Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. Note: this research looks at firms of 50 employees or more only. " in the marketing mix.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Online Marketing Institute

NOVEMBER 1, 2010

This blog draws on the heritage of my Forrester research. Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester Research. I will delete spam, off-topic, or inappropriate comments, but all others are welcome.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Chris Koch

AUGUST 7, 2009

That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. When I was at CIO, I was very frustrated with the findings from our State of the CIO survey because they were relentlessly identical from year to year. CIOs are not all the same. We came up with some interesting insights.

Planning 100

Planning Segmentation Work Management Gartner 100

Chris Koch

AUGUST 7, 2009

That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. When I was at CIO, I was very frustrated with the findings from our State of the CIO survey because they were relentlessly identical from year to year. CIOs are not all the same. We came up with some interesting insights.

Planning 100

Planning Segmentation Work Management Gartner 100

SpotMe Blog

JUNE 13, 2023

Reporting and analysis: After the event wraps up, you’ll receive detailed reports, event metrics , and analytics on things like attendance, survey feedback, social media impact, and ROI. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. To see SpotMe in action, request a demo now.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

The ROI Guy

JANUARY 10, 2011

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. Although enterprise technology budgets were trending upward, the progression was slight, in 2010 compared with 2009. Monday, January 10, 2011 Let the Good Times Roll?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Source: Capterra. According to the U.S.

Tips 101

Tips Business Lead Ranking Lead Scoring 101

Smashmouth Marketing

MAY 1, 2009

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC. Sort of an informal survey. What are your thoughts about that? conference.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

The ROI Guy

SEPTEMBER 3, 2010

According to Forrester, companies are spending worldwide, on average, 19% of their SG&A costs, some $135,262 per quota-carrying salesperson, in sales support-related activities. Sources: 1) SiriusDecisions B-to-B Buyer's Survey 2010 2) New Realities about B2B Buying, Jeff Ogden, SandHill.com Blog, Jun. April 2009.

Effectiveness 40

Effectiveness Forrester B to B Sales Cycle 40

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

Smashmouth Marketing

MAY 3, 2009

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC. Sort of an informal survey. What are your thoughts about that? conference.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

The ROI Guy

SEPTEMBER 21, 2010

As defined by Forrester, "Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer's problem-solving life cycle to optimize the ROI of the selling system."

Forrester 40

Forrester Paid Search Agency Budget Programs Business 40

Industrial Marketing Today

MAY 14, 2010

I’d like to produce research with some metrics but that too costs quite a bit, especially from someone reputable like Forrester. Try polls and surveys to gather data. Do you have any strategies for this? Achinta Mitra July 29, 2010 at 10:32 am @Shareef, Thanks for visiting and commenting.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

WebMarketCentral

OCTOBER 13, 2009

by Social Media Today Crystal King reports that a Forrester survey from the second quarter of 2008 found that only 16% of readers of company blogs trusted them. Can Blogs Help Drive Purchasing Decisions? She notes, however, that more recent research indicates that both readership of and trust in blogs is increasing.

Forrester 20

Forrester Landing Pages Business Best Practices 20

Online Marketing Institute

JULY 31, 2009

Another great suite for lead capture is the InsideSales.com suite which is tailored more for the Inside Sales end than the marketing end, but still very effective Posted by: lrmtrainer | January 06, 2009 at 05:18 PM Hey Laura, thanks for the insight. I have checked out Hubspot and LeadLander. Have you shopped Visitor Track yet?

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JUNE 18, 2009

B2B online community participants are buyers Survey research from multiple B2B online communities shows that 60+% of members say that something they read or saw in the community influenced them to buy. This is a theme Forrester’s Laura Ramos also mentioned in our B2B social media with her. Get a free blog at WordPress.com.

Communities 40

Communities Online Marketing B2B Marketing Paid Search Agency 40

The ROI Guy

DECEMBER 23, 2010

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. Frugalnomics in Full Effect: Forrester and Gartner.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

The ROI Guy

NOVEMBER 4, 2010

IDC’s most resent customer experience survey of over 200 key IT decision makers reveals that Frugalnomics is indeed in full effect. When ranking the important factors that influence IT purchase decisions, survey respondents indicated that economic factors once again reign.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

OCTOBER 22, 2010

A recent survey from Harte-Hanks reveals some vital metrics to marketers seeking insight on technology buyers and purchase decisions. Surveying 500 decision makers, the survey reveals that technology marketers may want to reconsider their investments and strategies for 2011.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 VMware launches new version of ROI / TCO Calculator Virtualization is one of the key cost savings initiatives that IT executives are implementing in order to tighten their belts in these uncertain economic conditions. . Frugalnomics in Full Effect: Forrester and Gartner. The Forgotten Sales Profess.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

NOVEMBER 29, 2010

Analysts such as Forrester and Gartner are highlighting “consumerization” of business as a key trend for the next several years, and B2B marketing is one area that will face the ‘consumerization” change, making content marketing and interactive decision support tools more important than ever before.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Online Marketing Institute

MAY 24, 2009

skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. March 20, 2009 1:17 PM Kenji said. What do your C-Level Execs want from Marketing?

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Ambal's Amusings

APRIL 29, 2010

Surveys, quizzes. Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Blog posts. Newsletters. Video clips. Podcasts, MP3 files, Interviews. Lead generating content: (Gated, email required). White papers. Special reports. Workshop programs, audio recordings. Interviews (MP3 files).

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 Microsoft Virtualization with Hyper-V - better value? Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Accelerate Slow Sales Cycles with More Sales Enabl.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

Online Marketing Institute

DECEMBER 1, 2010

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Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

The ROI Guy

DECEMBER 6, 2010

In a recent survey by IDC, 24% of buyers indicated that the sales reps are not prepared for presentations at all, 30% indicate that they are somewhat prepared , and only 29% indicate that they are well prepared. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Online Marketing Institute

MARCH 13, 2011

Laura Ramos , a principal analyst at Forrester Research who focuses on business-to-business marketing trends and technology, says that services like Demandbase could prove useful, but adds that it may be hard to measure its impact on sales and marketing. b2bmarketing

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Ambal's Amusings

SEPTEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. Please focus on prospect presale engagement" Read on to get their insights. Rebel Brown's blog Phoenix Rising.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Note that the survey population was 12 and up, including a representative portion of seniors). I'm trying to quote Forrester here somewhere.

Social Media 160

Social Media Media Stats Statistics 160

Convince & Convert

MAY 5, 2010

Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St. In addition to being Chief Jane of JaneNation, Lisa is also the Cultural Strategist for St. “We recognized the need to step up our game,&# says Lisa. All rights reserved.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

The ROI Guy

NOVEMBER 8, 2006

The results of the survey can be found at: [link] The results revealed that, overall, Microsoft SQL Server 2005 required significantly less effort to install and maintain than Oracle Database 10g. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. The Forgotten Sales Profess.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. All rights reserved.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

The Effective Marketer

JULY 5, 2009

This entry was posted on Sunday, July 5th, 2009 at 9:43 pm and is filed under Communication , Online Marketing. 4 Responses to Copywriting That Sells: Powerful Copy is Easier than You Think 519studio says: July 6, 2009 at 7:45 am Hi Thanks for the nice information. Reply Daniel Kuperman says: July 7, 2009 at 5:53 am @Matt, my pleasure!

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success. Ask your customers directly.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150