The Effective Marketer

JANUARY 13, 2009

Do you have to put out a press release after you revamp your whole website? from “What makes an effective executive”, Harvard Business Review, June 2004) This entry was posted on Tuesday, January 13th, 2009 at 10:21 pm and is filed under Decision Making , Marketing Management , Marketing Planning. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JANUARY 11, 2010

Slides can be seen below. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

markempa

JUNE 16, 2006

A normal book launch involves sending press releases to the media and then hoping and praying that overworked and overwhelmed journalists (who doesnt know you exist already) will suddenly see you on the radar.I Simply put, the web has changed the rules for press releases. Simply put, the web has changed the rules for press releases.

PR 120

PR Lead Generation Rules Generation 120

The Effective Marketer

JANUARY 25, 2009

There are meetings to prepare a statement or press release, meetings where team members report the status of their tasks, meetings to inform other executives, and so on. This entry was posted on Sunday, January 25th, 2009 at 10:02 pm and is filed under Communication , Marketing Management , Marketing Planning. United States License.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

markempa

AUGUST 17, 2007

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Convince & Convert

APRIL 16, 2013

It is not about blasting people with a press release, or cold pitching reporters strictly because a tool said they covered your beat (though a fair bit of that still goes on), or even building a site and hoping people will come. The most common digital data use case is for public relations and marketing, and that is totally fine.

Analytics 141

Analytics Practices Ad Building Best Practices 141

Marketing Craftmanship

AUGUST 19, 2011

As a result, website visitors might see…a company blog with only 3 posts over the past year; no press releases issued since 2009; a “Coming Soon” graphic for the In the News section; an archive of quarterly newsletters with many issues skipped; a 2 year-old white paper that’s no longer relevant; and zero upcoming events scheduled.

Thought Leadership 100

Thought Leadership Paper Press Case Study 100

The Effective Marketer

APRIL 6, 2009

You should also be checking for industry related news and is a good idea to email the hiring manager a link to an interesting article or press release that might be relevant to the company, this shows you’re up to date on the industry and is really interested. United States License. United States License.

Planning 100

Planning Work Management Marketing Management Trade Show 100

markempa

JUNE 13, 2006

You can read the press release or listen to my podcast about it. " Read the book announcement press release Listen to the book release podcast (7:43 min 7.12 Brian Carrolls book, Lead Generation for the Complex Sale is hot off the press as of today and provides some great insights to this difficult task. I had the pr.

Lead Generation 120

Lead Generation B2B Sales Generation Leads 120

The Effective Marketer

JUNE 13, 2009

This entry was posted on Saturday, June 13th, 2009 at 7:36 pm and is filed under Communication , Marketing Management , Marketing ROI , Marketing Strategy , Social Media , Uncategorized. Simon Mason says: June 16, 2009 at 12:25 pm Hi Daniel, Interesting post. Reply Daniel Kuperman says: June 16, 2009 at 3:59 pm Thanks, Simon!

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

The Effective Marketer

FEBRUARY 12, 2009

Simply press CTRL+SHIFT+K. Instead of clicking on the “new” icon at the top, just press CTRL+N to create a new email message. Stay tuned for additional tips related to how to use Outlook Tasks for better time management and to get things done. Create tasks quickly: on the phone with the boss and he assigns a new project to you?

Planning 100

Planning Product Effectiveness Tips 100

markempa

MAY 13, 2007

So heres the challenge that most marketers face.they want to think long term but keep getting sucked in by the more immediate and pressing issue of a not having enough high quality sales leads. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 We all want our ROI, and we want it now! So whos to blame?

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

The Effective Marketer

JULY 21, 2009

Let’s put aside the fact that the press and the Internet in general are full of stories about how social media is transforming businesses and think in terms of marketing strategy. This entry was posted on Tuesday, July 21st, 2009 at 8:47 pm and is filed under Communication , Marketing Strategy , Online Marketing , Social Media.

Social Media 100

Social Media Planning Work Management Social Marketing 100

markempa

JUNE 14, 2006

I saw a press release for a study last week completed by the Nielsen Norman Group , which also supports this finding. I saw a press release for a study last week completed by the Nielsen Norman Group , which also supports this finding. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Smashmouth Marketing

SEPTEMBER 30, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. For example, we just launched Genoo into public release. Next week, Oct. 5 and 6, will be the Boston summit. Find me there and say hello. They can all work together.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

markempa

JUNE 13, 2007

You can research new business opportunities based on trigger events, for little to no cost, by leveraging press releases, websites and news wires. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Understand trigger event implications and what to do once they happen.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

JUNE 16, 2005

Here are just a few of the great projects I have planned: Lead Generation Benchmark report project (helping marketers compare their B2B lead generation performance against peer companies), event marketing, media relations, press releases, various book promotions, administrative duties, and marketing database management.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

markempa

MAY 18, 2007

Share details about upcoming, events, articles, and press coverage. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Integrate sales and marketing activity by using the same database or CRM system. Define and map out the responsibilities shared by both sales and marketing.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

