention of your target market (especially with B2B), you need to do more than just create videos and distribute them. What is video seeding?

Video Marketing 51

Video Marketing Brand Identity Branding Blogger 51

Digilant

OCTOBER 4, 2023

Their primary purpose is to buy and sell digital media, including display, video, and mobile, on behalf of agency clients. And for the next few years, digital advertising mirrored this simple and straightforward process. However, most simply put, in 2009, we saw the first use of real-time-bidding (RTB).

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Webbiquity

JANUARY 10, 2010

Rich Media and Video templates in display ad builder by Inside AdWords. Emel Mutlu steps through the benefits of and process for creating rich media AdWords ads for display across Google’s content network. for Windows and Mac by Austin Rachlin, which outlines the process for importing CSV files for editing in the AdWords Editor.

Adwords 100

Adwords Tips PPC Tactics 100

The Effective Marketer

APRIL 6, 2011

That’s why I wrote a comprehensive guide to help you in your email selection process. Check out part 1 of the “ Taking control of the email vendor selection process &# article and let me know what you think! Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Moz

MAY 13, 2019

That's more than 8 times the number of updates they reported in 2009 — less than a decade ago — and an average of almost 9 per day. Ultimately, the process resulted in 516 changes that were determined to be useful to users based on the data and, therefore, were made to Google's algorithm.". Should we even try?

Google 69

Google Verticals Click Rate Eye-Tracking 69

The Effective Marketer

NOVEMBER 6, 2009

We all like stories of companies that mess up and in the process of trying to clean up their act end up messing up even more. And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video. What stories or lessons learned do you have to share?

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

Convince & Convert

APRIL 15, 2015

They shut it down in 2009. So thanks very much to Tamsen, who also tipped me off to what I call the step-by-step process in my book, which is called, “The Hatrix.” ” About Jay Today This video is f rom Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life.

Google 147

Google Paid Search Agency Television marketing Ads 147

Parse.ly

SEPTEMBER 24, 2019

So we decided to rewind a decade to 2009 and offer a glimpse of where we came from – and where we are now. Back in 2009, here’s how Parse.ly’s original 2009 logo looked: Here’s some fun startup lore about how we “acquired” this logo. In 2009, our typeface was influenced by the logos of WordPress and Twitter.

Brand Identity 40

Brand Identity Branding Startups Domain 40

The Effective Marketer

MAY 9, 2011

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

DECEMBER 8, 2010

What is the hand-off process with sales? Sure, you can setup all the triggers, scores and processes in your MA system but nothing will matter if you don’t have the content to support it. Some of the issues discussed were: Who manages and who owns the CRM system in your organization? United States License.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

The ROI Guy

FEBRUARY 10, 2009

SearchCIO has just released results of their survey of 275 IT executives, and as anyone would suspect, companies both large and small are reducing their IT budgets for 2009. In large enterprises (companies with more than 1,000 employees), 42% of respondents are reducing IT budgets from 2008.

Budget Programs 40

Budget Programs Customer Surveys Software Efficiency 40

The Effective Marketer

JANUARY 13, 2011

If you have just started your 2011 campaigns after battling the budget process, I bet you can definitely see some relation to your own company. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

MAY 3, 2011

Marketers are starting to play a strong role in defining the needs and in the selection process when it comes to purchasing marketing technology. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

SEPTEMBER 27, 2010

How can we improve this process? Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. The answer may lie in a tool most people already have… MS PowerPoint! United States License.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

MARCH 17, 2010

This post is another installment of the “gallery” concept so that you have more designs to review and use in your own creative process. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100

The Effective Marketer

JANUARY 11, 2010

Titled “Managing the Vendor Selection Process”, it talked about my experience in selecting a new email marketing software for my company. The process we went through is not necessarily the best or the only way to do it, but it certainly helped put some metrics in place that we could use to evaluate each vendor.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Adobe Experience Cloud Blog

MARCH 9, 2020

These methods can be done by as few as one individual; however, the process may take even longer. Content syndication is the process of one website republishing content on a third-party website to increase the content reach to a larger audience. Since 2009, search advertising spending worldwide has increased from $26.7B

Search Marketing 160

Search Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 160

Onalytica B2B

JANUARY 8, 2019

And the buying process needs to be made as easy as possible. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. Once and for all I want to do more video and incorporate that more frequently into my repertoire.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Buffer

FEBRUARY 21, 2023

When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. It’s about promoting other leaders and influencers in the disability space, relying on the power of community and the network effect to raise their voices and raise our brand equity in the process.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

