Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

B2B Marketing Traction

JUNE 28, 2012

I learned from two bloggers at the Marketing Profs conference in Boston in 2009 – Beth Harte and Jay Baer. I have categories for Social Media , Marketing Execution , Marketing Planning , Marketing Research and Analysis , Marketing Strategy and more. Online Privacy is a big issue so I created a category for that.

Social Media 100

Social Media Blogger CMO Privacy 100

Vidyard

JULY 4, 2019

Meanwhile, Deloitte reported that an increasing percentage of insurance buyers prefer digital channels for researching and managing policies, however, 68% still prefer to speak to an agent before purchase. Since there are over 300,000 wealth advisors and 1.1 million insurance agents, brokers, and service employees in the U.S.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Industrial Marketing Today

APRIL 20, 2010

This Marketing Data and Research Presentation includes data on: Lead Generation Blogging and Social Media Marketing Budgets Twitter and Facebook 50+ pages of marketing charts and graphs from original research Download the report from here. Privacy Policy | Site designed by AMAInteractive a div. Copyright © 2010 Tiecas, Inc.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs. Privacy Policy | Site designed by AMAInteractive a div.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. Privacy Policy | Site designed by AMAInteractive a div. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. All Rights Reserved.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

MAY 26, 2010

The stages are: Needs Awareness Research Consideration & Comparison Procurement The white paper then goes on to explain how industrial marketers must match their marketing content to the buyer’s stage in the buy cycle. Privacy Policy | Site designed by AMAInteractive a div. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Vidyard

JULY 9, 2019

Meanwhile, Deloitte reported that an increasing percentage of insurance buyers prefer digital channels for researching and managing policies, however, 68% still prefer to speak to an agent before purchase. In addition, 94% of clients who had “high trust” in their advisors were likely to provide referrals, the largest source of new business.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

Industrial Marketing Today

JUNE 24, 2010

I came across two research studies that answer the last question with a big YES! Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists. Privacy Policy | Site designed by AMAInteractive a div. Resources

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. of Tiecas, Inc.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. Privacy Policy | Site designed by AMAInteractive a div. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. All Rights Reserved.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Privacy Policy | Site designed by AMAInteractive a div. Branding is an expense item like the rest of marketing. Copyright © 2010 Tiecas, Inc.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Industrial Marketing Today

JUNE 12, 2010

They’ll ask friends at other companies, post queries to industry email discussion groups and boards, ping analysts or surf the Web researching. Privacy Policy | Site designed by AMAInteractive a div. Your prospects will find pricing information even without your help. You can’t surround the conversation with value and branding.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

OCTOBER 2, 2010

According to SirrusDecisions research, the B2B buyer receives 20.3 Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months. Privacy Policy | Site designed by AMAInteractive a div.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

SEPTEMBER 3, 2010

The content mapping discussed here is based on the four stages of the industrial buying cycle identified as Needs Awareness, Research, Consideration & Comparison and Procurement (See my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ). Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

MAY 3, 2010

Do a bit of keyword/phrase research before deciding on a topic or a title of your posts. Privacy Policy | Site designed by AMAInteractive a div. Write about what matters to your readers: You are passionate about your company and want to write everything about its products and services. It is all about them and not you. of Tiecas, Inc.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

APRIL 30, 2010

For example, if you reference research conducted a year ago, is there a new source that will increase relevance? Privacy Policy | Site designed by AMAInteractive a div. Refresh - Content gets stale over time. Put it on a refresh schedule and spiff it up to keep it in tune with constantly shifting markets. All Rights Reserved.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 9, 2010

For the answer to that question, I went to the “The 9 Metrics Every Marketer Must Track” webinar by Megan Heuer, Research Director, SiriusDecisions and Craig Rosenberg , Vice President, Products & Services, Tippit. Privacy Policy | Site designed by AMAInteractive a div. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JULY 29, 2010

Privacy Policy | Site designed by AMAInteractive a div. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. In complex industrial sales, researchers often do not have the authority to make the final purchase decision.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Marketing Insider Group

APRIL 24, 2023

In response to the high demand for user privacy, alternative search engines, like DuckDuckGo, started to emerge as a popular (and safer) alternative. DuckDuckGo was created in 2008 by Gabriel Weinberg, and is best known for its focus on user privacy.

