Writing on the Web

JULY 4, 2012

Let’s be clear: Social networking now accounts for 22% of all time spent online in the US. Twitter processed more than one billion tweets in December 2009 and averages almost 40 million tweets per day. internet page views occurred at one of the top social networking sites in December 2009, up from 13.8% Over 25% of U.S.

Social Media 100

Social Media Blogger Business Media 100

WebMarketCentral

OCTOBER 19, 2009

What can SEO professionals learn from traditional marketers? Find the answers to these questions and others here in the first set of the best blog posts and articles on search engine optimization (SEO) from 2009 (so far). the meta keywords tag, duplicate links, and graphics—except for the alt tag assigned to them).

SEO 20

SEO Best Practices Tagging Internet Marketing 20

Industrial Marketing Today

JUNE 8, 2010

Given that, you would want to have visibility on the keyword phrases that a business owner is going to search on for a solution to the problem. Prioritize : Once you’ve compiled a list of keywords that includes both the problems you solve and the basic language that might be used to search for your services, it’s time to prioritize your list.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

WebMarketCentral

DECEMBER 31, 2009

Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that " profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. "

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

Industrial Marketing Today

MAY 5, 2010

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. Ardath Albee, CEO of Marketing Interactions, Inc. Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Online Marketing Institute

MARCH 24, 2010

Share and Enjoy: Related Posts: » Why B2B SEO Copywriting Is Like a Nutrition Label » Integrated Marcom Minute Gets a Facelift » Keywords + B2B Integrated Marcom = Lead Juice » Integrated B2B Marcom: Where Does Mobile Marketing Fit In. » What does real time search mean for B2B Marcom? Posting tweet.

Social Media 40

Social Media Paid Search Agency Copywriting B2B Thought Leadership 40

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. The objective here is to drive people to your website, which should be the hub of your online marketing.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Customer Experience Matrix

OCTOBER 22, 2009

Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. Look, I know online marketing is important. is that nobody needs a comprehensive online marketing suite. online chat and - telemarketing support through the CRM component.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Industrial Marketing Today

JUNE 3, 2010

To rescue your website and deliver you to the Promised Land, the SEO consultant wants you to generate loads of content optimized for keywords and phrases. Why does online marketing content cause so much angst? And the cycle of frustration continues. After all, what good is your redesigned website if no one can find it?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Most people get writer’s block or their brains freeze up while staring at a blank screen.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. It is always a good idea to serve up your marketing content in different formats but your text is the key component.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Adobe Experience Cloud Blog

OCTOBER 4, 2011

To put the power of convergence into perspective, simply imagine all of your marketing activities on the web converging simultaneously on your prospects to inform and influence their perception of your brand. The evolution of online marketing has proven that having a consistent brand convergence is essential.

Demand 48

Demand Brand Identity Branding Demand Generation 48

Hinge Marketing

JUNE 26, 2016

Online marketing is growing in popularity – and importance. As we explored in our recent book, Online Marketing for Professional Services , changes in the demographics of the professional services marketplace are leading to the adoption of new strategies for building reputations, networking, and generating leads.

Work Management 114

Work Management Online Marketing Marketing Management Service 114

Convince & Convert

JULY 20, 2010

About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. Now, the rules are changing, and noteworthy, quality content is the future of online marketing success.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Online Marketing Institute

JUNE 27, 2009

Archives June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 Blogcatalog Jun 24 How To Make B2B Search Engine Marketing Better? Just go for the paid search of the keywords. So, it’s better if you take up the keywords that may be monetized better.

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing Adsense 40

Online Marketing Institute

NOVEMBER 4, 2010

Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than two decades experience in direct marketing, demand generation, and lead management. Advocate Sales Lead Management Association Sirius Decisions Smashmouth Marketing The B2B Lead Blog Writing White Papers WordPress | Sandbox.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Online Marketing Institute

NOVEMBER 8, 2010

Until next time – Axel Related Posts: The Shift from Art to Science in B2B Marketing The best ROMI calculators on the Web Website ROMI – Calculating your Marketing ROI online Tags: marketing ROI , ROMI This entry was posted on Tuesday, December 15th, 2009 at 1:05 pm and is filed under Blog Posts.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Online Marketing Institute

NOVEMBER 8, 2010

Well, they’re also focused on inbound leads by paying careful attention to keywords, but they’ve seen remarkable results here, too, in the form of 42,000 leads (not sure what timeframe that’s over). They usually have a few targeted directly at B2B marketers… [link] B2B Social Media Resources [.] Designed by.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Online Marketing Institute

JUNE 30, 2009

Posted by Magdalena Georgieva on Mon, Jun 29, 2009 @ 07:40 AM COMMENTS Been searching for an answer.everyone (nearly) agrees that blogs are a great way to bring eyes to your pages. posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment. Any numbers to show success of one over the other? is awesome!

