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User-Generated Content: How to Use It for Good and Avoid a PR Crisis

Contently

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. Think customer reviews, social media posts, and photos or videos shared by loyal customers. UGC leverages the voices and experiences of real people to promote your brand.

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MarketingSherpa Seeks Case Study speakers for 2009 B2B Demand Generation Summits

markempa

If you have a great B2B story to tell, think about sharing it with other B2B marketers at MarketingSherpa’s 6th Annual B2B Demand Generation Summit 2009. Experienced B2B marketers who want to present will need to submit speech proposals by May 21, 2009. Click here to learn more.

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Top 20 CRM Blogs of 2009

markempa

Media Blog – Ginger Conlon, Mila D’Antonio, Elizabeth Glagowski and. B2B Lead Generation Blog – Brian Carroll. Read Forecasting Clouds' Top 20 CRM Blogs of 2009. Here's a partial list of the CRM blogs on their list: PGreenblog and CRM: The Conversation – Paul Greenberg. Beagle Consulting Blog – Denis Pombriant. Jeremy Nedelka.

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Best Email Marketing Strategies and Tactics of 2009

Webbiquity

While social media marketing gets the headlines, email marketing remains an effective and increasingly used tool in marketer’s toolboxes. After nearly 20 years, it may not seem as sexy as Facebook, Twitter and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results.

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Best Marketing Strategy Insights of 2009

Webbiquity

How effective is demand generation software? Don’t Forget the Brand in SEO, PPC and Social Media by Search Engine Journal. Thomas Baekdal offers a 22-point checklist for maximizing the way the web works today, from content generation and social media to calls to action. Why is content marketing becoming critical?

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Best of 2009: SEO Tips and Tactics, Part 2

Webbiquity

How can social media profiles help with SEO? Find the answers to these questions and many others here in more of the best SEO articles and blog posts from 2009. How Social Media Profiles Help with Search Engine Optimization by Social Media Today. SEO Ranking Factors for 2009 by WebProNews.

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How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Tomorrow People

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls. If so, click send. Ryanair bullies a blogger.