Paid Search Agency 227

Paid Search Agency Privacy Advertising Agencies Transparency 227

Industrial Marketing Today

MAY 21, 2010

Research keywords and phrases used by your prospects and write blog posts with headlines that use those words and phrases. Privacy Policy | Site designed by AMAInteractive a div. Drive traffic – Don’t expect your prospects to find your blog just because you’ve built it. The content of your posts should be rich in those terms also.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JULY 20, 2010

Opportunity Development: Research, understand and distill the relevant industry-specific information, key issues and business needs in order to educate the company, especially the sales force, on the specific business requirements of a given market. Privacy Policy | Site designed by AMAInteractive a div. The four steps are: 1.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

JUNE 3, 2010

Retrofitting optimization is much harder and it isn’t as effective as creating content from the ground up that is optimized for carefully researched keywords and phrases. Privacy Policy | Site designed by AMAInteractive a div. After all, what good is your redesigned website if no one can find it? Copyright © 2010 Tiecas, Inc.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

MAY 14, 2010

I’d like to produce research with some metrics but that too costs quite a bit, especially from someone reputable like Forrester. Privacy Policy | Site designed by AMAInteractive a div. Do you have any strategies for this? Achinta Mitra July 29, 2010 at 10:32 am @Shareef, Thanks for visiting and commenting. All Rights Reserved.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Contently

DECEMBER 2, 2022

Only 70% of Fortune 500 companies had CMOs in 2019, down from 4% in 2009, and their tenure is the shortest of the C-suite at 3.5 Traditionally, a CMO’s core responsibilities include market research, vetting new products, advertising, and managing the brand, all of which happen before a customer makes a purchase.

Multi-Touch Attribution 193

Multi-Touch Attribution Work Management Paid Search Agency CMO 193

Hubspot

FEBRUARY 23, 2017

They cited a disastrous site redesign in 2009, after which traffic and users plummeted. According to their research, social networks with many users who only had one or two friends were much more vulnerable to collapse than networks with users who had several friends.

Social Networks 101

Social Networks Social Media Network Marketing Facebook 101

Hubspot

DECEMBER 26, 2018

Since its conception in 2009, which occurred in response to the banking crisis and housing market crash, hundreds of other cryptocurrencies have been created … and have failed. Security, privacy, and anonymity make it easy to use cryptocurrency for less-than-legal purposes. Bitcoin was the first cryptocurrency. Affordability.

Ad Exchange 75

Ad Exchange Peer-to-peer Validation Work Management 75

Online Marketing Institute

NOVEMBER 8, 2010

About the Data: In March 2010, White Horse conducted a survey of 104 corporate marketers across a range of businesses about their companies’ use of social media marketing. All rights reserved.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Convince & Convert

JUNE 2, 2010

Either way, it would make me double-check how I have the privacy settings set for photos on my Facebook page. link] PLR Ebook Store Privacy concerns around Facebook are still an issue for myself. They should in fact be blaming themselves for not learning the methods to control their own privacy. Or is this just creepy?

Social Media 134

Social Media Media Curation Webinar Metrics 134

Online Marketing Institute

JUNE 3, 2009

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Webbiquity

JANUARY 10, 2010

Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that “ profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. &#. 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz. practices, blogs and more.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Buzz Marketing for Technology

JUNE 27, 2008

Research & Analysis. New Top-Level Domains Expected in 2009. Enhancing Online Sales and Support: New Research Reveals What Works--and What Doesnt. ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |. Webcasts |. Podcasts |. Newsletters |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Online Marketing Institute

JUNE 1, 2009

Whether you need strategic guidance, comprehensive research or sophisticated budget management tools, TriComB2B has the resources and experience to function as a true partner that effectively complements your internal marketing resources or manages your marketing programs turnkey.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Ad Agencies B2B Marketing 40

Online Marketing Institute

NOVEMBER 2, 2009

Virtually every b2b buying decision involves some level of research on the web. Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. So how should your prioritize spending for next year? Buyers won’t buy from you if they can’t find you.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Hubspot

FEBRUARY 10, 2012

And you might have also noticed that privacy has been quite a hot button issue recently, with the launch of Google's new one-size-fits-all privacy policy as well as the latest debacle with the up and coming (or maybe not?) Privacy Policies and Terms of Use. Law has been all over the marketing news lately. social network, Path.

Paid Content 28

Paid Content Privacy Policies Advertising Agencies Telemarketing 28