Industrial Marketing Today

JUNE 15, 2010

Adding value to industrial website development and marketing I am going to illustrate my point about part DiY and part professional help by using three real-life examples from my own industrial marketing business. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

MAY 5, 2010

After-sales support such FAQs, How-to videos, Troubleshooting guides, User forums are all examples of after-sales content. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JULY 6, 2010

For example, Type N612S control valves are available in inlet sizes ¾&# through 4″ and outlet sizes 1″ through 5″ Advantages: what the features will do. In our example…Various configurations of Type N612S control valves make them suitable for a wide range of applications. Thank you for a very informative post.

Features 60

Features Web 2.0 Planning Work Management 60

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). I would recommend to post in on your website and even create an RSS feed. With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Professor Quelch provides the example of Intel and its very successful advertising campaign “Intel Inside.” According to a study done by Professor John A.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? For example, “content creation.” REVEAL Adding a personal experience helps to humanize your content.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

AUGUST 3, 2010

For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics. For example, you can track how many times site visitors clicked on the play button for a video on a particular page.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

APRIL 30, 2010

For example, if you reference research conducted a year ago, is there a new source that will increase relevance? For example, if you have 3 or 4 articles on a related topic, can you now combine them into an eBook with a fresh take? For example, if your company’s positioning changes and your content doesn’t match.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JUNE 12, 2010

You can see an example of B2B web design prices from my company’s online marketing division’s website. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

AUGUST 20, 2010

For example, segment your products and services by application and/or industry. For example, instead of writing “our valves are manufactured to world-class standards and continue to operate trouble free in the harshest of operating conditions,” simply state “Manufactured to ASME Code standards, designed to handle up to 300 psig and 415°F.”

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JUNE 8, 2010

Kerry explains this concept very well with a realistic example. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 21, 2010

Another good example that I’ve seen is Indium Corporation. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. I agree with you about being able to contact experts or bloggers.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

MAY 14, 2010

You can see a working example on my client, Schulte Building Systems’ site. The best example of an expertise blog that I know of is the Emerson Process Experts blog moderated by Jim Cahill. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

MAY 31, 2010

Here’s an example from my post titled “Deconstructing the Four Stages of the Industrial Buy Cycle.” webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Online Marketing Institute

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. Q: How do you compare your video marketing efforts on YouTube with your blogging program? A: There are similarities and differences.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Implement “subscribe” buttons via RSS and Email 23. Update an original pos t that provides more value to your readers (this post is an example) 50.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Lastly, the team put together New York-specific commercials, which were uploaded to YouTube YouTube. The one embedded above, for example, currently has more than 33,000 views. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? New YouTube video that goes viral. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views. A new product launch. Trade show.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Online Marketing Institute

DECEMBER 23, 2010

Examples of Buyer Hubs are BuyerZone and VendorSeek. Examples of hybrid Directories and multiple-vendor lead generation sites are MacRAE’S Blue Book and Bitpipe (Bitpipe is not technically an RFQ site, but leads can be fed to multiple vendors when non-vendor-specific content is requested such as a white paper or guide.)

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Online Marketing Institute

DECEMBER 23, 2010

In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 An example of the data you would hope to find in a lead record for these two fields would be: Google AdWords, lead generation services. for B2C retailers and $1.93 b2bmarketing

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Convince & Convert

SEPTEMBER 21, 2010

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter. Hope that helps!

Social Media 158

Social Media Media Paid Content Work Management 158

Buzz Marketing for Technology

JUNE 27, 2008

For example, somebody just entering the workforce. We are launching in Boston, MA and New Hampshire in June and will expand to the other major markets around the country in Q4 2008 and 2009. ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. AltSearchEngines. RWW Daily by Email. RWW Weekly Wrap-up. 12 Comments. POPULAR TAGS.

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Convince & Convert

APRIL 5, 2012

The RSS feed is: [link]. Old Spice was held up by people like Ad Age, as the greatest example of a social media success. Even in the PGA Tour account, we didn’t actively take over our own presence until 2009, the first part of that year. Then Stewart Cink followed not long after that in 2009. Listen Now.

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009.

Twitter 100

Twitter Stats Tools Tips 100

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Lastly, the team put together New York-specific commercials, which were uploaded to YouTube YouTube. The one embedded above, for example, currently has more than 33,000 views. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. Come and get it! Seemed to go really well.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

NOVEMBER 2, 2010

Here are some examples: 81% of B2B companies were likely to maintain company-related profiles on social networks, compared to 67% of B2C companies. Facebook, Twitter, YouTube YouTube and most of the social tools we use today are just a few years old. Her example was the PayPal Developer platform. million followers).

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JANUARY 4, 2011

He also leads by example: Berman contributes to the blog each Monday. I also love thhe fact that you can create a video on Youtube, create a blog post and embed your video in your post – and all the while include links back to your main website. Newton’s team posts at least once a day during the work week.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Convince & Convert

SEPTEMBER 21, 2010

See an example at the bottom of this post (the little squares that animate when you put your cursor over them). Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). Note that nearly 40% of all subscribers to this blog are via email, not RSS.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

AUGUST 3, 2010

link] Justin Remember blogs such as thing one can still come to the readers (RSS, Twitter…) There's a great deal of social web functionality built right in. Although I'd be looking at my YouTube and Facebook search optimization right about now, too. Will it start an “Unlike&# trend? link] jaybaer Indeed.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

link] Justin Remember blogs such as thing one can still come to the readers (RSS, Twitter…) There's a great deal of social web functionality built right in. Although I'd be looking at my YouTube and Facebook search optimization right about now, too. Will it start an “Unlike&# trend? link] jaybaer Indeed.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

SEPTEMBER 23, 2010

As Gilbert pointed out, our own intersection is a good example. Concepts under consideration include a variety of different search results (not just by time, but possibly by relevancy or impact), analytics, RSS feeds, widgets and more. It's weird on RSS. My friend Todd Lynch ( @prtodd ) mentioned Kurrently to me on Friday.

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

Directive Agency

JULY 1, 2019

On this week’s episode, I chat with the best and biggest YouTube content strategist on the planet. Tim has trained hundreds of people in the was of effective YouTube content strategy and he’s worked with brands like Disney , HBO , Budweiser , eBay , and Warner Brothers. Blake Emal : Welcome to the Yours in Marketing podcast.

Youtube 40

Youtube Work Management Marketing & Strategy Paid Search Agency 40

Directive Agency

JULY 1, 2019

On this week’s episode, I chat with the best and biggest YouTube content strategist on the planet. Tim has trained hundreds of people in the was of effective YouTube content strategy and he’s worked with brands like Disney , HBO , Budweiser , eBay , and Warner Brothers. Blake Emal : Welcome to the Yours in Marketing podcast.

Youtube 40

Youtube Work Management Marketing & Strategy Paid Search Agency 40

Online Marketing Institute

OCTOBER 31, 2010

See an example at the bottom of this post (the little squares that animate when you put your cursor over them). Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). Note that nearly 40% of all subscribers to this blog are via email, not RSS.

Social Media 40

Social Media Paid Content Tools Media 40