I’m pleased to be a collaborator with Edison Research on the new Social Habit Project. Check out this growth rate between 2009 and 2012. I would like to see more research about this as far as loyalty to coupons versus content, attitudes, conversions, etc. Many thanks to my partners Jay Baer , Jason Falls and Tom Webster  of Edison Research for collaborating on this project. facebook research edison research jason falls jay baer social habit social media research tom webster1) 7 percent of Americans have never heard of Facebook. Magazines. MORE >>

spent the last few weeks assessing the state of SM at B2B companies and overall, my research showed that B2B companies don’t seem to get the notion of community and are trying to fit traditional marketing stereotypes into the new media Here are five breaking the mold and leading the way: Number 5: Ingram Micro -- Ingram Micro is the world’s largest technology distributor to the IT industry. My research was eye-opening and I've changed my mind about a few things. photo credit: me Yesterday I covered the five worst B2B social media screw-ups , so now let’s look at the BEST. MORE >>

have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. The best way to overcome this deficiency is through continuous listening, research and refinement of marketing programs based on prospect and customer intelligence. What was your "Aha" moment in 2009? It’s almost the end of the year and we will soon start a fresh one. What is amazing about the end of the year is the festive mood it puts us in. Blogs. via Beth Harte). MORE >>

Of all that research I mentioned last week , two pairs of facts stood out. Summary: marketing has shifted steadily over time from passive to active consumer engagement. Social media is the latest stage in this evolution. Marketers need to master new skills at each stage; as they do, advertising budgets will shift to take advantage of the new medium's increased effectiveness. One was the disparity between the time people spend on online activities (20% to 30% of total media time) and the share of advertising expenditures spent online (10% to 15%). Date it from 1985 to 1997. authority. MORE >>

Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. Considering that a recent Aberdeen Research report clearly demonstrated that best in class companies are finding lead nurturing successful, adding in these types of metrics should be a no-brainer. common theme in 2009 is that marketers need to prove the value of their marketing spend in even greater detail. If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. Multi-channel Metrics. MORE >>