Smashmouth Marketing

SEPTEMBER 29, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. For example, we just launched Genoo into public release. Next week, Oct 5 and 6, will be the Boston summit. Find me there and say hello. They can all work together.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

markempa

JUNE 7, 2005

« RSS Your Press Room for better search engine visibility | Main | Process Mapping is an essential step to measuring Lead generation ROI » Closing the loop to improve lead generation performance Whats the power of closing-the-loop? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

markempa

MAY 26, 2005

« How to leverage word of mouth for more leads | Main | RSS Your Press Room for better search engine visibility » B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards Thank you for nominating the B2B Lead Generation Blog for MarketingSherpas 2005 Readers Choice Award !

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Online Marketing Institute

DECEMBER 1, 2010

Sharing photos, videos, press releases, media coverage, speaker updates, etc. Facebook Page A Facebook Page can provide a destination for attendees to engage with event organizers. Organizers can share their pre-event processes and event updates which will help generate interest. Powered by Wordpress. Flash News Theme by. b2bmarketing

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Biznology

MARCH 28, 2017

Being a caregiver isn’t easy and walking into the brick wall known as diagnosis is even harder and more life-changing.

Social Media 0

Social Media Media Blogger Internet Marketing 0

SWZD

AUGUST 5, 2019

Headquartered in Waltham, MA and founded in 2009, Actifio provides an Enterprise Data-as-a-Service platform. At that time there were opportunities in the field of public relations, and he was hired by a PR firm in Boston named Cone Communications , whose clients primarily sold to consumers. About Actifio.

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48

Online Marketing Institute

JUNE 1, 2009

more » News / Press Releases TriComB2B Named as 2009 Best Places to Work Winner. Latest Creative Product Launch: Video and animation explains how technological advances to mechanical operation of compressor translate into increased cost savings and energy efficiency.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Ad Agencies B2B Marketing 40

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Freedom of the Press/Media – Should you feel obligated to cite sources if asked for it? You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

JULY 26, 2010

Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. “I can publish search engine optimized pitches for free, really?&# All rights reserved.

Social Media 115

Social Media SEO Marketing Websites PR 115

Online Marketing Institute

NOVEMBER 28, 2012

2009 Eddie and Ozzie Awards Winners. Although many departments may contribute to social media, respondents say that social networking platforms are most often managed by a public relations department (26 percent), followed by a variety of departments (23 percent) or a website team (11 percent). Press Conference.

B to B 40

B to B Paid Content Social Media CMS Development 40

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For marketers, the news is good overall. co-registration, email list purchases, etc.)

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Online Marketing Institute

JULY 31, 2012

2009 Eddie and Ozzie Awards Winners. Press Conference. Advertising and Public Relations. Booth-related Services. . --> Suppliers. Webinars Events. Industry Events. MediaNext 2012. E-Media Summit -->. 2010 Eddie and Ozzie Awards Call for Entries OPEN! 2008 FOLIO Award Winners. Digital Magazines. -->. Celebration.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Eric Mower + Associates

NOVEMBER 29, 2018

Today’s always-on digital environment means that when there’s a crisis, public relations pros often play from behind. The news usually breaks before we have a press release drafted or a statement written. But it was 2009 when we entered a new age that showed us what fast truly looked like.

Cable 80

Cable Public Relations Press Television marketing 80

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs. Don’t be Shy. All rights reserved.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Webbiquity

JULY 26, 2010

Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). Time to Kill the Press Release? The hard questions about social media for B2B solutions providers , June 11, 2009. Blog as hub, site as spoke , June 23, 2009. Dianna Huff ( @diannahuff ). June 30, 2010. July 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

APRIL 15, 2010

link] [link] Six Cent Press Inc RT @EricBuchegger: Good insights on content marketin. Are you taking charge in writing blogs, taking photos, creating videos for your brand? Are you taking charge in writing blogs, taking photos, creating videos for your brand? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

JUNE 22, 2010

If communication is most effective in a press release, so be it, but if it is most effective via social media tools, that should be just as viable an option to a marketing or PR department. It is important that, as marketers and business-owners, we know what business we are in and we are in the communications business. All rights reserved.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Would love to do it after work, but I'll be writing press releases until the wee hours. I don’t believe in a “digital divide.”

Social Media 140

Social Media Media PR Webinar Metrics 140

Online Marketing Institute

NOVEMBER 8, 2010

Subscribe in a reader Popular Latest Comments Tags 7 Rules for Perfect Press Releases Influencers Suck Selling vs. Buying: A Marketing Wake-up Call Twitter: Is Marketing Doing it Wrong? RT @aprildunford: Marketing Metrics 101 for B2B Startups [link] Leave a Reply Click here to cancel reply. All Rights Reserved. Powered by Wordpress.

Startups 40

Startups B2B Marketing B2B Planning 40