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10 YouTube Pre-Roll Ads You'll Actually Enjoy

Hubspot

Last year at Sundance, YouTube unveiled a new ad format to brands : the unskippable, six second "bumper" ad. Suffering through 15, 30, or even 60 second pre-roll ads prompted so many head shakes and back button clicks that eventually YouTube added a skip button to their ads in 2009. 1) YouTube. 4) Road Lodge.

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User-Generated Content: How to Use It for Good and Avoid a PR Crisis

Contently

One example of a tried and true UGC campaign that effectively built trust is the #LikeAGirl campaign by Always , a brand of feminine hygiene products. After failing to receive satisfaction from the airline, Dave wrote and recorded a song about his experience and posted it on YouTube. Take the ice bucket challenge as an example.

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How Vevo used original content and nostalgia to bridge the pandemic video shortfall

Martech

. “We have a presence on YouTube and a large CTV presence on more than 15 channels,” JP Evangelista told us. Vevo was created in 2009 through a partnership between two of the world’s largest record companies, Sony Entertainment and Universal Music Group. . Many videos, many views. Why we care.

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Is Your Social Media Consultant an Expert or a Wannabe?

B2B Marketing Traction

Your consultant should blog, tweet, and participate on Facebook, LinkedIn, Google+, YouTube, maybe even Instagram and Pinterest as well. For example, when marketers were asked to choose their top platform for social media, 49% chose Facebook and only 16% chose LinkedIn.

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When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Buffer

When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. For example, we at Diversability have recently partnered with a body positivity conference, a therapy platform, and a youth social impact group, cross-pollinating our audiences.

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The Fun Theory: How to Change Behavior

The Effective Marketer

Volkswagen launched what became quickly a viral campaign with emails being forwarded, youtube videos with over 1 million hits and comments from all corners of the web. The videos on their website (embedded below) are some great examples of what they mean. How are you changing your customers and your prospects behavior?

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Video for Financial Services: Banking and Beyond

Vidyard

We’ve broken the benefits down into three types—customer satisfaction, operating expense savings, and increased revenue— and provided examples of how leading organizations are achieving gains in those areas. Who wants to spend time reading product pamphlets or a list of features when a video is available?