The Effective Marketer

AUGUST 30, 2010

Time the content for the right stage in the buying cycle / lead nurturing process – this is the most difficult, because it requires you to really know your customers and prospects What has been your main challenge with content marketing? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

APRIL 29, 2009

I believe in three simple rules for a successful webinar program: Understand and map your needs Choose the appropriate webinar platform Put in place a well documented webinar process 1. This way you make sure you control the sales process and don’t waste time with a tool that does not have a feature you consider critical.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Brightedge

MARCH 31, 2022

Google has been vocal about many aspects of how its algorithm works, with regularly updated documentation, Youtube videos, blog posts, tweets, and more. This process is still a major component of how sites and individual pages are ranked. The Google Algorithm Is a Complete Mystery. How much this still applies today is unknown.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

Content Marketing Institute

DECEMBER 31, 2018

? ?. This text and the accompanying 30-minute video comes from my Content Marketing World 2018 keynote presentation. In a 2009 study published by Dr. Phillipa Lally in the European Journal of Psychology, 96 people over a 12-week period were analyzed about changing behavior and habits. Late summer 2009 was critically important.

Planning 102

Planning Paid Search Agency Advertising Agencies Terms and Conditions 102

The Effective Marketer

FEBRUARY 16, 2009

The good surveys, or should I say effective surveys, are the ones that get people to fill them out giving you enough insight into their market/purchasing process/buying habits/etc. This entry was posted on Monday, February 16th, 2009 at 10:13 pm and is filed under Communication , Marketing Management , Marketing Planning.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

Martech Advisor

DECEMBER 17, 2019

Remember Apple’s ‘Get a Mac’ campaign from 2005-2009? As more and more organizations move from siloed customer data spread across channels and platforms - to a hub from where all this data can be accessed, the next step is to process and utilize this wealth of data to intelligently craft personalized customer experiences.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

B2B Marketing Traction

DECEMBER 20, 2013

The #1 Fastest Growing Company in 2009 Fails to Follow Market Signals. The company, which relies on a small window in which it processes fresh chiles into its #1-selling Sriracha sauce, has now been ordered to stop processing for 30 days by state health officials. Blackberry, which just reported a $4.4

Paid Search Agency 100

Paid Search Agency Companies Class Communities 100

Webbiquity

MAY 30, 2010

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. An outstanding collection of social media-themed cartoons and videos. Social Media.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

WebMarketCentral

NOVEMBER 16, 2009

title tags, and viewing SEO as a one-time process rather than an ongoing discipline. Blog SEO Tips: Top SEO Mistakes to Avoid by Blogsessive Alex Cristache details five common SEO mistakes bloggers make that cause their sites to fare more poorly than necessary in search engine rankings.

SEO 20

SEO Forrester Best Practices Adwords 20

markempa

OCTOBER 27, 2014

80% of marketing leads are lost or discarded, according to a MarketingSherpa presentation delivered at B2b Marketing Summit 2009. Improve your lead qualification process to increase “sales ready” lead conversion rates. Improve Sales, marketing systems and process alignment. The biggest reason?

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

WriteSpark

FEBRUARY 18, 2009

Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process. The key findings:  Tech buyers are increasing their participation in social media, with content provided by technology vendors receiving high rankings for use during the sales process.

Social Media 120

Social Media Media Forrester Copywriting 120

The Customer

MAY 11, 2021

Quick Take: Average CMO tenure in 2020 dropped to 40 months, the lowest it has been since 2009. It allows users to make payments (with retailers ranging from major supermarkets to tiny street vendors), hail cabs, book flights and hotels, do their banking, play games, make and share short videos (similar to TikTok). Happy skimming!

Digital Transformation 52

Digital Transformation Intent Data CMO Digital Marketing Funnels 52

The Effective Marketer

APRIL 6, 2009

Risk is the most important factor: The whole hiring process has one goal, and that is to reduce the risk of hiring a bad candidate. This entry was posted on Monday, April 6th, 2009 at 10:08 pm and is filed under Communication , Hiring. Keep in mind the following factors and you’ll be a step ahead of other candidates.

Planning 100

Planning Work Management Marketing Management Trade Show 100

ViewPoint

SEPTEMBER 27, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Click to start video at this point — Dave discusses the recent ITSMA report—“Marketing Transformation: Are We There Yet?”—and 2012 Trending: Significant Transformation for Marketing Groups.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120