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Convince & Convert

APRIL 20, 2010

I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage. I attracted 1008 keywords to my website last month although I'm actually targeting 10. Even if we talk about exact keyword-phrase the reality is a little bit different then keyword tools statistics.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Online Marketing Institute

NOVEMBER 2, 2009

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. SEM gets you on the front page for any keywords you bid on, but only in the paid search results.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Webbiquity

JANUARY 10, 2010

Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel. Is Your Online Marketing Strategy All Tweet and No Meat? by HubSpot. practices, blogs and more.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Hubspot

JUNE 4, 2013

Say you''re a local dentist trying to rank for your best keywords. But you can have an amazingly strong web brand for your local market. For local rankings, the more often the crawlers can find your NAP (name, address, phone number) published and associated with your top keywords, the better your local SEO results will be.

Brand Identity 28

Brand Identity Branding SEO Television marketing 28

Online Marketing Institute

JANUARY 4, 2011

The Slideshare account should also have your top keywords and phrases in the ”Public Profile” about section so that search is optimized. The SlideShare account where you have uploaded your PowerPoint presentation should also be optimized for search with your blog or website URL in your public profile 58. b2bmarketing socialmedia

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

JULY 26, 2010

Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. “I can publish search engine optimized pitches for free, really?&# Spread the net. All rights reserved.

Social Media 115

Social Media SEO Marketing Websites PR 115

Online Marketing Institute

DECEMBER 23, 2010

In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 I personally have seen B2B CPC rates vary wildly based on industry and the competitiveness and length of the keyword. Keep the keyword theme consistent across the two sets.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Online Marketing Institute

DECEMBER 23, 2010

Keyword Selection – A visitor to a Buyer Hub may have gotten there through a variety of means, including a keyword search that was not nearly as qualified as you would like it to be. Tracking lead source – Another strong benefit of PPC is the traceability of lead source by keyword.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Convince & Convert

APRIL 6, 2010

When creating and promoting social content, include specific, relevant keywords and search phrases wherever possible. On the left hand side, you’ll see a keywords chart that lists common terms associated with your name in social media. Consider including some of these phrases to your master keyword list.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Hubspot

MAY 27, 2015

My Mindset in 2009. Most of our users were ranking high for big affiliate keywords. I even got my electrician buddy’s website in New Jersey to rank in first place for the keyword "electrician" just for fun. I could literally rank first page for any keyword I wanted to with about five minutes of effort.

Google 28

Google De-duplication Skype CAN-SPAM 28

Hubspot

JANUARY 7, 2014

As one of the largest groups on LinkedIn, this community is chock-full of inspiration, intriguing discussions, and detailed tips and best practices for improving your online marketing, including mobile, SEO, email, and a heckuva lot more. 2) Inbound Marketers - For Marketing Professionals. Created: April 1, 2009.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Webbiquity

JANUARY 10, 2010

How do search engines treat different forms of keywords? What other tools are worth checking out for keywords, linking and website analysis? Q&A: A Few Things You Need to Know About Keyword Usage by Search Engine Guide. This is geekier than even most search marketers will go, but can supply valuable insights.

SEO 100

SEO Tips Best Practices PageRank 100

Convince & Convert

FEBRUARY 10, 2010

Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. All rights reserved.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

AUGUST 19, 2010

Compendium is a uniquely powerful blogging platform because it creates separate, “compended&# blogs for each keyword. Thus, Western River doesn’t really have one blog, it has hundreds of keyword-focused blogs. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Online Marketing Institute

NOVEMBER 8, 2010

Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. Learn more. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

NOVEMBER 28, 2012

2009 Eddie and Ozzie Awards Winners. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. KEYWORD(s). . --> Suppliers. --> Webinars. --> Events Industry Events. MediaNext 2012. E-Media Summit -->. 2010 Eddie and Ozzie Awards Call for Entries OPEN!

B to B 40

B to B Paid Content Social Media CMS Development 40

Hubspot

SEPTEMBER 7, 2013

The Millennial Impact Report has been collecting data since 2009 from groups of individuals between the ages of 20-35, also known as Millennials or Generation X. One area discussed in the report that stood out in terms of nonprofit online marketing strategies was the focus around a nonprofit’s website and how Millennials interact with it.

Marketing Websites 28

Marketing Websites Paid Search Agency Mobile Marketing Cold Calling 28

Convince & Convert

MARCH 4, 2010

Blogging for Content This is the scenario where you are writing a blog with considerable emphasis on search optimization, attempting to drive traffic to the blog via strategic content creation and keyword inclusion. Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132